MCG Healthcare

What MCG Healthcare does

MCG Healthcare, doing business as Healthii People UK, is a UK-based healthcare recruitment agency founded in 2016 and headquartered in Stevenage. It recruits fully compliant healthcare professionals into permanent and temporary roles across five clinical disciplines: Primary Care, Secondary Care, Nursing & Care Homes, Dentistry, and International Recruitment. The buyer base is composed of NHS trusts, GP surgeries and primary care networks, care home operators, and dental practices across England and Wales. The company is a private limited company (registered number 7216155) and operates independently with no parent, no subsidiaries, and no disclosed funding rounds. Active job postings on the website indicate ongoing permanent placements (e.g., Salaried GP roles at GBP 90,000-110,000, Practice Manager roles up to GBP 62,000) and locum coverage (Long Term Locum GP at GBP 80,000-90,000), confirming live demand across English regions including London, Surrey, Cornwall, Hampshire, Wiltshire, and elsewhere.

The revenue model is transaction-fee based with two streams: placement fees for permanent hires and contract/temporary staffing margins for locum and contract healthcare professionals. The go-to-market is sales-led direct B2B engagement with NHS and private healthcare employers, supported by procurement framework membership (CCS, Healthtrust, London Procurement Partnership) and compliance accreditations (FCSA, UKAS ISO 9001). Marketing channels center on content marketing (a blog covering NHS policy, GP practice operations, and healthcare labour-market topics), organic LinkedIn and Facebook presence, and an interactive job board that supports both candidate acquisition and mid-funnel conversion.

Technically the platform is a standard job board with filtering by discipline and location rather than a differentiated technology product; there are no proprietary features, patents, or AI capabilities disclosed. The firm is differentiated primarily by vertical specialization, procurement framework access, and sector accreditations. The senior team of ~16 named members is led by Managing Director Ash Higgs and includes Client Partner Director Roberto Orlandi, Branch Manager Samuel Gavin, Head of Care Caren Bowen, and Business Assurance Lead Darren Jones. Recognitions include the Sunday Times Best Small Companies 2020, London Stock Exchange 1000 Companies to Inspire Britain 2018, Fast Track 100 inclusion, and Living Wage Employer accreditation.

Name

MCG Healthcare

Legal name

Healthii People UK

Website

https://mcghealthcare.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

MCG Healthcare (trading as Healthii People UK) is a UK healthcare recruitment agency founded in 2016 that places compliant permanent and locum professionals into Primary Care, Secondary Care, Nursing & Care Homes, Dentistry, and International roles for NHS and private employers.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

Keywords

• Healthcare recruitment services
• Permanent medical staffing
• Locum physician placement
• Nursing home staffing
• International healthcare recruitment

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Permanent Placement Recruitment: Recruitment fees for placing healthcare professionals in permanent positions within NHS and private healthcare settings
2. Temporary/Contract Staffing: Providing fully compliant temporary healthcare professionals including locum GPs, nurses, and care staff

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MCG Healthcare (trading as Healthii People UK) is a UK healthcare recruitment agency that supplies fully compliant healthcare professionals in both permanent and temporary roles. It places GPs, nurses, care staff, dental professionals, and overseas healthcare workers into NHS trusts, GP surgeries, primary care networks, secondary care hospitals, nursing and care homes, and dental practices across the United Kingdom, operating across five specialized disciplines: Primary Care, Secondary Care, Nursing & Care Homes, Dentistry, and International Recruitment.

Product overview

Healthii People UK is a healthcare recruitment agency offering a unified platform of recruitment services rather than a modular software product. The company provides fully compliant healthcare professionals in permanent and temporary roles across five service modules: Primary Care, Secondary Care, Nursing & Care Homes, Dentistry, and International Recruitment. Established in 2016, the agency has over 70 years of combined experience and serves both candidates seeking healthcare positions and clients (healthcare facilities) seeking staffing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Recruitment Services A unified recruitment agency offering placing fully compliant healthcare professionals into permanent and temporary roles across Primary Care, Secondary Care, Nursing & Care Homes, Dentistry, and International Recruitment disciplines; serves both candidates seeking healthcare positions and clients (healthcare facilities) seeking staffing solutions.
• Primary Care Recruitment Recruitment services for primary care healthcare professionals, including placement into GP surgeries and primary care networks across the UK NHS and private sectors.
• Secondary Care Recruitment Recruitment services for secondary care and hospital-based healthcare professionals, addressing hospital staffing needs and specialist healthcare professional placement.
• Nursing & Care Homes Recruitment Recruitment services for nursing professionals and care home staff, addressing care staff shortages and nursing recruitment into nursing and residential care homes.
• Dentistry Recruitment Specialized recruitment services for dental professionals, addressing dental professional staffing needs for dental practices across the UK.
• International Recruitment International recruitment services for healthcare professionals, including candidates from overseas seeking placement in UK healthcare settings.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hays: Hays is a large global recruitment group with a dedicated UK Healthcare & Life Sciences practice spanning primary care, nursing and allied health. It offers overlapping capability but as part of a much broader portfolio rather than a healthcare specialist.
• Acacium Group: Acacium is a global healthcare staffing and services group encompassing brands like ID Medical, Pulse, and Lloyds Pharmacy Clinical Homecare. It operates MCG's verticals at much larger scale through owned agencies and workforce solutions, making it a broad incumbent competitor.
• Blue Arrow: Blue Arrow is a large UK staffing group supplying healthcare, nursing and care home workers alongside wider commercial staffing. It overlaps MCG on the nursing and care home verticals but competes primarily as a multi-sector incumbent.
• Reed: Reed is a major UK generalist recruiter with a substantial healthcare division placing nurses, carers and primary care staff. It serves the same NHS and care home buyer base as MCG but competes as a broad portfolio recruiter rather than a healthcare specialist.

Direct peers

• Pulse: Pulse is a UK-focused healthcare staffing agency placing doctors, nurses, allied health professionals and pharmacists into NHS and private settings. It directly overlaps MCG's five-discipline model with comparable locum and permanent placement offerings and the same NHS-trust buyer base.
• ID Medical: ID Medical is a leading UK healthcare recruitment agency supplying doctors, nurses, AHP/HSS staff and international clinicians to the NHS. It competes head-to-head with MCG across primary care, secondary care and international disciplines and holds similar NHS framework approvals.
• Medacs Healthcare: Medacs is one of the UK's largest healthcare staffing brands placing locum and permanent doctors, nurses, and AHPs into NHS trusts. Its multi-discipline service portfolio, NHS framework presence and equivalent mixed permanent/temporary model make it a close comparable.
• Maxxima: Maxxima is a UK healthcare recruitment specialist focused on allied health, pharmacy and nursing placements into NHS and private providers. It is comparable to MCG on the secondary-care and nursing verticals with a similar client mix.
• MedicsPro: MedicsPro is a UK healthcare recruitment agency placing doctors, nurses and allied professionals across NHS, private and care home settings. It mirrors MCG's multi-discipline coverage and B2B direct-sales distribution model.

Regional players

• NHS Professionals: NHS Professionals is the publicly-owned in-house temporary staffing bank for the NHS, placing nurses, doctors and AHPs into NHS trusts. It is a UK-only, partial substitute that crowds out commercial agencies when trusts prioritise internal bank fill rates, directly threatening MCG's locum volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/healthcareMCG
• LinkedInlinkedin.com/company/healthcaremcg
• Xx.com/healthcareMCG

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCG Healthcare