Rinstrum
- Company typePrivate
- Founded1992
- HeadquartersLoganholme, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Rinstrum firmographics
Firmographics- Name
- Rinstrum
- Legal name
- Rinstrum Pty Ltd
- Website
- https://rinstrum.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rinstrum industry classification
Industry- Product category
- Industrial Weighing Equipment
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)
Keywords
Where Rinstrum is headquartered
LocationHeadquarters
- HQ city
- Loganholme
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Rinstrum business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Industrial Weighing Equipment Sales: Sale of weighing indicators (C, R, X, 5000 series), scales, load cells, remote displays, and accessories. Products are sold through direct sales teams, approved dealers, and distributors globally.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rinstrum product offering
Product offeringCore offering
Rinstrum designs, manufactures, and distributes industrial electronic weighing equipment, including digital weight indicators, weighing scales, load cells, weight transmitters, and remote displays. The company serves industrial, commercial, agricultural, and harsh-environment applications across global markets with trade-approved (OIML, NTEP, CE) hardware and programmable Lua-based firmware customization.
Product overview
Rinstrum offers a comprehensive industrial weighing solutions portfolio organized around multiple indicator families and scale products. The core product line includes six indicator series (C500, R400, C300, R300, X300, and 5000) that serve as the intelligence and control centers for weighing operations, supported by programmable Lua-based customization. These indicators connect to various scale bases (XG Scales, countR, agWEIGHr, axleWEIGHr, railWEIGHr) and load cell types (single point, shear beam, double ended shear beam, S-type, compression) for diverse weighing applications. The ecosystem is enhanced by accessories including remote displays, M12 connectivity options, wireless button accessories, data storage modules, and weighing consoles. Software services include custom Lua scripting for application development and rinLIVE for online firmware activation. The company also offers specialized sub-brands for agriculture (agWEIGHr), axle weighing (axleWEIGHr), and railway weighing (railWEIGHr), providing end-to-end solutions from mobile and washdown weighing through to heavy capacity truck and rail scale systems.
Differentiator
Problem solved
Functional benefit
Brands
- axleWEIGHr: Patented in motion axle scale for truck weighing applications.
- rinLIVE
- agWEIGHr
- LBS Scales
Products and services
- C500 Series Indicators
- R400 Series Indicators
- C300 Series Indicators
- R300 Series Indicators
- X300 Series Indicators
- 5000 Series Indicators
- Weight Transmitters
- C527 Industrial Controller
- Large Remote Displays
- Small Remote Displays
- XG Scales
- countR Scale
- Pallet Scales - AU
- Floor Scales - US
- agWEIGHr
- axleWEIGHr
- railWEIGHr
- Static Heavy Capacity Scales
- Single Point Load Cells
- Shear Beam Load Cells
- Double Ended Shear Beam Load Cells
- S Type Load Cells
- Compression Load Cells
- rinLIVE Online Activation
- LBS Scales (Livestock Scales)
Companies that use Rinstrum
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Rinstrum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Rinstrum partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LBS ScalescoreAcquired business of LBS Scales of Garden City, Kansas in 2025. LBS Scales is a designer and manufacturer of premium livestock scales operating since 1985, selling nationwide to farmers, ranchers and OEM businesses.
- World Solar ChallengeminorRinstrum continued sponsorship of World Solar Challenge renewable energy competition, supporting solar racing teams.
- Southern Illinois Scale and Construction InccoreAcquired as fully owned subsidiary in USA in 2018. Provided local scale construction and service capabilities in the US market.
- LEDiT! GmbHcoreAcquired LEDIT! GmbH in 2016. The German company had developed and manufactured high quality remote displays for weighbridges and production applications.
- GSE Scale SystemscorePartnership created with GSE Scale Systems to expand Rinstrum products into the USA market. This was a key channel partnership for US market entry.
- HBMcoreTrade partnership with HBM established in 1995, paving the way for European market entry and first OIML trade approval in Europe.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Rinstrum competitors and assessment
Company assessmentDirect peers
- Cardinal Scale Manufacturing: US manufacturer of industrial scales, vehicle scales, and weighing indicators with a strong dealer network. Comparable in focus on truck/rail scales, livestock, and industrial process weighing, and a similar mid-tier positioning relative to Mettler-Toledo.
- Fairbanks Scales: Long-established US manufacturer of industrial and vehicle scales, indicators, and weighing software. Comparable in heavy-capacity truck/rail scale focus, dealer-based distribution, and regulated trade-approved applications.
- Avery Weigh-Tronix: Industrial weighing brand owned by Illinois Tool Works, producing indicators, scales, and vehicle weighing systems. Highly comparable product portfolio across industrial, agricultural, and transportation weighing with global distribution.
- A&D Company: Japanese manufacturer of weighing and measurement instruments including indicators, load cells, and scales. Comparable in producing industrial and laboratory weighing electronics with global distribution and a focus on precision measurement.
- Flintec: Global manufacturer of precision load cells and weighing technology components. Comparable as a load cell and force measurement specialist supplying OEMs and system integrators across industrial weighing applications.
- Rice Lake Weighing Systems: US-based mid-sized industrial weighing manufacturer producing indicators, load cells, scales, and vehicle weighing systems. Closely comparable in product mix, channel model (dealers/distributors), and target customers in industrial, agricultural, and transportation weighing.
- CAS Corporation: Korean industrial weighing manufacturer producing indicators, load cells, and scales with global distribution. Comparable in offering industrial and retail weighing electronics with strong presence in Asia-Pacific and emerging markets.
- Minebea Intec: German-based manufacturer of industrial weighing and inspection technologies (formerly Sartorius Intec). Comparable in European industrial-weighing focus, regulated approvals, and process-industry customer base, with deeper penetration into pharmaceutical and food.
Broad incumbents
- Mettler-Toledo: Global leader in precision industrial weighing instruments, load cells, and process analytics. Direct overlap with Rinstrum's indicator and load cell portfolio but with vastly larger scale, broader product portfolio, and deeper penetration into regulated and pharmaceutical verticals.
- HBM (Hottinger Brüel & Kjær): Test, measurement, and weighing technology provider (Rinstrum's longstanding trade partner since 1995). Comparable in load cells and weighing electronics, with a much broader portfolio spanning structural testing and acoustic measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rinstrum social profiles
Digital presenceRinstrum compliance and trust
Trust signalCompliance7 records
Rinstrum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rinstrum leadership team
Management profileNumber of profiles
Profiles1 record
Rinstrum subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rinstrum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rinstrum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rinstrum
What does Rinstrum do?
Rinstrum designs, manufactures, and distributes industrial electronic weighing equipment, including digital weight indicators, weighing scales, load cells, weight transmitters, and remote displays. The company serves industrial, commercial, agricultural, and harsh-environment applications across global markets with trade-approved (OIML, NTEP, CE) hardware and programmable Lua-based firmware customization.
Is Rinstrum a public or private company?
Rinstrum is a private company. It is classified as management employee owned and is currently operating.
When was Rinstrum founded?
Rinstrum was founded in 1992. It employs 101 to 250 people.
Where is Rinstrum based?
Rinstrum is headquartered in Loganholme, Australia, in the Oceania region.
How does Rinstrum make money?
One revenue line is on record: industrial Weighing Equipment Sales.
Who are Rinstrum's main competitors?
Direct peers on record are Cardinal Scale Manufacturing, Fairbanks Scales, Avery Weigh-Tronix, A&D Company, Flintec, Rice Lake Weighing Systems, CAS Corporation and Minebea Intec. Broad incumbents are Mettler-Toledo and HBM (Hottinger Brüel & Kjær).
Does Rinstrum have an API?
No public API is recorded for Rinstrum.
What industry is Rinstrum in?
Rinstrum's product category is Industrial Weighing Equipment. Its primary akta.pro industry code is IMAGAFAF, Weighing & Force Measurement (Load cells, scales, torque, strain measurement). Its NAICS code is 334513 and its SIC code is 3823.