Coffeebar
Coffeebar is a privately held specialty coffee company that operates 10 retail cafes across California and Nevada, an in-house roastery in Reno, a D2C subscription program, a B2B wholesale channel, and the Dopo Pizza & Pasta sub-brand, serving individual consumers, wholesale partners, and coffee education students.
- Company typePrivate
- Founded2010
- HeadquartersMenlo Park, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Coffeebar does
Coffeebar is a privately held specialty coffee company founded in 2010 by Greg Buchheister that operates a vertically integrated ecosystem spanning green coffee sourcing, in-house roasting, retail cafes, wholesale distribution, e-commerce subscriptions, and coffee education. The company hand-roasts coffee at its Midtown Reno Roastery using San Franciscan and Loring roasters and sells across four revenue streams: (1) retail cafe sales across 10 locations in California and Nevada serving a full Italian-inspired menu from espresso to wine, (2) a D2C subscription e-commerce program with home delivery at $18.90-$31.50/month, (3) a B2B wholesale program for cafes, restaurants, and offices with bundled equipment, barista training, and water filtration support, and (4) education services including paid Advanced Coffee 101 classes ($50/session) and free brew guides. The Vertical Sourcing Program builds direct-trade relationships with farmers in Peru (via Origin Coffee Lab) and Guatemala (via De La Gente), with quality scoring requiring 83-90+ point specialty-grade beans and micro-lot premiums for 85+ scoring lots.
The company generates revenue across multiple customer segments including individual walk-in retail consumers, D2C subscribers, SMB and enterprise wholesale partners, and students of its education programs. Distribution operates through owned retail storefronts, own e-commerce site, and the Faire.com wholesale marketplace. Coffeebar also operates the Dopo Pizza & Pasta sub-brand (acquired in 2021, rebranded from Food & Drink) with two Reno locations and planned Truckee expansion, extending the Italian hospitality concept into evening dining. Recent expansion includes a Sunnyvale cafe opened November 2025 as part of the Hartwood Project, a planned Los Altos bakery in spring 2026, and a relocated roastery in Reno's Oddie District with tripled capacity. The company remains founder-owned with no disclosed institutional venture or PE backing, funded through bootstrapping, cash flow, SBA loans, and a single $100,000 angel round from friends and family at founding.
Coffeebar firmographics
Firmographics- Name
- Coffeebar
- Legal name
- Coffeebar
- Website
- https://coffeebar.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Coffeebar is a privately held specialty coffee company that operates 10 retail cafes across California and Nevada, an in-house roastery in Reno, a D2C subscription program, a B2B wholesale channel, and the Dopo Pizza & Pasta sub-brand, serving individual consumers, wholesale partners, and coffee education students.
- Ownership category
- akta.pro rank
Coffeebar industry classification
Industry- Product category
- Specialty Coffee Shop Services
- NAICS
- Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080), Bakery Products (2050)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)
Keywords
Where Coffeebar is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Coffeebar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Cafe Sales: In-store sales of coffee, espresso drinks, food, pastries, gelato, and wine across 10 cafe locations. Full Italian cafe experience from morning coffee to evening glass of wine.
- Coffee Subscriptions: Subscription program delivering fresh roasted coffee to customers' doors. Customers choose roast, size, and frequency. Provides 10% discount off retail pricing.
- Wholesale/B2B: Selling roasted coffee to other businesses including cafes, restaurants, and offices. Includes equipment partnerships, barista education, and water filtration support.
- Bakery and Food Production: Bakery production facility in Truckee producing pastries, bread, donuts, and Roman-style pizza for retail cafes.
- Coffee Education Classes: Advanced Coffee 101 and other educational programs taught by Director of Coffee Matt Brown. Classes cover seed to bag, sensory evaluation, and brewing techniques.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Prima Donna Decaf Blend - Dark balanced decaf with notes of salted caramel, walnut, and cinnamon |
| Subscription | Monthly | Vertical Reserve - Ever-changing single origin coffees based on harvest seasons |
| Subscription | Monthly | Trailhead Medium Roast - Mountain blend with $0.50 donation per bag to National Forests Treasured Landscapes |
| Subscription | Monthly | Giuseppe Italian Roast - House dark roast blend |
| Subscription | Monthly | Zephyr Espresso Blend - Powers fleet of espresso machines, complement to milk |
| Other | Pay-as-you-go | Advanced Coffee 101 - 3-hour deep dive on coffee production and sensory evaluation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Coffeebar product offering
Product offeringCore offering
Coffeebar operates 10 Italian-inspired cafe locations across California and Nevada serving hand-roasted, vertically-sourced specialty coffee alongside a full food, bakery, gelato, and wine menu. The company runs an in-house roastery in Reno, NV, sells roasted coffee direct-to-consumer through an online subscription e-commerce store, and supplies wholesale roasted coffee to other cafes, restaurants, and offices with equipment, barista education, and water filtration support.
Product overview
Coffeebar is a hand-roasted, vertically-sourced coffee company operating 10 cafe locations across California and Nevada, with an associated roastery in Reno, NV. The product portfolio centers on specialty coffee products sold through two primary channels: direct-to-consumer (via subscription and e-commerce) and wholesale B2B. Coffee offerings include rotating single-origin Vertical Reserve and limited Roastery Reserve lots alongside core blends (Giuseppe, Prima Donna, Trailhead, Zephyr Espresso). Supporting services include a wholesale program with equipment partnerships, barista education, and water filtration for business partners. A related brand, Dopo Pizza & Pasta, extends the Italian-inspired hospitality concept into evening dining. The company also offers free brew guides and paid Advanced Coffee 101 classes as part of its education initiative.
Differentiator
Problem solved
Functional benefit
Brands
- Dopo Pizza & Pasta: Italian-inspired pizza and fresh pasta restaurant brand. Two locations in Reno (Midtown and Reno Public Market), with a third location planned in Truckee's Old Lumberyard.
- Coffeebar Roastery
Products and services
- Coffee Subscription Program A recurring home-delivery coffee subscription allowing consumers to choose their preferred roast, grind, and bag size, with delivery on a customizable schedule.
- Vertical Reserve Coffee
Quantifiable outcome
- Top 1% of specialty coffee shops nationally by revenue within 3 years
- +2 more outcomes
Companies that use Coffeebar
Customer profileNamed customers2 records
Ideal customer profiles2 records
Coffeebar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coffeebar partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- San Franciscan Roaster Co.coreFamily-owned, Carson City-based company producing handmade roasting machines. Coffeebar uses San Franciscan #25 roaster with complete control of flavor profiles. Built from American steel with generations of craftsmanship and lifetime guarantee.
- Origin Coffee LabcoreWorks on the ground in Peru offering producers incentivized premiums for quality coffee. Provides transparent price structure based on cupping scores. Coffees scoring 85+ receive micro lot status with increased premiums.
- Atlantic SpecialtycoreCoffee sourcing partner for Peru operations, working with Origin Coffee Lab to source specialty coffees including El Acerillo micro lot from Jhonny Saavedra and Cleotilde Guevara.
- De La GenteminorPartnership for sourcing coffee from Guatemala through direct trade relationships with farmers like Manuel Gomez, purchasing coffee for three consecutive years.
- Equipment ManufacturerscoreWorks with best equipment manufacturers for espresso, batch brew and everything in between. Provides tailored solutions for wholesale partners' specific equipment needs.
- Faire.comminorWholesale marketplace platform where Coffeebar coffee is available for retailers to purchase.
- Central MillingminorPartnership with flour guru Nicky Giusto from Central Milling for pizza dough development at Dopo Pizza & Pasta.
- Master Sommelier Anthony AnselmiminorWine program collaboration for Dopo Pizza & Pasta, including private-label red wine 'Giuseppe Rosso'.
Scale indicators7 records
Recent moves20 records
Expansion highlights6 records
Coffeebar competitors and assessment
Company assessmentBroad incumbents
- Blue Bottle Coffee: Acquired by Nestle in 2017, Blue Bottle operates a comparable vertically-sourced, third-wave cafe and subscription model with a significantly larger footprint and balance sheet. Directly comparable in specialty positioning and Bay Area presence.
- La Colombe Coffee Roasters: Specialty coffee roaster with cafes, wholesale, and DTC subscriptions nationally. Comparable vertically-sourced and cafe-led business model at a larger scale.
- Peet's Coffee: Long-established Bay Area specialty coffee chain (now owned by JDE Peet's). Operates cafes, wholesale, and subscription at much larger scale; overlaps in California/Nevada geography.
- Stumptown Coffee Roasters: Pioneer of third-wave specialty coffee, owned by Peet's/Peet's parent. Operates own cafes, wholesale, and subscription. Similar vertically-sourced positioning with much larger national footprint.
Regional players
- Saint Frank Coffee: San Francisco specialty coffee roaster and cafe operator focused on single-origin and direct-trade coffee. Comparable product philosophy and Bay Area customer base.
Direct peers
- Verve Coffee Roasters: Vertically-sourced specialty roaster and cafe operator with locations across California and Japan. Highly comparable model: own-roasted coffee, retail cafes, subscription program, and wholesale.
- Philz Coffee: Bay Area-born specialty coffee chain with cafe-first model, custom-blend approach, and strong community following. Coffeebar competes head-to-head with Philz in Menlo Park and Redwood City.
- Equator Coffees: Specialty coffee roaster with cafes in the Bay Area, direct-trade sourcing, and wholesale program. Directly comparable in regional positioning and third-wave coffee philosophy.
- Réveille Coffee Co. Bay Area specialty coffee roaster and cafe operator with multiple locations, direct-trade sourcing, and subscription program. Comparable in scale, geography, and product offering.
Emerging players
- Counter Culture Coffee: Specialty coffee roaster with strong direct-trade and education programs, wholesale distribution, and limited retail presence. Comparable on sourcing philosophy and education-driven brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Coffeebar social profiles
Digital presenceCoffeebar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coffeebar leadership team
Management profileNumber of profiles
Profiles3 records
Coffeebar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Coffeebar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coffeebar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coffeebar
What does Coffeebar do?
Coffeebar operates 10 Italian-inspired cafe locations across California and Nevada serving hand-roasted, vertically-sourced specialty coffee alongside a full food, bakery, gelato, and wine menu. The company runs an in-house roastery in Reno, NV, sells roasted coffee direct-to-consumer through an online subscription e-commerce store, and supplies wholesale roasted coffee to other cafes, restaurants, and offices with equipment, barista education, and water filtration support.
Is Coffeebar a public or private company?
Coffeebar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coffeebar founded?
Coffeebar was founded in 2010. It employs 101 to 250 people.
Where is Coffeebar based?
Coffeebar is headquartered in Menlo Park, United States, in the North America region.
How does Coffeebar make money?
Five revenue lines are on record. Retail Cafe Sales are the primary driver. The others are coffee Subscriptions, wholesale/B2B, bakery and Food Production and coffee Education Classes.
Who are Coffeebar's main competitors?
Broad incumbents on record are Blue Bottle Coffee, La Colombe Coffee Roasters, Peet's Coffee and Stumptown Coffee Roasters. Saint Frank Coffee is listed as a regional player. Direct peers are Verve Coffee Roasters, Philz Coffee, Equator Coffees and Réveille Coffee Co.. Counter Culture Coffee is listed as an emerging player.
Does Coffeebar have an API?
No public API is recorded for Coffeebar.
What industry is Coffeebar in?
Coffeebar's product category is Specialty Coffee Shop Services. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 5810.