FIPAN
- Company typePrivate
- Founded1988
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
FIPAN firmographics
Firmographics- Name
- FIPAN
- Legal name
- SAMPAPÃO – Associação dos Industriais de Panificação e Confeitaria de São Paulo
- Website
- https://fipan.com.br
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FIPAN industry classification
Industry- Product category
- Trade Fair and Exhibition Services
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)
- akta.pro secondary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where FIPAN is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
FIPAN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Exhibitor booth fees: Companies pay to exhibit at the trade show, occupying space across 4 pavilions with approximately 450 exhibitors and 1,700 brands represented.
- Visitor admission tickets: Professional visitors pay admission fees to attend the 4-day event. Full admission is R$ 140.00, with half-price at R$ 70.00 for students, seniors (60+), and persons with disabilities.
- Congress registration: The 6th FIPAN Congress offers Premium tickets (3-day access) at R$ 550.00 and Per Day tickets at R$ 350.00, both granting access to all four days of FIPAN.
- Sponsorship packages: Companies can sponsor specific arenas and events including Arena do Confeiteiro, Arena do Pão, FIPAN Pizza, Arena Gelato, Vila Salgados, and the Congress.
- Parking fees: Parking is administered by ESTAPAR with car parking at R$ 95.00 for 6 hours, motorcycles at R$ 40.00 flat rate, and buses at R$ 150.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission - 4-day access to the trade fair |
| One time/ perpetual license | Pay-as-you-go | Half-price admission for eligible groups |
| One time/ perpetual license | Pay-as-you-go | Congress Premium - 3-day congress access |
| One time/ perpetual license | Pay-as-you-go | Congress Per Day - Single day access |
| Unit Pricing | Pay-as-you-go | Scooter rental for mobility needs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
FIPAN product offering
Product offeringCore offering
FIPAN operates an annual B2B trade fair for the bakery, confectionery, and food service sectors held at Expo Center Norte in São Paulo, featuring approximately 450 exhibitors across 4 pavilions and attracting 59,000 professional visitors over 4 days. The event includes the parallel FIPAN Congress (3-day professional congress with 1,500 delegates) and specialized arenas (Arena do Pão, Arena do Confeiteiro, FIPAN Pizza, Arena Gelato, Vila Salgados) that host championships, technical classes, and demonstrations. The platform is organized by SAMPAPÃO (Associação dos Industriais de Panificação e Confeitaria de São Paulo), connecting suppliers with distributors from Brazil and approximately 50 countries.
Product overview
FIPAN operates as a unified trade fair platform with a modular structure. The core offering is the FIPAN Trade Fair, a major business event in Latin America for the bakery, confectionery, and food service sectors. This core is enhanced by specialized parallel events including the 6º Congresso FIPAN (professional congress), Arena do Pão (bread), Arena do Confeiteiro (confectionery with National Cake Championship), Fipan Pizza (with Campionato Mondiale della Pizza selections), Vila Salgados (savory sector), and Arena Gelato (with national championship qualifying for Italy). Supporting services include the Credentialing System, Press Office, National Bakery Report research, and Photo Gallery. The platform serves approximately 59,000 visitors, 450 exhibitors, and 1,700 brands across 4 pavilions.
Differentiator
Problem solved
Functional benefit
Products and services
- FIPAN Trade Fair Annual B2B trade fair held at Expo Center Norte in São Paulo, bringing together approximately 450 exhibitors representing 1,700 brands across 4 pavilions and 59,000 professional visitors over 4 days. Focused on bakery, confectionery, and food service sectors.
- 6th FIPAN Congress A 3-day professional development congress held during FIPAN covering six pillars: Market & Experience, Tax Reform, Wellness, A.I. on Production, Consumer Trends, and People Management & Training. Attracts approximately 1,500 delegates with expert-led content.
- Arena do Confeiteiro (Confectionery Arena) The largest fair space dedicated to training and development of professional confectionery. Hosts the National Cake Championship and demonstrative professional classes with expert instructors.
- FIPAN Pizza (Arena da Pizza) A parallel event dedicated to the pizza sector featuring the Campionato Mondiale della Pizza Selections Brazil competition with four categories (Napoletana, Classic, In Pala, and In Teglia), plus classes and lectures for pizzaiolos.
- Arena Gelato A dedicated space for the gelato sector featuring professional classes with renowned chefs, interactive workshops, free tastings, and demonstrations of gelato manufacturing techniques. Includes a national championship serving as a qualifying stage for the final competition in Italy.
- Vila Salgados An exclusive space dedicated to the savory sector featuring Brazilian salgados (savory snacks) including demonstration classrooms, artisanal and industrial production techniques, sales and marketing strategies, and production scaling education.
Companies that use FIPAN
Customer profileSegments7 records
Ideal customer profiles3 records
FIPAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
FIPAN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAMPAPÃO – Associação dos Industriais de Panificação e Confeitaria de São PaulocoreSAMPAPÃO is the organizing association behind FIPAN. As a non-profit entity (CNPJ 61.010.070/0001-15), SAMPAPÃO develops the bakery, confectionery, and food service market through the FIPAN business fair. The association is responsible for the event's commitment to sustainable growth, professional qualification, and innovation in the national industry.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
FIPAN competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FIPAN social profiles
Digital presenceFIPAN compliance and trust
Trust signalCompliance1 record
FIPAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIPAN leadership team
Management profileNumber of profiles
FIPAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIPAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIPAN
What does FIPAN do?
FIPAN operates an annual B2B trade fair for the bakery, confectionery, and food service sectors held at Expo Center Norte in São Paulo, featuring approximately 450 exhibitors across 4 pavilions and attracting 59,000 professional visitors over 4 days. The event includes the parallel FIPAN Congress (3-day professional congress with 1,500 delegates) and specialized arenas (Arena do Pão, Arena do Confeiteiro, FIPAN Pizza, Arena Gelato, Vila Salgados) that host championships, technical classes, and demonstrations. The platform is organized by SAMPAPÃO (Associação dos Industriais de Panificação e Confeitaria de São Paulo), connecting suppliers with distributors from Brazil and approximately 50 countries.
Is FIPAN a public or private company?
FIPAN is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FIPAN founded?
FIPAN was founded in 1988. It employs 11 to 50 people.
Where is FIPAN based?
FIPAN is headquartered in São Paulo, Brazil, in the Latin America region.
How does FIPAN make money?
Five revenue lines are on record. Exhibitor booth fees are the primary driver. The others are visitor admission tickets, congress registration, sponsorship packages and parking fees.
Does FIPAN have an API?
No public API is recorded for FIPAN.
What industry is FIPAN in?
FIPAN's product category is Trade Fair and Exhibition Services. Its primary akta.pro industry code is THAHABAI, Food, Beverage & Hospitality Trade Shows Organizers, with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 56192.