Passion Vines

What Passion Vines does

Passion Vines Wine & Spirit Company is a privately held, multi-format alcohol retailer headquartered in Egg Harbor Township, New Jersey, with a second retail and on-premise location in Somers Point. Founded in 2008, the company operates two storefronts plus an affiliated bar concept, Queen Jayne's Lounge & Royal Drinkery, serving local consumers across Atlantic County and adjacent areas of NJ, DE, PA, and NY. Its assortment spans wine (organized by varietal, country, region, and practice including organic, biodynamic, kosher, vegan, sustainable, and natural), spirits, beer and seltzers, and a growing alternative-beverages category covering CBD and THC seltzers and functional non-alcoholic drinks. Pricing is unit-based across budget (under $15), mid-range ($15-$30), and premium ($30-$100+) tiers, supported by periodic promotions such as 10% off orders over $50.

Beyond retail, Passion Vines generates revenue from experiential services: a Somers Point tap room and wine/whiskey bar, weddings and private tastings, party and bartending services, and cellar consultation. Recurring and gift revenue comes from a wine club subscription, gift cards, corporate and bulk gifting, custom gift baskets, and event favors, with a marketplace for gourmet items and merchandise rounding out the assortment. The digital stack is built on the CityHive e-commerce platform, which powers passionvines.com, mobile apps for iOS and Android, and back-of-house inventory and catalog management. Customer acquisition relies on a multi-channel mix spanning SMS discounts, email newsletter, organic social (Facebook, Instagram, Pinterest, LinkedIn, TikTok), and in-store events. No public revenue, funding, or ownership disclosures are available; the company appears to be independently and locally owned.

Name

Passion Vines

Legal name

Passion Vines Wine & Spirit Company

Website

https://passionvines.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Passion Vines is a privately held New Jersey wine, spirits, and beer retailer operating two storefronts in Egg Harbor Township and Somers Point, plus an affiliated bar. It sells through physical stores, e-commerce, and mobile apps, and offers events, subscriptions, and cellar consultation.

Ownership category

akta.pro rank

Product category

Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine retail
• Spirits retail
• Craft beer sales
• Wine subscription
• Event bartending services

Headquarters

HQ city

Egg Harbor Township

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Alcohol Sales: The company generates revenue primarily through retail sales of wine, spirits, beer, seltzers, and alternative beverages from its physical storefronts and online shop. Products range from budget-friendly options under $15 to premium selections over $100.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Passion Vines operates two physical retail stores in Egg Harbor Township and Somers Point, NJ, selling wine, spirits, beer, seltzers, and alternative beverages (CBD, THC, functional drinks) alongside an e-commerce site and mobile apps. The company complements retail with cellar consultation, wedding and private event services, party bartending, corporate and custom gift baskets, and a recurring wine club subscription.

Product overview

Passion Vines Wine & Spirit Company operates as a multi-location wine and spirits retail business with two physical store locations in Egg Harbor Township and Somers Point, New Jersey. The company offers a comprehensive portfolio of alcoholic and non-alcoholic beverages organized into four core product categories: Wine (featuring wines from major global regions and varietals including Chardonnay, Cabernet Sauvignon, Pinot Noir, Merlot, Sauvignon Blanc, Riesling, Zinfandel, Moscato, and Malbec), Spirits (Vodka, Whiskey, Rum, Tequila, Gin, Liqueurs, Brandy, Moonshine, and Ready-to-Drink cocktails), Beer & Seltzers (including local craft selections and spiked seltzers), and Alternative Beverages (CBD functional drinks, THC products, and non-alcoholic functional beverages). Beyond retail, Passion Vines provides experiential services including on-premise bar service at its Somers Point tap room, event planning (weddings, parties, private tastings), cellar consultation, wine club subscriptions, and corporate gift programs. The company also features an associated establishment, Queen Jayne's Lounge & Royal Drinkery, and operates a marketplace for gourmet items and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Queen Jayne's Lounge & Royal Drinkery: A lounge and bar location in Somers Point, NJ, offering drinks and entertainment.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CityHivecoreTechnology or IntegrationPassion Vines uses CityHive as the e-commerce platform powering their online store, mobile apps, and retail management system. The platform provides product catalog management, inventory integration, and digital commerce capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Total Wine & More: The largest U.S. multi-category alcohol retailer, selling wine, spirits, and beer across a large store footprint with deep assortment. Directly comparable to Passion Vines in product mix and off-premise retail model, but at vastly greater scale.
• Drizly: Alcohol delivery marketplace serving multiple U.S. states. Directly comparable to Passion Vines' online alcohol ordering and delivery capability, with the difference that Drizly operates as a marketplace aggregator.
• The Wine Library: New Jersey wine and spirits retailer with deep selection and educational content. Directly comparable mid-size regional wine/spirits retailer serving a similar Atlantic Coast consumer profile.
• Wine.com: Largest U.S. online wine retailer with broad assortment and subscription offerings. Comparable e-commerce and wine club mechanics to Passion Vines' digital channels and wine club subscription.
• Sherry-Lehmann Wine & Spirits: Historic New York City wine and spirits retailer combining physical store, cellar consultation, and curated premium assortment. Closely comparable to Passion Vines' cellar consultation, gift services, and specialty focus.
• Astor Wines & Spirits: New York City-based wine and spirits retailer with strong e-commerce, broad international assortment, and event programming. Highly comparable to Passion Vines on assortment breadth, international sourcing, and digital channels.
• K&L Wine Merchants: California-based wine, spirits, and beer retailer with strong e-commerce and curated direct-import portfolio. Comparable assortment model and online-first retail approach to Passion Vines.
• BevMo!: West Coast specialty wine, beer, and spirits retailer with strong private label and in-store tasting programming. Closely comparable curated multi-category retail format to Passion Vines, though operating at significantly larger scale.

Regional players

• Bottle King: Multi-store wine, beer, and spirits retailer based in northern New Jersey with stores across the state. Direct regional competitor to Passion Vines in the NJ retail alcohol market with greater store count.
• Joe Canal's Discount Liquor Outlet: New Jersey-based multi-store discount liquor retailer. Comparable regional competitor with similar product mix and price-led positioning in the same NJ geography as Passion Vines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PassionVines
• Facebookfacebook.com/passionvines
• LinkedInlinkedin.com/company/passion-vines-wine-bar-&-spirit-company
• Instagraminstagram.com/passionvines
• Pinterestpinterest.com/passionvinestv0107

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion Vines