Coors Credit Union

What Coors Credit Union does

On Tap Credit Union (formerly Coors Credit Union) is a federally insured, 100% member-owned cooperative chartered in 1954 by 8 employees in the basement of the Coors brewery in Golden, Colorado. The institution serves approximately 20,000 members across Jefferson, Denver, Boulder, and Larimer counties, providing a comprehensive retail and small-business banking platform that spans deposit products (Basic Free Checking, Interest Checking, I.P.A. Checking, savings, money market, and certificates of deposit with rates up to 3.65% APY), consumer and commercial lending (vehicle loans starting at 4.49% APR, signature personal loans, mortgages, the Craft Choice HELOC at 4.99% APR promotional, and business term loans and lines of credit), credit cards (Summit Visa at 10.90% APR, Rewards Visa at 13.90% APR, secured cards), investment and wealth management, and insurance distribution.

The underlying technology stack is a conventional digital banking platform delivered through iOS and Android mobile applications and a web-based online banking portal with 24/7 account access, bill pay, and card-lock controls. Distribution is multi-channel: physical branches in Colorado communities, the CO-OP Shared Branch network providing access to over 5,000 credit union locations and nearly 30,000 surcharge-free ATMs nationwide, and embedded partner integrations with Paychex for payroll and Insurance AISLE for member insurance products. All deposits are federally insured by the NCUA to at least $250,000, and the institution holds NMLS# 401477 for mortgage origination.

The business model is a standard cooperative net interest spread, supplemented by fee income from overdraft, ATM, skip-a-payment ($25 per skipped loan), and interchange, plus partner-sourced revenue from insurance and payroll services. Customer acquisition is community-based through local engagement, brewery partnerships (notably the Colorado Brewers Guild), referral programs, and the 2024 rebranding from Coors Credit Union to On Tap Credit Union, which broadened the institution's identity beyond its original single-employer base. The institution operates with between 101 and 250 employees and reported no publicly disclosed revenue or funding events.

Name

Coors Credit Union

Legal name

On Tap Credit Union

Website

https://coorscu.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

On Tap Credit Union (formerly Coors Credit Union) is a 100% member-owned, federally insured community credit union in Colorado serving approximately 20,000 members across Jefferson, Denver, Boulder, and Larimer counties with consumer and business banking, lending, credit cards, and partner-sourced insurance and payroll services.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213), Credit Unions (522130), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Mortgage lending
• Wealth management

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: The credit union generates revenue primarily through interest earned on loans including vehicle loans, personal loans, mortgages, home equity products, and business loans. Interest rates vary by product type and creditworthiness.
2. Deposit Interest Payments: As a credit union, On Tap pays interest to members on deposit accounts including savings, checking, money market accounts, and certificates of deposit. This represents a cost to the institution rather than revenue.
3. Fee-based Services: The credit union charges fees for various services including loan products (such as $25 skip-a-payment fee), and generates income from overdraft fees, ATM fees, and other account service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Coors Credit Union (operating as On Tap Credit Union) is a member-owned cooperative credit union providing personal and business deposit accounts (checking, savings, certificates of deposit, money market, youth accounts), consumer and commercial loans (vehicle, personal, mortgage, HELOC, business), credit cards (Summit Visa, Rewards Visa, Secured Cards), investment and wealth management services, and insurance products. Banking services are delivered through Colorado branch locations, a digital online and mobile banking platform, and the nationwide CO-OP Shared Branch network.

Product overview

On Tap Credit Union (formerly Coors Credit Union) offers a comprehensive suite of financial products and services through a unified banking platform. The core offerings include personal and business banking (checking, savings, CDs, money market accounts), consumer and commercial lending (vehicle loans, personal loans, mortgages, home equity products including the Craft Choice HELOC with promotional 4.99% APR, business loans), credit cards (Summit Visa, Rewards Visa, Secured Cards), investment and wealth management, and insurance. Digital banking services are delivered through online and mobile banking apps (iOS/Android), with additional value-added services including Skip-A-Pay loan solutions, CO-OP Shared Branch network access for nationwide ATM and branch service, merchant services, and Paychex payroll partnership for business members. The I.P.A. Checking account serves as a flagship personal checking product with activity-based rewards. Founded in 1954 by Coors employees, the credit union serves nearly 20,000 members across Jefferson, Denver, Boulder, and Larimer counties in Colorado.

Differentiator

Problem solved

Functional benefit

Brands

• C.R.A.F.T. Process: The credit union's 5-step process for crafting financial solutions for members.

Products and services

• I.P.A. Checking Interest-earning personal checking account that rewards members for regular checking activity with money-back benefits, safety features, and discounts on financial services. Flagship personal checking product for Colorado consumers.
• Basic Free Checking No-fee personal checking account offering essential banking services with no monthly maintenance charges for individual consumers.
• Interest Checking Personal checking account that earns interest on balances, available to members in Colorado.
• Savings Accounts Personal savings accounts including regular savings, Certificates of Deposit (CD) with rates up to 3.65% APY, and Money Market Accounts.
• Vehicle Loans Auto and truck loans starting at 4.49% APR, including refinance options with $200 cash back and 90 days no payments for refinanced loans using promo code REFI26.
• Personal Loans Signature personal loans with low fixed rates available to Colorado residents in Golden, Arvada, Jefferson, Denver, and Boulder areas.
• Home Loans (Mortgages) Home purchase and refinance mortgage solutions for Colorado homebuyers, including conventional and government-backed loan options. Licensed under NMLS# 401477.
• Craft Choice Home Equity Line of Credit (HELOC) Flexible home equity line of credit allowing members to lock up to five portions of their balance into fixed-rate advances. Features 4.99% APR promotional rate with no closing costs in most cases (up to $650), a 10-year draw period and up to 15-year repayment.
• Credit Cards Personal credit cards including Summit Visa (10.90% APR), Rewards Visa (13.90% APR), and Secured Cards with various rewards and benefit programs.
• Investment and Wealth Management Investment and wealth management services provided through the Investment and Wealth Management Center for personal members in Colorado.
• Insurance Insurance products and services available through On Tap's insurance partner (Insurance AISLE) for personal coverage needs including auto, home, and other insurance options.
• Business Checking Business checking account for Colorado business owners to manage operating cash flow.
• Business Savings Business savings account for Colorado business owners to manage reserves and earn interest.
• Business Loans Commercial lending solutions including term loans and lines of credit for Colorado business growth and operations.
• Merchant Services Payment processing and merchant services for business members to accept card payments.

Quantifiable outcome

• No closing costs on home equity products up to $650 in most cases
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Colorado Brewers GuildcoreStrategic or Co-development PartnerOn Tap Credit Union has a partnership with the Colorado Brewers Guild, supporting the local craft brewery industry. This partnership aligns with the credit union's origins connected to the Coors brewery and its ongoing commitment to Colorado's craft beverage community.
• PaychexsupportingTechnology or IntegrationOn Tap Credit Union offers Paychex payroll services for business members, providing integrated payroll processing solutions for business banking customers.
• CO-OP Shared Branch NetworkcoreChannel Partner/ Reseller/ DistributorOn Tap participates in the CO-OP Shared Branch network, giving members access to over 5,000 credit union branches and nearly 30,000 surcharge-free ATMs across the country.
• Insurance AISLEsupportingTechnology or IntegrationOn Tap Credit Union partners with Insurance AISLE to provide insurance products including auto, home, and other insurance options for members through an online platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ent Credit Union: Colorado Springs-based, Colorado's largest credit union with comprehensive personal and business banking, lending, and investment products. Closest direct peer in terms of Colorado geographic focus and full product suite.
• First Tech Federal Credit Union: Nationwide credit union serving technology and healthcare companies with similar comprehensive personal/business banking, lending, and digital-first strategy. Comparable member-owned cooperative structure and product suite.
• Digital Federal Credit Union (DCU): Massachusetts-based digital-forward credit union with nationwide membership serving consumer and business banking, lending, and investment needs. Comparable comprehensive suite and member-owned model with strong digital presence.
• Patelco Credit Union: California-based member-owned credit union offering full-service personal and business banking, lending, and investment products. Comparable member-owned cooperative model with comprehensive product suite.
• Alliant Credit Union: Nationwide digital credit union offering personal banking, lending, credit cards, and investment services. Comparable full product suite and member-owned structure with broader geographic reach.
• Connexus Credit Union: Nationwide credit union offering comprehensive personal and business banking, high-yield deposits, and lending products. Similar full-service product approach and member-owned cooperative model.

Regional players

• SchoolsFirst Federal Credit Union: California-based community credit union serving education professionals with personal/business banking, lending, and wealth management. Similar member-owned cooperative structure and community-focus approach.
• Bellco Credit Union: Colorado-based credit union serving Denver metro and Front Range with similar full-service banking, lending, and investment offerings. Directly comparable in geography, product breadth, and member-owned cooperative model.
• Elevations Credit Union: Boulder, Colorado-headquartered credit union serving Boulder County and broader Colorado with comparable personal/business banking, lending, and wealth management services. Overlapping geographic footprint and similar member profile.
• TruWest Credit Union: Community-focused credit union serving Colorado and Arizona with similar personal/business banking, vehicle loans, mortgages, and credit cards. Comparable member-owned cooperative model and product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/OnTapCU
• YouTubeyoutu.be/6cRVatos3Z0
• Facebookfacebook.com/OnTapCU
• Instagraminstagram.com/ontapcu
• LinkedInlinkedin.com/company/coors-credit-union

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coors Credit Union