Celebrity Fitness

What Celebrity Fitness does

Celebrity Fitness is a Southeast Asian fitness club chain operating 60 or more clubs across Indonesia, Malaysia, and Thailand. Founded in 2003 and headquartered in Jakarta, the company serves general fitness consumers and frequent regional travelers seeking gym access across multiple countries. The brand operates under Evolution Wellness, a regional fitness platform that also houses Fitness First, indicating shared corporate ownership across multiple fitness brands.

The company's core product is physical gym and fitness club access, delivered through a network of 60+ club locations across three Southeast Asian markets. Two membership programs sit on top of the core offering: a Dual Brand Membership that grants access to both Celebrity Fitness and Fitness First clubs in participating countries, and an International Passport add-on that permits up to 30 cross-border visits per calendar year at affiliated clubs. The product portfolio is centered on physical facilities; no digital products, applications, or AI-driven features are evident in the available material.

Celebrity Fitness generates revenue through direct-to-consumer membership sales at its physical club locations and via country-specific websites (Indonesia, Malaysia, Thailand). Distribution is omnichannel in form but operationally retail-led: country portals drive membership acquisition while the 60+ clubs deliver the member experience. The company is privately held with no public listing, no disclosed funding rounds, and no publicly available revenue or pricing figures.

Name

Celebrity Fitness

Website

https://celebrityfitness.asia

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Celebrity Fitness is a Southeast Asian fitness club chain operating 60+ clubs across Indonesia, Malaysia, and Thailand, serving general fitness consumers and frequent regional travelers through gym memberships and cross-border access programs under Evolution Wellness.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Celebrity Fitness operates a consumer fitness club chain that sells gym memberships granting access to its network of 60+ fitness clubs across Indonesia, Malaysia, and Thailand, with workout equipment, fitness facilities, and ancillary fitness services. The company additionally offers a Dual Brand Membership that extends access to affiliated Fitness First clubs, and an International Passport benefit providing up to 30 visits per calendar year at affiliated clubs across participating countries for traveling members. The core commercial activity is direct membership subscription sales to individual consumers at the physical club locations.

Product overview

Celebrity Fitness operates as a single unified fitness club chain brand with 60+ clubs across Indonesia, Malaysia, and Thailand. The company offers its core gym and fitness club services alongside affiliated brand Fitness First through a Dual Brand Membership program. Additional value is provided through the International Passport add-on, which enables members to access clubs across Asia while traveling. The product portfolio centers on physical fitness facilities rather than digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebrity Fitness Club Membership A consumer fitness club membership that grants individual members access to Celebrity Fitness's network of 60+ gyms across Indonesia, Malaysia, and Thailand, including workout equipment, fitness facilities, and standard fitness club amenities. It is targeted at individual consumers in Southeast Asia seeking ongoing access to fitness facilities through a recurring subscription.
• Dual Brand Membership A membership tier that allows individual members to access clubs under both the Celebrity Fitness and Fitness First brands across participating countries, effectively expanding the usable gym network for the member. It is intended for individual consumers who want broader network coverage across Celebrity Fitness's and Fitness First's Asia Pacific footprints.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fitness FirstcoreStrategic or Co-development PartnerCelebrity Fitness maintains a dual brand membership partnership with Fitness First, allowing members to access clubs from both brands. This partnership expands the network footprint across Asia, particularly in Indonesia, Malaysia, Philippines, and Thailand. The International Passport provides up to 30 visits per calendar year across both brand locations.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• ClassPass: Subscription platform providing access to multiple fitness studios and gyms. Comparable as an aggregator model that competes with single-club memberships and pressures traditional chains like Celebrity Fitness.
• F45 Training: Global fitness franchise specializing in group functional training classes. Comparable as a competing fitness format in the same Southeast Asian geographies, though differentiated by class-based rather than open-gym model.

Broad incumbents

• 24 Hour Fitness: Large US-based fitness chain operator with broad multi-segment gym offerings. Comparable as a multi-location, membership-based fitness operator, though not currently focused on Asian markets.
• Planet Fitness: Largest franchised fitness chain globally by membership, with a low-cost positioning. Comparable as a multi-country, membership-based gym operator; included as a broad incumbent reference point even though Asia footprint is limited.

Direct peers

• Gold's Gym: Internationally recognized fitness chain with franchised clubs across Asia. Comparable as a premium, membership-based, multi-country gym brand targeting similar general fitness consumers with similar facility-led value propositions.
• World Gym: International fitness chain with a long-standing brand and clubs in Asia. Comparable to Celebrity Fitness as a multi-country, facility-led gym operator targeting general fitness memberships.
• Virgin Active: Premium health and fitness club operator with clubs in Asia (notably Singapore and Thailand). Comparable as a premium, multi-country membership-based gym chain with similar positioning to Celebrity Fitness.
• Fitness First: Global premium fitness chain operating in the same Southeast Asian markets (Indonesia, Malaysia, Philippines, Thailand) and Celebrity Fitness's explicit dual-brand partner. Offers comparable membership-based gym facilities and is the closest comparable on footprint, positioning, and product.
• Anytime Fitness: Largest 24/7 fitness franchise globally with presence in Southeast Asia. Comparable on membership-based, multi-location fitness access model targeting mass-market consumers seeking convenience.

Others

• Evolution Wellness: Parent platform of Celebrity Fitness and Fitness First across Asia. Directly relevant as the parent entity and shared-services ecosystem that supports Celebrity Fitness's operations and strategic direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cfofficial
• Facebookfacebook.com/CelebrityFitnessMalaysia
• LinkedInlinkedin.com/company/celebrity-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebrity Fitness