Dairyland Insurance Agency
Dairyland Insurance Agency is an independent Wisconsin-based retail insurance agency (founded 2001) placing auto, home, life, commercial, and farm coverage through multiple carrier partners for individuals, businesses, and farm owners in Ladysmith and Chetek.
- Company typePrivate
- Founded2001
- HeadquartersLadysmith, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Dairyland Insurance Agency does
Dairyland Insurance Agency is an independent retail insurance agency founded in 2001 and headquartered in Ladysmith, Wisconsin, with a secondary office in Chetek. The firm places personal and commercial insurance — specifically auto, home, life, commercial, and farm lines — through appointments with multiple regional and specialty carriers including IMT Insurance, Acuity, United Mutual, RPS, JC Taylor, and Western National. As an independent agency (the firm explicitly disclaims affiliation with Dairyland Insurance Company), its core function is needs assessment and carrier matching rather than underwriting or product manufacturing.
The business is operated with approximately 8-10 employees across two offices, including owner/producer Erik Gabrovic, two additional producers at the Ladysmith office (Mike Zimmer, with operations led by Wes Pirtle and customer service/accounting support), and two producers at the Chetek office (Dave Gabrovic and Tammy Louis). Technology consists of a standard agency website (dairylandagency.com) with lead capture forms, reCAPTCHA protection, an SMS messaging program requiring explicit opt-in, and basic cookie/server-log data collection; no proprietary platform or AI tooling is operated.
The revenue model is commission-based: Dairyland earns a percentage of premiums written and renewed via its carrier partners, with pricing individualized per risk and no publicly disclosed rate cards. Go-to-market is direct-to-consumer and relationship-driven across three segments — individual consumers, business owners, and farm owners — primarily in Wisconsin, supplemented by word-of-mouth referrals. The agency is privately held, owner-operated, with no institutional investors, parent company, or external funding.
Dairyland Insurance Agency firmographics
Firmographics- Name
- Dairyland Insurance Agency
- Legal name
- Dairyland Insurance Agency
- Website
- https://dairylandagency.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dairyland Insurance Agency is an independent Wisconsin-based retail insurance agency (founded 2001) placing auto, home, life, commercial, and farm coverage through multiple carrier partners for individuals, businesses, and farm owners in Ladysmith and Chetek.
- Ownership category
- akta.pro rank
Where Dairyland Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- Ladysmith
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dairyland Insurance Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Commissions: As an independent insurance agency, Dairyland Insurance Agency earns commissions from insurance carriers for policies placed. They represent multiple insurance companies (commercial, farm, home, auto, life) and earn a percentage of premiums written. Revenue is transaction-based, driven by new policy placements and renewal premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personalized insurance coverage across multiple product lines |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Dairyland Insurance Agency product offering
Product offeringCore offering
Dairyland Insurance Agency is an independent insurance brokerage operating two offices in Wisconsin (Ladysmith and Chetek) that places commercial, farm, home, auto, and life insurance policies through multiple carrier partners. The agency conducts personalized needs assessments and matches clients with appropriate coverage from carriers including IMT Insurance, Acuity, United Mutual, RPS, JC Taylor, and Western National Insurance.
Product overview
Dairyland Insurance Agency is an independent insurance agency offering a comprehensive portfolio of insurance products including Commercial, Farm, Home, Auto, and Life insurance. The agency operates as a single unified offering with access to multiple carrier partners, allowing them to match clients with the right insurance products for their specific needs. The agency maintains two office locations in Wisconsin (Ladysmith and Chetek) and partners with multiple insurance carriers to provide diverse coverage options.
Differentiator
Problem solved
Functional benefit
Companies that use Dairyland Insurance Agency
Customer profileSegments3 records
Ideal customer profiles3 records
Dairyland Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dairyland Insurance Agency partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- IMT InsurancecoreInsurance carrier represented by Dairyland Insurance Agency. IMT Insurance provides commercial and personal insurance products that Dairyland offers to clients.
- AcuitycoreInsurance carrier partner. Acuity provides insurance products distributed through Dairyland Insurance Agency to their customer base.
- United MutualcoreMutual insurance company represented by Dairyland Insurance Agency for policy distribution.
- RPS (Rural Portage Syndicate)coreInsurance carrier partner serving the market that Dairyland Insurance Agency operates in.
- JC TaylorcoreInsurance carrier partner represented by Dairyland Insurance Agency.
- Western National Insurance (WN)coreRegional insurance carrier partner providing products distributed through Dairyland's Wisconsin offices.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Dairyland Insurance Agency competitors and assessment
Company assessmentPeers
Regional players
- Acuity Insurance: Sheboygan, Wisconsin-based mutual insurance carrier providing commercial, personal, and farm coverage. Directly comparable — it is both a regional Wisconsin competitor and an actual carrier partner of Dairyland Insurance Agency.
- Rural Mutual Insurance: Wisconsin-based mutual insurance company focused on farm, home, auto, and business insurance for Wisconsin residents. Highly comparable as a regional Wisconsin multi-line carrier serving similar farm-owner and rural customer segments.
Broad incumbents
- American Family Insurance: Madison, Wisconsin-headquartered national multi-line insurer offering auto, home, life, farm/ranch, and business coverage. Comparable as a large Wisconsin-rooted multi-line carrier competing for the same individuals, families, and farm-owner segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Dairyland Insurance Agency social profiles
Digital presenceDairyland Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dairyland Insurance Agency leadership team
Management profileNumber of profiles
Profiles8 records
Dairyland Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dairyland Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dairyland Insurance Agency
What does Dairyland Insurance Agency do?
Dairyland Insurance Agency is an independent insurance brokerage operating two offices in Wisconsin (Ladysmith and Chetek) that places commercial, farm, home, auto, and life insurance policies through multiple carrier partners. The agency conducts personalized needs assessments and matches clients with appropriate coverage from carriers including IMT Insurance, Acuity, United Mutual, RPS, JC Taylor, and Western National Insurance.
Is Dairyland Insurance Agency a public or private company?
Dairyland Insurance Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dairyland Insurance Agency founded?
Dairyland Insurance Agency was founded in 2001. It employs 1 to 10 people.
Where is Dairyland Insurance Agency based?
Dairyland Insurance Agency is headquartered in Ladysmith, United States, in the North America region.
How does Dairyland Insurance Agency make money?
One revenue line is on record: insurance Commissions.
Who are Dairyland Insurance Agency's main competitors?
COUNTRY Financial is listed as a peer. Regional players are Acuity Insurance and Rural Mutual Insurance. American Family Insurance is listed as a broad incumbent.
Does Dairyland Insurance Agency have an API?
No public API is recorded for Dairyland Insurance Agency.