Sparcs

What Sparcs does

Sparcs is a Vienna-based private consumer technology company founded in 2020 that operates "cheerin'," a social fitness application targeted at fitness enthusiasts and active individuals. The core product aggregates activity and health data from 30+ third-party applications and wearables — including Apple Health, Strava, and Fitbit — allowing users to consolidate fragmented fitness tracking into a single interface. On top of this data layer, the app layers social mechanics: group activity planning, discovery of like-minded people through existing friend networks, cross-discipline progress sharing, and real-time cheering for friends' activities.

The underlying technology is a fitness data aggregation platform with proprietary integration interoperability across Apple Health, Strava, Fitbit, and other fitness sources, paired with a community ecosystem built around friend connections. Distribution is mobile-first via self-serve app store downloads (iOS/Android), with an early access request flow for initial acquisition, and brand presence on Instagram and LinkedIn as secondary top-of-funnel channels.

Sparcs employs a product-led growth model aimed at individual consumers. Pricing is not publicly disclosed, the company is reported as in early access, and the inferred revenue model is subscription-recurring based on the feature-rich free tier described. The company is led by founder/CEO Manuel Gahn and operates with 1-10 employees.

Name

Sparcs

Legal name

cheerin'

Website

https://sparcs.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sparcs operates cheerin', a Vienna-based social fitness app that aggregates data from 30+ wearables and apps, enabling active individuals to plan, track, and share fitness activities with friends through social features.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. App-based service: Revenue model not publicly disclosed. The app appears to be in early access phase with future monetization likely to be subscription or freemium-based given the feature-rich free tier described.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sparcs develops and operates "cheerin'," a consumer mobile social-fitness application that unifies activity, workout, and health data from more than 30 third-party fitness apps and wearables (including Apple Health, Strava, Fitbit, and Garmin) into a single social feed. The app adds friend discovery, group planning, cross-discipline activity sharing, and cheer-style social reactions to motivate active users.

Product overview

Sparcs offers cheerin, a unified social fitness application designed for fit and active individuals. The product consists of a core app that enables users to plan, track, and share physical activities with friends, complemented by Discovery (for finding like-minded people) and cheerin' Club (for group planning and social engagement). The platform integrates with 30+ apps and wearables including Apple Health, Strava, and Fitbit to aggregate comprehensive fitness data.

Differentiator

Problem solved

Functional benefit

Products and services

• cheerin' cheerin' is a consumer mobile social-fitness application for individual fitness enthusiasts and active-lifestyle users. It aggregates activity, workout, and health data from 30+ third-party fitness apps and wearables (Apple Health, Strava, Fitbit, Garmin) into a single social feed, and adds friend discovery, group planning, cross-discipline activity sharing, and cheer-style social reactions.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Apple HealthcoreTechnology or IntegrationNative integration with Apple Health platform allowing users to sync health and activity data from iOS devices and Apple Watch.
• StravacoreTechnology or IntegrationIntegration with Strava fitness platform enabling users to aggregate running and cycling data alongside other fitness activities.
• FitbitcoreTechnology or IntegrationIntegration with Fitbit wearable ecosystem allowing data synchronization from Fitbit devices and app ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Strava: Strava is the dominant social fitness tracking platform for runners and cyclists with built-in social features (kudos, segments, clubs). cheerin directly competes for the same 'fit and active' consumer with social features layered on data aggregation.
• Adidas Running (Runtastic): Adidas Running (formerly Runtastic) is a social running app with community challenges and friend feeds. It targets the same active consumer segment with overlapping social-tracking functionality.
• MyFitnessPal: MyFitnessPal aggregates nutrition and activity data with social feed and friend connectivity, mirroring cheerin's combination of cross-app data aggregation and social motivation.
• Nike Run Club: Nike Run Club is a free social running app with guided runs, friend cheering, and shared achievements. It directly mirrors cheerin's cheer-for-friends mechanic in an activity-specific context.

Emerging players

• Whoop: Whoop is a subscription fitness wearable and app with social strain/recovery comparisons and team functionality. It overlaps cheerin in delivering personalized fitness insight with a social/community layer.

Broad incumbents

• Fitbit: Fitbit (Google) offers wearable-tracked fitness with social feed and friend challenges. cheerin integrates with Fitbit but also competes with it as a destination for aggregated activity data and social motivation.
• Samsung Health: Samsung Health is an integrated health and fitness platform with social challenges and cross-device aggregation. It competes broadly for the aggregated-fitness-dashboard use case.
• Apple Fitness+: Apple Fitness+ and Apple Health form an integrated social and tracking experience across iOS and Apple Watch. As a platform incumbent with native social sharing, it competes broadly with cheerin's aggregation and social motivation features.
• Garmin Connect: Garmin Connect is a fitness tracking and social platform tied to Garmin wearables, with leaderboards, segments, and friend challenges. It competes for engaged fitness enthusiasts who track across devices.
• Google Fit: Google Fit aggregates data from many fitness apps and wearables via Health Connect. It overlaps cheerin on the universal-fitness-aggregation thesis, though with lighter social features.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cheerin
• Instagraminstagram.com/cheerin.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparcs