EC-CUBE

What EC-CUBE does

EC-CUBE is a Japanese e-commerce platform company operated by EC-CUBE CO.,LTD. (株式会社イーシーキューブ), a private subsidiary of Tokyo Stock Exchange Standard Market-listed ILGL Co., Ltd. (株式会社イルグルム). The company develops and distributes the EC-CUBE open-source e-commerce platform, first released in September 2006 and now running on PHP/Symfony with PostgreSQL, MySQL, and SQLite support. The platform underpins over 35,000 active online stores in Japan and is the country’s No.1 open-source EC platform according to the IPA OSS Utilization Business Survey and the No.1 cart system for online shops generating ¥10M+ in monthly sales per EC Marketing Co. research.

The product portfolio spans three tiers: a free GPL-licensed open-source core; a commercial license at ¥264,000 per site with volume discounts; and EC-CUBE Enterprise, a premium subscription-based platform with ISO 27001-backed security, dedicated support, and domain-specific packages (Re:Use for reuse/resale businesses, Marketplace for multi-tenant malls, AfterMarket for industrial spare parts). Supporting services include EC-CUBE Payment Plus (official payment gateway via GMO Payment Gateway with rates from 2.79%), the Owner's Store plugin marketplace (350+ extensions), the EC-CUBE EQ AI-augmented development process, and EC-CUBE Industry Experts consulting. Approximately 150 Integrate Partners deliver implementation, customization, and managed services across Japan.

Revenue mechanics combine freemium open-source adoption with monetization through commercial licensing, multi-year enterprise contracts, custom development, transaction-fee-sharing on the plugin marketplace, and consulting services. Go-to-market is hybrid: direct enterprise sales via the official advisor program for large-scale projects, and channel-led SMB distribution through the certified partner network. EC-CUBE CO.,LTD. maintains dual headquarters in Tokyo (Chiyoda-ku) and Osaka (Kita-ku) and operates with 101–250 employees.

Name

EC-CUBE

Legal name

EC-CUBE CO.,LTD.

Website

https://ec-cube.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

EC-CUBE CO.,LTD. operates Japan's leading open-source e-commerce platform, serving 35,000+ stores through a GPL core, commercial licenses, and enterprise subscriptions with domain-specific packages for reuse, marketplace, and after-market verticals.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

Enterprise Content Management (ECM) Suites (HDAEAGAB), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Open source ecommerce
• E-commerce platform
• B2B ecommerce software
• Enterprise commerce platform
• Marketplace ecommerce solutions

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EC-CUBE Open Source (GPL): Free open source version downloadable under GPL license. Generates ecosystem and community adoption, leading to enterprise/upscale service opportunities.
2. EC-CUBE Commercial License: One-time commercial license fee of ¥264,000 per site for businesses that require proprietary (non-GPL) deployment. Bulk discounts available.
3. EC-CUBE Enterprise: Premium enterprise platform built on OSS base with enhanced security, performance, and availability. Includes domain-specific packages (Re:Use, Marketplace, AfterMarket). Priced by custom quote based on requirements and scope.
4. EC-CUBE EQ Development Services: AI-augmented custom development using proprietary AI-driven process. Billed as part of enterprise project engagements or through Integrate Partners.
5. Owner's Store (Plugins & Templates): Marketplace for plugins and design templates. While many plugins are free, paid plugins (e.g., ¥5,000–¥55,000 per plugin) generate revenue shared with developers.
6. EC Business Growth Consulting: Operations and marketing consulting services leveraging EC specialists to help clients improve SEO, social media, customer analysis, and internal training.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

EC-CUBE provides an open-source e-commerce platform positioned as a 'Business-Adaptive Commerce Platform' that enables businesses to implement their unique commercial workflows as digital assets. The offering spans a free GPL open-source core for standard EC sites, a commercial license for proprietary deployments, an enterprise platform with enhanced security and performance, and domain-specific packages for reuse, marketplace, and after-market verticals. Supporting services include an official payment gateway, plugin marketplace, AI-augmented development process, and expert consulting.

Product overview

EC-CUBE is a Japanese open-source e-commerce platform positioned as a 'Business-Adaptive Commerce Platform' (業務適応型コマース基盤) that enables companies to implement their unique business logic as digital assets without compromise. The product portfolio consists of three tiers: (1) EC-CUBE Open Source - the free, customizable core platform for building standard EC sites; (2) EC-CUBE Enterprise - the enterprise-tier service adding high-level security, performance, AI-powered development process (EC-CUBE EQ), and professional consulting; and (3) Domain-specific solutions under Enterprise including EC-CUBE Enterprise for Re:Use (reuse/resale businesses), EC-CUBE Enterprise for Marketplace (multi-tenant malls), and EC-CUBE Enterprise for AfterMarket (manufacturing spare parts). Supporting services include the Official Payment Service (EC-CUBE Payment Plus), Owner's Store marketplace with 350+ plugins, EC-CUBE Industry Experts consultation network, and EC Business Growth Support managed services. The platform supports AI capabilities including agentic commerce, AI assistants, real-time pricing, and automated listing generation.

Differentiator

Problem solved

Functional benefit

Brands

• EC-CUBE Enterprise: Enterprise-grade upper platform built on the OSS EC-CUBE, packaged with enterprise-level non-functional requirements (security, performance, availability) and industry/sector-specific functions, exclusive to EC-CUBE CO.,LTD.
• EC-CUBE Enterprise for Re:Use
• EC-CUBE Enterprise for Marketplace
• EC-CUBE Enterprise for AfterMarket
• EC-CUBE EQ (AI-Driven Development Process)
• EC-CUBE Industry Experts
• EC-CUBE公式アドバイザー (EC-CUBE Official Advisor)
• EC-CUBE PAYMENT PLUS

Products and services

• EC-CUBE (Open Source) Free open-source e-commerce platform with standard EC site functionality including shopping cart, member management, product management, order management, and store operations features. Built on PHP with PostgreSQL/MySQL/SQLite support, freely customizable under GPL license.
• EC-CUBE Enterprise

Quantifiable outcome

• Duskin achieved 2% CVR improvement and cross-sell rate increase after EC-CUBE migration, consolidating rental, service, and product categories into single cart.
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability10 records

Feature11 records

Partnerships

16 partnerships are on record, tiered support and core.

• イルグルムベトナム (IL Glum Vietnam)supportOthersDevelopment resource subsidiary of IL Glum group. Provides offshore development capacity to supplement株式会社イーシーキューブ's engineering resources for large-scale EC projects.
• Integrate Partners (~150 companies)coreChannel Partner/ Reseller/ DistributorNetwork of approximately 150 certified EC design/development companies across Japan providing EC-CUBE implementation, customization, and ongoing support. Partners receive priority announcements, security training, and are featured on the official partner directory.
• EGセキュアソリューションズ株式会社 (EG Secure Solutions)coreTechnology or IntegrationCybersecurity advisory partner providing regular vulnerability assessments (twice annually), security consulting, and EC-CUBE security diagnosis services. Operates bug bounty program.
• （一社）サイバーセキュリティ連盟 (Cyber Security Alliance)supportTechnology or IntegrationIndustry association focused on cybersecurity awareness, defense capability improvement, and promotion of cybersecurity importance.株式会社イーシーキューブ is a managing member.
• GMOペイメントゲートウェイ株式会社 (GMO Payment Gateway)coreTechnology or IntegrationOfficial payment partner providing EC-CUBE Payment Plus — the official payment service. Credit card processing from 2.79%, 19 payment methods, international security compliance. Serves 40,000+ merchants.
• Amazon Pay (Amazon)coreTechnology or IntegrationOfficial ID payment integration allowing Amazon customers to pay on EC-CUBE merchant sites using stored Amazon account credentials and addresses. Includes Amazon Gift Card redemption with up to 1% cashback.
• Stripe (ストライプジャパン)coreTechnology or IntegrationStrategic partnership for next-generation payment infrastructure. Enables average 11.9% revenue increase through payment visibility and optimization. Multi-currency support, AI-powered fraud detection, 99.999% uptime.
• SBペイメントサービス株式会社 (SB Payment Service)supportTechnology or IntegrationPayment service provider with Visa/Mastercard licensing. Offers flexible credit card approval, 3D Secure 2.0, and high-availability server infrastructure for payment processing.
• ネットプロテクションズ株式会社 (Net Protections)supportTechnology or IntegrationPost-pay service with industry-leading market share. NP後払い and atone services. Access to 6 million registered members. Only post-pay provider offering a points program.
• ゼウス株式会社 (Zeus)supportTechnology or IntegrationPayment service with zero initial/monthly fees for both credit card and post-pay. BtoB card rate from 2.45%, BtoC from 3.50%, post-pay from 3.90%+¥160. 24/7 human support.
• DGフィナンシャルテクノロジー (DGFT)supportTechnology or IntegrationPayment provider offering 70+ payment methods including international options (Alipay, PayPal). Part of Digital Garage group (Prime market listed). Supports startups to enterprise.
• ヤマト運輸株式会社 (Yamato Transport)supportTechnology or IntegrationLogistics partner enabling integrated credit card, cash-on-delivery, and convenience store post-pay through single plugin. Zero initial/transaction fees. 3D Secure 2.0 and fraud detection included.
• PayPal合同会社 (PayPal)supportTechnology or IntegrationGlobal payment method serving 350 million merchants and 428 million users. Zero account opening, monthly, or setup fees. Instant transfers, next-business-day bank deposits.
• 株式会社アクル (Akuru)supportTechnology or IntegrationFraud order detection service 'ASUKA' partnership. Offers EC-CUBE-specific discounted pricing for fraud prevention on EC-CUBE sites.
• 株式会社サイバーセキュリティクラウド (Cyber Security Cloud)supportTechnology or IntegrationWAF service partnership providing 'Attack Block Kun' (攻撃遮断くん) cloud WAF to EC-CUBE merchants. Special EC-CUBE pricing available.
• SHIFT SECURITYsupportTechnology or IntegrationProvides free simplified security diagnosis for EC-CUBE sites operated by SMEs and individual businesses. Part of comprehensive free diagnosis program alongside EG Secure Solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce Commerce Cloud: Enterprise commerce suite within the broader Salesforce CRM platform; competes for large Japanese enterprise deals where EC-CUBE Enterprise also plays, but covers a much wider stack.
• Squarespace Commerce: Hosted website/commerce platform for SMBs; competes for the entry-level online store segment against EC-CUBE's free/open-source offering.
• Wix: Broader website builder with commerce capabilities; competes with EC-CUBE at the SMB end of the market where merchants want a fully hosted, low-code storefront.

Direct peers

• WooCommerce: Open-source WordPress-based e-commerce platform; competes with EC-CUBE on openness/customization and similarly targets merchants wanting ownership over their storefront stack.
• Shopify: Global SaaS commerce platform with active operations in Japan; competes directly with EC-CUBE for SMB and mid-market merchants and represents the SaaS alternative EC-CUBE explicitly positions against.
• Adobe Commerce (Magento): Enterprise-grade open commerce platform (formerly Magento Open Source/Commerce) targeting complex B2B, multi-store, and large-merchant needs that overlap directly with EC-CUBE Enterprise use cases.
• BigCommerce: Headless and SaaS commerce platform with strong enterprise/mid-market positioning; competes with EC-CUBE Enterprise in B2B and customizable storefront use cases.
• MakeShop by GMO: GMO Pepabo's MakeShop is one of Japan's most widely used SaaS e-commerce platforms, competing head-on with EC-CUBE for SMB and mid-market merchants building online shops in Japan.
• PrestaShop: Open-source e-commerce platform with a global partner ecosystem; comparable to EC-CUBE in its open-source community model and customizable storefront positioning.
• FutureShop: Japanese e-commerce platform specializing in B2B and complex EC site construction; targets mid-market manufacturers and B2B merchants, overlapping with EC-CUBE's B2B/AfterMarket segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/eccubemovie
• Facebookfacebook.com/eccube
• LinkedInlinkedin.com/company/ec-cube
• Xx.com/EC_CUBE

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EC-CUBE