3 Amigos

What 3 Amigos does

3 Amigos, legally Groupe Amigos, is a privately held, single-brand Mexican restaurant chain founded in 1998 in Montreal, Quebec. It operates eight full-service restaurants across the Greater Montreal metropolitan area, covering Centre-ville (the original 1998 Sainte-Catherine Street location), Quartier Latin, Old Montreal, West Island (Pointe-Claire), Brossard, Laval, Terrebonne, and Boucherville. The company's core offering is dine-in Mexican cuisine and cocktails with a festive, themed atmosphere supported by original recipes developed since founding, including a signature house-made salsa. Supplementary offerings include takeout and delivery through direct online ordering and third-party platforms (Uber Eats, Skip the Dishes, DoorDash, Alce.ca), gift cards, a Birthday Club loyalty program, and group/event hosting for parties of 10 or more. The company is also pursuing expansion through a franchise program with disclosed economics of $200,000-$450,000 initial investment, $650,000-$850,000 construction costs, 5% royalties, and 2% advertising fund contributions. Reported headcount is 251-500 employees. The underlying technology platform is a standard restaurant-operations stack consisting of a website, third-party delivery aggregator integrations, an order-online.ai online ordering front end, Google Analytics, social channels (Instagram, Facebook), and email newsletter infrastructure. There is no disclosed AI/ML capability, API, or SDK; the proprietary technical assets are limited to brand, original recipes, and franchise system documentation. The company is privately held with no parent, no public listing, no disclosed institutional investors, and no reported funding rounds.

Name

3 Amigos

Legal name

Groupe Amigos

Website

https://3amigosrestaurants.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

3 Amigos (Groupe Amigos) is a privately held Mexican restaurant chain founded in 1998 operating eight full-service locations across the Greater Montreal area, serving individual diners and groups with dine-in, takeout, delivery, gift cards, and a Birthday Club loyalty program, while also offering franchise opportunities.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants (Mexican)

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Mexican restaurant chain
• Casual dining services
• Restaurant franchise
• Group event hosting
• Loyalty birthday club

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from food and beverage sales at 8 restaurant locations across Greater Montreal, including signature Mexican dishes, cocktails, and specialty drinks
2. Takeout and Delivery: Revenue from takeout orders placed through direct online ordering, Uber Eats, Skip the Dishes, DoorDash, and Alce.ca platforms
3. Gift Cards: Sale of gift cards available at all restaurant locations
4. Franchise Fees: Initial franchise investment of $200,000 to $450,000 plus construction costs of $650,000 to $850,000, with ongoing royalties of 5% and advertising fund contributions of 2%

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

3 Amigos is a chain of full-service Mexican restaurants operating eight dine-in locations across the Greater Montreal area, serving traditional Mexican cuisine including fajitas, tacos, and cocktails in a festive Mexican-themed atmosphere. Beyond dine-in service, the company offers takeout and delivery through its own online ordering system and multiple third-party platforms, gift cards, a Birthday Club loyalty program, group event hosting for parties of 10+, and franchise opportunities for new operators.

Product overview

3 Amigos is a single-brand Mexican restaurant chain operating 8 locations across Greater Montreal (Centre-ville, Quartier Latin, Old Montreal, West Island, Brossard, Boucherville, Laval, and Terrebonne). The core offering is full-service dine-in Mexican dining with festive atmosphere. Supplementary products include takeout and delivery via third-party platforms (Uber Eats, Skip the Dishes, DoorDash), gift cards, a Birthday Club loyalty program, franchise opportunities, seasonal contests, and group event hosting services. The brand is known for traditional Mexican cuisine, cocktails, and authentic Mexican-themed decor.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service
• Takeout and Delivery Service
• Gift Cards
• Birthday Club (Club Anniversaire)
• Franchise Program
• Group Event Hosting

Quantifiable outcome

• 25 years of successful restaurant operations with expansion from 1 to 8 locations

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

One partnership is on record.

• Designated Travel Agency PartnerminorOthers · 27 April 20263 Amigos partners with a designated travel agency for the annual contest prize, where the winner receives a voucher for a trip to Mexico worth up to $4,000 CAD. The winner must book travel through this partner agency selected by 3 Amigos Restaurants.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Carlos & Pepe's: Long-established Montreal-based Mexican restaurant chain operating multiple locations. Directly comparable to 3 Amigos as a regional multi-unit Mexican casual dining competitor targeting the same Greater Montreal consumer.
• Burrito Boyz: Canadian Mexican QSR chain founded in 2003. Comparable to 3 Amigos as a Canadian multi-unit Mexican concept with similar menu categories (fajitas, burritos, tacos) and franchise-style expansion, though faster-casual in format.
• Mucho Burrito: Canadian quick-service Mexican chain specializing in burritos, tacos, and bowls with a franchise model. Comparable to 3 Amigos as a Canadian Mexican food brand with multi-unit franchised expansion, though operating in the QSR/limited-service segment.

Broad incumbents

• St-Hubert: Iconic Quebec-based casual dining rotisserie chain with hundreds of locations across Canada. Comparable to 3 Amigos as a Quebec-rooted full-service casual dining chain, though serving different cuisine and operating at much larger scale.
• Pacini: Quebec-based casual dining Italian restaurant chain with multiple locations. Comparable to 3 Amigos as a Quebec-rooted full-service ethnic cuisine casual dining chain with group dining and franchise characteristics.
• Boston Pizza: One of Canada's largest casual dining chains with hundreds of franchised locations. Comparable to 3 Amigos as a Canadian full-service casual dining operator combining dine-in, takeout, delivery, group events, and a franchise growth model.

Regional players

• La Belle et la Bœuf: Montreal-based casual dining burger and cocktail chain with multiple Greater Montreal locations. Comparable to 3 Amigos as a Montreal-headquartered multi-unit casual dining operator targeting the same social/group dining occasions with a strong cocktail program.
• La Belle Province: Quebec-based QSR chain with dozens of locations across the province. Comparable to 3 Amigos as a Quebec-headquartered multi-unit foodservice operator, though focused on QSR burgers and poutine rather than Mexican cuisine.

Emerging players

• Chiquito: UK-based Mexican restaurant and bar chain with multiple full-service locations. Comparable to 3 Amigos as a full-service Mexican casual dining chain emphasizing cocktails, group events, and a festive atmosphere.
• Tortilla (UK): UK-based fast-casual Mexican chain with multiple locations and franchise operations. Comparable to 3 Amigos as a multi-unit Mexican concept scaling via franchising and delivery aggregator partnerships in its home market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/3amigosMTL
• Instagraminstagram.com/3amigosresto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Amigos