Moomba Boats

What Moomba Boats does

Moomba Boats is a brand of Skier's Choice, Inc. that manufactures inboard wakeboard, wakesurf, and waterski towboats from a single Maryville, Tennessee facility where it has operated since 1990. The 2026 lineup consists of five models — Mondo (20'), Craz (22'), Max (22'), Mojo (23'), and Tykon (24') — priced between $99,995 and $129,170 in "Well Equipped" trim. All models share a standard technology stack centered on three patented systems: AutoWake (closed-loop speed and wake-shape management), Flow 2.0/3.0 surf systems (clean wave generation on both sides of the hull), and SmartPlate (active hull positioning), with powertrain supplied by Indmar's Raptor V8 engines derived from Ford's 6.2L Super Duty block.

The company monetizes almost entirely through one-time wholesale unit sales to an exclusive network of 99 authorized dealers across the US, Canada, and 13 international markets; dealers then resell to retail consumers with configuration executed online through an interactive Build & Price configurator. Secondary revenue comes from Moomba-branded apparel, gear, and replacement parts sold through the Moomba Gear Store and from dealer-sourced parts/service activity. Customers are recreational watersports enthusiasts and families purchasing $100K+ boats, supported by a Lifetime Structural / 5-Year warranty, factory tours, owner community forums, and 21 consecutive NMMA Customer Satisfaction Index Awards.

Distribution is the limiting and enabling factor of the business: because Moomba sells exclusively through authorized dealers, it carries no direct retail real estate or last-mile service cost, but also relinquishes direct customer relationships and unit-level margin to the channel. Skier's Choice also owns the premium Supra brand, and both brands are built on the same Maryville production line, which provides R&D and fixed-cost amortization advantages over single-brand competitors.

Name

Moomba Boats

Legal name

Skier's Choice, Inc.

Website

https://moomba.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Moomba Boats, a brand of Skier's Choice, Inc., manufactures inboard wake and surf boats (Mondo, Craz, Max, Mojo, Tykon) in Maryville, Tennessee, distributing them through a 99-dealer network across the US, Canada, and 13 international markets for recreational watersports enthusiasts and families.

Ownership category

akta.pro rank

Product category

Recreational Boats

NAICS

Boat Building (336612), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Wake surf boats
• Recreational boat manufacturing
• Towboat dealer network
• Watersports boats
• Marine engine integration

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Moomba generates primary revenue through direct sales of wakeboard and wakesurf boats. The 2026 lineup includes 5 models: Mondo ($109,670), Craz ($99,995), Max ($116,870), Mojo ($126,870), and Tykon ($129,170). Boats are sold as one-time purchases with extensive customization options through the dealer network.
2. Aftermarket Parts & Accessories: Revenue generated from selling Moomba-branded gear, accessories, and replacement parts through the Moomba Gear Store (scapparel.com) and authorized dealers.
3. Dealer Network Revenue: Authorized dealers purchase boats wholesale from Moomba/Skier's Choice and resell to end customers, generating margin on the transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Moomba Boats manufactures and sells wakeboard and wakesurf boats through an authorized dealer network. The 2026 lineup includes five models ranging from 20 to 24 feet (Mondo, Craz, Max, Mojo, Tykon), each equipped with patented AutoWake wake management, Flow Surf Systems, SmartPlate hull technology, and Indmar Raptor engines. Boats are sold as one-time unit purchases with extensive customization options through 99 dealers across the U.S., Canada, and select international markets.

Product overview

Moomba Boats is a wake and surf boat manufacturer offering five distinct 2026 models ranging from 20 to 24 feet. The product lineup includes the compact Mondo (20'), Craz (22'), Max (22'), Mojo (23'), and flagship Tykon (24'). All boats share core technologies including Indmar Raptor engines, AutoWake speed/wake management, Flow 2.0/3.0 Surf Systems, and SmartPlate hull technology. The boats are designed for wakeboarding, wakesurfing, and waterskiing with user-friendly controls and premium features at accessible price points. Moomba is a division of Skier's Choice, Inc., headquartered in Maryville, Tennessee, with manufacturing facilities in the same location. The company has earned 21 consecutive NMMA Customer Satisfaction Index awards.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 21 consecutive years of NMMA Customer Satisfaction Index Awards - most wins and most consecutive wins in towboat segment history
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Indmar Products, Inc.coreTechnology or IntegrationIndmar manufactures the Raptor engine lineup exclusively for Moomba boats. The Raptor engines (400, 450, 575 HP variants) are purpose-built for wakesports applications based on Ford Super Duty 6.2L block. This is a critical technology partnership as the engine is the heart of every Moomba towboat. Indmar has been the #1 manufacturer of wakesport engines for over two decades. The warranty (5 years, fully transferable) is administered directly by Indmar.
• Ford Motor CompanycoreTechnology or IntegrationRaptor engines by Indmar are based on the Built Ford Tough 6.2L 16 Valve V8 SOHC Super Duty Block - the same engine powering F-Series Super Duty trucks. Ford's proven engine architecture provides the foundation for Moomba's power and reliability claims.
• NADA GuidesminorOthersThird-party trade-in value estimation service linked from Moomba's owner's resources page. Provides boat owners with NADA-guided valuation for their current boats.
• WSIA (Water Sports Industry Association)minorOthersMoomba links to WSIA's 'Wake Responsibly' initiative from their website footer, promoting responsible wakeboarding and waterskiing practices.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moombaboats
• Xx.com/moombaboats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moomba Boats