BM Informatica

What BM Informatica does

BM Informatica S.r.l. is an Italian private limited company founded in 1980 and headquartered in Forlì (Emilia-Romagna), operating as an integrated IT services and proprietary software vendor for Italian small and medium enterprises. The firm offers a modular software stack built and owned in-house, centered on the SMART ERP and encompassing specialized products such as inSMART (electronic invoicing integrated with Italy's SDI), Smart Web (cloud-based ERP for small businesses), the Bloom modular platform, plus CRM, HRM, Business Intelligence (via Microsoft Power BI), electronic DDT delivery documents, ticketing, project management, maintenance tracking, route planning, and Industry 4.0/5.0 integration. Custom software development is performed by an in-house programming team, allowing bespoke configuration per client workflow. The product line is reinforced by a hardware and managed-IT services arm covering PCs, printers, NAS, networking equipment, cybersecurity (EDR and XM), PBX/VoIP, backup, PEC certified email, time-and-attendance, and operating leases, supplied via partnerships with Microsoft, Dell, HP, Lenovo, Acer, Zyxel, TP-Link, Yeastar, and the Secure cybersecurity platform. Customer segments are Italian SMEs (primary), professionals and freelancers needing simplified electronic invoicing, educational institutions, and public entities. Revenue is generated through a mix of software subscriptions and one-time licenses, custom development projects, hardware resale and operating leases, managed IT services, and professional/consulting/training engagements. Go-to-market is sales-led with direct phone/email contact, free demos, free trials (15-day for Smart Web, 30-day for HRM), and quote-based pricing; marketing is primarily content-driven via the company website and newsletter. The company is independently owned with no disclosed external funding, operates exclusively within Italy with primary concentration in the Forlì territory, and is GDPR-compliant.

Name

BM Informatica

Legal name

BM Informatica S.r.l.

Website

https://bm-informatica.it

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

BM Informatica is an Italian independent IT firm, founded 1980 in Forlì, that develops and sells proprietary ERP (SMART), CRM, HRM, electronic invoicing (inSMART), cloud ERP (Smart Web), and the Bloom modular platform, alongside hardware, networking, cybersecurity, and managed IT services, primarily serving small and medium enterprises, professionals, schools, and public entities in Italy.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYHDAEAEAA

Core ERP Suites (Financials, Procurement, Projects)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYBPAFAFAK

Customer Service/Support CRM & Contact Center Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYHDAEAHAG

iBPMS (Intelligent BPM Suites) & Process Automation Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

SECONDARYHDAEAMAG

Financial Planning & Analysis (FP&A) & BI

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Intelligence (BI) Tools

Keywords

• ERP software
• Electronic invoicing
• Business management software
• CRM software
• IT services

Headquarters

HQ city

Forlì

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Licenses and Subscriptions: Sale and licensing of proprietary software products including SMART ERP, inSMART electronic invoicing, Smart Web cloud ERP, CRM, HRM, and various modular applications. Revenue generated through perpetual licenses or subscription-based cloud access.
2. Custom Software Development: Bespoke software development services creating custom programs and applications tailored to specific client requirements with various customization options.
3. Hardware Sales: Sale of hardware including PCs, notebooks, servers, printers, UPS systems, NAS storage devices, barcode scanners, networking equipment, and interactive displays. Also offers rental options.
4. IT Services: Managed services including backup solutions (on-premise NAS and cloud storage), networking design and deployment, cybersecurity services, VoIP and traditional PBX systems, domain registration, and PEC email services.
5. Professional Services: Training, consulting, and technical assistance services. Remote and on-site support available. Annual maintenance contracts offered for both software and hardware.
6. Operating Lease: Operating lease arrangements for equipment allowing clients to pay fixed periodic fees without acquiring ownership, with benefits including continuous technology refresh and tax deductibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BM Informatica develops and sells proprietary ERP and CRM business management software for Italian small and medium-sized businesses, alongside complementary IT services (networking, cybersecurity, backup, cloud) and hardware solutions. Its flagship product line, SMART, covers accounting, invoicing, document management, HR, CRM, and Industry 4.0 needs, delivered both on-premise and via cloud/SaaS models.

Product overview

BM Informatica is an Italian IT company founded in 1980, offering a comprehensive portfolio of proprietary software solutions and IT services. The core product is SMART, a complete ERP system for small and medium enterprises covering accounting, billing, inventory, sales, purchases, production, and project management. This integrates with specialized modules including inSMART (electronic invoicing), Smart Web (cloud ERP), and Bloom (modular business automation platform). Additional modules cover CRM, HRM, Business Intelligence (Power BI), Sales, Ticketing, Projects (Commesse), DDT Online, Maintenance Tracking, Maps, and Industry 4.0/5.0 integration. The company also provides AI consulting and training services. On the hardware side, services include networking, backup and data protection, cybersecurity (EDR/XM), PBX systems, hardware sales/rental, time tracking, certified email, and IT services for educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• SMART ERP
• inSMART
• Smart Web
• Bloom
• HRM (Human Resource Management)
• Business Intelligence / Data Analytics
• Industria 4.0 Solutions
• IT Services (Networking, Cybersecurity, Backup, Cloud)
• Hardware Sales
• Formazione / Training Services

Quantifiable outcome

• Italian government tax incentives through Industry 4.0/5.0 programs (tax credits up to 50% for software investments)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationTechnology partnership for Microsoft products. BM Informatica integrates with Microsoft Power BI for business intelligence solutions, provides configuration and support services. Also uses Microsoft technologies for hosting and operations.
• DellcoreChannel Partner/ Reseller/ DistributorHardware vendor partner for Dell products including computers, servers, and enterprise hardware solutions distributed to BM Informatica customers.
• HPcoreChannel Partner/ Reseller/ DistributorHardware vendor partner for HP products including PCs, laptops, and printing solutions.
• LenovocoreChannel Partner/ Reseller/ DistributorHardware vendor partner for Lenovo computers and devices.
• AcerminorChannel Partner/ Reseller/ DistributorHardware vendor partner for Acer computers and devices.
• ZyxelminorChannel Partner/ Reseller/ DistributorNetworking equipment vendor partner for Zyxel network devices including routers and switches.
• TP-LinkminorChannel Partner/ Reseller/ DistributorNetworking equipment vendor partner for TP-Link products.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Fatture in Cloud: Italian cloud-based electronic invoicing and accounting platform popular with freelancers and small businesses. Directly competes with BM Informatica's inSMART product in the e-invoicing niche.
• Odoo: Open-source ERP/CRM suite widely adopted by European SMEs. Competes with BM Informatica's SMART and Bloom platforms on modular ERP, CRM, and HRM functionality, often at lower price points.
• Aruba Software (Aruba Fatturazione): Major Italian cloud and software provider offering e-invoicing, PEC, and domain services that overlap with BM Informatica's inSMART, PEC, and domain registration offerings for Italian professionals and SMEs.

Direct peers

• Zucchetti: Italy's largest software house, offering ERP, HR, and CRM solutions for SMEs and enterprises. Directly competes with BM Informatica in the Italian SME ERP market with much greater scale and a national sales footprint.
• TeamSystem: Leading Italian ERP and business management software provider for SMEs, professionals, and associations. Competes head-to-head with BM Informatica on SMB ERP, electronic invoicing, and HR solutions across Italy.
• Passepartout: Italian vendor of management software (Mexal) for SMEs including accounting, e-invoicing, and retail/POS. Highly comparable in product scope, customer profile (Italian SMBs), and go-to-market approach.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Cloud ERP from Microsoft targeting SMBs with deep Office 365 integration. Competes for the same Italian SME buyer as BM Informatica, with significantly stronger ecosystem and partner network.
• SAP Business One: Global ERP platform purpose-built for small and mid-sized businesses. Represents the upper-end competitive threat as Italian SMEs scale up and consider migrating away from local vendors like BM Informatica.
• Wolters Kluwer Italia (TAA): Multinational professional information services group with significant Italian SMB software operations (e.g., TAA). Serves overlapping Italian SME and professional segments with verticalized ERP, invoicing, and compliance tools.

Regional players

• Buffetti (Teamsystem): Historic Italian brand for SMB accounting and business management software, now part of TeamSystem. Comparable in customer profile (Italian professionals, artisans, small businesses) and product scope to BM Informatica's solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bminformaticasrl
• LinkedInlinkedin.com/company/bm-informatica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BM Informatica