National Senior Campuses

What National Senior Campuses does

National Senior Communities, Inc. (NSC) is a not-for-profit sponsoring organization headquartered in Washington, D.C. that oversees the largest network of not-for-profit continuing care retirement communities (CCRCs) in the United States. The organization operates 21 communities across 11 states serving over 28,000 residents with approximately 15,000 dedicated employees, with all communities managed by Erickson Senior Living under a long-standing operating partnership. NSC's role is centered on governance, financial oversight, advocacy, and stewardship rather than direct day-to-day operations, and its not-for-profit status means surpluses are reinvested into resident care and community improvements rather than distributed to shareholders.

NSC's core product is the CCRC model itself, which delivers multiple levels of care — independent living, assisted living, memory care, and skilled nursing — within a single campus, enabling residents to age in place across the full continuum of need. Revenue is generated through CCRC fee structures, which in the sector typically combine a one-time entry fee with recurring monthly service fees across care levels; in NSC's disclosed revenue model this is characterized as subscription-recurring. Customers are seniors aged 65+ and their families, with a secondary segment of adult children and family caregivers researching and supporting placement decisions. The organization does not develop or market any proprietary technology product.

Go-to-market is direct-to-consumer via the nationalseniorcommunities.org website, supported by a 'Find a Community' portal, general and media email contacts, and direct phone and email inquiry handling. NSC also operates at an enterprise level as the sponsoring organization coordinating field-level community placement and member organization management across the Erickson Senior Living-managed portfolio. The leadership team is anchored by Chair and President Rev. Zina Jacque, whose public messaging emphasizes inclusion, innovation, advocacy, governance strength, and continued network growth.

Name

National Senior Campuses

Legal name

National Senior Communities, Inc.

Website

https://nationalseniorcampuses.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

National Senior Communities, Inc. is a not-for-profit sponsoring organization overseeing the largest U.S. network of not-for-profit continuing care retirement communities, operating 21 campuses across 11 states, serving 28,000+ residents with 15,000 employees, all managed by Erickson Senior Living.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Communities

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Multi-Campus / Regional CCRC Networks (HLADAEAF)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Independent Living within CCRC Campuses (IL Component) (HLADAAAF)

Keywords

• Continuing care retirement
• Senior living services
• Retirement community management
• Assisted living facilities
• Aging-in-place communities

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Continuing Care Retirement Community Services: Revenue generated through continuing care retirement community (CCRC) fees from residents. The organization operates 21 CCRCs across 11 states serving over 28,000 residents, with fees presumably structured as recurring monthly payments for housing, healthcare, and support services across varying care levels.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

National Senior Communities, Inc. (NSC) is a not-for-profit sponsoring organization for the largest network of continuing care retirement communities (CCRCs) in the United States. It oversees 21 communities across 11 states serving over 28,000 residents, with all communities managed by Erickson Senior Living. The CCRCs provide multiple levels of care — independent living, assisted living, memory care, and skilled nursing — enabling seniors to age in place within a single campus.

Product overview

National Senior Communities operates as a sponsoring organization for the largest portfolio of not-for-profit continuing care retirement communities (CCRCs) in the United States. The organization manages a network of 21 currently operating communities across 11 states, serving over 28,000 residents with support from approximately 15,000 dedicated employees. All communities are managed by Erickson Senior Living. The core offering consists of continuing care retirement communities that provide various levels of senior living and care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Continuing Care Retirement Communities (CCRCs)

Quantifiable outcome

• Serving over 28,000 residents across the network
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Erickson Senior LivingcoreStrategic or Co-development PartnerErickson Senior Living is the management organization for all 21 continuing care retirement communities in the National Senior Communities network. NSC serves as the sponsoring organization while Erickson handles day-to-day operations and management of the CCRCs across 11 states serving 28,000+ residents.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Atria Senior Living: Atria is a large national operator of senior living communities offering independent living, assisted living, and memory care. It competes with NSC for the same senior demographic across overlapping U.S. geographies with a similar continuum-of-care service model.
• Five Star Senior Living: Five Star operates independent living, assisted living, and memory care communities across the United States. It is comparable to NSC as a multi-state senior care provider offering overlapping care levels and serving a similar senior resident base.
• Holiday Retirement: Holiday Retirement operates one of the largest networks of independent senior living communities in the U.S. It is comparable to the independent living component of NSC's CCRC campuses and competes for the same senior resident demographic.
• Life Care Services (LCS): LCS is a leading manager and developer of senior living communities, including CCRCs, and serves many of the same not-for-profit sponsors that operate in the CCRC space. It is a structural peer in the management layer that supports organizations like NSC.
• Senior Lifestyle: Senior Lifestyle operates a portfolio of senior living communities across the U.S. offering independent living, assisted living, memory care, and skilled nursing. It competes with NSC for the same residents with a comparable multi-level care model.
• Sunrise Senior Living: Sunrise operates assisted living and memory care communities across the U.S. and internationally, serving a similar senior population with comparable care services. While Sunrise is more concentrated in assisted living than full CCRC, it competes directly with NSC communities for the same resident demographic.
• Trinity Health Senior Communities: Trinity Health operates a network of senior living and care communities, including CCRCs, as part of a large non-profit health system. It is a structural peer to NSC as another not-for-profit, mission-driven multi-community senior care operator.
• Erickson Senior Living: Erickson Senior Living is the management organization for all 21 CCRCs in the NSC network and also develops/operates its own senior living campuses. It is directly comparable as a CCRC operator serving the same resident profile with a comparable continuum-of-care model.

Others

• Ventas: Ventas is a healthcare REIT with a major senior housing operating portfolio, providing capital and real estate infrastructure to senior living operators including many CCRCs. It is adjacent to NSC as a capital partner and competitor for senior care assets in overlapping markets.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest senior living operator in the United States, offering independent living, assisted living, and memory care across a national footprint. It is broadly comparable to NSC as a scaled multi-state senior care provider, though it is for-profit and does not exclusively focus on the CCRC entrance-fee model.

Market position

Strengths2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Senior Campuses