Apego
Apego is a German e-learning platform that teaches horse training and horsemanship through the proprietary Equine Quality System methodology, serving equestrian riders and trainers primarily in Germany and the Netherlands via subscription tiers and a certified instructor network.
- Company typePrivate
- Founded2017
- HeadquartersSolingen, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Apego does
Apego (legal entity APEGO GmbH) is a German e-learning company founded in 2017 and headquartered in Solingen, Germany. It operates the online portal www.apego.com, which delivers video-based training courses in horsemanship built around the proprietary Equine Quality System (EQS), a behavioral assessment framework developed over decades by horsemen Birger Gieseke and Tony Lander. The EQS describes horse behavior across 10 qualities (e.g., Mutig/Courageous, Respektvoll/Respectful, Ausgeglichen/Balanced) and is the methodological backbone of the platform's content and instructor training.
The platform serves individual horse riders, enthusiasts, and professional trainers across Western, Dressage, and Jumping disciplines. It combines self-directed online learning (over 150 training videos and 100+ problem-solving videos, with individualized learning paths per horse) with in-person coaching delivered through a certified APEGO instructor network spanning Germany and the Netherlands. Premium content modules such as "Mustang Spezial," documenting a 100-day wild Mustang training project, are used as flagship programming and marketing events.
The business is monetized through three subscription tiers — APEGO FREE (free), APEGO PREMIUM (€19.90/month), and APEGO PREMIUM+ (€29.90/month) — supplemented by event ticket sales and a small online shop for physical products. The company is privately held, employs 1–10 people, and is led by Managing Director Ralf Dickopf, with no disclosed institutional funding, acquisitions, or parent/subsidiary structure. The underlying technology is a standard consumer-facing e-learning portal with Vimeo-hosted video, Intercom-powered support, and conventional European payment rails (PayPal, BS PAYONE, secupay).
Apego firmographics
Firmographics- Name
- Apego
- Legal name
- APEGO GmbH
- Website
- https://apego.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apego is a German e-learning platform that teaches horse training and horsemanship through the proprietary Equine Quality System methodology, serving equestrian riders and trainers primarily in Germany and the Netherlands via subscription tiers and a certified instructor network.
- Ownership category
- akta.pro rank
Where Apego is headquartered
LocationHeadquarters
- HQ city
- Solingen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Apego business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Premium Subscription: Monthly subscription tiers providing access to training videos, learning paths, and exclusive content. Premium+ includes Mustang Special training materials.
- Premium+ Subscription: Higher tier subscription including Mustang Spezial content and all premium features.
- Event Tickets: Ticket sales for courses, training events, and live demonstrations organized by APEGO instructors.
- Shop Products: Sale of physical products through the APEGO online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic access to portal, introductory lesson, and selected content. |
| Subscription | Monthly | Full access to training platform at reduced promotional price. |
| Subscription | Monthly | Premium tier including Mustang Spezial exclusive content. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Apego product offering
Product offeringCore offering
APEGO operates a subscription-based online e-learning platform for horse training and horsemanship education organized around the proprietary Equine Quality System (EQS). The platform offers structured learning paths, video lessons, monthly trainer sessions, and content modules covering ten defined EQS qualities, accessible via a free tier and paid PREMIUM and PREMIUM+ subscriptions. The offering is extended through an APEGO instructor certification program and in-person events.
Product overview
Apego operates as a unified e-learning platform for horse training and horsemanship, combining virtual learning with in-person coaching. The core offering consists of the APEGO E-Learning Portal powered by the proprietary EQS (Equine Quality System) methodology, which evaluates horse behavior across 10 qualities. The platform offers three membership tiers: APEGO FREE (free), APEGO PREMIUM (€19.90/month), and APEGO PREMIUM+ (€29.90/month, includes Mustang Spezial). The platform delivers over 150 training videos and 100 problem-solving videos covering disciplines including Western, Dressage, and Jumping. Additionally, the APEGO-Instruktoren-Programm trains and certifies instructors who provide in-person coaching, creating a blended learning model that combines self-directed online learning with professional training support. The Mustang Spezial module documents 100 days of training a wild Mustang mare.
Differentiator
Problem solved
Functional benefit
Products and services
- APEGO E-Learning Portal Subscription-based online learning portal that delivers structured horse training and horsemanship education built around the proprietary Equine Quality System (EQS). Includes video lessons, learning paths, monthly trainer sessions, and community access. Available in FREE, PREMIUM, and PREMIUM+ tiers.
- Equine Quality System (EQS) Proprietary horse training and horsemanship methodology structured around ten defined qualities, forming the pedagogical foundation of all APEGO educational content and instructor training.
- APEGO-Instruktoren-Programm Certification program that trains experienced equestrians to become APEGO-certified instructors, enabling them to deliver EQS-based training to clients and join the APEGO instructor network.
- Mustang Spezial Premium content module within the APEGO PREMIUM+ tier providing specialized training content focused on mustang training and handling, taught by expert horsemen.
Companies that use Apego
Customer profileSegments2 records
Ideal customer profiles2 records
Apego technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Apego partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Apego competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Customer concentration
Apego social profiles
Digital presenceApego financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apego leadership team
Management profileNumber of profiles
Profiles3 records
Apego funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apego M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apego
What does Apego do?
APEGO operates a subscription-based online e-learning platform for horse training and horsemanship education organized around the proprietary Equine Quality System (EQS). The platform offers structured learning paths, video lessons, monthly trainer sessions, and content modules covering ten defined EQS qualities, accessible via a free tier and paid PREMIUM and PREMIUM+ subscriptions. The offering is extended through an APEGO instructor certification program and in-person events.
Is Apego a public or private company?
Apego is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apego founded?
Apego was founded in 2017. It employs 1 to 10 people.
Where is Apego based?
Apego is headquartered in Solingen, Germany, in the Europe region.
How does Apego make money?
Four revenue lines are on record. Premium Subscription is the primary driver. The others are premium+ Subscription, event Tickets and shop Products.
Does Apego have an API?
No public API is recorded for Apego.