Kagoshima Broadcasting

What Kagoshima Broadcasting does

Kagoshima Broadcasting Corporation (KKB) is a regional commercial television broadcaster headquartered in Kagoshima City, Japan, founded on October 1, 1982, with 90 employees as of March 31, 2025, and ¥100 million in stated capital at establishment. KKB operates as the sole ANN (All-Nippon News Network / TV Asahi) affiliated terrestrial TV station serving Kagoshima Prefecture, transmitting on digital Channel 5 (JOTI-DTV UHF36ch, 1kW output from the main Kagoshima transmitter) via a network of 79 relay stations that extend coverage to remote island regions including the Amami Islands, Tanegashima, and Tokunoshima.

KKB's product portfolio centers on its core free-to-air digital terrestrial TV broadcast service, supplemented by the KAPLI (カプリ) proprietary mobile video streaming platform that distributes live broadcasts, recorded programs, and exclusive on-demand content. Sub-products and branded initiatives include the Exseed 5-minute children's exercise program (co-developed with Kanoya University of Physical Sciences and Sports since 2020 and extended into Exhike for hiking fitness), the annual KKB硬筆コンクール calligraphy competition running since 1991, the ふるさとCM・動画大賞 hometown video contest, the カゴシマシガト local employment support platform, the Purappy mascot-driven プラッピーの交通安全教室 traffic safety program, and recurring branded content such as がんトーク cancer awareness programming and SDGs-focused ツナGOミライ initiatives.

KKB's primary revenue mechanism is television advertising sales, including national advertisers accessed through the TV Asahi network ad sales system and local program sponsorships (e.g., お買物テレビ shopping program slots). Secondary revenue streams include event sponsorship and co-branded programming fees, and supplementary subscription/streaming revenue from the KAPLI platform. The customer base is split into two segments: mass-market free broadcast viewers across Kagoshima Prefecture (general public across all age groups) and advertisers (local Kagoshima businesses plus national network advertisers), with official partnerships spanning sports teams (SoftBank Hawks, Sagan Tosu, Kagoshima United FC, Kagoshima Revnise, 3X3 Explorers) and public-sector bodies (Kagoshima City, Kagoshima Prefecture, UN SDG Media Compact).

Name

Kagoshima Broadcasting

Legal name

株式会社鹿児島放送

Website

https://kkb.co.jp

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Kagoshima Broadcasting Corporation (KKB) is a regional Japanese commercial TV broadcaster and the sole ANN/TV Asahi-affiliated station serving Kagoshima Prefecture, operating Channel 5 across 79 relay stations (including Amami, Tanegashima, and Tokunoshima) to deliver local news, weather, community programming, and the KAPLI streaming service to residents and advertisers.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Local Translator/Repeater & Low-Power Stations (LPTV, Translators, Fill-In) (MPABACAM), Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

Keywords

• Local television broadcasting
• Regional news coverage
• Weather forecasting services
• Community event programming
• Video streaming platform

Headquarters

HQ city

Kagoshima

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Television advertising (CM time slots): As a commercial TV broadcaster (ANN affiliated station, TV Asahi network), KKB generates primary revenue from selling commercial advertising spots during programming, including shopping program slots (お買物テレビ) and prime-time shows. National advertisers access through TV Asahi network ad systems.
2. Programming and event sponsorship: Sponsored programs and co-branded events including the KKB硬筆コンクール, KKBふるさとCM・動画大賞, SDGs activities, and sports event broadcasts (SoftBank Hawks games, professional sports partnerships).
3. KAPLI premium/streaming services: KAPLI video platform distributes exclusive content including Exseed videos, children's cafeteria reports (週刊こども食堂), cancer awareness talks (がんトーク), and on-demand replays of own-produced programs, generating supplementary streaming revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Kagoshima Broadcasting Corporation (KKB) operates a regional commercial television station on digital terrestrial channel 5 (JOTI-DTV UHF36ch) in Kagoshima Prefecture, Japan. It delivers local news, weather forecasting, traffic information, sports, and community programming to viewers across the prefecture via 79 relay stations that also reach the Amami Islands, Tanegashima, and Tokunoshima. The broadcast service is complemented by the proprietary KAPLI mobile and web video streaming platform for live and on-demand programming, plus community-oriented sub-brands (Exseed children's exercise program, KKB hard-pen calligraphy competition, traffic-safety education, SDGs initiatives).

Product overview

Kagoshima Broadcasting Corporation (KKB) operates as a regional commercial television broadcaster with channel 5 in Kagoshima Prefecture. The company offers a portfolio of media products centered on its core TV broadcasting service (地上デジタル放送), complemented by the KAPLI video streaming app for live and on-demand content. Community-oriented sub-products include the プラッピー mascot character and its associated traffic safety education program, the Exseed exercise program developed with Kanoya National College of Physical Education and Sport, and the annual KKB硬筆コンクール calligraphy competition. Regional promotion initiatives include the KKBふるさとCM・動画大賞 video contest and the カゴシマシゴト employment support platform. The company also operates SDG-focused programs under the ツナGOミライ umbrella and monthly cancer awareness programming (がんトーク). KKB serves Kagoshima Prefecture through a network of 79 relay stations including coverage to the Amami Islands.

Differentiator

Problem solved

Functional benefit

Brands

• KAPLI: Mobile video streaming application for KKB content delivery
• KKB硬筆コンクール
• カゴシマシゴト
• Exseed

Products and services

• KKB Television Broadcasting (KKBテレビ放送) Free-to-air digital terrestrial television broadcasting on channel 5 (JOTI-DTV UHF36ch, 1kW main transmitter) for Kagoshima Prefecture residents, with 79 relay stations covering all municipalities including remote Amami Islands, Tanegashima, and Tokunoshima. Delivers local news, weather, traffic, sports, cultural, and community programming supported by advertising revenue.
• KAPLI (カプリ) Streaming Platform KKB's proprietary mobile and web video streaming service delivering live broadcast simulcasts, on-demand replays of KKB programs, and exclusive content (Exseed exercise videos, children's cafeteria reports, cancer awareness talks, rugby league live streams) to viewers in and beyond Kagoshima Prefecture.
• KKB Hard-Pen Calligraphy Competition (KKB硬筆コンクール) Annual nationwide hard-pen calligraphy competition organized by KKB since 1991, accepting entries via web (500 yen/person) or postal mail (600 yen/person) with 10% group discounts for groups of 20 or more (web 450 yen, postal 540 yen). Attracts approximately 4,000 entries from inside and outside Kagoshima Prefecture to promote correct handwriting culture.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Kagoshima Prefecture (鹿児島県)coreStrategic or Co-development Partner · 27 March 2023KKB registered with the Kagoshima Prefecture SDGs Registration System on March 27, 2023, partnering with the prefecture on regional sustainable development initiatives.
• United Nations (国連)coreStrategic or Co-development Partner · 5 November 2021KKB received approval to join the UN SDG Media Compact on November 5, 2021, committing to information dissemination supporting the UN Sustainable Development Goals. In June 2022, KKB also joined the UN climate campaign '1.5°C Promise'.
• Kagoshima City (鹿児島市)coreStrategic or Co-development Partner · 5 April 2021KKB registered as a 'Kagoshima SDGs Promotion Partner' on April 5, 2021, collaborating with Kagoshima City on sustainable city initiatives and community development programs.
• Kanoya University of Physical Sciences and Sports / 鹿屋体育大学coreStrategic or Co-development Partner · 1 January 2020KKB and Kanoya University of Physical Sciences and Sports co-developed the 'Exseed (エクシード)' 5-minute exercise program for children in 2020. The program includes multiple difficulty levels and variations (basic, easy, hard, seated, wheelchair, pair, parent-child, evacuation shelter). KAPLI delivers the video content, and the university supports exercise science expertise. The program was featured on J-Chan+ news program and has been deployed in local elementary schools.
• Kagoshima Revnise (鹿児島レブナイズ)coreStrategic or Co-development PartnerKKB is an official partner of Kagoshima Revnise (B.League professional basketball team), promoting the team through broadcasts and events.
• Kagoshima United FCcoreStrategic or Co-development PartnerKKB is an official partner of Kagoshima United FC (J-League football club), supporting regional football through broadcasts and event promotion.
• 3X3 エクスプローラーズ鹿児島 (3X3 Explorers Kagoshima)minorStrategic or Co-development PartnerKKB is an official partner of 3X3 Explorers Kagoshima (3x3 basketball), providing broadcast and promotional support.
• Fukuoka SoftBank Hawks (福岡ソフトバンクホークス)coreStrategic or Co-development PartnerKKB hosts professional baseball games of the Fukuoka SoftBank Hawks in Kagoshima Prefecture, bringing J-Pacific League baseball to local fans through KKB broadcasts and serving as an official media partner for the team's Kagoshima games.
• Sagan Tosu (サガン鳥栖)coreStrategic or Co-development PartnerKKB has an official partnership with Sagan Tosu (J-League football), promoting regional football through broadcasts and event coverage.
• TV Asahi (テレビ朝日) / ANN (オールニッシヌ news network)coreChannel Partner/ Reseller/ DistributorKKB is the ANN (All-Nippon News Network) affiliated station of TV Asahi in Kagoshima Prefecture, receiving national news content, network programming (相棒, Music Station, 報道ステーション, etc.), and national advertising sales infrastructure. This network affiliation provides access to TV Asahi's program library and national ad revenue sharing.
• Kagoshima Children's Cafeteria Support Center 'Takushite' (かごしまこども食堂・地域食堂ネットワーク)coreStrategic or Co-development PartnerKKB regularly donates food collected through its food drives to the Kagoshima Children's Cafeteria Support Center 'Takushite', which distributes food to children's cafeterias across the prefecture. KKB also promotes children's cafeteria activities through its weekly '週刊こども食堂' segment on News+ (Plus) Oyat-to!
• Forever Co., Ltd. (株式会社フォーエバー)minorImplementation/ SI/ Consulting PartnerKKB partners with Forever Co., Ltd. for the 'Forever Business School' training programs (フォーエバービジネススクール ステップアップ講座) advertised on KKB's website, promoting local IT and business training services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TV Asahi Corporation: TV Asahi is KKB's parent network (ANN), supplying national programming, advertising infrastructure, and brand association that underwrite KKB's local broadcast operations; it is the broad incumbent whose national content KKB redistributes.
• Nippon Television Network Corporation: Nippon TV is a major national commercial broadcaster that competes indirectly with KKB for national advertising budgets and viewer attention, and its affiliates (such as KYT in Kagoshima) compete with KKB within the prefecture.

Regional players

• RKB Mainichi Broadcasting: RKB is a major Kyushu-based commercial television broadcaster operating a regional network-affiliate model analogous to KKB but covering a larger, more urban prefecture (Fukuoka) and different content partnerships.
• Kyushu Asahi Broadcasting (KBC): KBC is the ANN/TV Asahi affiliated commercial TV station serving Fukuoka, sharing KKB's network affiliation and operating model but at a larger scale in a different Kyushu geography.
• Television Kumamoto (TKU): TKU is a Kyushu regional commercial television broadcaster with a similar single-prefecture operating footprint, network-affiliate structure, and dependence on local advertising, comparable to KKB's business model in Kagoshima.
• UMK Television Miyazaki: UMK is a regional commercial television broadcaster serving Miyazaki Prefecture with a comparable local-news, community-events, and ad-funded operating model to KKB, also in the Kyushu region.

Others

• NHK (Japan Broadcasting Corporation): NHK is Japan's public broadcaster, competing with KKB for the same Kagoshima viewers, news audiences, and weather/traffic information demand, funded through a different (receipt-based) model but operating in the same local media ecosystem.

Direct peers

• Kagoshima Television Station (KTS): KTS is a commercial television broadcaster in Kagoshima Prefecture that competes directly with KKB for local news coverage, advertising revenue, and community engagement, sharing the same broadcast infrastructure footprint across the prefecture.
• Kagoshima Yomiuri Television (KYT): KYT is one of Kagoshima Prefecture's competing commercial TV stations, operating the same over-the-air local broadcast model against KKB for viewer share, local ad inventory, and event sponsorship in the Kagoshima market.
• Minaminihon Broadcasting (MBC): MBC is another commercial television broadcaster headquartered in Kagoshima Prefecture, competing head-to-head with KKB for the same local viewers, advertising budgets, and community programming rights within the same geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kkb5mobile
• YouTubeyoutube.com/c/kkb5ch
• Instagraminstagram.com/kkb5an
• TikToktiktok.com/@kkb_kagoshima5
• LinkedInlinkedin.com/company/kkb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kagoshima Broadcasting