Bayfront Health St Petersburg

What Bayfront Health St Petersburg does

Orlando Health Bayfront Hospital (formerly Bayfront Health St. Petersburg) is a Level II trauma and tertiary care center founded in 1910 in St. Petersburg, Florida, and operating as a wholly-owned subsidiary of Orlando Health since 2020. The hospital delivers a comprehensive, full-acuity service portfolio spanning emergency and trauma care, cardiac surgery, neuroscience, maternity (Center for Women and Babies), surgical services, robotic surgery, rehabilitation, diagnostic imaging including PET/CT, and — most recently — multi-specialty oncology delivered through a partnership with Florida Cancer Specialists & Research Institute at the ~31,000-square-foot Orlando Health Institute Square facility. Technology is conventional: an Epic MyChart patient portal, robotic-assisted surgical systems, PET/CT imaging, and on-site laboratory services, supplemented by ACGME-accredited graduate medical education programs in family medicine and OB/GYN plus a sports medicine fellowship and a School of Medical Laboratory Science.

The hospital reaches patients through physician referrals, a Find a Doctor search tool, direct emergency walk-ins, scheduled appointments, and community outreach, while also operating two freestanding emergency rooms in Pinellas Park and Crossroads that extend the brand into surrounding Pinellas County submarkets. Go-to-market is sales-led and community-driven, leveraging the parent Orlando Health network's brand and marketing infrastructure as well as content marketing, SEO, and PR channels. The business model is standard US acute-care hospital fee-for-service: revenue is generated through patient volume, insurance reimbursements (including major carriers), and government healthcare programs (Medicare and Medicaid), with pricing transparency guides and a patient financial assistance program in place.

Name

Bayfront Health St Petersburg

Legal name

Orlando Health Bayfront Hospital

Website

https://bayfrontstpete.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bayfront Health St Petersburg (Orlando Health Bayfront Hospital) is a Level II trauma and tertiary care center in St. Petersburg, Florida, serving community patients across emergency, cardiac, neuroscience, maternity, oncology, and surgical specialties through a main hospital and two freestanding ERs.

Ownership category

akta.pro rank

Product category

Acute Hospital and Specialty Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Outpatient Care Centers (6214), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM)

akta.pro secondary industries

Oncology & Cancer Specialty Hospitals (HLAFAHAC), Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)

Keywords

• Acute hospital care
• Emergency trauma services
• Cardiac surgery
• Maternity and womens health
• Oncology and imaging

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hospital Patient Care Services: Fee-for-service healthcare delivery including emergency services, inpatient care, outpatient procedures, diagnostic imaging, laboratory services, and surgical services. Revenue generated through patient volume, insurance reimbursements, and government healthcare programs (Medicare, Medicaid).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Orlando Health Bayfront Hospital is a community acute care hospital providing inpatient, outpatient, emergency, trauma, surgical, maternity, cardiac, neuroscience, oncology, rehabilitation, and diagnostic imaging services. It operates as a level II trauma and tertiary care center with ACGME-accredited graduate medical education programs and a network of freestanding emergency rooms across Pinellas County.

Product overview

Orlando Health Bayfront Hospital is a community hospital with over 100 years of history offering a comprehensive range of medical services. The hospital operates as a platform of specialty care services including heart care, emergency services, maternity care, surgical services, rehabilitation, neuroscience, oncology (through a partnership with Florida Cancer Specialists), and diagnostic imaging. The hospital also provides graduate medical education through residency and fellowship programs accredited by ACGME, and offers patients a MyChart portal for accessing health records and managing care.

Differentiator

Problem solved

Functional benefit

Brands

• Orlando Health Bayfront Hospital Center for Women and Babies: Maternity care services at the hospital
• Orlando Health Neuroscience Institute - Bayfront
• Orlando Health Bayfront Hospital Emergency Room
• Florida Medical Clinic Orlando Health

Products and services

• Emergency Services and Trauma Care 24/7 emergency department and level II trauma center providing care for all emergency situations from minor injuries to major trauma, available at the main hospital and freestanding ER locations.
• Heart Care (Cardiovascular) Cardiovascular service line providing a full array of cardiac procedures including coronary artery bypass graft surgery, heart valve repair and replacement, aneurysm repair, aortobifemoral bypass, commissurotomy, valvuloplasty, and endovascular procedures.
• Maternity Care - Center for Women and Babies Comprehensive childbirth services and women's health care including prenatal, labor and delivery, postpartum, and neonatal care at the Center for Women and Babies.
• Surgical Services Comprehensive surgical program treating a wide variety of conditions in both inpatient and outpatient settings, ranging from routine general operations to complex specialty procedures.
• Robotic Surgery Minimally invasive surgical procedures using robotic-assisted technology across multiple specialties.
• Rehabilitation Services Continuum of care for maximum recovery of function including acute inpatient rehabilitation services to help patients regain independence.
• Orlando Health Neuroscience Institute - Bayfront Comprehensive, multidisciplinary care for disorders affecting the nervous system, including brain, spinal cord, and nerves, with subspecialty care for epilepsy, stroke, and related conditions.
• Oncology Services Cancer treatment services including radiation oncology, medical oncology, surgical oncology subspecialties, and access to clinical trials through the Florida Cancer Specialists & Research Institute partnership at the 31,000-square-foot Orlando Health Institute Square facility.
• Diagnostic Imaging Advanced imaging services including X-ray, CT, MRI, ultrasound, and other diagnostic imaging technologies.
• PET/CT Imaging Advanced molecular imaging combining PET and CT technologies for cancer diagnosis and staging, available on-site at the oncology facility.
• Laboratory Services On-site clinical laboratory testing for diagnostic purposes.
• Critical Care Medicine Intensive care services for critically ill patients requiring continuous monitoring and life support.
• Graduate Medical Education ACGME-accredited teaching and learning environment training physicians in residency programs in family medicine and obstetrics and gynecology, and a sports medicine fellowship.
• Patient Portal (MyChart) Secure online access to personal health information, medical records, test results, medication lists, and other patient self-service tools.

Quantifiable outcome

• 6-minute ER wait time at Bayfront Hospital location
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Florida Cancer Specialists & Research Institute (FCS)coreStrategic or Co-development Partner · 1 December 2025Florida Cancer Specialists & Research Institute opened a new oncology office at Orlando Health Institute Square in St. Petersburg. FCS was recruited by Orlando Health (which acquired Bayfront Health St. Petersburg) to expand oncology services and staff the new cancer center. The partnership enables patients to access radiation oncology, medical oncology, surgical subspecialties, and clinical trials in a single location. The approximately 31,000-square-foot facility features 18 private exam rooms, 47 infusion chairs, on-site laboratory, and PET/CT imaging capabilities.
• Orlando HealthflagshipStrategic or Co-development Partner · 1 January 2020Orlando Health acquired Bayfront Health St. Petersburg in 2020, integrating the hospital into the larger Orlando Health network. The acquisition enabled expansion of oncology and other specialty services. By October 2025, the hospital had commemorated five years as part of the Orlando Health system.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Tampa General Hospital: Academic tertiary care center and level I trauma hospital in Tampa, directly competing with Bayfront for complex cases across Tampa Bay. Comparable in service breadth (cardiac, transplant, oncology, neuroscience, teaching) and patient mix.
• Lakeland Regional Health: Large community tertiary hospital between Tampa and Orlando, comparable in size, trauma designation, and service mix (cardiac, oncology, women's, robotic surgery). Operates in an adjacent catchment with overlap on complex referrals.
• Sarasota Memorial Hospital: Community-owned regional tertiary hospital serving Sarasota County, just south of Pinellas. Comparable in service breadth (cardiac, oncology, neuroscience, level II trauma) and as a regional referral anchor.
• Johns Hopkins All Children's Hospital: Pediatric specialty hospital in St. Petersburg; not a direct competitor in adult services but operates in the same local healthcare ecosystem and competes for physician talent, brand recognition, and women's/pediatric referrals.

Broad incumbents

• AdventHealth Tampa: Part of the AdventHealth system, a large multi-state non-profit network, operating a full-service tertiary hospital in Tampa. Competes broadly with Bayfront on cardiac, oncology, and women's services.
• HCA Florida Northside Hospital: HCA Florida network's St. Petersburg community hospital, offering emergency, surgical, and specialty services in the same local market as Bayfront. Comparable full-service community positioning under a large system operator.
• Orlando Health Orlando Regional Medical Center: Bayfront's own parent system flagship — Orlando Health's central tertiary hub. Comparable as a tertiary teaching hospital with level I trauma, oncology, cardiac, and graduate medical education, sharing capital and clinical resources with Bayfront.

Direct peers

• HCA Florida Pasadena Hospital: Another HCA Florida acute care facility in the St. Petersburg / South Pasadena area, competing head-to-head on emergency, cardiac, and general surgery volume within Bayfront's immediate catchment.
• Morton Plant Hospital: BayCare's flagship community hospital in Clearwater, immediately adjacent to St. Petersburg and the most direct competitor for inpatient, cardiac, and maternity share in Pinellas County.
• St. Anthony's Hospital: BayCare-affiliated acute care hospital located in St. Petersburg itself, directly competing with Bayfront for local emergency, cardiac, and elective volume within the same city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BayfrontHealth
• Facebookfacebook.com/BayfrontHealthStPetersburg
• LinkedInlinkedin.com/company/bayfronthealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayfront Health St Petersburg