Ecosh Life

What Ecosh Life does

Ecosh Life OÜ is an Estonian-founded (2011) dietary supplement company that develops and sells a portfolio of 17+ branded SKUs spanning probiotics, synbiotics, liposomal minerals, cardiovascular formulas, beauty-from-within, prenatal, men's vitality, and herbal cleanses. Manufacturing is conducted at an ISO 22000:2018-certified, HACCP-compliant facility on the edge of the Männiku forest in Tallinn, Estonia, with formulations featuring proprietary and licensed branded ingredients including Metabolaid® (lemon verbena and hibiscus blend, 8 clinical trials), OptiMSM®, PUREWAY-C®, Lafti®, Rosell® probiotic strains, ActiHyal®, and Fibruline™ — supplemented by delivery technologies such as spore-forming Bacillus subtilis probiotics and phospholipid-based liposomal encapsulation. The company sells direct-to-consumer via a Shopify storefront (ecosh.com), ships from a US warehouse to all US states following 2025 market entry through Ecosh Life, Inc. (Los Angeles), and operates a subscription/recurring purchase program managed via SUBI alongside a tiered rewards and referral system; products are priced $37–$49 per bottle with free shipping over $60. Customer base spans 100,000+ individuals across 47 countries with a 4.85/5 average rating, and the brand differentiates on its Nordic/Estonian heritage positioning, third-party testing, and co-developed formulations with the University of Tartu and BIOPROX (France).

Name

Ecosh Life

Legal name

Ecosh Life OÜ

Website

https://ecosh.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecosh Life is an Estonian dietary supplement company that sells 17+ branded SKUs (probiotics, synbiotics, liposomal minerals, cardiovascular, beauty, prenatal) direct-to-consumer via Shopify, manufacturing in an ISO 22000:2018 facility in Tallinn and shipping to 100,000+ customers across 47 countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Probiotics (Strains, Spore-Formers, Synbiotic Components) (AFAJAKAE), Probiotics (Human & Animal Strains, Spore-Formers, Synbiotic Bases) (AFAJAJAE)

Keywords

• Dietary supplements
• Probiotic synbiotic formulations
• Herbal nutraceuticals
• Liposomal mineral supplements
• Direct-to-consumer wellness

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time and subscription-based sales of dietary supplements through e-commerce storefront. Products offered at various price points from $37-$49 per product. Subscription orders managed via SUBI platform with automatic renewal.
2. First Purchase Direct Sales: One-time purchase sales for first-time customers, covered by 60-day money-back guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ecosh Life designs, manufactures, and sells a portfolio of branded dietary supplements—including probiotics, synbiotics, liposomal minerals, herbal formulas, and prenatal/beauty-from-within vitamins—directly to individual consumers through its own Shopify-powered e-commerce storefront (ecosh.com). Products are formulated in Estonia using patented ingredients such as Metabolaid®, OptiMSM®, and spore-forming Bacillus Subtilis probiotics, then shipped from a US warehouse to US customers under a 60-day money-back guarantee with optional subscription/auto-renewal.

Product overview

Ecosh Life is a dietary supplement company offering a portfolio of 17+ branded products organized primarily under the Ecobiotic™ sub-brand for microbiome/gut health and general wellness categories. The product line includes sporebiotics (Bacillus Subtilis+), synbiotics (Synbiotic, Gut Harmony, Ecobiotic Women), beauty supplements (Golden Skin, Hair Skin & Nails), cardiovascular formulas (Cardio Flow, Lipid Flow), minerals (Magnesium Complex, Liposomal Magnesium Citrate), energy support (Pure Energy), prenatal care (Prenatal Vitamins), men's health (Man Aligned), and herbal cleanses (ParaHerb, Chaga & Black Garlic). Products are categorized by benefit (Brain Health, Immune Support, Heart & Circulation, Digestion & Gut Health, Joints/Bones/Muscles, Hair/Skin/Nails, Energy & Vitality, Pregnancy & Motherhood, Sleep & Stress Support) and by user demographic (Men, Women, Elders). The company manufactures in Estonia with ISO 22000:2018 certification and has recently entered the US market.

Differentiator

Problem solved

Functional benefit

Brands

• Ecobiotic: Product line featuring probiotic and synbiotic supplements including Ecobiotic Women, Ecobiotic Synbiotic, and Ecobiotic Gut Harmony.

Products and services

• Ecobiotic™ Women Women's synbiotic supplement supporting vaginal microbiome balance, urinary tract wellness, digestive microbiome balance, and feminine comfort from menstruation to menopause. Contains Lactobacillus probiotic strains, prebiotic fibers, and botanical ingredients including cranberry, lady's mantle, red clover, and calendula.
• Bacillus Subtilis+ (ParaHerb™) Spore-forming probiotic with Moringa and Dandelion for digestive balance and microbiome health, positioned as a daily ritual for seasonal transition and immune support.
• AllerEase Seasonal transition and immune support supplement designed to help manage allergy-related symptoms.
• Calm+Mood Sporebiotic and herbal gut support supplement targeting gut-brain connection for mood, calmness, and stress resilience.
• Cardio Flow Circulation and vascular support supplement for heart and cardiovascular wellness.
• Lipid Flow Cardiometabolic wellness formula supporting healthy lipid metabolism, cholesterol maintenance, and triglyceride levels. Features Metabolaid® (lemon verbena and hibiscus blend), citrus bergamot, berberine, artichoke, green tea extract, and red reishi.
• Magnesium Complex Foundational mineral supplement providing magnesium for overall health support.
• Liposomal Magnesium Citrate Liposomal delivery magnesium supplement supporting nervous system function, muscle function, energy metabolism, electrolyte balance, and fatigue reduction. Uses phospholipid-based encapsulation for enhanced absorption.
• Pure Energy Steady and sustainable energy support supplement for vitality and energy levels.
• Golden Skin Beauty-from-within skin support formula with hyaluronic acid, grape seed extract, lutein, and key vitamins for skin hydration, antioxidant protection, and healthy complexion.
• Hair, Skin & Nails Beauty-from-within formula nourishing collagen and keratin production with OptiMSM®, vitamin C (PUREWAY-C®), biotin, and horsetail extract for hair health, skin health, nail strength, and connective tissue support.
• Chaga & Black Garlic Nordic antioxidant support supplement with wild-harvested Estonian chaga and fermented black garlic for oxidative stress protection, immune function support, and digestive health.
• Ecobiotic™ Synbiotic Comprehensive gut microbiome support supplement providing triple-biotic synergy with probiotics (B. animalis Lafti® B94, L. rhamnosus GG), prebiotics (acacia gum, FOS, chicory root), and postbiotics (heat-inactivated L. plantarum, S. thermophilus, L. paracasei).
• Ecobiotic™ Gut Harmony Gentle daily digestive comfort supplement with multi-strain probiotics (B. animalis Lafti® B94, L. rhamnosus GG, L. plantarum Rosell®-1012), prebiotic fibers (chicory root, FOS, XOS), and turmeric root for bloating and regularity support.
• Prenatal Vitamins Comprehensive prenatal supplement for before, during, and after pregnancy with bioactive folate, well-absorbed minerals, essential vitamins, gentle probiotics, and omega fatty acids supporting fetal development, neural development, and red blood cell formation.
• Man Aligned Men's daily vitality and balance support supplement targeting male-specific nutritional needs.
• ParaHerb™ Targeted herbal power cleanse supplement for detox and cleansing support.

Quantifiable outcome

• Average customer rating of 4.85 out of 5 based on community reviews
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• BIOPROX (France)coreStrategic or Co-development PartnerCollaboration with French microbiome experts at BIOPROX, whose work focuses specifically on Lactobacillus strain development and freeze-drying processes. Developed Ecobiotic Women formulation together.
• Dr. Tiiu Kullisaar, PhD (University of Tartu)coreStrategic or Co-development PartnerCollaboration with oxidative stress researcher at University of Tartu, one of Northern Europe's leading research institutions. Developed Lipid Flow cardiometabolic wellness formula.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AG1 (Athletic Greens): Premium DTC daily greens/supplement subscription brand with strong scientific storytelling and proprietary blends. Closely mirrors Ecosh's premium DTC positioning and clinical-IP differentiation strategy.
• Care/of: Personalized DTC vitamin and supplement brand with quiz-driven recommendations and subscription. Comparable business model and DTC supplements category.
• HUM Nutrition: DTC beauty-from-within and wellness supplement brand (skin, hair, mood, gut). Comparable product category breadth, DTC motion, and women-targeted positioning.
• Seed Health: DTC synbiotic/probiotic brand (Pediococcus acidilactici + prebiotic) with patented strains and clinical evidence. Direct overlap with Ecosh's Ecobiotic synbiotic and Bacillus Subtilis+ lines.
• Ritual: DTC essential-for-women multivitamins and supplements brand selling direct via Shopify storefront with subscription model. Closely comparable in DTC motion, supplement positioning, and clinical-ingredient storytelling.
• Pendulum Therapeutics: DTC probiotic/metabolic health brand featuring patented Akkermansia muciniphila and glucose-control blends, with clinical evidence emphasis paralleling Ecosh's Metabolaid® and synbiotic claims.
• Just Thrive: Spore-based (Bacillus) probiotic brand sold DTC and through practitioners. Directly comparable to Ecosh's Bacillus Subtilis+ sporebiotic positioning.

Broad incumbents

• Garden of Life: Established organic/non-GMO supplement brand (Nestlé Health Science) covering probiotics, vitamins, and sports nutrition. Comparable category breadth and emphasis on quality certifications like USDA Organic and Non-GMO.
• OLLY: Mass-market gummy and capsule supplement brand owned by Unilever, sold through DTC plus major retail. Comparable supplement category but operates at much larger scale and broader distribution.

Regional players

• Nordic Naturals: Premium omega-3 and supplement brand with Nordic heritage, clinical evidence, and ISO/GMP-certified production. Comparable Nordic-origin, clinical-ingredient positioning but US-rooted distribution and broader retail presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/intent/tweet?url=https://ecosh.com
• Facebookfacebook.com/sharer/sharer.php?u=https://ecosh.com
• LinkedInlinkedin.com/company/ecoshlife

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecosh Life