West Point News

What West Point News does

West Point News (operating online as wpnews.com) is a local newspaper publication serving Cuming County and adjoining counties in the agriculturally rich Elkhorn Valley of Nebraska. The publication is the merged entity of West Point News and Wisner News-Chronicle — both over 100 years old — now publishing together as Cuming County News alongside the Elkhorn Valley Shopper classifieds publication. It is owned by Carpenter Media Group and operates from 117 N. Main St., West Point, Nebraska, with a small editorial and advertising team.

The publication's core product is the wpnews.com website, built on the TownNews Blox content management platform, delivering local news, high school sports, obituaries, community announcements, weather, and classifieds. Supporting products include an e-Edition digital replica of the printed newspaper, the Elkhorn Valley Shopper for classified advertising, and online features covering community, health, travel, finance, and lifestyle content. Distribution is multi-channel: print home delivery via USPS, the wpnews.com website, e-Edition access, and active social media accounts on Facebook, Twitter/X, and Instagram.

Revenue is generated through four streams: print subscriptions (annual, $53 in-county / $88 out-of-county), digital subscriptions and e-Edition access (complimentary for print subscribers), display advertising sold by an in-house advertising representative, and classified advertising (vehicles, jobs, homes, legal notices) via the website and the Elkhorn Valley Shopper. The customer base is overwhelmingly residential — Cuming County residents and small local businesses — with no enterprise or large-advertiser accounts disclosed. The publication runs a sales-led, locally focused go-to-market with no external funding, no public listing, and no disclosed revenue figures.

Name

West Point News

Legal name

West Point News

Website

https://wpnews.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

West Point News is a rural Nebraska local newspaper (merged with Wisner News-Chronicle as Cuming County News) serving Cuming County and the Elkhorn Valley via print, e-Edition, and the wpnews.com website, generating revenue from subscriptions, display ads, and classifieds. It is owned by Carpenter Media Group.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Community news coverage
• Print newspaper subscriptions
• Digital newspaper subscriptions
• Classified advertising services

Headquarters

HQ city

West Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Subscriptions: Annual subscription model for printed newspaper delivery to homes in Cuming County and surrounding areas.
2. Digital Subscriptions / E-Edition: Online access to digital e-editions with complimentary access for existing print subscribers.
3. Display Advertising: Banner advertisements on the website and within digital content. Advertisements sold by advertising department staff.
4. Classified Advertising: Classifieds for cars, jobs, homes, and other categories. Online advertisers and Elkhorn Valley Shopper publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

West Point News publishes a weekly local newspaper (now operating as Cuming County News) serving Cuming County and adjoining counties in Nebraska's Elkhorn Valley. It distributes original local news, high school sports coverage, obituaries, community announcements, opinion content, and classified advertising through both a printed weekly edition delivered via USPS and a digital website (wpnews.com) with e-Edition access. The publication also produces the Elkhorn Valley Shopper, a classified-shopper publication distributed in the region.

Product overview

West Point News operates as a digital news platform offering multiple content delivery channels. The core product is the wpnews.com website, which publishes local news, sports, opinion, and obituaries for Cuming County, Nebraska. Supporting products include the e-Edition (digital replica of the printed newspaper), the Elkhorn Valley Shopper (classified publication), and subscription services for both print and digital access. The company also provides various online features and a classifieds section. The publication is operated by Carpenter Media Group/Enterprise Media Group.

Differentiator

Problem solved

Functional benefit

Products and services

• wpnews.com Online Newspaper

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carpenter Media GroupcoreOthersParent company/publisher of West Point News. Carpenter Media Group owns and operates the publication as part of its regional newspaper portfolio.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• York News-Times: Weekly newspaper serving York and York County, Nebraska. Highly comparable in scale (small-town weekly) and business model to West Point News, making it a near-direct peer for benchmarking audience reach and ad rates.
• Norfolk Daily News: Daily local newspaper serving Norfolk, Nebraska and surrounding Madison County. Closest comparable peer to West Point News by format (small-town Nebraska daily/weekly newspaper), customer base (rural Nebraska readers), and revenue model (print subscriptions + local display/classified advertising).
• Kearney Hub: Daily newspaper serving Kearney and Buffalo County in central Nebraska. Comparable small-city community newspaper with print subscriptions, e-edition, display and classified advertising, and a similar GTM to local advertisers and subscribers.
• Fremont Tribune: Local daily newspaper serving Fremont and Dodge County, Nebraska. Comparable in scope, structure, and audience - a small-market Nebraska community newspaper with print + digital subscriptions, local advertising, and classifieds.
• Columbus Telegram: Daily local newspaper serving Columbus and Platte County, Nebraska. Similar small-market Nebraska newspaper serving an agricultural community with the same print subscription / digital / local advertising model.
• Beatrice Daily Sun: Daily newspaper serving Beatrice and Gage County, Nebraska. Comparable small-town Nebraska newspaper with the same print + digital subscription model and local advertising revenue streams.
• Grand Island Independent: Daily newspaper serving Grand Island and Hall County, Nebraska. Directly comparable community newspaper with overlapping audience demographics, rural Nebraska coverage, and a similar revenue mix of subscriptions, display, and classified advertising.

Broad incumbents

• Omaha World-Herald: Regional daily newspaper serving Omaha and eastern Nebraska. Larger incumbent with overlapping geographic coverage and broader content portfolio; it competes for advertising dollars and digital readership in the broader Nebraska market.
• Lincoln Journal Star: Major daily newspaper serving Lincoln and Lancaster County, Nebraska. Larger statewide competitor for digital news consumption and regional advertising budgets; relevant as a benchmark for digital transition strategy.

Others

• Elkhorn Valley Shopper: Free classified-ad shopper publication distributed alongside Cuming County News. Listed as a sub-brand of West Point News itself, but functionally a peer offering within the same market - comparable free shopper publications in nearby Nebraska markets also compete for local classified ad budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wstptnews
• Facebookfacebook.com/WestPointNews
• Instagraminstagram.com/westpointnews1
• LinkedInlinkedin.com/company/west-point-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Point News