Moomba Boats
Moomba Boats, a brand of Skier's Choice, Inc., manufactures inboard wake and surf boats (Mondo, Craz, Max, Mojo, Tykon) in Maryville, Tennessee, distributing them through a 99-dealer network across the US, Canada, and 13 international markets for recreational watersports enthusiasts and families.
- Company typePrivate
- Founded1990
- HeadquartersMaryville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moomba Boats does
Moomba Boats is a brand of Skier's Choice, Inc. that manufactures inboard wakeboard, wakesurf, and waterski towboats from a single Maryville, Tennessee facility where it has operated since 1990. The 2026 lineup consists of five models — Mondo (20'), Craz (22'), Max (22'), Mojo (23'), and Tykon (24') — priced between $99,995 and $129,170 in "Well Equipped" trim. All models share a standard technology stack centered on three patented systems: AutoWake (closed-loop speed and wake-shape management), Flow 2.0/3.0 surf systems (clean wave generation on both sides of the hull), and SmartPlate (active hull positioning), with powertrain supplied by Indmar's Raptor V8 engines derived from Ford's 6.2L Super Duty block.
The company monetizes almost entirely through one-time wholesale unit sales to an exclusive network of 99 authorized dealers across the US, Canada, and 13 international markets; dealers then resell to retail consumers with configuration executed online through an interactive Build & Price configurator. Secondary revenue comes from Moomba-branded apparel, gear, and replacement parts sold through the Moomba Gear Store and from dealer-sourced parts/service activity. Customers are recreational watersports enthusiasts and families purchasing $100K+ boats, supported by a Lifetime Structural / 5-Year warranty, factory tours, owner community forums, and 21 consecutive NMMA Customer Satisfaction Index Awards.
Distribution is the limiting and enabling factor of the business: because Moomba sells exclusively through authorized dealers, it carries no direct retail real estate or last-mile service cost, but also relinquishes direct customer relationships and unit-level margin to the channel. Skier's Choice also owns the premium Supra brand, and both brands are built on the same Maryville production line, which provides R&D and fixed-cost amortization advantages over single-brand competitors.
Moomba Boats firmographics
Firmographics- Name
- Moomba Boats
- Legal name
- Skier's Choice, Inc.
- Website
- https://moomba.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moomba Boats, a brand of Skier's Choice, Inc., manufactures inboard wake and surf boats (Mondo, Craz, Max, Mojo, Tykon) in Maryville, Tennessee, distributing them through a 99-dealer network across the US, Canada, and 13 international markets for recreational watersports enthusiasts and families.
- Ownership category
- akta.pro rank
Moomba Boats industry classification
Industry- Product category
- Recreational Boats
- NAICS
- Boat Building (336612), Ship and Boat Building (33661)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
- akta.pro secondary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
Keywords
Where Moomba Boats is headquartered
LocationHeadquarters
- HQ city
- Maryville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Moomba Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Boat Sales: Moomba generates primary revenue through direct sales of wakeboard and wakesurf boats. The 2026 lineup includes 5 models: Mondo ($109,670), Craz ($99,995), Max ($116,870), Mojo ($126,870), and Tykon ($129,170). Boats are sold as one-time purchases with extensive customization options through the dealer network.
- Aftermarket Parts & Accessories: Revenue generated from selling Moomba-branded gear, accessories, and replacement parts through the Moomba Gear Store (scapparel.com) and authorized dealers.
- Dealer Network Revenue: Authorized dealers purchase boats wholesale from Moomba/Skier's Choice and resell to end customers, generating margin on the transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mondo - 20' wake boat with 12 seating capacity and 3,800 lbs ballast |
| Unit Pricing | Pay-as-you-go | Craz - 22' wake boat with 15 seating capacity and 4,500 lbs ballast |
| Unit Pricing | Pay-as-you-go | Max - 22' wake boat with 16 seating capacity and 5,000 lbs ballast |
| Unit Pricing | Pay-as-you-go | Mojo - 23' wake boat with 17 seating capacity and 4,500 lbs ballast |
| Unit Pricing | Pay-as-you-go | Tykon - 24' wake boat with 18 seating capacity and 5,000 lbs ballast |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Moomba Boats product offering
Product offeringCore offering
Moomba Boats manufactures and sells wakeboard and wakesurf boats through an authorized dealer network. The 2026 lineup includes five models ranging from 20 to 24 feet (Mondo, Craz, Max, Mojo, Tykon), each equipped with patented AutoWake wake management, Flow Surf Systems, SmartPlate hull technology, and Indmar Raptor engines. Boats are sold as one-time unit purchases with extensive customization options through 99 dealers across the U.S., Canada, and select international markets.
Product overview
Moomba Boats is a wake and surf boat manufacturer offering five distinct 2026 models ranging from 20 to 24 feet. The product lineup includes the compact Mondo (20'), Craz (22'), Max (22'), Mojo (23'), and flagship Tykon (24'). All boats share core technologies including Indmar Raptor engines, AutoWake speed/wake management, Flow 2.0/3.0 Surf Systems, and SmartPlate hull technology. The boats are designed for wakeboarding, wakesurfing, and waterskiing with user-friendly controls and premium features at accessible price points. Moomba is a division of Skier's Choice, Inc., headquartered in Maryville, Tennessee, with manufacturing facilities in the same location. The company has earned 21 consecutive NMMA Customer Satisfaction Index awards.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 21 consecutive years of NMMA Customer Satisfaction Index Awards - most wins and most consecutive wins in towboat segment history
- +2 more outcomes
Companies that use Moomba Boats
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Moomba Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Moomba Boats partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Indmar Products, Inc.coreIndmar manufactures the Raptor engine lineup exclusively for Moomba boats. The Raptor engines (400, 450, 575 HP variants) are purpose-built for wakesports applications based on Ford Super Duty 6.2L block. This is a critical technology partnership as the engine is the heart of every Moomba towboat. Indmar has been the #1 manufacturer of wakesport engines for over two decades. The warranty (5 years, fully transferable) is administered directly by Indmar.
- Ford Motor CompanycoreRaptor engines by Indmar are based on the Built Ford Tough 6.2L 16 Valve V8 SOHC Super Duty Block - the same engine powering F-Series Super Duty trucks. Ford's proven engine architecture provides the foundation for Moomba's power and reliability claims.
- NADA GuidesminorThird-party trade-in value estimation service linked from Moomba's owner's resources page. Provides boat owners with NADA-guided valuation for their current boats.
- WSIA (Water Sports Industry Association)minorMoomba links to WSIA's 'Wake Responsibly' initiative from their website footer, promoting responsible wakeboarding and waterskiing practices.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Moomba Boats competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Moomba Boats social profiles
Digital presenceMoomba Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moomba Boats leadership team
Management profileNumber of profiles
Profiles2 records
Moomba Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moomba Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moomba Boats
What does Moomba Boats do?
Moomba Boats manufactures and sells wakeboard and wakesurf boats through an authorized dealer network. The 2026 lineup includes five models ranging from 20 to 24 feet (Mondo, Craz, Max, Mojo, Tykon), each equipped with patented AutoWake wake management, Flow Surf Systems, SmartPlate hull technology, and Indmar Raptor engines. Boats are sold as one-time unit purchases with extensive customization options through 99 dealers across the U.S., Canada, and select international markets.
Is Moomba Boats a public or private company?
Moomba Boats is a private company. It is classified as family owned and is currently operating.
When was Moomba Boats founded?
Moomba Boats was founded in 1990. It employs 11 to 50 people.
Where is Moomba Boats based?
Moomba Boats is headquartered in Maryville, United States, in the North America region.
How does Moomba Boats make money?
Three revenue lines are on record. Boat Sales are the primary driver. The others are aftermarket Parts & Accessories and dealer Network Revenue.
Does Moomba Boats have an API?
No public API is recorded for Moomba Boats.
What industry is Moomba Boats in?
Moomba Boats's product category is Recreational Boats. Its primary akta.pro industry code is IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing, with a secondary code of IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.