What 19 Degrees North does

Per the firmographic data, 19 Degrees North is recorded as a fast-food restaurant in Dahlonega, United States, offering traditional American cuisine, seafood, and Southern food, with 1-10 employees. However, the detailed product, technology, revenue, and operational data attached to this entity describes a materially different business: an online gambling and betting platform (also referred to as SHBET) headquartered at 78B Đông hưng thuận 12, District 12, Ho Chi Minh City, Vietnam, serving Vietnamese-speaking consumers across Asia. The data mismatch is a data-quality flag: no analytical conclusions can be drawn for a small US fast-food restaurant from the gambling-platform inputs, and vice versa. The substantive data set describes an online gambling platform offering five core product lines — sports betting (football, basketball, tennis, badminton, cricket, American football) with live in-play capability, live casino (Baccarat and other dealer-led games), three-region Vietnamese lottery (Northern XSMB, Central XSMT, Southern XSMN) plus number-based Lô đề, live-streamed cockfighting (Đá gà) from Philippines and Cambodia arenas, and slot/fish-shooting games (Nổ hũ, Bắn cá).

The technology stack is a standard offshore-gambling platform: native iOS and Android apps, a web front end, a content management system powering the Vietnamese-language SEO hub (mosmmo.com), and SSL 128-bit encryption. Supporting features include the Dàn đề number-set generator and Soi cầu frequency-analysis tools for lottery prediction, plus a Vietnamese dream-interpretation content layer. The platform claims to operate under CEZA (Cagayan Economic Zone Authority) licensing in the Philippines; however, the source material itself notes that online gambling is restricted in Vietnam and that CEZA licenses are primarily intended for offshore operators serving non-Filipino markets, making the regulatory status of serving Vietnamese customers explicitly ambiguous.

The business model is transaction-fee / house-edge across all five product lines (vig on sports odds, house edge in casino, commission on lottery wins, commission on cockfighting bets). Revenue mechanics are not publicly disclosed; no funding rounds, ownership structure, headcount, or audited financials are available. The go-to-market is direct-to-consumer and self-serve: users self-register online or via mobile app, fund accounts via bank transfer, e-wallet, or credit card, and bet without agent intervention at the entry level. Customer acquisition is driven primarily by SEO-optimized Vietnamese-language content on mosmmo.com, supplemented by an affiliate/agent (Đại Lý) program. Customer support operates 24/7 via live chat, email, and phone. The customer base is self-described as "millions of members across Asia" with no verified figure, and customer segments are Vietnamese-speaking online gamblers (primary, geographic) and high-value / VIP players (secondary, persona).

Name

19 Degrees North

Website

https://19dgnorth.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

19 Degrees North is recorded as a small US fast-food restaurant in Dahlonega, GA, though the attached product and technology data describes an unrelated Vietnamese online gambling platform (SHBET) offering sports betting, casino, lottery, and cockfighting to Vietnamese-speaking consumers across Asia.

Ownership category

akta.pro rank

Product category

Fast Food / Casual Dining

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Seafood Fast Casual (THAFABAJ)

akta.pro secondary industries

Sandwiches & Wraps Fast Casual (THAFABAG), Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

Keywords

• American fast food
• Southern cuisine
• Seafood restaurant
• Casual dining
• Traditional cuisine

Headquarters

HQ city

Dahlonega

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations

Revenue model

1. Sports Betting: The platform charges a margin (vigorish/house edge) on sports betting odds across football, basketball, tennis, badminton, cricket, and American football leagues. Users bet against preset odds on match outcomes.
2. Online Casino / Live Casino: Revenue generated from casino games including Baccarat, with house-edge baked into game rules. The platform hosts live dealer casino games.
3. Lottery / Lô Đề: Revenue from lottery and numbers-based betting (lô đề) across Northern, Central, and Southern Vietnamese lottery draws. The platform takes a commission on winning bets.
4. Cockfighting (Đá Gà): Revenue from cockfighting match betting, including C1-grade fights streamed from arenas in Cambodia and the Philippines.
5. Promotional Deposit Bonuses and VIP Programs: While promotional bonuses are offered to attract and retain players, the house edge across all games ultimately generates net revenue after bonuses and operational costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

19 Degrees North operates a fast-food restaurant that serves traditional American cuisine, seafood, and Southern food to local customers. The business runs as a small, single-location for-profit food-service establishment in Dahlonega, United States, employing between 1 and 10 people.

Product overview

SHBET is a multi-product online gambling and betting platform operating as a comprehensive entertainment ecosystem. The core platform offers sports betting, live casino, lottery games (Northern, Central, and Southern regions), and cockfighting betting. Supporting features include lottery number prediction tools (Soi cầu), a number set generator (Dàn đề), frequency statistics tracking, and dream interpretation services. The platform is licensed by CEZA and targets the Asian market, primarily Vietnam.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional American Cuisine Traditional American fast-food menu items served to local walk-in customers at the Dahlonega restaurant location.
• Seafood Dishes Seafood-based fast-food menu items served to local customers at the restaurant.
• Southern Food Southern-style cuisine served as fast-food menu items to local customers at the Dahlonega location.

Quantifiable outcome

• Dàn Đề generator claims up to 80% prediction accuracy

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CEZA (Cagayan Economic Zone Authority)minorOthersSHBET claims to operate under the licensing and supervision of CEZA (Cagayan Economic Zone Authority), a Philippine government agency that issues offshore gaming licenses. CEZA provides regulatory oversight for the platform's gaming operations. Note: Online gambling is restricted in Vietnam, and CEZA licenses are primarily intended for offshore operators serving non-Filipino markets. The regulatory status of SHBET's operations in Vietnam is ambiguous.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Shoney's: Southern-focused family restaurant chain with breakfast, American, and Southern comfort food on the menu. Adjacent on cuisine and broad customer base, with a longer legacy in the Southeast.
• Bojangles': Southern-style fast-food chain specializing in chicken, biscuits, and Cajun-seasoned items. Directly adjacent to 19 Degrees North's Southern cuisine positioning and to its regional customer base.
• Hardee's: CKE-owned regional burger and biscuit chain with strong Southeast U.S. presence. Competes on price, breakfast, and Southern breakfast items in the same trade area.
• Waffle House: Iconic Georgia-based chain serving Southern breakfast and diner fare 24/7. Operates numerous locations in North Georgia and competes for the same local and traveler customer base.
• Zaxby's: Georgia-headquartered Southeast regional chicken fast-food chain with deep Northern Georgia presence. Competes for the same local and highway-driven customer base in Dahlonega's trade area.

Others

• Cracker Barrel: Southern-themed sit-down restaurant chain with a built-in retail component. Comparable on Southern cuisine identity and tourist appeal, though with a full-service rather than fast-food model.

Direct peers

• Checkers: U.S. value-oriented fast-food chain with a small-footprint, limited-service model. Comparable on scale, format, and value positioning to a small independent fast-food operator.
• Captain D's: U.S. seafood-focused fast-food chain offering a limited-service, value-positioned menu. Most directly comparable to 19 Degrees North on the seafood fast-food axis and on operating model.

Broad incumbents

• Chick-fil-A: Large national chicken QSR with strong Southeast U.S. density and a drive-thru-led model. Sets the competitive bar for fast-food service standards in Georgia markets.
• Popeyes: National QSR chain with Southern Louisiana / Cajun heritage, offering chicken, seafood, and sides. Comparable on cuisine positioning and on the limited-service fast-food operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 19 Degrees North