What Day Ristoservice does

Day Ristoservice S.p.A. Società Benefit is an Italian employee benefits and corporate welfare company headquartered in Bologna, founded in 1987 and operating under the direction and coordination of C.D. Holding Internationale S.a.s., with cooperative shareholders including Up Coop (France) and Camst (Italy). The company issues meal vouchers (Day Buoni Pasto) in both electronic and paper formats, universal shopping and gift vouchers (Cadhoc, redeemable at 30,000+ partner stores and convertible into brand gift cards from Amazon, Zalando, Decathlon, Esselunga, MediaWorld, and others), and a flexible corporate welfare platform (Day Welfare). The portfolio is completed by Day Carburante (corporate fuel cards accepted at 8,000 stations) and the Buoni Spesa per il Cittadino solution for municipalities distributing social grocery vouchers to citizens.

The technical stack is a multi-channel transactional voucher platform: a B2B company portal (aziende.day.it) and a separate enterprise portal for large employers, a consumer mobile app (Buoni Day) for QR/code-based voucher payments and merchant discovery, a merchant acceptance app (POS Day) replacing traditional POS terminals, a partner portal (Day Click) for voucher validation and electronic invoicing, the Day Pagosubito settlement service (8-day reimbursement), and dedicated e-commerce storefronts (CadhocShop.it, DayShop.it). The "Mensa Diffusa" distributed-canteen variant allows unlimited tax-exempt electronic meal vouchers for public administrations and large organizations. Underlying technology is conventional voucher management and payment processing without disclosed AI components.

Day generates revenue primarily through transaction fees on voucher issuance (approximately 5% of face value on Cadhoc as a reference rate), subscription/management fees on the Day Welfare platform, and transaction processing on the Day Carburante fuel card. Its go-to-market combines direct B2B sales to companies of all sizes, dedicated procurement through the Consip framework for public administration, self-service channels for small businesses and freelancers, and a 150,000+ affiliated-merchant acceptance network. Day is a member of ANSEB (members represent 75% of the Italian meal voucher market) and a founding board member of AIWA, and operates as a Società Benefit with explicit ESG commitments. The platform serves over 1 million workers across Italy.

Name

Day Ristoservice

Legal name

Day Ristoservice S.p.A. Società Benefit

Website

https://day.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Day Ristoservice S.p.A. Società Benefit, founded in 1987 in Bologna, issues meal vouchers (Day Buoni Pasto), shopping vouchers (Cadhoc), and corporate welfare platforms to Italian employers, public administrations, and freelancers, accepted across 150,000+ merchant locations.

Ownership category

akta.pro rank

Product category

Employee Benefits and Corporate Welfare Services

NAICS

Food Service Contractors (72231), Facilities Support Services (56121), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Facilities Support Management Services (8744), Services-Social Services (8300)

akta.pro primary industry

Catering, Pantry & Food Service (On-site Refreshments/Events) (IMAIALAD)

akta.pro secondary industries

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ), Food & Nutrition Assistance Programs (BPAIAKAF), Income Support & Cash Assistance Programs (BPAIAKAE)

Keywords

• Meal voucher services
• Corporate welfare
• Gift vouchers
• Fuel card services
• Employee benefits

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Meal Voucher (Buoni Pasto) Issuance and Commission: Day earns revenue by issuing meal vouchers to employers. Day charges employers a fee for each voucher issued. Employers purchase meal vouchers (paper or electronic) at face value plus a service fee (approximately 5% per the Cadhoc example). The company also earns from the spread and commission arrangements with affiliated merchants who accept the vouchers.
2. Shopping Voucher (Cadhoc) Sales: Cadhoc shopping vouchers are sold to companies and professionals as incentives and fringe benefits. Revenue is generated from the sale of voucher blocks at face value plus service fees. Cadhoc is also sold via the e-commerce platform CadhocShop.it for small purchases.
3. Corporate Welfare Platform Management: Day operates a welfare platform (Day Welfare) that companies use to manage employee flexible benefit plans. Revenue may derive from platform management fees charged to employer clients.
4. Fuel Card (Carta Carburante) Services: Day provides fuel cards to companies for managing their vehicle fleets. Revenue is generated from transaction processing and potentially from negotiated rates with fuel station networks. The company has arrangements with approximately 8,000 fuel stations across Italy.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Day Ristoservice SpA Società Benefit issues meal vouchers (Buoni Pasto in electronic and paper formats), shopping/gift vouchers under the Cadhoc brand, and operates a corporate welfare platform (Day Welfare) for flexible employee benefits. Complementary offerings include a fuel card (Day Carburante) for company fleets and grocery/food vouchers for public municipalities. The company's solutions enable employers and public administrations to provide tax-advantaged employee benefits, accepted across networks of 150,000+ meal voucher locations, 30,000+ Cadhoc partner stores, and 8,000 fuel stations in Italy.

Product overview

Day Ristoservice SpA SB operates as a Società Benefit offering a unified portfolio of employee benefit, incentive, and corporate welfare solutions. The core products are Day Buoni Pasto (meal voucher service in electronic and paper formats, including the Mensa Diffusa variant) and Cadhoc (universal shopping/gift voucher brand available as paper booklets and digital vouchers), both supported by the Buoni Day mobile app. Day Welfare is the flagship platform providing a comprehensive flexible benefits management system. Complementary products include Day Carburante (corporate fuel card), the Buoni Spesa per il Cittadino offering for public entities, and supporting tools such as App POS Day for merchant acceptance, Day Click for partner portal management, Day Pagosubito for voucher reimbursement, and dedicated e-commerce portals CadhocShop.it and DayShop.it.

Differentiator

Problem solved

Functional benefit

Brands

• Cadhoc: Gift voucher brand for shopping incentives, available in paper and digital formats, redeemable at over 30,000 partner stores throughout Italy.
• Day Buoni Pasto
• Day Welfare
• Day Carburante

Products and services

• Day Buoni Pasto

Quantifiable outcome

• Company spending €16,008.30 in cash salary to give employees €11,000 net purchasing power; with Cadhoc, same €11,000 net for the company costs only €11,000 (with ~5% service fee), saving €5,008.30
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ANSEB (Associazione Nazionale Società Emettitrici Buoni Pasto)coreStrategic or Co-development PartnerANSEB is the primary industry association for meal voucher issuing companies in Italy. Its members represent 75% of the meal voucher market. ANSEB is affiliated with FIPE (Federazione Italiana Pubblici Esercizi), part of Confcommercio – Imprese per l'Italia. Day's general management sits on ANSEB's steering committee.
• AIWA (Associazione Italiana Welfare Aziendale)coreStrategic or Co-development PartnerAIWA is the primary association for corporate welfare operators in Italy, advocating for the spread of corporate welfare culture. Day is a founding member of AIWA and its general management sits on the board of directors.
• AIDP (Associazione Italiana per la Direzione del Personale)minorStrategic or Co-development PartnerAIDP is a network promoting serious and responsible HR management culture. Day promotes and participates in AIDP events, projects, research, and publications on the world of work and the future of HR.
• ADAPTminorStrategic or Co-development PartnerADAPT is a non-profit association founded by Marco Biagi in 2000 to promote international and comparative studies on industrial relations and labor. Day participates in ADAPT activities as a company committed to labor market research, specifically on worker well-being.
• Impronta EticaminorStrategic or Co-development PartnerImpronta Etica is a non-profit association founded in 2001 for the promotion of sustainability and corporate social responsibility. The association supports member companies through services that guide them toward sustainability improvement.
• Valore DminorStrategic or Co-development PartnerValore D is Italy's first business association for gender balance and inclusive culture, with over 350 member companies representing over 2 million employees and a combined turnover of over €500 billion. Day participates in Valore D activities to foster mutual personnel growth.
• SmartBo (Smart Bologna)minorStrategic or Co-development PartnerSmartBo is the Bologna metropolitan network for sustainable territorial development, promoted by the Municipality and Metropolitan City of Bologna. It brings together dozens of public and private companies to share and study solutions for smart working.
• Confindustria Emilia-RomagnaminorStrategic or Co-development PartnerDay is a member of Confindustria. Its territorial affiliation is Emilia-Romagna due to its Bologna headquarters. Day participates in associative activities and is a partner of various other members to provide integrated support for employers committed to employee welfare.
• AssolombardaminorStrategic or Co-development PartnerAssolombarda is the most important association in the Confindustria system, covering the Milan Metropolitan City and provinces of Lodi, Monza e Brianza, and Pavia. Since 2023, Day has contributed to the Assolombarda Center Studies' Welfare Observatory, which publishes one of Italy's main annual reports on corporate welfare.
• Legacoop BolognaminorStrategic or Co-development PartnerLegacoop Bologna is the representative association for cooperatives, businesses, and entities in the Bologna area affiliated with Lega Nazionale delle Cooperative e Mutue. Day is not a cooperative itself but belongs to the cooperative world, as its shareholders include two significant cooperatives: Up Coop in France and Camst in Italy.
• Up Coop (France)coreOthersUp Coop is a French cooperative that is part of Day's shareholder composition. Day is subject to the direction and coordination of C.D. HOLDING INTERNATIONALE S.a.s., which connects Day to the Up Coop cooperative group.
• Camst (Italy)coreOthersCamst is an Italian cooperative that is part of Day's shareholder composition. As one of the two major cooperatives in Day's ownership structure, Camst provides a link to the Italian cooperative movement.
• Major Brand Gift Card Partners (Amazon, Zalando, Decathlon, MediaWorld, Esselunga, Trenitalia, Spotify, etc.)minorGTM or Marketing PartnerDay Cadhoc vouchers can be converted into gift cards from major brands including Amazon, Zalando, Decathlon, MediaWorld, Esselunga, Trenitalia, Spotify, and many others. These brand partners provide the redemption network for Cadhoc shopping vouchers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sodexo (Benefits & Rewards): Global food services and benefits company (now Pluxee in benefits). Comparable at the corporate meal benefit and voucher issuance layer, with broader food service operations.
• Up Coop: French cooperative and Day's indirect parent group; major pan-European meal voucher and benefits issuer. Comparable core product set, with significantly broader geographic footprint.

Emerging players

• WelfareMore: Italian corporate welfare platform operator. Overlaps with Day Welfare on flexible benefit administration for Italian employers, though narrower scope than Day's meal voucher core.
• Satispay: Italian mobile payments network increasingly used for corporate benefit disbursement and merchant payments. Adjacent competitive threat in the digital voucher / benefit payment space.
• Easy Welfare: Italian corporate welfare and flexible benefits platform. Comparable to Day Welfare in serving SMB and mid-market employers with digital welfare credits and benefit selection.

Direct peers

• Pluxee: Spun off from Sodexo in 2024 as a pure-play employee benefits and meal voucher issuer with strong Italian presence. Directly competes in meal vouchers and broader employee benefits with comparable B2B employer customers.
• Qui! Group: Italian meal voucher, gift voucher, and welfare platform provider. Directly competes across Day's core product lines in the Italian B2B benefits market.
• Edenred: Global leader in meal vouchers (Ticket Restaurant) and corporate benefits, with major operations in Italy and across Europe. Directly comparable product portfolio, employer customer base, and merchant-acceptance network model.
• Pellegrini: Italian meal voucher issuer and corporate catering operator. Directly competes in the buoni pasto segment in Italy with overlapping employer customers and merchant networks.

Others

• ANSEB (Associazione Nazionale Società Emettitrici Buoni Pasto): Industry association whose members represent 75% of the Italian meal voucher market. Not a competitor but a key ecosystem institution that shapes regulation and category dynamics relevant to Day.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/buonipasto
• YouTubeyoutube.com/channel/UCqxPYK9NeyzXlwV69LwpxUg
• Facebookfacebook.com/soluzioni.UpDay
• Instagraminstagram.com/buoniday
• LinkedInlinkedin.com/company/up-day-italia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day Ristoservice