Pitstop.de

Name

Pitstop.de

Legal name

pitstop.de GmbH

Website

https://pitstop.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Automotive Workshop Services

NAICS

Automotive Repair and Maintenance (8111), Tire Dealers (441340), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups) (TLAKAAAB)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

Keywords

• Automotive workshop services
• Vehicle inspection testing
• Tire change services
• Fleet maintenance solutions
• Brake repair services

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Automotive Workshop Services: Core revenue from vehicle inspection, maintenance, and repair services. Services include inspection (TÜV/HU), oil changes, brake service, exhaust, suspension, climate control, battery, glass repair, tire change, and seasonal checks. Pricing is individually calculated based on vehicle model or offered at fixed prices for standardized services like HU/AU.
2. Parts and Accessories Sales: Sale of automotive parts including tires, batteries, filters, and other replacement components. Parts are sourced from brand partners and sold in Original Equipment Manufacturer (OEM) quality.
3. Fleet Management Services: Dedicated fleet services including wheel management (tire storage, fitting, balancing), regular maintenance, and specialized fleet reporting. Revenue generated through service contracts with business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

pitstop.de operates a nationwide chain of approximately 300 master-run full-service automotive workshops across Germany, providing vehicle inspection (TÜV/HU/AU), maintenance and repair services including oil changes, brake service, exhaust, suspension, air conditioning, battery replacement, auto glass, and tire changes. The offering is complemented by an online tire shop and dedicated fleet management services for business customers with centralized billing and mobile service options.

Product overview

Pitstop.de operates as a multi-location vehicle workshop chain offering approximately 300 workshops across Germany. The product portfolio consists of two integrated offerings: (1) Workshop services encompassing vehicle inspection, TÜV (HU/AU), oil changes, tire changes, brake service, exhaust service, shock absorber service, air conditioning service, battery replacement, auto glass repair/replacement, axle measurement, and seasonal checks; and (2) an online tire shop for purchasing and booking tire mounting. Core services are complemented by add-on modules including tire storage, a 24-month mobility guarantee, replacement vehicles, and fleet management services for business customers. The company emphasizes online booking with fixed pricing and operates under its FAIRsprechen quality promise framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Inspection (Inspektion) Comprehensive vehicle inspection following manufacturer specifications, including visual and functional checks of lights, electronics, exhaust, tires, body, brakes, chassis, and engine compartment. Includes 24-month European mobility guarantee and replacement vehicle. Targeted at private vehicle owners across Germany.
• HU/AU Vehicle Inspection and Emissions Test (Hauptuntersuchung/Abgasuntersuchung) Statutory main inspection (HU) and emissions testing (AU) conducted in partnership with TÜV Rheinland and FSP. Offered daily at a flat rate of €152.00 across pitstop branches, with pitstop sponsoring the difference to statutory fees. Includes optional pre-inspection check. For private vehicle owners requiring periodic mandatory testing.
• Oil Change (Ölwechsel) Engine oil and filter replacement service using Castrol motor oils and MANN-Filter products in OEM quality. Fixed price includes oil, filter, labor, and proper disposal of old oil. Price calculated individually based on vehicle model. For private vehicle owners.
• Tire Change (Radwechsel) Seasonal tire exchange service (summer/winter) performed by trained technicians. Includes torque verification, wheel balancing, and free follow-up wheel retightening check. Optional nitrogen filling and wheel storage. For private vehicle owners.
• Brake Service (Bremsen) Brake pad and brake disc replacement service using ATE brand products in OEM quality. Includes free reset of electronic brake wear indicator. Online booking offers up to 40% savings versus in-branch pricing. For private vehicle owners.
• Exhaust Service (Endschalldämpfer) Exhaust system repair and replacement service using Walker, Bosal, and Eberspächer brand components in OEM quality. Includes professional disposal of old exhaust system. For private vehicle owners.
• Shock Absorber Service (Stoßdämpfer) Shock absorber replacement service using Sachs and Monroe products in OEM quality. Fixed price includes components, labor, and materials. Includes brake fluid check and brake test on test stand with new shock absorbers. For private vehicle owners.
• Air Conditioning Service (Klima) Climate control maintenance including AC inspection (evacuation, refrigerant refill R134a, oil top-up) and antibacterial disinfection of ventilation system. Uses MANN+HUMMEL cabin filters in OEM quality. For private vehicle owners.
• Battery Service (Batterie) Car battery replacement service using VARTA brand batteries. Flat-rate pricing includes battery and labor regardless of vehicle model. Also stocks batteries for start-stop vehicles. For private vehicle owners.
• Auto Glass Service (Autoglas) Windshield repair using resin injection method and complete glass replacement using original quality products. Handles insurance claims and provides free stone chip repair for comprehensive insurance holders. For private vehicle owners.
• Fleet Service (Flottenservice) Comprehensive fleet management service for business customers covering all vehicle types. Includes preferential pricing across ~300 locations, invoicing with 14-day payment terms, wheel management, and mobile service options. For corporate fleet customers.
• Online Tire Shop (Online Reifenshop) E-commerce platform for purchasing summer, winter, and all-season tires. Products include Bridgestone, Continental, Firestone, Michelin, Hankook, and Falken brands. Tires can be delivered to preferred branch for mounting. For private vehicle owners and fleet customers.
• Tire Storage (Reifeneinlagerung) Seasonal tire storage service available in basic variant (storage and tire data recording) or premium variant (wheel hotel storage with optimal conditions, wheel cleaning, full rim data recording, and inspection for damage). For private vehicle owners and fleet customers.
• Seasonal Check (Saison-Check) Seasonal vehicle preparation check to ensure vehicle readiness for summer or winter conditions. For private vehicle owners.

Quantifiable outcome

• 34 branches ranked among the 1,000 best workshops in Germany
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TÜV RheinlandcoreStrategic or Co-development Partnerpitstop maintains an ongoing partnership with TÜV Rheinland for quality certification. Since 2014, pitstop has been regularly audited and certified by TÜV Rheinland for 'Monitored Inspection Quality'. The partnership involves annual inspections of workshop equipment, personnel qualifications, process quality, and customer service standards across all branches. This certification is a key differentiator for pitstop's quality positioning.
• TÜV RheinlandcoreTechnology or IntegrationTÜV Rheinland provides official vehicle inspection (HU) services at pitstop branches. The partnership enables daily HU/AU inspections at all pitstop locations, conducted by officially recognized inspection organizations. pitstop subsidizes the difference to statutory fees as part of their competitive offering.
• HUK-CoburgminorChannel Partner/ Reseller/ DistributorHUK-Coburg, a major German automobile insurance provider, partners with pitstop for vehicle service referrals. The partnership involves data processing for commission tracking in connection with pitstop workshop services. HUK directs insured customers to pitstop for automotive services.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Vergölst: Continental-owned German tire and service chain operating a multi-branch network for tire changes, vehicle inspection, and general automotive repair — directly overlapping pitstop's tire and maintenance offering.
• First Stop: Bridgestone-affiliated European tire and auto service network with German locations — overlapping on tire services, fleet contracts, and OEM-quality positioning.
• Reifen.com: German online tire retailer offering tire sales with branch-mounted fitting — directly comparable to pitstop's online tire shop e-commerce model.
• Premio: Cooper Tire-/Continental-affiliated German tire and service franchise network offering wheel, tire, and general automotive services — comparable as a multi-branch independent service brand.
• Euromaster: Michelin-owned European tire and vehicle service network with German branches offering tire fitting, inspection, and general maintenance — closely comparable to pitstop's workshop and tire shop model.
• ATU (Auto Teile Unger): Germany's largest independent multi-brand automotive workshop chain with a national branch network offering inspection, repair, tire, and parts services — directly comparable to pitstop's core offering and scale.
• Carglass: Germany's leading auto glass repair and replacement chain, also operating a broader vehicle service network — directly comparable on glass repair, fleet insurance partnerships, and mobile service delivery.

Broad incumbents

• Bosch Car Service: Bosch's global authorized workshop franchise network offering full-spectrum diagnostics, repair, and parts — a broad incumbent with overlapping service categories but distributed via independent partners.
• Dekra: German testing, inspection, and certification organization that directly competes with pitstop's TÜV/HU/AU inspection offering and overlaps on fleet inspection services.

Others

• HUK-Coburg Werkstattnetz: Insurance-led partner workshop network of a major German auto insurer; pitstop has an active referral partnership with HUK-Coburg, making HUK an ecosystem comparable on fleet/insurance-driven customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pitstop.de
• Instagraminstagram.com/pitstop.de/?hl=de
• TikToktiktok.com/@pitstop_de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pitstop.de