Dietz Electric

What Dietz Electric does

Dietz Electric Co., Inc. is a privately held industrial equipment distributor founded in 1953 and headquartered at 4329 W Lincoln Ave, Milwaukee, Wisconsin. The company distributes electric motors, motor controls, variable frequency drives, gear reducers, and specialty electrical products as a factory-authorized representative for more than 25 manufacturers, including ABB, Siemens, TECO, Hyundai, Leeson, Bonfiglioli, SEW Eurodrive, Grove Gear, Lovato Electric, and Yaskawa. Product coverage spans fractional to 7,500 HP motors in both NEMA and IEC frame configurations, with hazardous location and explosion-proof lines (ATEX/IECEx certified) addressing chemical, mining, oil & gas, and pulp & paper verticals.

Beyond distribution, Dietz operates a value-added service layer that includes custom electric motor design and manufacturing (brake motors up to 500 HP, multi-speed, washdown, high-altitude to 15,000 ft ASL, and Division 1/2 explosion-proof configurations) as well as AC/DC servo and stepper motor repair and rebuild services meeting NEMA MG1, EASA, and IEEE 112A standards. Customers include industrial manufacturers, OEMs integrating motors into equipment, and hazardous location operators across agriculture, HVAC, food processing, material handling, medical, and aerospace sectors.

The business model is quote-based direct sales, with phone-based inside sales and website-driven quote requests feeding into transactions fulfilled from the Milwaukee warehouse, with global shipment enabled via a DHL Express partnership. Pricing is not publicly disclosed. The company is independently owned with no documented parent, external investors, or funding rounds, and operates with an estimated 11-50 employees.

Name

Dietz Electric

Legal name

Dietz Electric Co., Inc.

Website

https://dietzelectric.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Dietz Electric is a privately held Milwaukee-based industrial distributor representing 25+ manufacturers of electric motors, motor controls, VFDs, and gear reducers, serving industrial manufacturers, OEMs, and hazardous location operators with custom motor design and NEMA-standard repair services.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Motor Distribution: Revenue generated from distributing electric motors from over 25 manufacturers including ABB, Siemens, TECO, Hyundai, and others. Products include NEMA and IEC motors for various industrial applications.
2. Power Transmission Products: Sale of gear reducers from manufacturers including Bonfiglioli, Grove Gear, SEW Eurodrive, and Worldwide Electric.
3. Motor Controls Distribution: Distribution of motor control products including AC/DC motor starters, push button controls, contactors, relays, soft starts, and overloads from Electro-Mec, Lovato Electric, North American Electric, Solcon USA, and Worldwide Electric.
4. Custom Motor Manufacturing: Custom electric motor design and manufacturing services for specialized industrial applications with rapid turnaround for small quantities.
5. Motor Repair Services: Repair and rebuild services for electric motors, servo motors, and electronic drives meeting NEMA, EASA, and IEEE standards.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dietz Electric is a factory-authorized industrial distributor that sells electric motors, motor controls, gear reducers, and variable frequency drives from over 25 manufacturers to industrial and OEM customers. In addition to distribution, the company provides custom electric motor design and manufacturing, as well as complete motor and servo motor repair and testing services meeting NEMA MG1, EASA, and IEEE 112A standards.

Product overview

Dietz Electric is an industrial equipment distributor specializing in electric motors, motor controls, power transmission components, and repair services for over 70 years. The company operates as a broad-line distributor representing over 25 motor manufacturers including ABB, TECHTOP, TECO, Siemens, Hyundai, Leeson, and others. The product portfolio centers on electric motors (NEMA and IEC frames ranging from fractional to 7500HP), gear reducers (worm, helical, planetary, bevel from Bonfiglioli, Grove Gear, SEW Eurodrive), motor controls (contactors, soft starters, VFDs from Lovato, Electro-Mec, Solcon), and variable frequency drives (Hitachi, Hyundai, LS Industrials, Yaskawa). The company also offers custom motor design capabilities and comprehensive repair services meeting NEMA MG1, EASA, and IEEE 112A standards. Specialty items include transformers, sensors, and brake products. The business model combines distribution of branded products with value-added services including specification assistance, modification capabilities, and repair.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Motors Distributor of NEMA and IEC electric motors from manufacturers including ABB, Siemens, TECO, Hyundai, Leeson, Bodine, Brook Crompton, Elektrim, Lafert, North American Electric, ORANGE1 America, PowerTech, Tatung, TECHTOP, and Worldwide Electric. Ranging from fractional HP to large 7500HP units for industrial applications.
• Gear Reducers Power transmission components including worm, helical, planetary, and bevel gear reducers, with torque ratings up to 1,287,000 Nm. Distributed from manufacturers Bonfiglioli, Grove Gear, SEW Eurodrive, and Worldwide Electric.
• Motor Controls

Quantifiable outcome

• All repairs meet or exceed NEMA Standard MG1, EASA and IEEE Standard 112A

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

29 partnerships are on record, tiered core and minor.

• ABBcoreChannel Partner/ Reseller/ DistributorABB is a major manufacturer represented by Dietz Electric. Products include NEMA motors (GP100A, GP100, SD100, SD200, XP100, LP100/HP100, DP200), low/high voltage flameproof motors, and special configurations for severe duty applications.
• ATB Flameproof MotorscoreChannel Partner/ Reseller/ DistributorATB NORDENHAM GmbH specializes in explosion-proof motors with decades of experience. Products include standard efficiency motors (0.12-800 kW), water-cooled motors, high efficiency IE2/IE3 motors, and motors with integrated frequency inverter in flameproof enclosure.
• Bodine Electric CompanycoreChannel Partner/ Reseller/ DistributorBodine offers motors without gears, parallel shaft gearmotors, AC induction motors (1/600-3/4 HP), permanent magnet DC motors, brushless DC motors, right angle gearmotors, and matched electronic speed controls.
• Brook CromptoncoreChannel Partner/ Reseller/ DistributorBrook Crompton products include W Premium Aluminum motors, NEMA Premium Explosion Proof motors, EExd Explosion Proof motors, EEx nA Zone 2 motors, PE III Premium motors, brake motors, variable speed motors, and Witton Kramer brake motors.
• ElektrimcoreChannel Partner/ Reseller/ DistributorElektrim produces NEMA Premium Performance motors (20N Series), All Purpose motors (31N Series), Severe Duty motors, Single/Three Phase 56C motors, JM/JP Close Coupled Pump motors, Stainless Steel motors, Crusher Series motors, and Metric IEC Frame motors.
• Hyundai MotorscoreChannel Partner/ Reseller/ DistributorHyundai offers Premium Efficiency Motors (Rigid Base, C-Face), IEEE-841 Motors, Explosion Proof Motors, and Severe Duty Large Frame Motors (250-600 HP).
• Lafert Metric MotorscoreChannel Partner/ Reseller/ DistributorLafert specializes in PM Motors (stand-alone and integral drive), Premium Efficiency IE3/EISA motors, High Efficiency IE2 motors, pole-changing motors, DC/AC brake motors, stainless steel design motors, and single phase motors.
• Leeson MotorscoreChannel Partner/ Reseller/ DistributorLeeson offers 1-Phase General Purpose Motors, Agricultural Motors, Washdown Motors, Fan and Blower Motors, DC Motors, AC/DC Motors, Pump Motors, Explosion Proof Motors, IEC-Metric Motors, Special Duty Motors, 3-Phase General Purpose Motors, and Vector Duty Motors.
• North American Electric, Inc.coreChannel Partner/ Reseller/ DistributorNorth American Electric provides single/three phase motors (56C Frame, Farm Duty, ODP, TEFC Rolled Steel), stainless steel washdown motors, close coupled pump motors, crusher design motors, NEMA Premium Efficiency motors, explosion proof motors, oil well pump motors, and vertical hollow shaft pump motors.
• ORANGE1 AmericacoreChannel Partner/ Reseller/ DistributorORANGE1 (Orange1) offers Italian engineering with American support. Products include Flameproof Motors Ex db/Ex db eb, Increased Safety Motors Ex eb, Non-Sparking Ex ec motors, Explosion Proof Motors, and Flameproof DC Motors C Series, with ATEX, IECEx, and CSA certifications.
• PowerTech Electric Motors LLCcoreChannel Partner/ Reseller/ DistributorPowerTech provides General Purpose 56C Single/Three Phase motors, Definite Purpose Single Phase motors, NEMA Premium Efficiency motors, NEMA Premium Efficiency C-Flanged motors, and Oil Field Pump Jack Motors.
• SiemenscoreChannel Partner/ Reseller/ DistributorSiemens offers hundreds of motor types with various efficiency levels including High, NEMA Premium, and NEMA Premium Plus. Known for world's most energy efficient copper-rotor motors. Dietz stocks Siemens motors in Milwaukee warehouse for immediate delivery.
• TatungcoreChannel Partner/ Reseller/ DistributorTatung produces Extra-Max Energy Efficiency ODP motors (250-500 HP), Super-Max NEMA Premium Efficiency TEFC/ODP motors (1-500 HP), Supermax-841 motors, Explosion Proof motors, Close-Coupled Pump JM/JP Series, Rock Crusher Duty motors, and large vertical motors up to 7500HP.
• TECHTOP MotorscoreChannel Partner/ Reseller/ DistributorTECHTOP offers TEFC Cast Iron (1-300 HP), TEFC Aluminum, Open Drip Proof, Explosion Proof, TEFC-Metric IEC, Cobra Line Aluminum, High Torque Single Phase, IEEE 841 Severe Duty, High Slip Design D, JM/JP Pump Motors, Crusher Duty, Washdown Duty, Stainless Steel, Brake Motors, Cooling Tower motors, and PMDC motors.
• TECOcoreChannel Partner/ Reseller/ DistributorTECO provides Single Phase TEFC, Cast Iron ODP NEMA Premium, GLOBAL-MAX Standard Efficiency, Oil Well Pump motors, Rolled Steel ODP NEMA Premium, 3-Phase Fractional HP, Closed Coupled Pump JP/JM, MAX-E1 NEMA Premium Efficiency, and MAX-E2 NEMA Premium Efficiency Severe Duty motors.
• Worldwide ElectriccoreChannel Partner/ Reseller/ DistributorWorldwide Electric offers General Purpose motors, Jet Pump motors (single/three phase), Permanent Magnet DC motors, Stainless Steel/Washdown Duty motors, Premium Efficiency motors, Close Coupled Pump motors, Oil Well Pump motors, and Advanced Design Rock Crusher motors.
• BonfigliolicoreChannel Partner/ Reseller/ DistributorBonfiglioli provides VF/W Universal worm gear motors (torque 13-7100 Nm), C Series Helical gearmotors, A Series Bevel helical gearmotors, and 300 Series Planetary gear motors (torque up to 1,287,000 Nm).
• Grove GearcoreChannel Partner/ Reseller/ DistributorGrove Gear offers Cast Iron IRONMAN reducers (GR Series), Aluminum Electro-Gear (EL Series), Stainless Steel reducers, Bravo Aluminum reducers, E Series Right Angle reducers, Helical-Inline reducers (LeCENTRIC P Series, Cast Iron R Series), Helical-Worm (S Series), Helical-Bevel (K Series), and Parallel Shaft (F Series).
• SEW EurodrivecoreChannel Partner/ Reseller/ DistributorSEW Eurodrive provides R-Series Parallel Gearmotors, F-Series Helical Gearmotors, K-Series Helical-Bevel Gearmotors, S-Series Helical-Worm Gearmotors, P2 Series Planetary Gearmotors, MC Series Compact Speed Reducers, and DR Modular AC Motors and Brakemotors.
• Electro-MeccoreChannel Partner/ Reseller/ DistributorElectro-Mec (LSIS) offers Metasol Series Contactors & TOR, Susol Series contactors/overload relays, Meta-MEC Series contactors, GMC contactors (100-800A), 4 pole contactors, mini contactors, and manual motor starters.
• Lovato ElectriccoreChannel Partner/ Reseller/ DistributorLovato Electric provides motor protection and circuit breakers, contactors, motor protection relays, electromechanical starters, softstarters (12A-1200A), AC motor drives, push buttons/selector switches, signal towers/beacons, limit/micro/foot switches, rotary cam switches, switch disconnectors, and fuse holders.
• Solcon USAcoreChannel Partner/ Reseller/ DistributorSolcon USA provides motor soft starters and motor protection solutions for industrial applications.
• Acme Electric CorporationminorChannel Partner/ Reseller/ DistributorAcme Electric Corporation is a specialty item supplier offering transformers and related electrical products.
• Pepperl + FuchsminorChannel Partner/ Reseller/ DistributorPepperl + Fuchs provides specialty industrial sensors and related products.
• StearnsminorChannel Partner/ Reseller/ DistributorStearns is a specialty item supplier for motor control and power transmission applications.
• HitachicoreChannel Partner/ Reseller/ DistributorHitachi provides variable frequency drives (VFDs) for motor speed control applications.
• LS IndustrialscoreChannel Partner/ Reseller/ DistributorLS Industrials offers variable frequency drives for industrial motor control.
• YaskawacoreChannel Partner/ Reseller/ DistributorYaskawa provides variable frequency drives known for reliability and performance in industrial applications.
• DHL ExpresscoreOthersDietz Electric is a proud partner of DHL Express, which allows them to ship products anywhere in the world.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Consolidated Electrical Distributors (CED): Major U.S. electrical products distributor serving contractors, industrial, and commercial customers with motors, motor controls, drives, and related electrical equipment. Similar channel-based sales model with multi-region coverage.
• Rexel: Global electrical distribution specialist offering motors, motor controls, VFDs, automation, and power distribution products through branch and online channels. Comparable in product overlap (controls, drives, motors) but with international scale and broader electrical portfolio.
• WESCO International: Global electrical, communications, and utility distribution leader offering motors, controls, and automation products to industrial and utility customers. Comparable product overlap with Dietz in motor controls and VFDs but with much larger scale and enterprise contract capability.
• W.W. Grainger: Large publicly traded industrial MRO distributor with an extensive motors, gear reducers, and motor controls catalog serving the same industrial/OEM customer base. Overlaps Dietz on commodity motor lines but operates at national scale with a robust e-commerce platform.
• Kaman Industrial Technologies: Industrial distribution business focused on bearings, power transmission, motion control, and electrical/mechanical components. Directly comparable to Dietz in its power transmission and motor-related product lines, with broader catalog and multi-branch U.S. footprint.
• Motion Industries: Subsidiary of Genuine Parts Company and one of the largest industrial MRO distributors in North America, offering electric motors, gear reducers, bearings, power transmission, and motion control. Comparable to Dietz as a multi-brand industrial distributor serving the same OEM and manufacturing customer base, but at vastly greater scale and geographic reach.
• Allied Electronics & Automation: Distributor of electronic and electromechanical components including motors, drives, controls, and sensors to industrial and OEM buyers. Comparable product overlap with a catalog/online-driven sales motion competing with Dietz's quote-based approach.

Direct peers

• AutomationDirect: Direct-to-customer online distributor of industrial automation products including AC motors, gear reducers, VFDs, motor controls, and sensors. Direct competitor in motors/drives/power transmission with a fundamentally different low-cost digital-first GTM that pressures traditional distributors like Dietz.
• Global Industrial: Multi-category industrial MRO distributor selling electric motors, gear reducers, motor controls, and material handling equipment through an online catalog. Directly comparable in product mix and customer segments, with broader e-commerce penetration.

Others

• EASA (Electrical Apparatus Service Association) Service Centers: Network of independent electric motor and rotating equipment repair/service providers meeting EASA standards. Comparable to Dietz's motor repair services arm, representing both peer competitors and an industry association framework relevant to Dietz's repair business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DietzElectricCo
• LinkedInlinkedin.com/company/dietz-electric-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dietz Electric