Percept

Name

Percept

Legal name

Percept Australia Pty Ltd

Website

https://percept.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative & Branding Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Packaging & Product Brand Design (BPAFAEAG), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Brand identity design
• Packaging design agency
• Visual communication design
• Website design services
• Creative branding agency

Headquarters

HQ city

Cronulla

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Creative and Design: Percept generates revenue through project-based professional services for branding design, packaging design, visual communication design, and digital design. Projects range from logo design and brand identity for startups to comprehensive rebranding campaigns for multinational corporations. The agency operates on a per-project basis with obligation-free proposals provided after initial consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Percept is an integrated creative and branding agency in Sydney, Australia offering strategic branding design, packaging design, visual communication design, and digital/website design services. The agency delivers brand naming, brand identity design, marketing collateral, and digital campaigns through a single studio, helping enterprises, SMBs, and government clients build and refresh brands through research-led creative output.

Product overview

Percept is a full-service integrated creative agency offering a comprehensive suite of branding and design services. The core offerings include Branding Design / Brand Identity Design, Packaging Design, Communication Design, and Digital Design / Website Design. Supporting sub-products include Logo Design, Brand Style Guides, Brand Naming, Advertising Campaigns, Email Marketing / eDM Design, Brochure Design, Catalogue Design, Photography, and Copywriting. The agency operates as a unified design studio where all services are delivered from one location, providing clients with integrated creative solutions across brand strategy, visual communication, and digital outputs.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Design / Brand Identity Design Strategic branding and brand identity design services spanning brand positioning, logo creation, brand naming, and brand communications to help transform companies into great brands. Targeted at enterprise clients, SMBs, and government organisations.
• Packaging Design Strategic positioning, concept development, graphic design and finished artwork for packaging design and refresh projects across various product categories. Targeted at consumer goods manufacturers and brand owners.
• Communication Design / Visual Communication Strategic visual communication design that clarifies messaging through print and digital marketing communications, including advertising campaigns, brochure design, and catalogue design. Targeted at enterprise marketing teams, SMBs, and government communications functions.
• Digital Design / Website Design Website design and digital marketing services including digital campaigns, email marketing, and e-commerce website design based on a holistic branding strategy. Targeted at enterprise clients, SMBs, and government organisations needing digital brand presence.
• Logo Design Logo creation and wordmark design services delivered as part of brand identity development. Targeted at new businesses, rebranding clients, and product launches needing a standalone mark.
• Brand Style Guides Comprehensive style guides ensuring consistent production and brand asset usage across all touchpoints and with third-party suppliers. Targeted at enterprise clients and rebranded organisations that need codified brand standards.
• Brand Naming Brand naming services for new businesses and products. Targeted at startups, new product launches, and rebranding initiatives requiring a distinctive name.
• Advertising Campaigns Strategic advertising campaigns across print and digital channels including press advertising and social media campaigns. Targeted at enterprise marketing teams and consumer brands running product or brand campaigns.
• Email Marketing / eDM Design Email template and newsletter design services for digital marketing campaigns. Targeted at enterprise clients (e.g., Virgin Australia, Sennheiser) running CRM and email campaigns.
• Brochure Design Marketing collateral and brochure design services for print and digital outputs. Targeted at enterprise clients, SMBs, and government organisations needing printed or digital collateral.
• Catalogue Design Catalogue design services for print and digital outputs. Targeted at retail and consumer goods clients needing product catalogues (e.g., Loadarm catalogue).
• Photography Professional photography services supporting branding and marketing communications. Targeted at clients needing brand-aligned imagery for campaigns, packaging, and brand identity work.
• Copywriting Copywriting services for brand communications and marketing materials. Targeted at clients needing on-brand messaging across branding, packaging, and campaign deliverables.

Quantifiable outcome

• Consumers form initial brand impressions within 7 seconds - effective branding helps create positive, lasting impacts during this critical window
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hulsbosch: Sydney-based independent brand design agency offering strategic branding, packaging design, and visual identity services to enterprise clients in Australia, directly comparable to Percept's integrated branding and packaging model.
• Houston Group: Independent Australian creative and brand agency offering branding, packaging, and design services to enterprise clients; operates in the same boutique-to-mid-market segment as Percept with comparable service scope.

Broad incumbents

• The Monkeys (Accenture Song): Australian creative agency now part of Accenture Song, delivering brand strategy, advertising campaigns, and integrated creative for enterprise clients; comparable on creative services and enterprise client profile, though with significantly larger scale.
• Elmwood: Global brand design and strategy consultancy with offices in Australia offering branding, packaging design, and visual identity services to enterprise clients; comparable in offering and enterprise client profile, at greater scale and geographic reach.
• FutureBrand: Global brand consultancy with offices including Sydney, providing brand strategy, brand identity, packaging, and digital design for enterprise clients — a scaled, multinational analogue of Percept's service offering.
• Lippincott: Global brand strategy and design firm serving enterprise clients on brand identity, expression, and experience design; comparable in offering to Percept, though typically at larger budgets and global brand scale.
• Interbrand: Global brand consultancy with offices in Sydney and Melbourne, offering brand strategy, naming, identity, and packaging design for enterprise clients — overlapping with Percept's end-to-end brand offering at greater scale.
• Landor & Fitch: Global branding and design consultancy with a Sydney presence, delivering brand strategy, identity design, and experience design to multinational clients; a larger, established comparator to Percept in the brand identity and packaging space.
• Superunion (Brand Union): Global brand and design agency network offering brand strategy, identity design, packaging, and integrated creative services for multinational clients — a global, scaled equivalent of Percept's boutique integrated offering.

Emerging players

• Carter Digital: Australian digital branding and design agency focused on brand strategy, web design, and digital experience for growth-stage and enterprise clients; partially overlaps Percept's digital and brand identity offering with a more digitally-led emphasis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/percept_design
• YouTubeyoutube.com/PerceptAu
• Facebookfacebook.com/PerceptBrandDesign
• LinkedInlinkedin.com/company/percept-brand-design
• Instagraminstagram.com/percept

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Percept