Performance Cycle
Performance Cycle is a rider-owned-and-operated motorcycle superstore founded in 1981 in Centennial, Colorado, selling helmets, boots, tires, parts, electronics, eBikes, and apparel across adventure, offroad, street, and racing disciplines via its physical store and e-commerce site.
- Company typePrivate
- Founded1981
- HeadquartersCentennial, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Performance Cycle does
Performance Cycle is a privately held, rider-owned and operated specialty motorcycle retailer founded in 1981 and headquartered at 7375 S. Fulton St. in Centennial, Colorado. The company operates a dual-channel model combining a physical superstore in Colorado with a direct-to-consumer e-commerce storefront at performancecycle.com, selling motorcycle helmets, boots, tires, riding gear, parts, electronics, eBikes, snow gear, casual apparel, and youth gear. Product depth spans ten core categories with offerings tailored to multiple riding disciplines — Adventure, Enduro, Moto, Street, Race, Casual — supported by 200+ brand partnerships including Alpinestars, Fox Racing, Shoei, Klim, Troy Lee Designs, Cardo, and Sena. The company also offers tire and wheel services from its Colorado location and supports in-store pickup for online orders.
The underlying technology is a standard e-commerce retail platform (evidenced by BigCommerce-hosted image assets) with account management, cart functionality, and online ordering. There is no proprietary technology stack, no mobile application, no published API or SDK, and no documented integrations beyond organic social channels (Facebook, X, Instagram) and email/SMS marketing. Distribution is purely domestic and concentrated in the Colorado market, with no evidence of international shipping or franchise/branch expansion. Headcount is reported at 1–10 employees, consistent with a small independent specialty retailer.
Revenue mechanics come from two streams: one-time product sales across categories ranging from accessories under $10 to helmets and eBikes priced at several hundred dollars, plus a smaller professional services revenue line from tire and wheel services performed at the Centennial superstore. The customer base is a horizontal segment of individual motorcycle and powersports riders — adventure, motocross/offroad, street, racing, youth, and eBike enthusiasts — with no enterprise or B2B customer concentration evidenced. The company carries no external investment, has no parent or subsidiaries, and operates as an independent single-location retailer with an online channel.
Performance Cycle firmographics
Firmographics- Name
- Performance Cycle
- Legal name
- Performance Cycle
- Website
- https://performancecycle.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Performance Cycle is a rider-owned-and-operated motorcycle superstore founded in 1981 in Centennial, Colorado, selling helmets, boots, tires, parts, electronics, eBikes, and apparel across adventure, offroad, street, and racing disciplines via its physical store and e-commerce site.
- Ownership category
- akta.pro rank
Performance Cycle industry classification
Industry- Product category
- Motorcycle Parts and Apparel Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)
Keywords
Where Performance Cycle is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Performance Cycle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue generated from the sale of motorcycle helmets, boots, tires, parts, electronics, apparel, eBikes, and accessories through both online and physical retail channels.
- Service Revenue: Revenue from tire and wheel services offered at their Colorado location.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Performance Cycle product offering
Product offeringCore offering
Performance Cycle is a rider-owned motorcycle superstore that retails branded helmets, boots, tires, riding gear, parts, electronics, eBikes, snow gear, casual apparel, and youth gear across adventure, enduro, motocross, street, race, and casual riding disciplines. It sells through its own e-commerce site and a physical Colorado superstore, supported by in-store tire and wheel services and tech guidance such as Tech-Air airbag support.
Product overview
Performance Cycle is a rider-owned-and-operated motorcycle superstore founded in 1981, offering a comprehensive e-commerce platform and Colorado-based retail store. The company sells a diverse portfolio of motorcycle gear and parts across multiple categories including Helmets (Adventure, Race, Offroad, Street), Boots (Adventure, Offroad, Race, Street), Tires (various types), Riding Gear (Jackets, Jerseys, Pants, Gloves, Goggles, Protection), Electronics (Comm Systems, Phone Mounts, Garmin, Insta360), eBikes, Parts (Street/Offroad), Snow Gear, Casual Apparel, and Youth Gear. The product lineup features over 200+ branded partners including Alpinestars, Fox Racing, Shoei, Klim, Troy Lee Designs, Cardo, and many others, serving motorcycle riders across Adventure, Enduro, Motocross, Street, Race, and Casual riding styles.
Differentiator
Problem solved
Functional benefit
Products and services
- Helmets
Companies that use Performance Cycle
Customer profileSegments6 records
Ideal customer profiles6 records
Performance Cycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Performance Cycle partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Performance Cycle competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Performance Cycle social profiles
Digital presencePerformance Cycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Cycle leadership team
Management profileNumber of profiles
Performance Cycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Cycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Cycle
What does Performance Cycle do?
Performance Cycle is a rider-owned motorcycle superstore that retails branded helmets, boots, tires, riding gear, parts, electronics, eBikes, snow gear, casual apparel, and youth gear across adventure, enduro, motocross, street, race, and casual riding disciplines. It sells through its own e-commerce site and a physical Colorado superstore, supported by in-store tire and wheel services and tech guidance such as Tech-Air airbag support.
Is Performance Cycle a public or private company?
Performance Cycle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performance Cycle founded?
Performance Cycle was founded in 1981. It employs 1 to 10 people.
Where is Performance Cycle based?
Performance Cycle is headquartered in Centennial, United States, in the North America region.
How does Performance Cycle make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are service Revenue.
Does Performance Cycle have an API?
No public API is recorded for Performance Cycle.
What industry is Performance Cycle in?
Performance Cycle's product category is Motorcycle Parts and Apparel Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile). Its NAICS code is 44133.