personalEYES
personalEYES is a private Australian ophthalmology practice operating 10 clinics across NSW and ACT, specializing in laser vision correction (LASIK, SMILE), cataract surgery with premium IOLs, and subspecialty eye treatments, serving individual consumers on a fee-for-service basis.
- Company typePrivate
- Founded1999
- HeadquartersParramatta, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What personalEYES does
personalEYES is a private ophthalmology practice founded in 1999 by Dr Kerrie Meades, the first female ophthalmologist to perform laser vision correction in Australia. The company operates 10 state-of-the-art clinics across New South Wales and the Australian Capital Territory, including metropolitan Sydney locations (Sydney CBD headquarters, Parramatta, Burwood, Liverpool, Castle Hill, Epping, Pymble) and regional centers (Dubbo, Mudgee, Morisset) plus Canberra. Its core services are refractive laser vision correction (bladeless LASIK, SMILE, PRK, ICL), cataract surgery with premium intraocular lens options, and subspecialty treatments covering glaucoma, retinal diseases, keratoconus, dry eye, corneal transplantation, pediatric ophthalmology, and oculoplastic surgery. The practice has treated over 30,000 patients and is supported by ~20 doctors and ophthalmologists.
The underlying technology stack relies on advanced ophthalmic laser and imaging platforms rather than proprietary software: femtosecond lasers for bladeless LASIK and cataract surgery (Alcon LenSX, Technolas CustomLens), Wavelight Plus Ray-Trace wavefront-guided LASIK, SMILE laser systems, CONTOURA topography-guided LASIK, INTRACOR femtosecond presbyopia correction, Spectralis HRA+OCT imaging (Heidelberg Engineering), and 3D heads-up surgical visualization (Alcon Ngenuity, Zeiss Artevo 800). Premium IOL options (single vision, extended range, trifocal) generate incremental revenue per case.
Revenue is generated through fee-for-service consultations ($260-$386 initial consult with Medicare rebates of $86-$194) and surgical procedures (cataract surgery averaging ~$5,000 per eye for uninsured patients with ~$2,800 out-of-pocket; insured patients $700-$2,200 out-of-pocket; no-gap options available for eligible patients). Distribution is direct-to-consumer through 10 owned clinics, supplemented by online booking, a 1300 phone line, a free online eye test, and a content marketing blog. Payment is split across patient out-of-pocket, Medicare rebates, and private health insurance claims.
personalEYES firmographics
Firmographics- Name
- personalEYES
- Legal name
- personalEYES
- Website
- https://personaleyes.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- personalEYES is a private Australian ophthalmology practice operating 10 clinics across NSW and ACT, specializing in laser vision correction (LASIK, SMILE), cataract surgery with premium IOLs, and subspecialty eye treatments, serving individual consumers on a fee-for-service basis.
- Ownership category
- akta.pro rank
personalEYES industry classification
Industry- Product category
- Ophthalmology Services
- NAICS
- Offices of Optometrists (62132), Offices of Optometrists (621320)
- SIC
- Services-Personal Services (7200)
- akta.pro primary industry
- Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ophthalmology Surgery Centers (HLAFAIAF), Refractive Surgery Systems (Excimer/Femtosecond Lasers, Phakic IOL Systems, Wavefront/Guidance) (HLAHAJAG)
Keywords
Where personalEYES is headquartered
LocationHeadquarters
- HQ city
- Parramatta
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
personalEYES business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ophthalmology Consultations: Professional medical consultations for eye conditions and surgical assessments. Fee-for-service model with Medicare rebates available for eligible patients.
- Surgical Procedures: Eye surgery including LASIK, cataract surgery, and other ophthalmic procedures. Revenue from surgeon fees, with potential hospital and anaesthetist fees.
- Premium Lens Upgrades: Additional revenue from premium intraocular lens options (trifocal, extended range) that provide enhanced vision correction beyond standard monofocal lenses.
- Private Health Insurance Claims: Revenue partially covered by private health insurance for insured patients undergoing cataract and other surgeries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Initial Consultation |
| Unit Pricing | Pay-as-you-go | Follow-up Consultations |
| Unit Pricing | Pay-as-you-go | Private Cataract Surgery (Uninsured) |
| Unit Pricing | Pay-as-you-go | Private Cataract Surgery (Insured) |
| Unit Pricing | Pay-as-you-go | No-Gap Cataract Surgery |
| Freemium | Pay-as-you-go | Free LASIK Assessment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
personalEYES product offering
Product offeringCore offering
personalEYES is an Australian ophthalmology practice that delivers laser vision correction (LASIK, SMILE, ICL, INTRACOR), cataract surgery with advanced intraocular lens options, and subspecialty treatments for glaucoma, retinal diseases, keratoconus, dry eye, macular degeneration, and pediatric and oculoplastic eye conditions across 10 clinics in NSW and ACT. Revenue is generated through professional consultations and surgical procedures on a fee-for-service basis, supplemented by Medicare rebates and private health insurance claims.
Product overview
personalEYES is a comprehensive ophthalmology clinic offering a unified suite of eye care services across 10 state-of-the-art clinics in NSW and ACT. The core offering centers on refractive laser vision correction (LASIK, SMILE, PRK) and cataract surgery with advanced IOL options, supported by subspecialty treatments for glaucoma, retinal conditions, keratoconus, dry eye, and pediatric eye care. The product portfolio spans diagnostic services, surgical treatments, and implantable devices, unified by a patient-first approach and advanced laser technology.
Differentiator
Problem solved
Functional benefit
Products and services
- LASIK / Laser Vision Correction Laser in-situ keratomileusis surgery using bladeless femtosecond laser technology to reshape the cornea and correct refractive errors (myopia, hyperopia, astigmatism) for adult patients seeking to reduce or eliminate dependence on glasses and contact lenses.
- SMILE Laser Surgery
Quantifiable outcome
- Over 30,000 satisfied patients treated
- +2 more outcomes
Companies that use personalEYES
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
personalEYES technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
personalEYES partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Alcon (LenSX Laser)coreAlcon's LenSX Laser system is utilized for laser cataract surgery procedures at personalEYES clinics. This femtosecond laser technology replaces traditional blade methods for key surgical steps.
- Technolas Perfect Vision (CustomLens)coreTechnolas Perfect Vision's CustomLens system is used for laser cataract surgery. This technology enables personalized lens fragmentation during cataract procedures.
- Spectralis (Heidelberg Engineering)coreSpectralis HRA+OCT imaging system used for advanced macular disease diagnosis - the world's first commercial spectral domain optical coherence tomograph combined with laser angiograph.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
personalEYES competitors and assessment
Company assessmentBroad incumbents
- Centre for Sight: UK-based premium ophthalmology provider offering advanced cataract, refractive, and corneal surgery. Comparable in clinical scope and technology leadership, though geographically distant; represents a benchmark for premium ophthalmology positioning.
- Optical Express: Largest UK and European provider of laser eye surgery and lens replacement, operating clinics across multiple geographies. Comparable as a multi-clinic elective vision correction chain with similar service mix and premium-tier positioning.
- Moorfields Private: Private extension of Moorfields Eye Hospital offering premium refractive and cataract surgery in the UK and UAE. Comparable in subspecialty depth and academic clinical credentials, though at much larger institutional scale.
Others
- Alcon: Global ophthalmic device and surgical equipment manufacturer that supplies personalEYES with LenSX laser cataract systems, Ngenuity 3D visualization, and IOLs. Comparable as a key technology partner and definitional leader in the equipment personalEYES uses for its premium procedures.
Direct peers
- LasikPlus: US-based chain of laser vision correction centers operating over 50 clinics. Comparable in dedicated refractive surgery focus and multi-site consumer-facing model, though operating in a different national healthcare/payment system.
- NovaEye Medical: Australian ophthalmology services and technology provider offering refractive and cataract surgery across multiple clinics. Direct competitor in the Australian premium LASIK and cataract surgery market with similar multi-site operating model.
- TLC Laser Eye Centres: Canada-based (with Australian presence) laser vision correction specialist operating multiple clinics. Comparable as a multi-clinic LASIK-focused chain with similar patient acquisition model and premium refractive surgery positioning.
- Vision Eye Institute: Australia's largest private ophthalmology group, operating numerous clinics across Victoria, NSW, Queensland, and South Australia. Directly comparable as a multi-clinic ophthalmology specialist offering LASIK, cataract, and subspecialty eye care, competing in personalEYES' core metropolitan and regional markets.
- Dr. Michael Barkhorst / Excel Eye Care: Sydney-based ophthalmology practice offering LASIK, cataract, and refractive surgery. Comparable in scope, technology stack, and target patient demographic to personalEYES' Sydney metro clinics.
Regional players
- Sydney Eye Hospital: Public specialist eye hospital in Sydney where personalEYES' founder Dr Kerrie Meades previously served as VMO. Comparable in clinical scope and subspecialty capability, though as a public hospital rather than private practice, it serves a different patient segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
personalEYES social profiles
Digital presencepersonalEYES financial estimates
Financial estimateRevenue estimate
Valuation estimate
personalEYES leadership team
Management profileNumber of profiles
Profiles2 records
personalEYES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
personalEYES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about personalEYES
What does personalEYES do?
personalEYES is an Australian ophthalmology practice that delivers laser vision correction (LASIK, SMILE, ICL, INTRACOR), cataract surgery with advanced intraocular lens options, and subspecialty treatments for glaucoma, retinal diseases, keratoconus, dry eye, macular degeneration, and pediatric and oculoplastic eye conditions across 10 clinics in NSW and ACT. Revenue is generated through professional consultations and surgical procedures on a fee-for-service basis, supplemented by Medicare rebates and private health insurance claims.
Is personalEYES a public or private company?
personalEYES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was personalEYES founded?
personalEYES was founded in 1999. It employs 51 to 100 people.
Where is personalEYES based?
personalEYES is headquartered in Parramatta, Australia, in the Oceania region.
How does personalEYES make money?
Four revenue lines are on record. Ophthalmology Consultations are the primary driver. The others are surgical Procedures, premium Lens Upgrades and private Health Insurance Claims.
Who are personalEYES's main competitors?
Broad incumbents on record are Centre for Sight, Optical Express and Moorfields Private. Alcon is listed as an others. Direct peers are LasikPlus, NovaEye Medical, TLC Laser Eye Centres, Vision Eye Institute and Dr. Michael Barkhorst / Excel Eye Care. Sydney Eye Hospital is listed as a regional player.
Does personalEYES have an API?
No public API is recorded for personalEYES.
What industry is personalEYES in?
personalEYES's product category is Ophthalmology Services. Its primary akta.pro industry code is HLAKAKAF, Cornea, External Disease & Refractive Surgery (LASIK/PRK), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 7200.