Capital Region Mental Health & Addictions Association

What Capital Region Mental Health & Addictions Association does

Capital Region Mental Health & Addictions Association (CRMHAA) is a registered Canadian charity (Charity License No. 106864010RR0002) operating as a community non-profit in Fredericton, New Brunswick. The organization provides training, education, programming, and direct support services for individuals living with mental health concerns, their families, and broader community members in the Fredericton and Oromocto service area. Its program portfolio comprises the R.E.A.C.H. Centre (adult social, skills, and resource programming), Capital Youth Hub (youth and family wellness), Let's Work (employment counseling for adults whose mental health creates employment barriers), Support Groups (including an 8-session Loss Support Group), Training & Education (with a Suicide Intervention Program), Advocacy & Supports, and the annual #BRIGHTERDAYS suicide awareness campaign.

The organization operates from a single physical location at 65 Brunswick Street within the Victoria Health Centre and reports a staff of 1-10 employees. Revenue is generated through individual donations (general, monthly, in-honour, in-memory, and planned gifts including stock, life insurance, annuities, trusts, and bequests), government and institutional grants channeled via the United Way of Central NB (including the COVID-19 Emergency Community Support Fund), and corporate contributions. All client-facing services are delivered free of charge. Outreach is conducted directly through Facebook, Instagram, the organization's website (crmhaa.ca), and the annual February #BRIGHTERDAYS campaign, with donations processed through Canadahelps.org.

No proprietary technology, digital product, or AI/ML capability is disclosed; CRMHAA's operational model is built around in-person programming, workshops, support groups, and one-on-one advocacy. The organization holds no patents or trademarks, maintains no native mobile application, and its web presence is built on Wix. Competitive differentiation is anchored in localized community presence within Fredericton/Oromocto, registered charity status that unlocks donor and grant funding eligibility, and a specialized program suite tailored to the local population rather than technology or scale advantages.

Name

Capital Region Mental Health & Addictions Association

Legal name

Capital Region Mental Health & Addictions Association

Website

https://crmhaa.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Capital Region Mental Health & Addictions Association is a registered Canadian charity providing free mental health education, support groups, employment counseling, and community programming to individuals, families, and youth in Fredericton and Oromocto, New Brunswick, funded by donations and grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization accepts general donations, monthly gifts, in-honour gifts, in-memory gifts, and planned gifts (stock, life insurance, annuities, trusts, bequests). Donations can be made online through Canadahelps.org.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Capital Region Mental Health & Addictions Association (CRMHAA) is a community non-profit that provides training, education, programming, and support services for people living with mental health concerns, their families, and communities in the Fredericton and Oromocto area of New Brunswick. It operates multiple specialized programs including the R.E.A.C.H. Centre for adults, Capital Youth Hub for young people, Let's Work employment counselling, Support Groups, Training & Education, the #BRIGHTERDAYS awareness campaign, and Advocacy & Supports.

Product overview

Capital Region Mental Health & Addictions Association is a community non-profit organization offering a portfolio of mental health and addictions services centered around several core programs: the R.E.A.C.H. Centre for adults, the Capital Youth Hub for young people, and the Let's Work employment program. Additional offerings include Support Groups, Training & Education with a Suicide Intervention Program, the #BRIGHTERDAYS awareness campaign, and general Advocacy & Supports. These programs work together to provide comprehensive mental wellness support, education, programming, and community connection for people living with mental health concerns, their families, and communities in Fredericton and Oromocto.

Differentiator

Problem solved

Functional benefit

Brands

• R.E.A.C.H. Centre: Resources, Education, Activities, Connections & Help - A hub for adults who want a welcoming space to build healthy, meaningful relationships, learn new skills, receive help with finding mental health resources, and escape the stress of everyday life.
• Capital Youth Hub
• Let's Work
• #BRIGHTERDAYS

Products and services

• R.E.A.C.H. Centre A hub for adults (18+) providing a welcoming space to build healthy, meaningful relationships, learn new skills, receive help finding mental health resources, and escape everyday stress. Offers programming including mindfulness, arts/crafts, games, cooking classes, yoga, and outings.
• Capital Youth Hub An initiative supporting the mental wellness of young people, families, and the community through free and low-cost wellness programming, and by connecting individuals to supports, programs, and activities already available in their community.
• Let's Work An employment counselling program providing services to adults whose mental health presents as a barrier in seeking employment, including support for those ready to return to work or education.
• Support Groups Group support programs including an 8-session Loss Support Group for those who have experienced loss and are on a grief and mourning journey.
• Training & Education Educational programs including a free online Suicide Intervention Program and presentations on depression, stress, mental health in the workplace, anxiety, suicide awareness, and self-esteem.
• Advocacy & Supports Advocacy services providing strong support for persons with mental illness and their families in Fredericton.
• #BRIGHTERDAYS Campaign

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Addictions Foundation of Manitoba: Provincial addictions and mental health charity offering counseling, education, and community programming. Comparable as a charity operating dual mental health and addictions services with a community delivery model.
• Mental Health Foundation of Nova Scotia: Regional mental health charity focused on funding community programs, education, and awareness across a single Canadian province. Comparable in mission, funding model (donations, grants), and emphasis on community-based mental wellness programming.
• Family Services Ottawa / Centretown Community Health Centre: Canadian nonprofit offering community mental health, social services, and counseling programs. Comparable in its nonprofit, donation-funded operating model and broad social-support service mix for individuals and families.
• Schizophrenia Society of New Brunswick: Province-specific mental health nonprofit providing support groups, education, and advocacy for individuals and families affected by serious mental illness. Highly comparable in delivery model, scale, and service mix.

Broad incumbents

• Anxiety Canada: National Canadian charity providing anxiety-related education, self-help resources, and community programming. Comparable as a donation-funded mental health nonprofit with strong educational programming and advocacy focus.
• Kids Help Phone: National Canadian charity supporting youth mental wellness through counseling and education services. Comparable to CRMHAA's Capital Youth Hub in its youth-focused mission and broad reliance on donations and partnerships.
• Canadian Mental Health Association (CMHA) - New Brunswick Branch: Provincial division of Canada's largest national mental health charity network. Directly comparable as a community-based mental health service provider operating in the same New Brunswick region and offering overlapping support, education, and advocacy services.

Direct peers

• Peer Support Canada: Canadian nonprofit dedicated to advancing peer support as a model for mental health recovery. Comparable as a small, mission-driven organization promoting community-based mental wellness support and education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crmhaa
• Instagraminstagram.com/crmhaaofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Region Mental Health & Addictions Association