FITGMR

Name

FITGMR

Legal name

FITGMR Inc.

Website

https://fitgmr.gg

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Whitefield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual App Subscription: The FITGMR mobile app is available with a 30-day free trial for new players. After the trial period, users pay a subscription fee for continued access to the full performance system across all Five Pillars. The pricing page exists but specific price points are not publicly disclosed on the website.
2. Team/Organization Licensing: Esports teams and organizations can access FITGMR through team accounts. The Terms of Service indicate pricing may differ for teams and athletes. When an athlete account is linked with a team account, fees may be waived depending on the agreement with the team. When disassociated from a team, athletes may be required to pay for continued service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

FITGMR provides a mobile-first daily performance system for competitive gamers built around a "Five Pillars" framework (Physical Maintenance, Mental Conditioning, Nutrition, Sleep, and Lifestyle). It combines daily readiness checks, AI-powered personalized coaching (FitAI), habit tracking, a video coaching library, and a composite Performance Score. The company also offers a team-facing version with a web-based Team Portal for esports organizations and coach development programs.

Product overview

FITGMR offers a unified mobile performance system for competitive gamers built around the Five Pillars (Physical Maintenance, Mental Conditioning, Nutrition, Sleep, and Lifestyle). The core product is the FITGMR App for individual gamers, which includes FitAI for AI-powered coaching, a Video Coaching Library, and the FITGMR Performance Score. An organizational add-on called FITGMR for Teams extends the platform with a Team Portal dashboard for coaches and staff to monitor player readiness and guide training decisions.

Differentiator

Problem solved

Functional benefit

Brands

• FITGMR for Teams: A performance system designed for esports teams to connect player readiness, habits, and coaching insight into an integrated platform.

Products and services

• FITGMR App Mobile application for iOS and Android that provides competitive gamers with a daily performance system built around the Five Pillars framework, enabling readiness checks, guided coaching, habit tracking, and performance insights.
• FITGMR for Teams Organizational version of the FITGMR system designed for esports teams and coaching programs, featuring a web-based Team Portal dashboard for coaches and staff to monitor player readiness, track habits, and guide training decisions across the roster.

Quantifiable outcome

• Many players notice improvements in focus, consistency, and readiness within the first few weeks of following the routines
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Cloud9coreStrategic or Co-development PartnerCloud9 is a prominent professional esports organization that uses FITGMR in their training environments. The partnership involves deploying FITGMR for player readiness tracking and habit monitoring. CEO Jack Etienne has publicly endorsed the system. Cloud9 and FITGMR collaborate to refine performance insights alongside coaching staff and integrate the system into daily training workflows.
• FIFAeflagshipStrategic or Co-development PartnerFITGMR is integrated into the FIFAe Coach Development Programme, helping coaches develop healthier, higher-performing players through modern performance science. This is a flagship partnership that positions FITGMR as the standard performance framework for FIFA-endorsed esports coaching education.
• FIFAcoreGTM or Marketing PartnerFIFA logo appears as a partner/trusted-by association, indicating official recognition or collaboration with FIFA esports initiatives.
• UNESCOminorStrategic or Co-development PartnerUNESCO logo appears as a partner organization, indicating association with UNESCO's mission around education and wellness in gaming/esports contexts.
• STEM.orgminorGTM or Marketing PartnerSTEM.org logo appears as a partner, indicating educational credibility for the platform's approach to performance science and wellness education.
• Olympic MovementminorStrategic or Co-development PartnerFITGMR contributed to research within the Olympic Movement exploring how structured habit tracking can support athlete wellbeing and readiness. A whitepaper was published documenting this research contribution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/fitgmr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FITGMR