LBA Hospitality

What LBA Hospitality does

LBA Hospitality is a privately held, third-party hotel management company headquartered in Dothan, Alabama, founded in 1973 by Larry Blumberg. The company provides full-service hotel management for property owners and investors, operating a portfolio of more than 100 hotels with over 11,000 rooms across 12 states in the Southeast, Southwest, and Northeast United States. Its properties span franchise licenses with all major US hotel brands, including Marriott International (Courtyard, Residence Inn, Fairfield Inn, TownePlace Suites, Element, Moxy, Renaissance, Delta), Hilton Worldwide (Hampton Inn, Home2 Suites, Hilton Garden Inn, Homewood Suites, Tru by Hilton, LivSmart Studios, Curio Collection), Hyatt Corporation (Hyatt Place, Hyatt Studios, Caption by Hyatt), IHG (avid, Holiday Inn Express), and Best Western.

The company's core service platform is organized into six internal functional departments — Operations, Revenue Management, Sales & Marketing/E-commerce, Accounting & Finance, Human Resources, and Information Technology — that deliver day-to-day hotel management, pricing and yield optimization, digital marketing, financial reporting, associate lifecycle management, and property technology support across the managed portfolio. No proprietary technology platform, patents, or AI/ML capabilities are disclosed; technology appears to be standard hotel industry property management and distribution systems layered with internal revenue management workflows.

LBA generates revenue through management contracts with hotel owners, earning base management fees typically structured as a percentage of hotel revenue and/or gross operating profit, supplemented by incentive fees where performance targets are met. The customer base is exclusively B2B, consisting of hotel ownership groups, developers, family offices, and institutional investors (including REITs such as Apple Hospitality REIT). Distribution is achieved through direct business development, referrals from major franchisors (Marriott, Hilton, Hyatt), and strategic development partnerships with groups such as 3H Group and BPR Properties. As of 2023, the company employed approximately 2,600 associates companywide and was ranked No. 18 on Hotel Management magazine's 2025 list of top third-party hotel management companies in the United States, up from No. 24 in 2020.

Name

LBA Hospitality

Legal name

LBA Hospitality

Website

https://lbahospitality.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LBA Hospitality is a privately held third-party hotel management company founded in 1973 in Dothan, Alabama. It manages 100+ hotels across 12 states under major franchise brands for hotel owners, investors, and REITs.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Franchised/Chain Motels (THAGAFAM)

Keywords

• Hotel management services
• Revenue management
• Hospitality operations
• Hotel asset management
• Franchise hotel management

Headquarters

HQ city

Dothan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Management Fees: LBA generates revenue through third-party hotel management contracts with property owners, earning management fees typically based on a percentage of hotel revenue and/or profit. The company manages properties across multiple brand franchises including Marriott, Hilton, Hyatt, IHG, and Best Western.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

LBA Hospitality is a third-party hotel management company that operates more than 100 hotels under franchise licenses with major brands including Marriott, Hilton, Hyatt, IHG, and Best Western. The company provides full-service hotel management across operations, revenue management, sales & marketing/e-commerce, accounting & finance, human resources, and information technology for property owners and investors. Its portfolio spans extended-stay, lifestyle, midscale, and full-service brands across 12 U.S. states.

Product overview

LBA Hospitality operates as a third-party hotel management company offering a comprehensive platform of services including hotel operations management, revenue management, sales and marketing, accounting and finance, human resources, and information technology. The company manages a diverse portfolio of over 100 hotels across the United States under franchise licenses with major hospitality brands including Marriott International (Courtyard, Residence Inn, Fairfield Inn, TownePlace Suites, Home2 Suites, Element, Moxy, Renaissance, Delta), Hilton Worldwide (Hampton, Home2 Suites, Hilton Garden Inn, Homewood Suites, Tru, LivSmart Studios), Hyatt Corporation (Hyatt Place, Hyatt Studios, Caption by Hyatt), Best Western, and InterContinental Hotel Group (avid, Holiday Inn Express). Their portfolio spans extended-stay, lifestyle, midscale, and full-service properties across the Southeast and Southwest regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Operations Management
• Revenue Management
• Sales & Marketing / E-commerce
• Accounting & Finance
• Human Resources
• Information Technology

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, growth and emerging.

• Hyatt HotelscoreChannel Partner/ Reseller/ Distributor · 16 April 2026LBA operates Hyatt branded properties (Hyatt Studios, Caption by Hyatt) developed by 3H Group in partnership with Hyatt. Partnership enables LBA to manage Hyatt's new extended-stay brand and lifestyle brand properties.
• Hilton WorldwidecoreChannel Partner/ Reseller/ Distributor · 16 March 2026LBA manages 51 Hilton branded properties across various brands including LivSmart Studios (newest long-stay brand), Home2 Suites, Hampton Inn, Hilton Garden Inn, Tru by Hilton, and Curio Collection.
• Apple Hospitality REITcoreStrategic or Co-development Partner · 11 December 2025Apple Hospitality REIT is a major owner of properties managed by LBA including Home2 Suites Jacksonville NC, Courtyard Houston NASA/Clear Lake, Home2 Suites and Hampton Inn Huntsville Research Park. Properties undergo renovations and LBA receives recognition including Apple Awards for outstanding performance.
• Sai HospitalitygrowthStrategic or Co-development Partner · 17 March 2025Selected to manage full hotel portfolio for Sai Hospitality - five properties across Georgia and Florida.
• Flynn PropertiescoreStrategic or Co-development Partner · 18 April 2024Flynn Properties Inc. (based in San Francisco, CA) owns multiple properties managed by LBA including Courtyard Johnson City, Courtyard Lakeland, Hampton Inn & Suites Ft. Worth-Burleson, Fairfield Inn Albany, and others. Significant renovation investments by Flynn at LBA-managed properties.
• BPR PropertiescoreStrategic or Co-development Partner · 5 April 2024LBA selected as exclusive management company for BPR Properties' complete hotel portfolio. The partnership has grown over 15 years from supporting hotel openings to full management transition. Currently manages 16 BPR properties with a robust development pipeline for future hotels.
• Om Sai HospitalitygrowthStrategic or Co-development Partner · 20 March 2024First collaboration with owners of Om Sai Hospitality for Residence Inn Galveston Island. Natural extension of existing relationship with Details Hotel Group (co-owners of Om Sai).
• Pritchard Hospitality LLCemergingStrategic or Co-development Partner · 11 March 2024First collaboration with Pritchard Hospitality LLC for Tru by Hilton Jacksonville West, an 82-room hotel in Perimeter West Industrial Park.
• Details Hotel GroupcoreStrategic or Co-development Partner · 11 March 2024Ongoing partnership with Details Hotel Group since 2017, co-owners of Om Sai Hospitality. Collaboration has enabled expansion and cultivation of new partnerships including Om Sai.
• 3H GroupcoreStrategic or Co-development Partner · 19 December 2023Long-standing strategic partnership with 3H Group (headquartered in Chattanooga, TN) for hotel development and management. Partnership began around 2019-2021 and has grown to include 25+ properties. Manages Caption by Hyatt Chattanooga Downtown, Hyatt Studios Mobile, Huntsville, and Jacksonville, and LivSmart Studios Tullahoma. The partnership is described as a strategic alliance for future growth with combined strengths for continued success.
• Impact PropertiesgrowthStrategic or Co-development Partner · 11 December 2023Selected to manage three hotels in Florida for Impact Properties of Tampa: Hyatt Place Tampa Wesley Chapel (132 rooms), Residence Inn Jacksonville South/Bartram Park (122 rooms), and Hampton Inn & Suites Jacksonville South-Bartram Park (103 rooms), adding 357 guest rooms.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• HEI Hotels & Resorts: Owner and operator of upscale and luxury hotels as a third-party manager. Comparable to LBA in multi-brand third-party management, with similar premium and lifestyle brand exposure (Hyatt, Marriott).
• Driftwood Hospitality Management: Third-party hotel management and development company operating select-service and full-service properties across major brands. Comparable to LBA in third-party management focus and brand-agnostic positioning.
• Highgate Hotels: Major third-party hotel management and investment firm with a large multi-brand portfolio across the US. Competes directly with LBA for management contracts and operates many of the same brands (Marriott, Hilton, Hyatt, IHG).
• Crescent Hotels & Resorts: Third-party hotel management company managing premium-branded and lifestyle properties. Directly comparable as a multi-brand third-party operator competing for management contracts in similar markets.
• Aimbridge Hospitality: Largest third-party hotel management company in the US, operating across most major brands. Directly comparable as a franchisee-agnostic third-party manager competing for the same management contracts and developer relationships.

Broad incumbents

• Hyatt Hotels Corporation: Global hotel brand company whose newer brands (Hyatt Studios, Caption by Hyatt) are being launched with LBA as the management partner. Brand licensor and emerging-brand development partner rather than direct competitor.
• Marriott International: Largest global hotel franchisor whose brands (Courtyard, Residence Inn, Fairfield, Moxy, etc.) make up a substantial portion of LBA's managed portfolio. Not a competitor, but a critical channel partner and brand licensor.
• InterContinental Hotels Group (IHG): Global hotel franchisor whose avid and Holiday Inn Express brands are managed by LBA. Important channel partner providing franchise supply for LBA's management growth.
• Hilton Worldwide: Major global hotel franchisor whose brands (Hampton, Home2 Suites, Hilton Garden Inn, Tru, LivSmart) account for 51 of LBA's managed properties. Critical channel partner and franchisor of multiple emerging brands in LBA's pipeline.

Others

• Apple Hospitality REIT: Hotel-focused REIT that owns multiple properties managed by LBA. Represents the institutional hotel-owner customer segment LBA serves and a major source of management contract flow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lba-hospitality
• Facebookfacebook.com/LBAProperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LBA Hospitality