Interactive Design Group

What Interactive Design Group does

Interactive Design Group (IDG) is a privately held commercial architecture firm founded in 1997 by Bill Hume, a U.S. Air Force veteran, and headquartered in Roanoke, Virginia, with a secondary office in Midlothian, Virginia. The firm serves clients across Virginia, West Virginia, and North Carolina, delivering architectural design services organized under three branded practice areas — WORK (commercial and corporate), PLAY (recreation, hospitality, and entertainment), and GROW (education, healthcare, and institutional facilities). Engagements span new construction design, renovation, and adaptive reuse of historic structures. The client base ranges from small businesses and nonprofits to large regional and national firms, with named engagements including Carilion Clinic, Delta Dental of Virginia, Marriott (SpringHill Suites), Advance Auto Parts, William Fleming High School, Patrick Henry High School, and multi-branch programs for Freedom First Credit Union and Member One Federal Credit Union.

Project work is executed using industry-standard design tools — Autodesk Revit, Adobe Creative Suite, and SketchUp — with no proprietary technology platform or differentiated software stack disclosed. Notable project scale includes Patrick Henry High School at 335,000 sq ft, William Fleming High School at 295,000 sq ft, Delta Dental of Virginia at 56,000 sq ft, and Advance Auto Parts at 65,195 sq ft. The team includes licensed architects, a structural engineer, architectural designers, and administrative staff, with Bill Hume serving as Founding Principal and his wife Jill Hume as Chief Financial Officer.

IDG generates revenue through project-based professional services fees, typically structured as a percentage of construction costs or fixed fees by project phase. Distribution is direct: projects are secured through client referrals, repeat institutional engagements, and responses to public and private RFPs. Marketing is supported by a portfolio website at idgarchitecture.com and an active Instagram presence. The firm is family-owned and operated with no disclosed institutional investment, private equity backing, or venture capital involvement.

Name

Interactive Design Group

Legal name

Interactive Design Group, Inc.

Website

https://idgarchitecture.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Interactive Design Group is a family-owned architecture firm founded in 1997 in Roanoke, Virginia. It delivers new construction, renovation, and adaptive reuse design across healthcare, education, financial, hospitality, and commercial sectors in Virginia, West Virginia, and North Carolina.

Ownership category

akta.pro rank

Product category

Commercial Architecture Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Commercial architecture services
• Architectural design services
• Building renovation design
• Adaptive reuse design
• Healthcare facility design

Headquarters

HQ city

Rönök

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: IDG generates revenue through professional architectural design services including feasibility studies, renovations, and new construction projects. Revenue is project-based, typically billed as a percentage of construction costs or fixed fees for specific project phases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Interactive Design Group (IDG) is a commercial architecture firm that provides full-scope architectural design services for new construction, renovation, and adaptive reuse projects. The firm serves healthcare facilities, financial institutions, educational facilities, hospitality venues, and corporate clients across Virginia, West Virginia, and North Carolina, organized into three service categories: WORK (commercial/corporate), PLAY (recreation/entertainment), and GROW (educational/healthcare/institutional).

Product overview

Interactive Design Group (IDG) is a commercial architecture firm offering comprehensive architectural design services organized into three service categories: WORK (commercial/corporate architecture), PLAY (recreation/entertainment venues), and GROW (educational/healthcare/institutional facilities). The firm provides new construction, renovation, and adaptive reuse services for clients ranging from small businesses to large regional and national firms. IDG operates from two Virginia locations (Roanoke and Midlothian) and has been serving clients in Virginia, West Virginia, and North Carolina since 1997. The firm was founded by a United States Air Force veteran and is solutions-driven, working closely with clients to define goals and execute projects with integrity.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services - WORK (Commercial and Corporate) Commercial and corporate architecture services including offices, banks, manufacturers, and retail spaces for clients ranging from small businesses to large regional and national firms.
• Architectural Design Services - PLAY (Recreation and Hospitality) Recreation and entertainment venue architecture including restaurants, hotels, fitness facilities, event spaces, and entertainment venues.
• Architectural Design Services - GROW (Educational, Healthcare, and Institutional) Educational, healthcare, and institutional architecture including schools, rehabilitation facilities, senior living, and community services facilities.
• New Construction Design Complete architectural design services for new building construction from concept through construction administration.
• Renovation Design Architectural renovation and remodeling services for existing buildings to modernize spaces and improve functionality.
• Adaptive Reuse Design Conversion of existing buildings (such as historic structures, former industrial facilities, or decommissioned buildings) into new functional spaces while preserving architectural character.

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SFCS Architects: Mid-Atlantic architecture firm with strong healthcare, senior living, and education portfolio serving Virginia, West Virginia, North Carolina, and Tennessee. Closely comparable regional competitor in IDG's core verticals and geographies.
• Odell Associates: Mid-Atlantic architecture and planning firm with healthcare, education, and workplace expertise serving Virginia and surrounding states. Comparable regional scope and vertical mix to IDG.
• EwingCole: National architecture and design firm specializing in healthcare, higher education, and science/technology facilities. Directly comparable healthcare architecture practice that competes for similar hospital and medical facility clients.
• Array Architects: Healthcare-focused architecture firm specializing in hospital, ambulatory care, and medical facility design. Direct competitor in IDG's primary healthcare vertical.

Broad incumbents

• DLR Group: Integrated design firm delivering architecture, engineering, and planning across healthcare, education, and commercial sectors. Larger, broader-scale competitor to IDG in shared verticals.
• HKS Architects: Large national architecture firm with deep healthcare and education practices. Competes with IDG for marquee healthcare projects (e.g., Carilion, Delta Dental) and serves similar Mid-Atlantic markets.
• CannonDesign: National integrated design practice with strong healthcare, education, and workplace portfolios. Larger competitor offering full-service design including engineering and interior design.

Regional players

• Ballou Justice Upton Associates: Mid-Atlantic architecture and planning firm with strong K-12 and higher education portfolio. Comparable regional Virginia presence and education-sector focus to IDG.
• Moseley Architects: Virginia-headquartered architecture firm with similar Mid-Atlantic regional focus, serving K-12, higher education, healthcare, and public-sector clients. Comparable in scale, services, and target market to IDG.
• Wiley|Wilson: Virginia-based architecture and engineering firm serving Mid-Atlantic clients across healthcare, education, government, and commercial sectors. Similar integrated design approach and regional scope to IDG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/interactivedesigngroup
• LinkedInlinkedin.com/company/interactive-design-group-architecture

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interactive Design Group