American Medical Response

What American Medical Response does

American Medical Response (AMR) is the nation's largest private provider of ground medical transportation, operating emergency 911 ambulance services across 36 states and the District of Columbia. AMR provides advanced life support, basic life support, specialty/critical care transports, bariatric transports (for patients 350-1,200 lbs), interfacility transportation, wheelchair van services, event medical coverage (including dedicated motorsports safety teams for NASCAR, IndyCar, and IMSA), and federal disaster response as the prime EMS contractor with FEMA covering 48 states. The company serves municipal governments, counties, fire departments, hospital systems, healthcare facilities, and individual patients through a portfolio of regional sub-brands such as Lifeguard, Medics, MedicWest, Abbott EMS, MetroCare, Temple EMS, River Medical, and MedStat EMS.

AMR's operational technology stack centers on an integrated GPS/AVL tracking system paired with the proprietary Pinpoint computer-aided dispatch (CAD) platform for real-time ambulance tracking, system monitoring, and reporting. The company holds more CAAS accreditations than any other provider and maintains NAED dispatch accreditation across many communities. AI analytics are deployed for unit deployment optimization under performance-based contracts (notably DeKalb County, Georgia), and the 911 Nurse Navigation program uses AI-supported triage to redirect non-emergency callers away from emergency rooms.

AMR generates revenue through a hybrid model: transaction-based user fees for emergency and non-emergency ambulance transport (base charge plus mileage plus supplies, with Medicare covering 80% of allowable rates), subscription/recurring government contracts with counties, cities, and fire departments won through competitive RFP processes, professional services fees for event medical standby, managed services under the FEMA prime contract, and an individual membership program. The go-to-market is sales-led enterprise field sales targeting municipal and county government buyers, supplemented by direct event-services sales to sports franchises, venues, and event organizers. AMR operates as a private subsidiary of Global Medical Response (GMR), which IPO'd on the NYSE under ticker 'GMRS' in May 2026 at an approximately $3.35 billion valuation, with KKR having been a significant historical private equity investor.

Name

American Medical Response

Legal name

American Medical Response, Inc.

Website

https://amr.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

American Medical Response is the nation's largest private provider of ground medical transportation, operating 911 emergency ambulance services, interfacility transport, event medical, and FEMA federal disaster response across 36 states and the District of Columbia.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Ambulatory Health Care Services (621), Special Needs Transportation (485991)

SIC

Transportation Services (4700)

akta.pro primary industry

Private EMS Providers (Contract/Interfacility) (HLAFANAB)

akta.pro secondary industries

Critical Care Transport (CCT) & Specialty Transport Teams (HLAFANAE), Emergency Medical Services (EMS) Operations & Dispatch (HLAJAGAC), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• Emergency medical services
• Ambulance transportation
• 911 response services
• Non-emergency medical transport
• Disaster response services

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Emergency Ambulance Transportation Services: User fees for emergency 911 ambulance transport services. Private ambulance services are funded by user fees rather than tax revenue. Rates include a base charge for transport, a mileage fee, and charges for procedures, supplies, or medications administered. Medicare covers 80% of allowable rates; patients or secondary insurance cover the remaining 20%.
2. Non-Emergency Medical Transportation: Non-emergency transport services to patients who need to be safely transported between facilities. Insurance plans may cover medically necessary non-emergency transports based on their coverage criteria.
3. Government Contracts: AMR holds 911 emergency ambulance contracts with counties, cities, and fire departments across 36 states and DC. Revenue is generated through contracted service agreements, often performance-based with unit-hour requirements.
4. Event Medical Standby Services: Standby ambulance crews and medical personnel provided at sporting events, concerts, festivals, and motorsports events. Revenue from venue operators, sports franchises, and event organizers.
5. Federal Disaster Response (FEMA): AMR is the prime EMS/ambulance contractor with FEMA to provide ground ambulance, air ambulance, paratransit services, and non-ambulance EMS personnel during disasters, acts of terrorism, or public health emergencies across 48 states.
6. Membership Program: AMR offers membership programs for emergency and patient relocation services, providing coverage for members who use AMR services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

AMR is the nation's largest private provider of ground medical transportation, delivering 911 emergency response, advanced and basic life support, specialty/critical care, bariatric, and interfacility ambulance transports across 36 states and DC. It complements ground EMS with event medical standby, motorsports safety services, federal disaster response under a prime FEMA contract, and a recurring individual membership program. Operations are supported by proprietary GPS/AVL and Pinpoint CAD systems plus AI-driven unit deployment and a 911 Nurse Navigation program.

Product overview

American Medical Response (AMR) operates as the nation's largest private provider of ground medical transportation, functioning as a single unified emergency medical services provider with multiple service lines and regional sub-brands. The core portfolio centers on 911 Emergency Services as the primary offering, supported by Advanced Life Support, Basic Life Support, Specialty/Critical Care Transports, Bariatric Transports, Interfacility Transportation, Wheelchair Van Services, Event Medical Services, Motorsports Safety and Medical Services, Federal Services/Disaster Response, and Onsite Health & Safety. The company also offers value-added programs including the 911 Nurse Navigation Program and Knoxville Nurse Navigation Program for call diversion, plus education and training through the Earn While You Learn Program and partnered EMS education institutes. AMR extends its reach through numerous regional sub-brands including Lifeguard Ambulance Service, Medics Ambulance Service, Abbott EMS, MedicWest Ambulance, MedStar Ambulance, MetroCare, Temple EMS, River Medical, MedStat EMS, and Physicians Transport Service. Patient-facing digital services include an online billing portal (pay.amr.net) and medical records request system via MediCopy.

Differentiator

Problem solved

Functional benefit

Brands

• Abbott EMS: Emergency and non-emergency ambulance services in Illinois and Missouri
• Community EMS
• Doctor's Ambulance
• Gold Coast Ambulance Service
• Hunter EMS
• Life Line Ambulance
• Lifeguard Ambulance
• Lifeguard EMS
• Med Trans Ambulance
• MedExpress
• Medics Ambulance Service
• MedicWest Ambulance
• MEDSTAR
• MedStar Ambulance
• MedStat EMS
• MetroCare
• McCormick Ambulance
• Physicians Transport Service
• River Medical
• Temple EMS

Products and services

• 911 Emergency Services Round-the-clock 911 ambulance response with dispatchers and crews in continuous radio and phone communication with public-safety dispatch, real-time GPS/AVL ambulance tracking, and computer-aided dispatch. Provided to counties, cities, and fire departments under performance-based contracts.
• Advanced Life Support (ALS) ALS transports staffed with paramedics and equipped for advanced clinical interventions to stabilize patients during emergency transport. Available through 911 and interfacility contracts.
• Basic Life Support (BLS) Medical transport for patients requiring continuous medical supervision or monitoring who do not need advanced interventions, typically provided by EMTs for scheduled and emergency lower-acuity calls.
• Specialty Care / Critical Care Transports Mobile intensive care unit transports with specialized equipment and personnel for critically ill patients, including neonatal and pediatric intensive care transports between facilities.
• Bariatric Transports Modified ambulances with specialized loading equipment and trained personnel to safely transport patients weighing 350 to 1,200 pounds.
• Interfacility Transportation Transport services moving patients between healthcare facilities for hospital transfers, specialist appointments, and integrated healthcare solutions for hospital systems.
• Wheelchair Van Services Non-emergency medical transportation for patients who require wheelchair-accessible vehicles but do not need ambulance-level clinical care.
• Event Medical Services Professional event-based medical services ranging from a single EMT at small private events to complex EMS deployments with ambulances, response teams, first aid clinics, and command-and-control for major sporting events, concerts, conventions, and festivals.
• Motorsports Safety and Medical Services Specialized on-track safety and emergency response for NASCAR, IndyCar, and IMSA events, including chase-vehicle paramedics, fire rescue squads, infield care centers, race-control technicians, and neurologists for head trauma assessment.
• Federal Services / Disaster Response Federal disaster and emergency response delivered as prime EMS/ambulance contractor for FEMA, providing ground ambulance, air ambulance, paratransit, and non-ambulance EMS personnel across 48 states during disasters, acts of terrorism, or public health emergencies.
• Onsite Health & Safety Customizable workplace medical services for offshore oil and gas operations, maritime vessels, remote work camps, and rural locations, including health and safety staffing, physician support, telemedicine, medical oversight, and drug testing.
• AMR Membership Program Annual subscription membership program providing coverage for members who use AMR services for emergency and patient relocation needs.
• Lifeguard Ambulance Service Regional AMR brand providing emergency and non-emergency medical transport services across Alabama, Florida, Kentucky, Mississippi, South Carolina, Tennessee, and Texas, and serving as the trusted provider for the Medical University of South Carolina (MUSC).
• Medics Ambulance Service Regional AMR brand providing emergency and non-emergency medical transport services in Broward County, Miami-Dade County, and Palm Beach County, Florida, including coordination of special-needs patient evacuations during hurricanes.
• MedicWest Ambulance Regional AMR brand serving as the primary 911 franchised ambulance provider for the eastern half of the Las Vegas metropolitan area (including the Las Vegas Strip) and all of North Las Vegas, handling approximately 100,000 calls and more than 6,000 special events annually.

Quantifiable outcome

• 2-minute-48-second reduction in critical call response times in DeKalb County, Georgia
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

13 partnerships are on record, tiered minor, core and major.

• Event ModulesminorStrategic or Co-development Partner · 31 March 2026Event Modules partnered with AMR to support Arizona Diamondbacks Opening Day at Chase Field in Phoenix using the MobileOp4 rapid-deploy climate-controlled mobile infrastructure unit. The unit supports medical and operational teams for event medical services.
• Global Medical Response (GMR)coreStrategic or Co-development PartnerAMR is a GMR solution company. GMR is the leading integrated air and ground mobile patient care and EMS provider in the nation. AMR is the ground transportation division while GMR subsidiaries include Air Evac Lifeteam, Med-Trans, REACH, Guardian Flight, and AirMed for air ambulance services. GMR provides national strength and resources while AMR provides local community presence.
• FEMA (Federal Emergency Management Agency)coreStrategic or Co-development PartnerAMR is the prime EMS/ambulance contractor with FEMA to provide ground ambulance, air ambulance, paratransit services and non-ambulance EMS personnel to supplement the federal and military response to disasters, acts of terrorism, or public health emergencies. The contract covers 48 states.
• NASCARmajorStrategic or Co-development PartnerAMR provides the AMR NASCAR Safety Team with extensively trained paramedics in chase vehicles, fire rescue squads, neurologists for head trauma assessment, and race control technicians for command and control of on-track incidents. The partnership covers the full racing season.
• IndyCarmajorStrategic or Co-development PartnerAMR provides the AMR IndyCar Safety Team with trained EMS professionals for on-track emergency response and medical care. The partnership has been in place since the safety team's inception.
• IMSA (International Motor Sports Association)majorStrategic or Co-development PartnerAMR serves as the IMSA Track Services Team partner, providing on-track safety, emergency response, infield care center management, and medical direction for IMSA racing events.
• International Council of Motorsports SciencesminorGTM or Marketing PartnerAMR partners with the International Council of Motorsports Sciences and USF Juniors as part of its motorsports safety and medical services program.
• Women with Drive SummitminorGTM or Marketing PartnerAMR is a proud sponsor of the Women with Drive Summit, a motorsports industry diversity initiative.
• DeKalb County, GeorgiacoreOthersDeKalb County awarded AMR a five-year, nearly $78 million contract for emergency ambulance services. The performance-based contract uses AI analytics to optimize unit deployment, increasing unit hours to 600 per day and achieving measurable improvements in response times. DeKalb County Fire Rescue also partnered with local hospitals to reduce ambulance offload times.
• Medical University of South Carolina (MUSC)majorStrategic or Co-development PartnerLifeguard Ambulance Service (AMR brand) serves as the trusted provider for MUSC, providing emergency and non-emergency medical transport services at multiple MUSC-affiliated locations in South Carolina.
• Hawaii Life FlightminorStrategic or Co-development PartnerAMR and Hawaii Life Flight coordinate weekly air medical transfers from Kauai to Oahu. AMR transports patients via ambulance to PMRF airfield in Kauai for helicopter transfer to Hawaii Life Flight aircraft, saving over an hour in transport time for patients requiring emergency specialty care on Oahu.
• Pacific Missile Range Facility (PMRF) / Barking Sands Fire and Emergency ServicesminorOthersPMRF airfield at Barking Sands in Kauai serves as an alternative transport zone for AMR and Hawaii Life Flight patients requiring emergency air transport to Oahu, saving significant drive time to Lihue Airport.
• City of KnoxvillecoreOthersThe City of Knoxville collaborated with AMR and Global Medical Response to develop the innovative 911 Nurse Navigation program connecting 911 callers with Nurse Navigators to determine appropriate care settings.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• HCA Healthcare: Largest US for-profit hospital operator with broad healthcare delivery footprint. Comparable to AMR through its hospital systems segment, emergency department demand for interfacility transport, and ability to vertically integrate medical transport.
• CommonSpirit Health: One of the largest US non-profit hospital systems with emergency and ambulatory care delivery. Comparable to AMR at the broader ambulatory health and emergency services layer, where it influences demand for interfacility transport.

Direct peers

• REMSA (Regional Emergency Medical Services Authority): Nevada-based private EMS and community health organization serving the Reno/Washoe County region. Similar to AMR in offering 911 response, interfacility transport, and Nurse Health Line-style call diversion.
• Sunstar Paramedics: Florida-based private ambulance provider serving Pinellas County's 911 system. Comparable to AMR on contract-backed emergency response, interfacility transport, and large urban franchise operations.
• Mecklenburg EMS Agency (MEDIC): Public utility model EMS agency serving Charlotte-Mecklenburg, NC. Comparable to AMR on 911 response operations, performance metrics, and large-metro service delivery, though structured as a public agency rather than private contractor.
• MedStar Mobile Healthcare: Fort Worth-based 911 and interfacility EMS authority serving Tarrant County with a similar patient transport and mobile healthcare model to AMR's municipal contracts.
• Falck: Denmark-based global EMS and healthcare services provider with significant US operations. Falck directly competes with AMR for municipal 911 contracts, most recently winning the Boulder, CO contract from AMR effective January 2026.
• Life EMS Ambulance: Michigan-headquartered private EMS provider serving municipal 911 and interfacility contracts across multiple states. Comparable to AMR in service portfolio and contract-driven municipal GTM.
• Acadian Ambulance Service: Louisiana-headquartered private ambulance company operating 911, interfacility, and air medical services across the Gulf South and beyond. Closely comparable to AMR in service mix, scale, and contract-driven B2G GTM.
• American Ambulance: California-based private ambulance service providing 911 and interfacility transport. Comparable to AMR's California brands (Lifeguard, Medics) in regional municipal contract model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amr_social
• Facebookfacebook.com/amramericanmedicalresponse
• LinkedInlinkedin.com/company/american-medical-response-1
• Instagraminstagram.com/amr_social

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Medical Response