SONUS

What SONUS does

SONUS Productions is a privately held, founder-owned full-service live event production company established in 2010 by Cole Lofink and headquartered in Pennsauken, New Jersey, approximately 10 minutes outside Philadelphia. The company delivers touring, production, and equipment rental services to music festivals, concert tours, and fandom conventions across the United States and claims global reach. Documented client work spans genres including country (Dan + Shay, Cole Swindell, Eli Young Band, Eric Paslay, Randy Houser), rock and pop (Third Eye Blind, Spin Doctors), heavy metal (Underoath, Spiritbox), and entertainment conventions (Anime Central, Ohayocon), with production scale ranging from local state fairs to 20,000-seat arena shows and the in-house capability to support 30+ breakout rooms simultaneously.

The company's technology stack spans professional lighting control (MA Lighting grandMA3/MA2 consoles), data distribution (Swisson, Obsidian Control Systems, LumenRadio), power distribution (Whirlwind, LEX), LED walls (Absen PL V2 3.9mm panels with Novastar controllers), moving fixtures (Martin MAC Viper/Aura, Robe TETRA, GLP JDC1, Acme GEIST BSWF), and truss and rigging (GT Truss, Tomcat, CM motors). SONUS has introduced proprietary custom-branded equipment, including IP-rated 2-cell RGBA+WW and 1-cell RGBAL+Cy LED blinders marketed under the SONUS name. A related entity, LH Productions (formerly the firm's North Carolina operations), provides additional Southeast regional coverage.

SONUS operates a direct-to-client enterprise field-sales motion, engaging festival organizers, promoters, talent agencies, and artists via phone, email, and in-person consultation from its New Jersey base. Revenue is generated through three primary streams: professional production services (full-service event execution with crew and project management), equipment rentals (lighting consoles, fixtures, LED walls, power distribution, rigging), and hardware sales (tested used equipment including d&b Audiotechnik D80 amplifier packages at $8,750). Pricing for services is quote-based and not publicly disclosed. The company is bootstrapped, with no institutional investment, parent company, public listing, or disclosed funding rounds.

Name

SONUS

Legal name

SONUS Productions

Website

https://sonuspro.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SONUS Productions is a privately held, founder-owned full-service live event production company delivering touring, production, and equipment rental services to music festivals, concert tours, and fandom conventions across the U.S. and globally from its New Jersey headquarters.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Backline & Musical Instrument Rental (MPAGAKAJ), Event Power, Electrical Distribution & Temporary Utilities (Generators, Distro, Cabling) (THAHAEAF), Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL)

Keywords

• Live event production
• Concert touring services
• Stage lighting rentals
• Festival production services
• Event equipment rentals

Headquarters

HQ city

Moorestown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Production Services: Full-service production services including staff, equipment, consultation, and project management for music festivals, concerts, and fandom events
2. Equipment Rentals: Rental of professional lighting equipment, LED walls, control systems, power distribution, rigging, and truss from top manufacturers
3. Used Equipment Sales: Sale of tested used equipment including d&b Audiotechnik amplifiers and related gear

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SONUS Productions is a full-service live event production company that delivers touring, production, and equipment rental services for music festivals, concerts, and fandom conventions. Offerings include professional consultation, project management, custom stage and lighting design with 3D renderings, and equipment rentals covering lighting control, LED walls, moving fixtures, power distribution, rigging, and truss. The company serves clients nationally and globally from its Pennsauken, New Jersey headquarters, handling events from local state fairs to 20,000-seat arenas.

Product overview

SONUS is a full-service production company providing touring and event production services across three interconnected offerings: Touring Services, Production Services, and Equipment Rentals. The company serves music festivals, concerts, and fandom conventions from its New Jersey headquarters. Its Equipment Rentals inventory (Lighting Control Systems, Data Distribution Equipment, Power Distribution Units, Moving Light Fixtures, LED Wall Systems, Truss and Rigging) directly supports its service delivery. Additional offerings include the d&B d80 Package (used equipment sale) and Fandom Events Services for convention production. The portfolio represents an integrated approach where equipment rentals underpin service delivery rather than operating as standalone product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Touring Services Full-service touring production services including equipment, crew, logistics, and project management for music festivals, concerts, and live events across indoor and outdoor venues from local state fairs to 20,000-seat arenas. Built around global support and packaging optimized for efficient load-in/load-out.
• Production Services Event production services including professional consultation, experienced project managers, and innovative technology solutions for music festivals, concerts, and fandom conventions. The team collaborates as an extension of the client organization to deliver cohesive partnerships.
• Equipment Rentals Rental of professional event production equipment from top manufacturers, including lighting control consoles (MA Lighting grandMA3 and MA2), data distribution (Swisson, Obsidian Control Systems), power distribution, moving fixtures, LED walls, truss, and rigging equipment. Inventory is backed by SONUS's experienced team.
• Fandom Events & Convention Production Convention production services including stage design, lighting, audio, video, breakout room support for 30+ simultaneous rooms, and custom production packages designed to be easily set up and run by staff or convention volunteers. Delivers immersive, unforgettable live experiences for fandom conventions.
• d&B d80 Amplifier Package (Used Equipment Sale) Tested used d&B Audiotechnik D80 amplifier package sold for $8,750.00 per package, including the amplifier in case with I/O, 10RU Slam door shock rack, power and NL4 whips. Additional amplifiers available to create a standard 3-amp d&B rack.

Quantifiable outcome

• Over a decade of successful customer-focused partnerships
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• ACT EntertainmentcoreChannel Partner/ Reseller/ DistributorACT Entertainment is the exclusive distributor of Ayrton lighting in North America. SONUS Pro featured Ayrton Mistral fixtures on Underoath's Blind Obedience tour.
• X-LasersupportingTechnology or IntegrationSonus Productions and X-Laser collaborated to help tell Underoath's story on tour with lighting effects.
• LH Productions / Lighthouse ProductionssupportingStrategic or Co-development PartnerFormerly SONUS Productions based in North Carolina. Related company serving the Southeast region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LD Systems: Touring production services provider specializing in concert audio, lighting, and video with a strong North American footprint. Directly comparable in scope and client type to SONUS.
• Upstaging Inc. Concert lighting and production company serving touring artists and festivals with truck-based delivery. Directly comparable to SONUS in the mid-size touring production services segment.
• Bandit Lites: One of the largest concert lighting and production companies in North America, supplying tours across rock, country, and metal — the same genre mix and venue scale that SONUS targets. Direct competitor for touring rider fulfillment.
• Premier Global Production: Touring and event production services company providing lighting, audio, and staging for concerts, festivals, and corporate events. Comparable size and service mix to SONUS.
• Clair Brothers: Audio, lighting, and full-service touring production company serving concerts, festivals, and corporate events globally. Highly comparable operating model and client mix to SONUS, with broader international reach.
• 4Wall Entertainment: Lighting and rigging rental and production services provider with national coverage across entertainment, corporate, and broadcast events. Comparable equipment-rental plus services model to SONUS.
• Atomic Lighting: Mid-size concert lighting and production company serving touring artists and festivals in the Northeast and Mid-Atlantic — overlapping with SONUS's core geography and client base.
• Christie Lites: Concert lighting rental and production company serving touring acts and festivals across North America. Directly overlaps with SONUS's lighting rental and touring production business.
• Solotech: Canadian-based concert and live event production company with significant US touring presence across audio, lighting, video, and rigging. Comparable service portfolio and target clients to SONUS.

Broad incumbents

• Production Resource Group (PRG): The largest global provider of entertainment and event technology solutions, offering lighting, audio, video, and rigging across touring, broadcast, film, and corporate. Overlaps with SONUS in concert touring but at meaningfully greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sonus-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SONUS