Groupama

What Groupama does

Groupama Assurances Mutuelles is a French mutual insurance group (assurance mutuelle) structured as a policyholder-owned entity with no external shareholders. The group provides property and casualty insurance (auto, home, landlord, school, legal protection), health and prévoyance coverage (mutuelle santé, optical, dental, hospitalization, personal accident, life/disability), leisure insurance (motorcycle, electric scooter, bicycle, motorhome, pet), and banking distribution via an exclusive partnership with Franfinance (personal loans, auto credit, savings and retirement products). It also offers home security monitoring through Groupama Box Habitat. Five distinct customer segments are addressed through a vertical segmentation: individuals (primary), professionals and SMEs, agricultural operators, local authorities, and associations.

The company's distribution combines a nationwide physical network of 2,300 regional agency branches (with a stated guarantee that an agency is always within 15 minutes of any customer) and 4,800 dedicated advisors with digital self-service channels, including the 'Groupama et moi' mobile application and the Espace Client online portal, both available 24/7. Marketing includes a podcast series (L'Instant Patrimoine, running five years), social media presence, localized regional offers, and visible customer reviews (23,405 verified reviews averaging 4.7/5). Banking and lending products are not underwritten in-house; Franfinance (a regulated French credit institution) originates loans that Groupama distributes through its branch network.

Revenue is generated primarily through recurring insurance premiums across multiple annual contracts (auto, home, health, life, accident), supplemented by management and contribution fees on savings and retirement products, transaction-based commissions on Franfinance-originated loans, and subscription fees for home monitoring services. A 2026 multi-contract bundling pricing campaign offers first-year discounts of 50€-170€ to acquire customers into multiple product lines. As a mutual, profits are reinvested for member benefit rather than distributed to shareholders; governance is supported by 24,000 elected volunteers who carry member representation into local communities. The group is regulated by the ACPR and operates primarily within metropolitan France.

Note on scope: the basic firmographic header in the input data identifies the entity as a Turkish insurance company (groupama.com.tr, Maslak, 501-1000 employees), which conflicts with the detailed source material that uniformly describes Groupama Assurances Mutuelles (Paris, France, mutual, 2,300 French agencies). The analytical content above is grounded in the detailed French-entity data, which constitutes the overwhelming majority of supplied evidence.

Name

Groupama

Legal name

Groupama Assurances Mutuelles

Website

https://groupama.com.tr

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Groupama Assurances Mutuelles is a French mutual insurance company serving individuals, professionals, farmers, local authorities, and associations with auto, home, health, life, and savings products distributed through 2,300 agency branches and digital platforms across France.

Ownership category

akta.pro rank

Product category

Mutual Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Finance and Insurance (52)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Group Term Life Insurance (FSAIAAAJ)

akta.pro secondary industry

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• Property casualty insurance
• Health insurance mutual
• Personal loans banking
• Home insurance coverage
• Savings retirement products

Headquarters

HQ city

Maslak

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance Premiums: Annual subscription-based insurance premiums from property & casualty (Auto, Habitation), health insurance (Mutuelle Santé), personal accident coverage (Prévoyance), and leisure insurance products. Revenue recognized on an annual basis with monthly or annual payment options.
2. Banking Products Distribution: Distribution of personal loans (Prêt personnel Désirio) and credit products through exclusive partnership with Franfinance. Earns commissions/fees on originated loan volume through regional branches.
3. Savings & Retirement Products: Epargne et Retraite products including investment accounts and retirement savings plans generating management fees and contributions.
4. Monitoring & Security Services: Télésurveillance (home monitoring/security) services bundled with home insurance packages, including installation and monthly monitoring fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Groupama is a French mutual insurance company that provides property and casualty insurance (auto, home, motorcycle, bicycle, electric scooter, camping-car), health insurance (mutuelle santé with dental, optical, and hospitalization coverage), personal accident and life/disability insurance (prévoyance), legal protection, school insurance, pet insurance, and home monitoring/security services. It also distributes personal loans (Crédit Désirio) and savings/retirement products in partnership with Franfinance.

Product overview

Groupama is a French mutual insurance group offering a comprehensive portfolio of insurance and financial products. The core offering includes property and casualty insurance (auto, home), health and prévoyance (life/disability) insurance, and banking products (loans, savings). The company operates through a multi-channel distribution model combining 2,300 physical agencies across France with digital self-service platforms including the 'Groupama et Moi' mobile app and online customer portal (Espace Client). Products are organized into distinct lines: Mobility (auto, motorcycle, bicycle, electric scooter insurance), Health (mutual health insurance with specialized dental, optical, and hospitalization sub-products), Habitation (home insurance, PNO, legal protection), Prévoyance (accident and life insurance with online assessment tools), and Banking (personal loans, auto credit, savings/retirement). The Groupama Box Habitat home monitoring system represents a newer product category in security services. The group distributes banking products in partnership with Franfinance while insurance products are distributed through regional mutual insurance banks.

Differentiator

Problem solved

Functional benefit

Brands

• Groupama et moi: Mobile application for customers to access their accounts, manage contracts, and interact with the company

Products and services

• Groupama Conduire (Assurance Auto)
• Assurance Habitation (Home Insurance) Home insurance product covering dwelling, liability, and personal property for individual consumers, including landlord (Propriétaire Non Occupant) coverage.
• Groupama Santé Active (Mutuelle Santé) Health insurance mutual covering medical expenses, including supplemental optical, dental, and hospitalization coverage for individual consumers.
• Garantie des Accidents de la Vie (GAV) Personal accident insurance protecting policyholders against the financial consequences of everyday life accidents for individuals and families.
• Assurance Prévoyance Life and disability insurance providing financial protection for families and dependents in the event of death, disability, or incapacity.
• Crédit Désirio (Prêt Personnel) Personal loan product for financing auto purchases, home improvements, travel, and education, distributed through regional branches in partnership with Franfinance.
• Crédit Auto Auto financing solution for purchasing vehicles, distributed through Groupama's regional branches.
• Épargne et Retraite Savings and retirement investment solutions including life insurance products for funding specific life projects and long-term wealth management.
• Groupama Box Habitat (Télésurveillance) Home security and monitoring system providing 24/7 surveillance and assistance services, bundled with home insurance packages. Free installation offer through July 17, 2026.
• Assurance Moto Motorcycle insurance coverage for two-wheeled vehicles for individual riders.
• Assurance Trottinette Électrique Insurance coverage for electric scooters and personal mobility devices.
• Assurance Vélo Insurance coverage for bicycles, including electric bikes.
• Assurance Camping-Car Insurance coverage for motorhomes and camping vehicles, including temporary rental coverage.
• Assurance Scolaire School insurance covering children during school activities and commutes.
• Protection Juridique Legal protection insurance covering legal costs and providing access to legal advice for individual consumers.
• Assurance Chien-Chat Pet insurance for dogs and cats, with one month free first-year offer.
• Groupama et Moi (Application Mobile) Customer-facing mobile application enabling account access, policy management, claims filing, document download, and advisor appointment scheduling 7 days a week.
• Espace Client (Online Customer Portal) Web-based online customer portal providing 24/7 access to personal information, contracts, attestations, premium payments, and advisor appointments.

Quantifiable outcome

• 4.7/5 customer satisfaction score from 23,405 verified reviews

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FranfinancecoreChannel Partner/ Reseller/ DistributorExclusive partnership where Franfinance provides personal loan products (Prêt Désirio) distributed exclusively through Groupama's 2,300 regional branches. Franfinance is a SA (public limited company) with capital of 202,911,984 euros, regulated by ORIAS as insurance and banking intermediary. Groupama's regional branches act as exclusive sales agents for Franfinance lending products, enabling customers to finance auto purchases, home improvements, travel, and education projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Generali: European multi-line insurer with operations across P&C, health, and life. French subsidiary competes in similar retail and SME segments, with comparable agency/broker distribution models.
• Allianz: Global multi-line insurer with a substantial French subsidiary (Allianz France) competing directly in auto, home, health, and life. Larger scale and listed status give it capital advantages, but product portfolio and channel strategy overlap significantly.

Direct peers

• Matmut: French mutual insurer providing auto, home, health, and personal accident coverage to individuals and professionals. Closely comparable mutualist structure, regional agency footprint, and personal-lines focus.
• Crédit Agricole Assurances: Insurance arm of Crédit Agricole, distributing life, health, P&C, and creditor insurance through a large regional banking network in France. Comparable multi-channel bancassurance-plus-agency distribution model.
• MACIF: French mutual insurer (Société d'Assurance Mutuelle) offering auto, home, health, and prévoyance coverage to individuals and small businesses. Closest structural peer given mutual ownership, regional branch model, and similar product mix.
• CNP Assurances: Major French life and personal protection insurer with strong position in group health and prévoyance, distributed via banking partners. Comparable life and health insurance product depth and bancassurance distribution approach.
• AXA: France-headquartered global multi-line insurer offering P&C, health, life, and savings products with extensive branch and agent distribution. Most direct large-scale French competitor to Groupama across overlapping retail and SME segments.
• SMACL Assurances: French mutual insurer specializing in coverage for local authorities, associations, and public entities—directly comparable to Groupama's 'Collectivités' and 'Associations' customer segments and mutual governance model.
• Covéa: French mutual insurance group (GMF, MAAF, MMA) offering P&C, health, and life coverage. Comparable mutual ownership model and multi-brand agency distribution strategy targeting individuals and professionals.

Regional players

• Société Générale Assurances: Insurance arm of Société Générale, distributing life, health, and P&C products primarily through banking channels in France. Comparable life/savings and creditor insurance mix with bancassurance distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/groupama_tr
• YouTubeyoutube.com/channel/UCcVU-JnuCbANGOl4vGcGpEg
• Facebookfacebook.com/turkiyegroupama
• Instagraminstagram.com/groupama
• LinkedInlinkedin.com/company/turkiyegroupama

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupama