EPC Natural Products Co.

What EPC Natural Products Co. does

EPC Natural Products Co., Ltd. is a Beijing-based B2B ingredient supplier founded to commercialize natural taste and flavor modulators for the food and beverage industry. The company designs and sells a portfolio of five FLAVE Modulators (TasteAroma, Zestaroma, Savarin, Thaumatin/ThauMagic, and Proust) that work synergistically with flavors, high-intensity sweeteners, fibers and thickeners to enable sugar-reduced and clean-label formulations. Its differentiation rests on an interdisciplinary research foundation spanning neurogastronomy, gastrophysics and chemesthesis, with products validated through fMRI-based neuroscience research on retronasal aroma delivery, multisensory integration and taste perception.

The company's technical platform combines proprietary retronasal aroma delivery, 3D sensory synchronization across mouthfeel, flavor, acidity and sweetness, aftertaste and sweet-lingering suppression, fruit-freshness restoration and "sixth taste" fat-taste ignition from Katemfe fruit thaumatin. Product claims include documented sugar reduction of 30%-50% in beverages, with application focus on carbonated soft drinks, yogurt and dairy beverages, RTD tea, functional beverages and plant-based F&B. Intellectual property is concentrated in-house: VP R&D Hansheng Wang holds 20+ international patents and VP Science Dr. Thomas Eidenberger holds additional patents, while Chief Strategic Officer Dr. John Cavallo (former FEMA President and IFEAT Science Committee Chair) provides industry governance.

Commercially, EPC runs a direct B2B enterprise sales motion targeting food and beverage manufacturers' R&D and formulation teams. Pricing is quote-based and not publicly disclosed; the revenue model is characterized as licensing/royalties on ingredient supply. The firm holds multi-jurisdiction regulatory compliance including FEMA GRAS (US FDA), EU Regulation 1334/2008, China GB 30616-2020 and IOFI Code of Practice. Customer engagement is supported by the FLAVE Modulator University (FMU) educational platform, scientific content marketing and academic case studies, including a documented Cheung Kong Graduate School of Business case study on Chi Forest's success with sugar-free beverages enabled by Savarin and TasteAroma. Headcount sits in the 51-100 range; no funding rounds, revenue figures, or M&A activity have been disclosed.

Name

EPC Natural Products Co.

Legal name

EPC Natural Products Co., Ltd.

Website

https://epcflavoring.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

EPC Natural Products Co. is a Beijing-based B2B ingredient supplier that develops natural taste and flavor modulators (TasteAroma, Zestaroma, Savarin, Thaumatin, Proust) for food and beverage manufacturers seeking sugar-reduced, clean-label formulations validated by fMRI neuroscience research.

Ownership category

akta.pro rank

Product category

Food Ingredients & Flavor Solutions

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable) (AFAJADAL)

akta.pro secondary industry

Flavorings & Extracts (Natural & Artificial) (CRADAOAA)

Keywords

• Natural flavor ingredients
• Food ingredient supplier
• Yeast extract flavors
• Bitter masking agents
• Natural sweetener solutions

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Flavor Modulator Ingredients: B2B supplier of natural taste and flavor modulators to food and beverage manufacturers. Products include TasteAroma, Zestaroma, Savarin, Thaumagic (Thaumatin), and Proust which are sold as ingredients for formulation in sugar-reduced and clean-label food and beverage products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EPC Natural Products Co. is a B2B ingredient supplier for the global food and beverage industry, specializing in natural taste and aroma solutions. The company's product portfolio includes yeast extract-based flavor enhancers (TasteAroma, Zestaroma, Savarin), natural high-intensity sweeteners based on thaumatin (Thaumatin/ThauMagic), and bitter-masking or taste-modulating ingredients (Proust) designed to help manufacturers reduce sugar, salt, and other additives while maintaining desirable taste profiles.

Product overview

EPC Natural Products Co. is a provider of natural taste and flavor modulators for the food and beverage industry. The product portfolio consists of five core FLAVE Modulators: TasteAroma (sweet linger eraser), Zestaroma (fruit freshness restorer), Savarin (retronasal flavor synchronizer), Thaumatin/ThauMagic (creamy taste igniter from Katemfe fruit), and Proust (cost-wise sweetness profile modulator). These modulators work synergistically with flavors, high intensity sweeteners, fibers and thickeners to enable sugar-reduced formulations with great taste and clean labeling. Products address specific taste challenges including sweet lingering, off-tastes, lack of mouthfeel, and bitterness across beverage categories such as carbonated soft drinks, yogurt, RTD tea drinks, and functional beverages.

Differentiator

Problem solved

Functional benefit

Brands

• TasteAroma: Sweet linger eraser - natural flavor designed to erase sweet lingering associated with high-intensity sweeteners, blocks aftertaste including metallic and medicinal notes
• Zestaroma
• Savarin
• Thaumagic
• Proust
• FLAVE Modulator University (FMU)

Products and services

• TasteAroma Yeast extract-based flavor enhancer ingredient for food and beverage manufacturers seeking natural savory taste solutions.
• Zestaroma A natural yeast extract-derived flavor ingredient used by food and beverage manufacturers to deliver clean-label taste enhancement.
• Savarin A yeast extract-based savory flavor solution formulated for food manufacturers targeting meat-like or umami taste profiles.
• Thaumatin (ThauMagic) A natural high-intensity sweetener derived from the Thaumatococcus daniellii plant, offered to manufacturers as a sugar-reduction ingredient under the ThauMagic brand.
• Proust A bitter-masking and taste-modulating ingredient designed for food and beverage formulators to suppress off-notes from active ingredients, vitamins, plant proteins, or other functional additives.

Quantifiable outcome

• Savarin 100PN (200ppm) in Strawberry Yogurt sweetened with artificial sweeteners: significant reduction in acidity dominance, increased and prolonged sweetness perception, and prolonged flavor perception correlating with much better overall consumer rating.
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Cheung Kong Graduate School of BusinesscoreStrategic or Co-development PartnerChi Forest success story with EPC's FLAVE modulators was selected as a case study by CKGSB, demonstrating the commercial impact of EPC's technology in enabling sugar-free beverage success. This academic recognition validates EPC's contribution to their customer's market success.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DSM-Firmenich: Merged nutrition and flavor powerhouse combining Firmenich's flavor expertise with DSM's health and taste solutions. Comparable as a B2B ingredient supplier addressing sugar reduction, clean-label, and functional beverage formulations.
• Givaudan: World's largest flavor and fragrance house offering comprehensive taste modulation portfolios to CPG manufacturers. Highly comparable as a B2B ingredient supplier, but operates at much greater scale across broader categories rather than specializing in neurogastronomy-based sugar reduction.
• Cargill: Diversified agricultural and food ingredients conglomerate with a Health & Nutrition arm offering sweeteners, starches, and flavor solutions. Comparable in serving CPG/beverage R&D teams with sugar-reduction toolkits, though as part of a much broader agricultural commodity portfolio.
• Symrise: Global flavor and nutrition company with deep capabilities in taste modulation, sweetness enhancement, and natural flavor solutions for sugar-reduced products. A direct incumbent competitor for EPC's target beverage and dairy applications.
• International Flavors & Fragrances (IFF): Major global flavor and ingredients house with a Health & Biosciences division targeting taste, texture, and sugar reduction. Comparable to EPC as a B2B flavor modulator supplier serving CSD, dairy, and beverage manufacturers worldwide.

Direct peers

• Ingredion: Ingredient solutions provider with a portfolio of sweeteners, fibers, and clean-label sugar-reduction ingredients targeting beverage, dairy, and CPG manufacturers. Comparable as a B2B ingredient supplier addressing sugar reduction, mouthfeel, and label-friendly formulation challenges.
• Kerry Group: Taste & Nutrition systems house that has invested heavily in sugar reduction, mouthfeel, and taste modulation technologies for beverage, dairy, and snack manufacturers. Closely aligned with EPC's 'holistic modulation' approach and shared customer base in CSD and dairy.
• Tate & Lyle: Specialist in sugar reduction and sweetener solutions with proprietary taste modulation platforms (e.g., TASTEVA, DOLCIA PRIMA) targeting clean-label beverage and food formulations. Directly comparable to EPC's positioning around sugar reduction with great taste.

Regional players

• Taiyo Kagaku: Japanese manufacturer of thaumatin and other plant-derived sweeteners and functional ingredients. Directly competitive with EPC's Thaumatin/ThauMagic product in Asia and globally for dairy and beverage sugar-reduction applications.

Emerging players

• Manus Bio: Synthetic biology platform producing natural flavor and fragrance ingredients via fermentation, including sweeteners and taste modulators. Comparable as an emerging science-driven flavor modulation supplier aiming to disrupt traditional ingredient supply with novel, label-friendly molecules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/epc-europe-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPC Natural Products Co.