Ecology Action Centre
Ecology Action Centre is a member-based environmental charity founded in 1971 in Halifax, Nova Scotia, that conducts policy research and community advocacy on biodiversity, climate, coastal protection, and resource extraction for environmentally concerned Nova Scotians.
- Company typePrivate
- Founded1971
- HeadquartersHalifax, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ecology Action Centre does
Ecology Action Centre (EAC) is a member-based environmental charity registered in Canada and headquartered in Halifax, Nova Scotia. Founded in 1971, it operates across eight program areas: Built Environment, Coastal & Water, Energy & Climate, Food, Marine, Transportation, Wilderness, and Politics & Policy. Its work centers on environmental advocacy and policy research, producing reports (e.g., the Green Jobs Report, Pathways to Regional Electricity Integration), fact sheets (e.g., 'What the Frack?!'), and position statements aimed at influencing provincial policy on biodiversity, climate, coastal protection, and resource extraction. EAC also runs grassroots organizing and community programs such as the Pop-up Bike Hub, Climate Commitment Badges, the Grassrooting Guide to Organizing, Hike the Greenbelt, Coastal Appreciation Week, and the annual Hike-a-Thon fundraiser.
EAC's offerings are programs and resources, not commercial products. The underlying 'technology' is evidence-based environmental research and coalition-driven advocacy, supported by a multi-channel communications stack (bi-weekly email newsletter, Facebook, Instagram, Twitter/X, LinkedIn, press releases, and in-person events). Its revenue mechanics are typical of a Canadian registered charity: monthly and annual memberships, one-time and recurring donations, tribute gifts, and fundraising events. Pricing is not publicly disclosed; donations receive tax-deductible receipts. The customer base is individual Nova Scotians concerned with environmental issues, organized via Take Action campaigns, volunteer opportunities, petitions, and rallies, alongside a network of partner NGOs (Nature Nova Scotia, Save Our Old Forests, Our HRM Alliance), Indigenous groups, and commercial sponsors for events.
The organization operates with 11-50 employees from a single Halifax office (2705 Fern Lane). Leadership comprises Executive Director Maggy Burns, Director of Programs Marla MacLeod, Senior Energy Coordinator Thomas Arnason McNeil, Senior Wilderness Coordinator Raymond Plourde, plus coordinators across coastal adaptation, wetlands, sustainable cities, communications, and outreach. EAC is independently governed by a Board of Directors, with no parent company or institutional investor. It is actively responding to recent provincial policy setbacks, including delays to the Coastal Protection Act and narrowing of Wetland Conservation Policy protections, while continuing to expand its coalition footprint, including a 60+ group Shoulder to Shoulder rally and Atlantic Canada-wide electricity integration research.
Ecology Action Centre firmographics
Firmographics- Name
- Ecology Action Centre
- Legal name
- Ecology Action Centre
- Website
- https://ecologyaction.ca
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ecology Action Centre is a member-based environmental charity founded in 1971 in Halifax, Nova Scotia, that conducts policy research and community advocacy on biodiversity, climate, coastal protection, and resource extraction for environmentally concerned Nova Scotians.
- Ownership category
- akta.pro rank
Ecology Action Centre industry classification
Industry- Product category
- Environmental Advocacy Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industries
- Biodiversity & Habitat Conservation (BPAGAGAA), Marine & Freshwater Conservation (BPAGAGAE), Environmental Justice & Community Environmental Health (BPAGAGAL), Environmental Education, Capacity Building & Community Engagement (BPADALAO)
Keywords
Where Ecology Action Centre is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ecology Action Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Programs: Monthly and annual membership fees provide ongoing financial support from individuals committed to environmental causes in Nova Scotia.
- Donations and Gifts: One-time and recurring donations from individuals, including tribute gifts, to support the organization's environmental work.
- Fundraising Events: Annual fundraiser events such as the Hike-a-Thon generate revenue through participant registrations and pledges.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ecology Action Centre product offering
Product offeringCore offering
Ecology Action Centre is a member-based environmental charity that delivers advocacy, education, and community engagement on environmental issues. Its work spans biodiversity protection, climate change, and environmental justice through program areas including Built Environment, Coastal & Water, Energy & Climate, Food, Marine, Transportation, Wilderness, and Politics & Policy.
Product overview
The Ecology Action Centre is a member-based environmental charity in Nova Scotia, not a technology company. The organization operates a broad portfolio of environmental programs and advocacy initiatives rather than commercial products. Core programmatic areas include Built Environment, Coastal & Water, Energy & Climate, Food, Marine, Transportation, Wilderness, and Politics & Policy. Major programs include the Pop-up Bike Hub (mobile bike repair), Making Tracks Safe Cycling Videos, Climate Commitment Badges, Grassrooting Guide to Organizing, EAC Hike-a-Thon, Hike the Greenbelt, Coastal Appreciation Week, Food Security initiatives, Sustainable Seafood program, and the Ecology & Action Magazine publication. The organization also produces educational resources including the What the Frack?! mythbusting fact sheet, Green Jobs Report, and various research publications on electricity integration, heat and housing, and protected areas. These programs and resources work together to advance environmental protection, climate action, and environmental justice across Nova Scotia.
Differentiator
Problem solved
Functional benefit
Products and services
- Built Environment Program Advocacy and education work on built environment sustainability topics for Nova Scotia residents and members.
- Coastal & Water Program Program focused on coastal and water resource protection for Nova Scotia communities and members.
- Energy & Climate Program Climate change mitigation and clean energy advocacy and education for Nova Scotia residents.
- Food Program Food systems and sustainable agriculture advocacy work for Nova Scotia communities and members.
- Marine Program Marine conservation advocacy and education for Nova Scotia coastal stakeholders and members.
- Transportation Program Sustainable transportation advocacy and education for Nova Scotia residents and members.
- Wilderness Program Wilderness and biodiversity protection advocacy for Nova Scotia communities and members.
- Politics & Policy Program Environmental policy and political advocacy work serving Nova Scotia members and the broader public.
Quantifiable outcome
- 86% of Nova Scotians see coastal protection as important; 68% want the Coastal Protection Act implemented
- +2 more outcomes
Companies that use Ecology Action Centre
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Ecology Action Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ecology Action Centre partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- Domus Realty - Anne PrydeminorSustainability Ally sponsor for the EAC Hike-a-Thon fundraiser event in 2026. Part of a network of community businesses supporting environmental advocacy.
- PatagoniaminorSustainability Ally sponsor for the EAC Hike-a-Thon fundraiser event in 2026. Major outdoor apparel company with environmental values alignment.
- Assante Wealth ManagementminorSustainability Ally sponsor for the EAC Hike-a-Thon fundraiser event in 2026. Financial services partner supporting environmental causes.
- Laughing Whale CoffeeminorSustainability Ally sponsor for the EAC Hike-a-Thon fundraiser event in 2026. Local coffee roaster with environmental commitment.
- PureGardminorSustainability Ally sponsor for the EAC Hike-a-Thon fundraiser event in 2026.
- Helping Nature HealminorSustainability Ally sponsor for the EAC Hike-a-Thon fundraiser event in 2026.
- Halifax CyclesminorSustainability Ally sponsor for the EAC Hike-a-Thon fundraiser event in 2026. Local cycling business aligned with sustainable transportation.
- Saltair Nordic SpaminorSponsor for the EAC Hike-a-Thon fundraiser event in 2026.
- Ramblewood HerbalsminorSponsor for the EAC Hike-a-Thon fundraiser event in 2026.
- FjallravenminorSponsor for the EAC Hike-a-Thon fundraiser event in 2026.
- Pleasant PaddlingminorSponsor for the EAC Hike-a-Thon fundraiser event in 2026.
- Musquodoboit Valley OutfittersminorSponsor for the EAC Hike-a-Thon fundraiser event in 2026.
- Cape Lahave AdventuresminorSponsor for the EAC Hike-a-Thon fundraiser event in 2026.
- Little Crest FloralsminorSponsor for the EAC Hike-a-Thon fundraiser event in 2026.
- Our HRM AlliancecorePartnership with Our HRM Alliance to host the Hike the Greenbelt series of guided hikes. Alliance focuses on protecting urban green spaces and wilderness areas in Halifax Regional Municipality. EAC participates in joint events with this coalition.
- Dunsky Energy + Climate AdvisorscoreProduced the Pathways to Regional Electricity Integration for Atlantic Canada report for EAC, examining coordinated power grid development in New England, central US, and California to guide Atlantic Canada grid coordination.
- Tideview and Roots and Boots Forest SchoolsminorPartner organizations hosting the Discover Forest School: Tree Bingo Hike event with EAC and Our HRM Alliance.
- Nova Scotia Invasive Species CouncilminorPartner organization for the Invasive Species Bioblitz hike event co-organized with EAC and Our HRM Alliance.
- Nature Nova ScotiacorePartner organization in the environmental community, with shared goals around wilderness conservation and protected areas. EAC collaborated on polling showing Nova Scotians want more land protected.
- Save Our Old Forests (SOOF)coreCoalition partner in the Shoulder to Shoulder rally calling on government to respect Mi'kmaw Rights and protect the environment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ecology Action Centre competitors and assessment
Company assessmentBroad incumbents
- WWF-Canada: World Wildlife Fund's Canadian arm focused on wildlife, freshwater, oceans, and climate. Comparable as a national environmental charity combining conservation science, advocacy, and member/donor engagement.
- David Suzuki Foundation: National Canadian environmental charity working on climate, biodiversity, and oceans through science-based advocacy and policy. Comparable as a larger, established environmental advocacy nonprofit operating across similar issues at a national scale.
- Environmental Defence Canada: National Canadian environmental advocacy organization tackling climate, water, and biodiversity issues through policy and litigation. Comparable as a larger nonprofit with overlapping advocacy, policy research, and community mobilization.
- Greenpeace Canada: Major Canadian branch of global environmental NGO focused on climate, oceans, forests, and fossil fuels. Comparable as a high-profile environmental advocacy nonprofit using campaigns and grassroots mobilization.
Direct peers
- Our HRM Alliance: Halifax Regional Municipality coalition focused on protecting urban green spaces and wilderness areas. Direct peer and strategic partner to EAC, jointly hosting the Hike the Greenbelt series.
- Nova Scotia Invasive Species Council: Nova Scotia-focused nonprofit addressing invasive species through education, monitoring, and community events. Comparable as a regional environmental nonprofit partner of EAC on the Invasive Species Bioblitz.
- CPAWS Nova Scotia Chapter: Canadian Parks and Wilderness Society's Nova Scotia chapter focused on parks and protected areas advocacy. Comparable as a regional environmental advocacy nonprofit working on overlapping wilderness and biodiversity priorities.
- Nature Nova Scotia: Federation of Nova Scotia naturalists and outdoor recreation groups focused on wilderness conservation and protected areas. Directly comparable to EAC as a Nova Scotia-based environmental advocacy nonprofit; EAC actively collaborates with them on polling and campaigns.
- Save Our Old Forests (SOOF): Nova Scotia-based coalition advocating against clearcutting and for old-growth forest protection. Directly comparable grassroots environmental advocacy partner; coalition ally of EAC in the Shoulder to Shoulder rally.
Others
- Dunsky Energy + Climate Advisors: Canadian clean energy consultancy that produced the Pathways to Regional Electricity Integration report for EAC. Adjacent peer as an enabling partner delivering the technical research that supports EAC's energy and climate advocacy work.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ecology Action Centre social profiles
Digital presenceEcology Action Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecology Action Centre leadership team
Management profileNumber of profiles
Ecology Action Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecology Action Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecology Action Centre
What does Ecology Action Centre do?
Ecology Action Centre is a member-based environmental charity that delivers advocacy, education, and community engagement on environmental issues. Its work spans biodiversity protection, climate change, and environmental justice through program areas including Built Environment, Coastal & Water, Energy & Climate, Food, Marine, Transportation, Wilderness, and Politics & Policy.
Is Ecology Action Centre a public or private company?
Ecology Action Centre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ecology Action Centre founded?
Ecology Action Centre was founded in 1971. It employs 11 to 50 people.
Where is Ecology Action Centre based?
Ecology Action Centre is headquartered in Halifax, Canada, in the North America region.
How does Ecology Action Centre make money?
Three revenue lines are on record. Membership Programs are the primary driver. The others are donations and Gifts and fundraising Events.
Who are Ecology Action Centre's main competitors?
Broad incumbents on record are WWF-Canada, David Suzuki Foundation, Environmental Defence Canada and Greenpeace Canada. Direct peers are Our HRM Alliance, Nova Scotia Invasive Species Council, CPAWS Nova Scotia Chapter, Nature Nova Scotia and Save Our Old Forests (SOOF). Dunsky Energy + Climate Advisors is listed as an others.
Does Ecology Action Centre have an API?
No public API is recorded for Ecology Action Centre.
What industry is Ecology Action Centre in?
Ecology Action Centre's product category is Environmental Advocacy Services. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of BPAGAGAA, Biodiversity & Habitat Conservation. Its NAICS code is 813312 and its SIC code is 8600.