Casato

What Casato does

Casato S.r.l. is an Italian luxury jewelry maison founded in 2004 by Federico Gauttieri, who serves as both CEO and Art Director. The company is registered in Rome (Via Pasquale Stanislao Mancini n. 12) with operational offices in Milan, and operates with a headcount of 51-100 employees and a stated share capital of €570,000. Casato designs, handcrafts, and sells high jewelry and ready-to-wear pieces in 18kt yellow, white, and rose gold set with diamonds (VVS1-VVS2 clarity, F-H color) and natural precious gemstones including emeralds, sapphires, tanzanite, peridot, aquamarine, topaz, and turquoise, with all pieces handmade to order in its atelier and certified under the Kimberley Process for ethical diamond sourcing.

The product portfolio spans 15 distinct sub-brand collections including Mikou (Mediterranean-inspired), Maureen The Original (innovative diamond designs), Yasmeen, Noblesse Oblige, Madame, Boutique Icon, Mikoulette, Back to Origin, Aqua, Montmartre, and Boutique Portofino, covering price tiers from entry-level pieces starting at approximately €1,560 to haute joaillerie pieces exceeding €24,000. Casato distributes through a direct-to-consumer Shopify e-commerce storefront at casatogioielli.com with worldwide free shipping and 14-day returns, complemented by a network of over 100 authorized retailers and dealers across Europe, the Americas, Asia, and the Middle East, plus a physical boutique in Riyadh's Solitaire Mall. Payment infrastructure spans Klarna BNPL, Apple Pay, Google Pay, PayPal, and regional rails (iDEAL, BLIK, UnionPay, MobilePay).

Revenue is generated exclusively through one-time jewelry sales (B2C e-commerce and wholesale to retailers) with unit-pricing across four disclosed tiers; no recurring revenue, subscription model, or licensing stream is evident. Marketing is concentrated on Instagram (@casatogioielli), email newsletters, and brand website content emphasizing Italian heritage and craftsmanship storytelling. The customer segment is affluent women seeking distinctive, handcrafted Italian jewelry; the company remains entirely founder-owned and privately held with no disclosed external investment.

Name

Casato

Legal name

Casato S.p.A.

Website

https://casatogioielli.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Casato is a jewelry store that sells rings, earrings, bracelets, and rigid bracelets.

Ownership category

akta.pro rank

Product category

Luxury Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

High Jewelry & Haute Joaillerie (CRAKAAAE), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Luxury jewelry
• Handcrafted gold jewelry
• Diamond jewelry
• Italian jewelry maison
• High jewelry

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Jewelry Sales (B2C E-commerce): Casato sells jewelry directly to consumers through its e-commerce website casatogioielli.com. Customers can browse collections, select products, and complete purchases online with payment options including credit card and bank transfer.
2. Wholesale to Authorized Retailers: Casato distributes its jewelry through a global network of authorized retailers and dealers located in Europe, the Americas, Asia, and the Middle East. The company provides product inventory to these retail partners who sell to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Casato designs, manufactures, and sells handcrafted high jewelry made in 18kt gold (yellow, white, rose) set with diamonds and natural precious gemstones (emeralds, sapphires, tanzanite, peridot, aquamarine, topaz). The portfolio spans 15 themed collections (Mikou, Maureen The Original, Yasmeen, Noblesse Oblige, Madame, Back to Origin, Aqua, Montmartre, Maureen Medine, Mikoulette, Mikou Vienna, Boutique Icon, Boutique Paris, Boutique Portofino, Back to Love) plus a bespoke High Jewelry atelier service. Products are sold direct-to-consumer through casatogioielli.com and through a global authorized retailer network.

Product overview

Casato is an Italian luxury jewelry maison offering handcrafted high jewelry and ready-to-wear pieces made in 18kt gold (yellow, white, and rose) adorned with diamonds and natural precious gemstones. The portfolio comprises 15 distinct sub-brand collections including Mikou (Mediterranean-inspired), Maureen The Original (iconic innovative designs), Yasmeen (exotic eastern influences), Noblesse Oblige (elegant emerald pieces), Madame (heart-shaped femininity), Back to Origin (colorful topaz and gemstone combinations), Aqua (sea-inspired), Montmartre (Parisian art), Maureen Medine (bold statement pieces), Mikoulette (cascading elegance), Mikou Vienna (refined variation), Boutique Icon (spherical signature pieces), Boutique Paris (Parisian luxury), Boutique Portofino (Mediterranean colors), and Back to Love (romantic diamonds). The company operates primarily through its e-commerce platform with worldwide retail distribution and offers bespoke High Jewelry services through its Milan atelier.

Differentiator

Problem solved

Functional benefit

Brands

• Mikou: Collection inspired by Mykonos, featuring gold, diamonds and enamel jewelry with rhomboid motifs
• Maureen The Original
• Madame
• Noblesse Oblige
• Boutique Icon
• Boutique Paris
• Boutique Portofino
• Back to Origin
• Aqua
• Montmartre
• Mikoulette
• Maureen Medine
• Mikou Vienna
• Yasmeen
• Back to Love

Products and services

• Mikou Collection A jewelry collection inspired by the Greek island of Mykonos, featuring rhomboid patterns, rose gold, enamel, and diamonds. The collection includes rings, bracelets, earrings, and pendants with a signature motif referencing Mediterranean streets and sea waves, designed for women seeking contemporary luxury jewelry. Pieces start at €1,560.
• Maureen The Original The iconic Casato collection considered a turning point in jewelry design, featuring innovative pieces with marquise, pear, and brilliant-cut diamonds set in rose gold and white gold. Targeted at women seeking distinctive, statement-making jewelry.
• Yasmeen Collection An exotic-inspired collection blending eastern influences with Italian craftsmanship, featuring airy designs with tanzanite and diamond accents in white gold, including diamond-covered wing designs.
• Noblesse Oblige An elegant collection featuring emeralds, sapphires, and diamonds set in rose gold with refined heart motifs and pavé details, designed for buyers seeking sophisticated gemstone jewelry. Pendants from €2,160 and rings from €1,915.
• Madame Collection A sophisticated collection celebrating femininity with heart-shaped designs featuring emeralds, diamonds, and sapphires in rose gold. Pendants from €2,025, earrings from €2,625, and rings from €2,000.
• Back to Origin Collection A colorful collection featuring topaz, amethyst, peridot, aquamarine, and blue sapphires in rose gold, celebrating harmony between shapes, spaces, and colors. Rings from €2,360.
• Aqua Collection A sea-inspired collection featuring aquamarine, amethyst, and peridot stones in elegant combinations of color and light, designed for women drawn to Mediterranean-inspired jewelry.
• Montmartre Collection A collection inspired by Parisian artistic spirit, featuring colored stones and diamonds in refined gold settings for fashion-forward luxury jewelry buyers.
• Maureen Medine Collection A bold collection featuring large-scale pieces with emeralds, blue sapphires, and diamonds, characterized by innovative designs for buyers seeking statement jewelry.
• Mikoulette Collection An evolution of the Mikou aesthetic featuring cascading rows of rose gold links adorned with emeralds, sapphires, and diamonds. The Mikoulette necklace with emerald and diamonds is priced at €24,645.
• Mikou Vienna Collection A refined variation featuring the Mikou design language in a sophisticated Vienna-inspired interpretation, combining the brand's signature rhomboid motifs with European elegance.
• Boutique Icon Collection The signature collection featuring spherical elements and pavé diamond bands, representing the essence of Casato's modernity in rose gold and white gold. Rings from €5,135.
• Boutique Paris Collection A collection inspired by Parisian luxury featuring dégradé sphere structures, tanzanite, peridot, morganite, and diamonds in rose gold. Rings from €3,270.
• Boutique Portofino Collection A Mediterranean-inspired collection featuring turquoise, malachite, and other colorful stones combined with diamonds in refined settings, evoking the Italian Riviera.
• Back to Love Collection A romantic collection featuring brown and colorless diamonds with refined designs celebrating love and beauty, suited for gifting and special occasion jewelry.
• High Jewelry (Haute Joaillerie) Service One-of-a-kind handmade jewelry creations crafted in the Casato atelier in Milan, representing the highest level of craftsmanship and exclusivity. Each High Jewelry piece is a unique creation using 18kt gold, diamonds, and natural precious stones, with prices exceeding €15,000 and reaching above €24,000 for flagship pieces.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

One partnership is on record.

• Authorized Retailer NetworkcoreChannel Partner/ Reseller/ DistributorCasato has established a global network of over 100 authorized retailers and dealers across Europe, Americas, Asia, and the Middle East. These partners include prestigious jewelry stores and multi-brand luxury retailers such as Mercury in Russia, Alfardan Jewellery in Qatar/Saudi Arabia/UAE, Soho Gems and Mazzarese in the USA, and numerous independent jewelers throughout Europe.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Damiani: Damiani is a leading Italian fine jewelry maison founded in 1924, producing handmade gold and diamond jewelry across multiple collections (Belle Époque, Mimosa, D.Icon). Directly comparable to Casato as a family-controlled Italian jeweler competing in the same handmade precious-metal jewelry category with overlapping price points and global retail distribution.
• Buccellati: Buccellati is a renowned Italian high jewelry house famous for hand-engraved gold work and artisanal craftsmanship, now owned by Richemont. Directly comparable to Casato as an Italian handmade high jewelry maison with heritage goldsmithing techniques and precious stone jewelry, positioned in the same haute joaillerie category.
• Roberto Coin: Roberto Coin is an Italian jewelry brand founded in 1996 in Vicenza, producing handmade fine jewelry in gold with diamonds and gemstones across multiple themed collections. Highly comparable to Casato as a similarly-sized, founder-led Italian fine jewelry brand with global wholesale distribution and overlapping price positioning.
• Pomellato: Pomellato is a Milan-based Italian jewelry brand founded in 1967, now part of the Kering group, known for handcrafted gold jewelry with colored gemstones. Directly comparable to Casato as an Italian fine jewelry house emphasizing craftsmanship, gold jewelry with natural stones, and similar entry-to-mid luxury price points.
• Vhernier: Vhernier is a contemporary Italian high jewelry house known for sculptural designs in gold with diamonds and colored stones, distributed globally through luxury retailers. Comparable to Casato as a similarly-positioned Italian fine jewelry brand emphasizing artistic, distinctive design language at the high-end of the category.
• Marco Bicego: Marco Bicego is an Italian fine jewelry brand founded in 2000 in Vicenza, specializing in hand-engraved 18kt gold jewelry with distinctive artisan techniques. Closely comparable to Casato as a contemporary Italian goldsmith-led fine jewelry brand of similar vintage, scale, and price positioning.
• Pasquale Bruni: Pasquale Bruni is an Italian high jewelry maison from Valenza founded in 1968, producing handcrafted fine jewelry in gold with diamonds and colored gemstones. Directly comparable to Casato as an Italian family-controlled fine jewelry house with handmade production and global luxury distribution.
• Crivelli: Crivelli is an Italian fine jewelry brand known for innovative design and craftsmanship in gold with diamonds and precious stones, distributed internationally. Comparable to Casato as a contemporary Italian fine jewelry maison operating in similar price tiers with overlapping global retail distribution.

Broad incumbents

• Bulgari: Bulgari is a globally dominant Italian luxury jewelry and watch house (LVMH group) producing high jewelry, fine jewelry, watches, and accessories. Relevant broad incumbent comparable to Casato because it competes in the same Italian-crafted fine and high jewelry category but at vastly larger scale across a diversified luxury portfolio.
• Tiffany & Co. Tiffany & Co. is a globally iconic American luxury jewelry house (LVMH group) producing fine and high jewelry, engagement rings, and watches. Relevant broad incumbent comparable to Casato as a category-defining fine jewelry brand with DTC e-commerce and worldwide retail presence, though operating at far larger scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/casatogioielli

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casato