Bespoke Weddings Ltd

What Bespoke Weddings Ltd does

Bespoke Weddings Ltd (legal entity Bespoke Weddings (Central) Limited, incorporated in England, company number 10196590) is a privately held UK wedding competitions and planning services business headquartered at Unit B1E, The Business Park, Pleasley Vale, Mansfield, NG19 8RL. The company operates a "Win a Wedding" competition platform structured in three escalating rounds — Round One offers free venue hire via a free weekly entry, Round Two awards £1,000 venue upgrades via a story-based judging process, and Round Three delivers a WVSA-accredited supplier package — together with the Platinum Wedding Service, which bundles a dedicated freelance wedding planner, a WVSA-branded wedding website with online RSVP and gallery features, a £35 wedding insurance cashback, and access to WVSA supplier discounts with potential savings above £3,000. Non-winning entries automatically roll into future weekly draws for up to 12 months.

The underlying technology is a WordPress-based website with a proprietary three-round competition management system, supported by Podio CRM (Citrix) for customer and prospect tracking and Google Analytics for traffic analysis, with 365hosts.com providing hosting. Customer segments are UK-resident couples aged 18+ planning weddings; non-UK residents are explicitly excluded from competition entries. Geographic reach covers the Midlands plus Yorkshire, Warwickshire, Shropshire, Derbyshire, Buckinghamshire, Hertfordshire, Northamptonshire, and Staffordshire. Distribution combines self-serve online entry with a distributed network of self-employed freelance wedding planners, with conversion driven by direct outreach to competition winners and reinforced through past-winner testimonials published on the website and across Facebook, Instagram, TikTok, and Pinterest.

Revenue is generated from four streams: a non-refundable one-time Platinum Wedding Service fee (£650 for 2026 dates, £700 for 2027–2028 dates), commissions from WVSA-accredited venue and supplier packages, transaction-based coordination fees on wedding packages arranged through the platform, and an affiliate referral stream from a Loans Warehouse partnership that channels applicants who seek wedding financing. The team is small (1–10 headcount, augmented by freelance planners), the company is independently owned with no disclosed institutional backing, and only a single legacy funding event (a $30,782 round from Funding Tree dated 26 May 2015) appears in the record; founder Peter Leung is listed as Managing Director and Natasha Sellers as General Manager for the Derbyshire region.

Name

Bespoke Weddings Ltd

Legal name

Bespoke Weddings (Central) Limited

Website

https://bespoke-weddings.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bespoke Weddings Ltd is a UK-based wedding competition and planning services company that runs weekly "Win a Wedding" competitions and the Platinum Wedding Service for UK-resident couples, operating across the Midlands and eight surrounding regions in partnership with WVSA-accredited venues and suppliers.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

akta.pro industry

PRIMARYHSACABAB

Partial Wedding Planning

Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services

SECONDARYHSACABAG

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music)

Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services

Keywords

• Wedding planning services
• Win a wedding competition
• Wedding venue booking
• Wedding coordination service
• Wedding supplier directory

Headquarters

HQ city

Mansfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Platinum Wedding Service Fee: Successful competition entrants pay a non-refundable fee for the Platinum Wedding Service: £650 for 2026 dates and £700 for 2027 & 2028 dates. This covers wedding planning support, WVSA accreditation coordination, and access to the competition prizes.
2. Wedding Package Coordination: The company acts as an intermediary arranging wedding packages including venue hire, food and drink, accommodation, and upgrades through WVSA-accredited venues and suppliers. Winners receive venue hire free of charge with additional prizes in subsequent rounds.
3. Wedding Finance Referrals: Partnership with Loans Warehouse to provide wedding finance options. Customer details are passed to Loans Warehouse to process applications, generating referral revenue.
4. WVSA Supplier Commission: WVSA Accredited Suppliers offer discounts through the competitions, with the company facilitating connections and receiving commission on supplier packages arranged through their platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bespoke Weddings Ltd runs a "Win a Wedding" competition platform that gives couples the chance to win a full wedding package at WVSA-accredited venues across the UK. It complements this with paid wedding planning services (including the Platinum Wedding Service), a free WVSA Wedding Website builder, supplier discount programmes, and ancillary products such as Wedding Finance referrals and Wedding Insurance cashback, supporting couples from initial planning through to the wedding day.

Product overview

Bespoke Weddings Ltd operates as a wedding competition and planning services company running a three-round Win a Wedding Competition (offering free venue hire, £1,000 venue upgrades, and supplier packages) alongside the Platinum Wedding Service, which bundles a dedicated Bespoke Wedding Planner, WVSA Wedding Website, Wedding Insurance Cashback, and WVSA Supplier Discounts into a comprehensive planning programme. The company also provides Wedding Finance options through a Loans Warehouse partnership and recruits freelance Wedding Planners to deliver services. The business functions as an intermediary between couples and WVSA-accredited venues and suppliers, facilitating competitions and exclusive offers across the Midlands region.

Differentiator

Problem solved

Functional benefit

Products and services

• Win a Wedding Competition A nationwide wedding competition platform where engaged UK couples enter for the chance to win a complete wedding package provided by WVSA-accredited venues and suppliers. Targeted at couples planning a wedding who want to win the bulk of their wedding costs.
• Platinum Wedding Service A paid full-service wedding planning and day-of coordination package, including venue sourcing, supplier coordination, planning meetings and on-the-day management. Offered to UK couples who want professional planning support rather than just a competition entry.
• Wedding Finance A wedding finance referral product that links couples to a dedicated wedding loan provider, with tools to check eligibility and a soft-search tool to estimate loan options. Targeted at UK couples needing to finance their wedding day.
• WVSA Wedding Website A free starter wedding website builder that lets couples create their own wedding website, with RSVPs, gift lists and content, integrated with the Bespoke Weddings / WVSA supplier ecosystem. Aimed at UK engaged couples who want a personalised wedding website.
• WVSA Supplier Discounts A discount programme giving couples special offers and deals across the WVSA-accredited network of wedding venues, photographers, videographers, florists, stationers and other wedding suppliers. Targeted at UK couples already using the Bespoke Weddings / WVSA platform.
• Wedding Insurance Cashback A cashback incentive that returns a portion of the premium to couples who purchase wedding insurance through the company's referral link. Offered to UK couples booking wedding insurance in connection with their wedding.

Quantifiable outcome

• Potential supplier savings of over £3,000 through WVSA Accredited Suppliers
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wedding Venues & Suppliers Association (WVSA)coreStrategic or Co-development PartnerStrategic partnership with the WVSA to provide The Platinum Wedding Service. All venues and suppliers working with Bespoke Weddings must be WVSA-accredited members. The association ensures high standards of quality, professionalism, and customer service combined with outstanding value for money.
• Loans WarehouseminorGTM or Marketing PartnerFinancial services partner providing wedding finance options to couples who need to fund their wedding costs. Details of applicants are passed to Loans Warehouse to process applications for personal loans.
• WVSA Accredited Wedding VenuescoreChannel Partner/ Reseller/ DistributorNetwork of accredited venues including Shottle Hall, Branston Golf Club, Weddings on Pudding Pie Hill, The Farmhouse at Mackworth, Hill Valley Hotel, Carr Bank, Whiston Hall, Three Horseshoes, Crowne Plaza Solihull, Netley Hall, Albright Hussey Manor, Chicheley Hall, Kenwood Hall, Carlton Towers, Hellidon Lakes, The Old Bridge Huntingdon, Charlecote Pheasant, Hawkesyard Estate, and Ringwood Hall Hotel. These venues provide prize packages for competition winners.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rock My Wedding: UK wedding inspiration and planning brand combining a popular blog, supplier directory and styled shoots. Comparable to Bespoke Weddings as a UK-centric wedding content and supplier-matching brand aimed at engaged couples planning their weddings.
• Bridebook: UK wedding planning platform that connects couples with vetted suppliers via a marketplace and planning tools. Directly comparable to Bespoke Weddings because both target UK couples planning weddings with technology-mediated supplier matching and planning support, though Bridebook uses a discovery/marketplace model rather than a prize competition.
• Hitched: One of the UK's largest wedding directories with venue listings, supplier directories and planning tools. Comparable as a UK-focused wedding supplier matching and planning resource for the same engaged-couple persona that Bespoke Weddings targets through its Platinum Wedding Service.

Broad incumbents

• Brides: Long-established wedding media brand covering venues, planning advice, dress inspiration and supplier guides. Comparable as a broad incumbent in wedding content and supplier connection that anchors the same UK couples Bespoke Weddings targets via competition-led acquisition.
• WeddingWire UK: International wedding marketplace with a substantial UK presence offering venue and supplier search, planning tools and vendor reviews. Comparable to Bespoke Weddings as a broader incumbent supplier-matching platform serving the same UK engaged-couple base with a wider portfolio than the Midlands-only bespoke competition model.

Others

• Wedding Venues & Suppliers Association (WVSA): The accreditation body behind Bespoke Weddings' core supplier network. Comparable as an ecosystem partner because WVSA accreditation underpins the company's venue and supplier moat, and the association operates adjacent accreditation and supplier-referral activities that overlap with Bespoke Weddings' marketplace function.

Regional players

• Tie The Knot Weddings: UK wedding planning service offering bespoke planning, styling and supplier coordination. Comparable as a regional-style wedding planner business operating with a similar planning-and-supplier-coordination service ethos, though it relies on direct-pay rather than a competition funnel.

Emerging players

• Way Out Wedding: UK-based wedding prize competition and discount platform running win-a-wedding-style promotions for couples. Comparable because it operates the same competition-led prize/venue package business model as Bespoke Weddings, with overlapping UK target market but a broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bespoke-weddings-events-119696731427636
• Instagraminstagram.com/bespoke.weddings
• TikToktiktok.com/@bespokeweddingsuk
• Pinterestuk.pinterest.com/bespokewedd0312
• Xx.com/bespokewedds
• LinkedInlinkedin.com/company/bespoke-weddings-central

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespoke Weddings Ltd