Coffeebar

What Coffeebar does

Coffeebar is a privately held specialty coffee company founded in 2010 by Greg Buchheister that operates a vertically integrated ecosystem spanning green coffee sourcing, in-house roasting, retail cafes, wholesale distribution, e-commerce subscriptions, and coffee education. The company hand-roasts coffee at its Midtown Reno Roastery using San Franciscan and Loring roasters and sells across four revenue streams: (1) retail cafe sales across 10 locations in California and Nevada serving a full Italian-inspired menu from espresso to wine, (2) a D2C subscription e-commerce program with home delivery at $18.90-$31.50/month, (3) a B2B wholesale program for cafes, restaurants, and offices with bundled equipment, barista training, and water filtration support, and (4) education services including paid Advanced Coffee 101 classes ($50/session) and free brew guides. The Vertical Sourcing Program builds direct-trade relationships with farmers in Peru (via Origin Coffee Lab) and Guatemala (via De La Gente), with quality scoring requiring 83-90+ point specialty-grade beans and micro-lot premiums for 85+ scoring lots.

The company generates revenue across multiple customer segments including individual walk-in retail consumers, D2C subscribers, SMB and enterprise wholesale partners, and students of its education programs. Distribution operates through owned retail storefronts, own e-commerce site, and the Faire.com wholesale marketplace. Coffeebar also operates the Dopo Pizza & Pasta sub-brand (acquired in 2021, rebranded from Food & Drink) with two Reno locations and planned Truckee expansion, extending the Italian hospitality concept into evening dining. Recent expansion includes a Sunnyvale cafe opened November 2025 as part of the Hartwood Project, a planned Los Altos bakery in spring 2026, and a relocated roastery in Reno's Oddie District with tripled capacity. The company remains founder-owned with no disclosed institutional venture or PE backing, funded through bootstrapping, cash flow, SBA loans, and a single $100,000 angel round from friends and family at founding.

Name

Coffeebar

Legal name

Coffeebar

Website

https://coffeebar.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Coffeebar is a privately held specialty coffee company that operates 10 retail cafes across California and Nevada, an in-house roastery in Reno, a D2C subscription program, a B2B wholesale channel, and the Dopo Pizza & Pasta sub-brand, serving individual consumers, wholesale partners, and coffee education students.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shop Services

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080), Bakery Products (2050)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee retail
• Coffee subscription service
• Wholesale coffee supply
• Cafe hospitality services
• Hand-roasted coffee beans

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Cafe Sales: In-store sales of coffee, espresso drinks, food, pastries, gelato, and wine across 10 cafe locations. Full Italian cafe experience from morning coffee to evening glass of wine.
2. Coffee Subscriptions: Subscription program delivering fresh roasted coffee to customers' doors. Customers choose roast, size, and frequency. Provides 10% discount off retail pricing.
3. Wholesale/B2B: Selling roasted coffee to other businesses including cafes, restaurants, and offices. Includes equipment partnerships, barista education, and water filtration support.
4. Bakery and Food Production: Bakery production facility in Truckee producing pastries, bread, donuts, and Roman-style pizza for retail cafes.
5. Coffee Education Classes: Advanced Coffee 101 and other educational programs taught by Director of Coffee Matt Brown. Classes cover seed to bag, sensory evaluation, and brewing techniques.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Coffeebar operates 10 Italian-inspired cafe locations across California and Nevada serving hand-roasted, vertically-sourced specialty coffee alongside a full food, bakery, gelato, and wine menu. The company runs an in-house roastery in Reno, NV, sells roasted coffee direct-to-consumer through an online subscription e-commerce store, and supplies wholesale roasted coffee to other cafes, restaurants, and offices with equipment, barista education, and water filtration support.

Product overview

Coffeebar is a hand-roasted, vertically-sourced coffee company operating 10 cafe locations across California and Nevada, with an associated roastery in Reno, NV. The product portfolio centers on specialty coffee products sold through two primary channels: direct-to-consumer (via subscription and e-commerce) and wholesale B2B. Coffee offerings include rotating single-origin Vertical Reserve and limited Roastery Reserve lots alongside core blends (Giuseppe, Prima Donna, Trailhead, Zephyr Espresso). Supporting services include a wholesale program with equipment partnerships, barista education, and water filtration for business partners. A related brand, Dopo Pizza & Pasta, extends the Italian-inspired hospitality concept into evening dining. The company also offers free brew guides and paid Advanced Coffee 101 classes as part of its education initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Dopo Pizza & Pasta: Italian-inspired pizza and fresh pasta restaurant brand. Two locations in Reno (Midtown and Reno Public Market), with a third location planned in Truckee's Old Lumberyard.
• Coffeebar Roastery

Products and services

• Coffee Subscription Program A recurring home-delivery coffee subscription allowing consumers to choose their preferred roast, grind, and bag size, with delivery on a customizable schedule.
• Vertical Reserve Coffee

Quantifiable outcome

• Top 1% of specialty coffee shops nationally by revenue within 3 years
• +2 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• San Franciscan Roaster Co.coreTechnology or IntegrationFamily-owned, Carson City-based company producing handmade roasting machines. Coffeebar uses San Franciscan #25 roaster with complete control of flavor profiles. Built from American steel with generations of craftsmanship and lifetime guarantee.
• Origin Coffee LabcoreStrategic or Co-development PartnerWorks on the ground in Peru offering producers incentivized premiums for quality coffee. Provides transparent price structure based on cupping scores. Coffees scoring 85+ receive micro lot status with increased premiums.
• Atlantic SpecialtycoreStrategic or Co-development PartnerCoffee sourcing partner for Peru operations, working with Origin Coffee Lab to source specialty coffees including El Acerillo micro lot from Jhonny Saavedra and Cleotilde Guevara.
• De La GenteminorStrategic or Co-development PartnerPartnership for sourcing coffee from Guatemala through direct trade relationships with farmers like Manuel Gomez, purchasing coffee for three consecutive years.
• Equipment ManufacturerscoreTechnology or IntegrationWorks with best equipment manufacturers for espresso, batch brew and everything in between. Provides tailored solutions for wholesale partners' specific equipment needs.
• Faire.comminorChannel Partner/ Reseller/ DistributorWholesale marketplace platform where Coffeebar coffee is available for retailers to purchase.
• Central MillingminorStrategic or Co-development PartnerPartnership with flour guru Nicky Giusto from Central Milling for pizza dough development at Dopo Pizza & Pasta.
• Master Sommelier Anthony AnselmiminorStrategic or Co-development PartnerWine program collaboration for Dopo Pizza & Pasta, including private-label red wine 'Giuseppe Rosso'.

Scale indicators7 records

Recent moves20 records

Expansion highlights6 records

Broad incumbents

• Blue Bottle Coffee: Acquired by Nestle in 2017, Blue Bottle operates a comparable vertically-sourced, third-wave cafe and subscription model with a significantly larger footprint and balance sheet. Directly comparable in specialty positioning and Bay Area presence.
• La Colombe Coffee Roasters: Specialty coffee roaster with cafes, wholesale, and DTC subscriptions nationally. Comparable vertically-sourced and cafe-led business model at a larger scale.
• Peet's Coffee: Long-established Bay Area specialty coffee chain (now owned by JDE Peet's). Operates cafes, wholesale, and subscription at much larger scale; overlaps in California/Nevada geography.
• Stumptown Coffee Roasters: Pioneer of third-wave specialty coffee, owned by Peet's/Peet's parent. Operates own cafes, wholesale, and subscription. Similar vertically-sourced positioning with much larger national footprint.

Regional players

• Saint Frank Coffee: San Francisco specialty coffee roaster and cafe operator focused on single-origin and direct-trade coffee. Comparable product philosophy and Bay Area customer base.

Direct peers

• Verve Coffee Roasters: Vertically-sourced specialty roaster and cafe operator with locations across California and Japan. Highly comparable model: own-roasted coffee, retail cafes, subscription program, and wholesale.
• Philz Coffee: Bay Area-born specialty coffee chain with cafe-first model, custom-blend approach, and strong community following. Coffeebar competes head-to-head with Philz in Menlo Park and Redwood City.
• Equator Coffees: Specialty coffee roaster with cafes in the Bay Area, direct-trade sourcing, and wholesale program. Directly comparable in regional positioning and third-wave coffee philosophy.
• Réveille Coffee Co. Bay Area specialty coffee roaster and cafe operator with multiple locations, direct-trade sourcing, and subscription program. Comparable in scale, geography, and product offering.

Emerging players

• Counter Culture Coffee: Specialty coffee roaster with strong direct-trade and education programs, wholesale distribution, and limited retail presence. Comparable on sourcing philosophy and education-driven brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coffeebarreno
• LinkedInlinkedin.com/company/coffeebarllc
• Instagraminstagram.com/coffeebar
• TikToktiktok.com/@_coffeebar
• Xx.com/coffeebarreno

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffeebar