Gentle Dentistry

What Gentle Dentistry does

Gentle Dentistry, PA is a private, family-owned multi-specialty dental practice headquartered at 173 Terrace Street in Haworth, New Jersey, founded in 1961 and now in its third generation under owner Dr. Andrew Spector. The practice serves the Northern Valley, Pascack Valley, and broader Tri-state area with a four-doctor team (Dr. Andrew Spector, Dr. Jay Spector, Dr. Aleksander Iofin, and an oral surgeon) supported by 11-50 total staff.

The practice operates a technology-heavy clinical model built around capital-intensive dental equipment rather than software. Core technology assets include the Solea CO2 dental laser (used for drill-free, anesthesia-free procedures in 95% of operative cases), CEREC CAD/CAM for same-day crowns, a CBCT 3D imaging system for guided implant surgery, intraoral cameras, VELscope oral cancer screening, DIAGNOdent/CariVu laser cavity detection, an endodontic microscope, and The Wand syringe-free anesthesia. The service catalog spans preventive dentistry, cosmetic smile makeovers, Invisalign, CEREC same-day crowns, single and full-arch dental implants (including the Hybridge protocol), bone grafting, laser gum disease treatment, root canals, IV sedation, oral surgery, sleep apnea mouthguards, and adjunct procedures such as soft tissue recontouring and biopsies.

The business model is fee-for-service professional services revenue billed per procedure, with consumer payment via cash, check, credit cards, in-house payment plans, and third-party financing through CareCredit and Wells Fargo. Go-to-market is direct-to-consumer via a single physical location supported by organic social (Facebook, YouTube, Instagram), SEO-optimized service pages, a virtual Smile Consult funnel, patient testimonials, and earned media from celebrity patient Jackie Goldschneider and recurring Top Dentist recognition in regional publications. No external funding, parent company, or holding structure is present; the practice operates as an independent professional corporation.

Name

Gentle Dentistry

Legal name

Gentle Dentistry, PA

Website

https://gentledentistry.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Gentle Dentistry is a privately owned, multi-specialty dental practice in Haworth, NJ, founded in 1961 and now in its third generation, serving Northern Valley and Tri-state area patients with implants, cosmetic, laser, and oral surgery services backed by Solea laser, CEREC, and CBCT technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• General dentistry services
• Cosmetic dental care
• Dental implant placement
• Laser gum treatment
• Restorative dental procedures

Headquarters

HQ city

Haworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Traditional fee-for-service dental practice offering comprehensive dental services including preventive care, restorative procedures, cosmetic dentistry, implants, and oral surgery. Services are billed per procedure with financing options available through CareCredit and Wells Fargo.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Gentle Dentistry is a multi-specialty dental practice that delivers comprehensive dental care under one roof, ranging from preventive and general dentistry to advanced cosmetic and restorative procedures. Core services include single and full-arch dental implants (Hybridge protocol), CEREC same-day crowns, Solea laser dentistry, Invisalign orthodontics, root canal therapy, oral surgery, sleep apnea treatment, and IV sedation. The practice emphasizes technology-driven, minimally invasive care with 95% of operative procedures performed anesthesia-free.

Product overview

Gentle Dentistry is a multi-specialty dental practice offering comprehensive dental care under one roof. The practice provides a full spectrum of services ranging from preventive and general dentistry to advanced cosmetic and restorative procedures. Key offerings include dental implants (single and full arch via Hybridge protocol), CEREC same-day crowns, Solea laser dentistry, Invisalign orthodontics, sleep apnea treatment, IV sedation, oral surgery, and root canal therapy. The practice emphasizes technology-driven, minimally invasive care with 95% of operative procedures performed anesthesia-free. Notable technologies include CBCT 3D imaging, guided implant surgery, digital smile design (Smile Virtual Consult), intraoral cameras, and laser cavity detection systems (DIAGNOdent and CariVu). The practice serves Haworth, NJ and surrounding areas with three dentists specializing in implantology, endodontics, and general dentistry.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Surgical placement of titanium post implants into the jawbone topped with lifelike dental crowns to replace missing teeth, utilizing guided implant surgery and same-day CEREC crown restoration. Targeted at adult patients missing one or more teeth.
• Hybridge Full Arch Dental Implants Full mouth reconstruction protocol using 5-6 dental implants to support a complete arch of teeth with artisan-crafted bridges, finalized in 10-12 weeks. Provided under Dr. Spector's exclusive Hybridge certification in Bergen County.
• Guided Implant Placement Surgical technique using CBCT scanner and 3D imaging to create custom implant guides for precise dental implant placement with reduced risk and faster surgery.
• Implant Supported Dentures Dentures secured by 2-4 dental implants to eliminate loose fitting issues, improve bite strength, and promote jaw bone health. Targeted at patients with loose or failing traditional dentures.
• Bone Grafting Bone tissue restoration procedures including socket preservation, ridge augmentation, and sinus lifts to prepare patients for dental implant placement.
• Tooth Extractions Surgical removal of teeth, including wisdom teeth, performed by the practice's trained oral surgeon with IV sedation options.
• Two-Visit Smile Makeover Comprehensive cosmetic dentistry treatment completed in two visits, combining teeth whitening, CEREC same-day crowns, porcelain veneers, and soft tissue recontouring to transform patient smiles.
• CEREC Same Day Crowns Custom dental crowns designed, milled, and placed in a single appointment using CAD/CAM technology, eliminating the need for temporary crowns or multiple visits.
• Invisalign Clear Aligners Orthodontic treatment using clear plastic aligners to straighten teeth discreetly, with digital treatment planning and intraoral camera imaging. Targeted at adults seeking aesthetic teeth straightening.
• Solea Laser Dentistry (Laser Gum Disease Treatment) CO2 dental laser treatment for gum disease, drill-free fillings, and soft tissue procedures, enabling anesthesia-free care. Targeted at patients with gum disease or dental anxiety.
• Soft Tissue Recontouring Gum line reshaping using Solea laser to remove excess gum tissue, balance uneven gum lines, and create proper gum-to-teeth ratio for aesthetic smiles.
• Sleep Apnea Treatment Custom dental mouthguards that reposition the jaw during sleep to open airways, offered as an alternative to CPAP machines for obstructive sleep apnea patients.
• Root Canal Treatment Endodontic treatment performed by Dr. Aleksander Iofin using dental lasers and endodontic microscopes for pain-free, anesthesia-free root canal procedures.
• Digital Smile Design / Smile Virtual Consult Advanced visualization software that digitally creates previews of patient smiles before treatment, allowing patients to see pictures and videos of their projected results and adjust plans before procedures begin.
• IV Sedation Intravenous sedation administered by certified professionals for patients with severe anxiety or undergoing major procedures, allowing comfortable, sleep-like dental treatment.
• Oral Surgery Surgical procedures including complex tooth extractions, wisdom teeth removal, and other oral surgery performed by a trained oral surgeon with IV sedation options.
• Additional Dental Services (Preventive & General Dentistry) Preventive dentistry, pediatric dentistry, oral pathology exams, gingivectomies, teeth whitening, occlusal adjustment, tooth bonding, inlays and onlays, frenectomies, lesion removal and biopsy, gum lifts, and oral lichen planus care.

Quantifiable outcome

• 95% of operative dentistry procedures can be performed anesthesia-free
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Solea (Convergent Dental)coreTechnology or IntegrationDr. Spector is a certified trainer for Solea CO2 dental laser technology and has been performing laser dentistry with Solea for over 15 years. The practice utilizes Solea laser as a core differentiator for drill-free, anesthesia-free procedures.
• HybridgecoreTechnology or IntegrationFull arch dental implant system for which Dr. Spector is certified provider. Offers revolutionary approach to full mouth restoration with exclusive rights in Bergen County. Provides accelerated full mouth restoration using 4-6 dental implants.
• Patterson Dental / SironacoreTechnology or IntegrationDr. Spector is a certified CAD/CAM Dental Technology instructor for Patterson Dental/Sirona. The practice housed one of six training centers nationwide for CEREC Training for 10 years and serves as a main floor lecturer venue.

Scale indicators10 records

Recent moves6 records

Expansion highlights3 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaPndhNTEzRIIhVUR-AE8Lg
• Facebookfacebook.com/gentledentistrynj
• Instagraminstagram.com/gentle.dentistry
• Xx.com/gentledentisty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentle Dentistry