What Car Dealership Berkemeier does

Car Dealership Berkemeier (Autohaus Berkemeier) is a family-owned automotive dealership group headquartered in Saerbeck, North Rhine-Westphalia, Germany, operating four dealership locations across the Münsterland region: Saerbeck (HQ, founded 1920), Steinfurt (2007), Greven (2008), and Münster (2016). The company originated as a forge (Schmiede Berkemeier) founded by Josef Berkemeier in 1920 and converted to a GmbH in 1989, and is now in its fourth generation of family ownership under managing directors Friedrich, Günter, Nils, and Jan Berkemeier. Berkemeier is an authorized Opel dealer (since 2005) and a Volkswagen service partner (since 2011), with the Saerbeck location also serving as the VW service hub for passenger cars and commercial vehicles.

The company sells new Opel vehicles (full lineup from Adam to Zafira; ~100 units immediately available in showroom stock), certified pre-owned Opel vehicles under the OZG/Junge Opel program (access to 1,000+ units via network), and used vehicles (400+ in stock at any time across all locations). It also retails Crosscamp Life camper conversions based on the Opel Zafira Life. Complementary services include a workshop (inspections, TÜV, maintenance, repairs for all brands), a bodywork and paint shop, 24-hour accident management and towing, in-house vehicle financing and leasing, insurance brokerage, parts sales (dedicated warehouse in Saerbeck), and a rental vehicle fleet.

Revenue is generated through one-time vehicle sales (largest stream), recurring workshop and maintenance transactions, body/paint jobs, parts, financing/insurance commissions, and accident-management fees. Pricing is model- and quote-based with no public price list. GTM is hybrid: direct-to-consumer in-person showroom sales, dedicated business fleet account managers, and a digital layer (website vehicle search, online contact forms, Google Maps presence). The customer base spans retail consumers and SMB/fleet accounts within the Münsterland catchment. The company holds Ökoprofit environmental certification and is an OZG and TÜV NORD certified pre-owned partner.

Name

Car Dealership Berkemeier

Legal name

Berkemeier GmbH

Website

https://auto-berkemeier.de

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Car Dealership Berkemeier is a fourth-generation, family-owned automotive dealership group operating four locations across Germany's Münsterland region, selling new Opel vehicles, used cars, certified pre-owned Opel, and Crosscamp campers alongside workshop, bodywork, financing, and accident-management services.

Ownership category

akta.pro rank

Product category

Automotive Retail and Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• New vehicle sales
• Used vehicle sales
• Automotive workshop services
• Vehicle financing
• Accident management

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New & Used): Primary revenue stream from sales of new Opel vehicles, VW vehicle brokerage, and used vehicles. Used car inventory exceeds 400 vehicles at any time. New vehicle showroom stocks 100 immediately available units.
2. Workshop and Maintenance Services: Revenue from vehicle inspections, TÜV examinations, maintenance, oil changes, brake and exhaust services, and repair diagnostics across all four locations for all vehicle brands.
3. Bodywork and Painting: Carosseriebau und Lackiererei services including accident repairs, painting, and bodywork using modern paint technology and environment-friendly paints.
4. Parts and Accessories Sales: Sale of original vehicle parts and accessories, with a dedicated parts warehouse at the Saerbeck location.
5. Financing and Insurance Services: In-house vehicle financing, leasing options, insurance brokerage (liability, fully comprehensive, differential cover), and guarantee extensions bundled with vehicle sales.
6. Vehicle Trade-In and Purchase: Berkemeier purchases used vehicles directly from customers (trade-in or direct sale) and resells them, accepting all brands.
7. Accident Management and Towing: 24-hour accident management including towing services, accident repair, insurance claim handling, and rental vehicle provision for all vehicle classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Berkemeier is an authorized Opel dealer and VW service partner operating four physical dealership locations in the Münsterland region (Saerbeck, Steinfurt, Greven, Münster). The company sells new Opel vehicles, brokers VW vehicles, and maintains an inventory of more than 400 used vehicles plus 100 immediately available new vehicles, while also delivering workshop services, bodywork and painting, accident management, vehicle financing, insurance brokerage, and certified pre-owned (OZG) sales.

Product overview

Autohaus Berkemeier is a family-owned car dealership with four locations in the Münsterland region (Saerbeck, Steinfurt, Greven, and Münster). The company operates as an authorized Opel dealer and VW service partner, offering a comprehensive automotive portfolio centered on new Opel and VW vehicles and used vehicles. The product range includes the core sales offerings of Neuwagen (new vehicles) and Gebrauchtwagen (used vehicles), supplemented by the Junge Opel certified pre-owned sub-brand and CROSSCAMP LIFE camper van conversions. The company provides an integrated service ecosystem including workshop/repair services, body and paint shop, accident management, insurance services, vehicle financing, and vehicle purchase. The offerings are delivered across four physical dealership locations with dedicated sales, service, parts, and administrative departments.

Differentiator

Problem solved

Functional benefit

Products and services

• Neuwagen (New Vehicles) Sale of new Opel vehicles (complete program from Adam to Zafira) and brokerage of new VW passenger and commercial vehicles. 100 new vehicles are immediately available in showroom stock with broader factory inventory accessible on demand. Targeted at private buyers and business fleet customers in the Münsterland region.
• Gebrauchtwagen (Used Vehicles) Sale of inspected and maintained used vehicles across all manufacturers, ranging from compact cars to large transporters, with an inventory of over 400 vehicles at any time. Targeted at private buyers and fleet customers seeking value-priced alternatives to new vehicles.
• Junge Opel (OZG Certified Pre-Owned) Opel certified pre-owned vehicles (Opel Zertifizierte Gebrauchtwagen) aged 6-24 months with low mileage (2,000-30,000 km). Each vehicle passes a 100-point quality check, comes with a 12-month warranty, TÜV NORD seal, minimum 18-month TÜV validity, and 8-day/500 km exchange right. Access to 1,000+ immediately available units via the OZG network.
• CROSSCAMP LIFE Camper van conversion based on the Opel Zafira Life, featuring a board kitchen, folding bed, and optional 'Schlechtwege Paket' off-road capability package. Starting price 41,999 EUR, with engine options from 88 kW (120 PS) to 130 kW (177 PS). Displayed and available for test drives at the Münster showroom.
• Werkstatt (Workshop / Repair Services) Authored brand workshop offering vehicle inspections, daily TÜV examinations, exhaust emission tests, repair diagnostics, warranty repairs, all-make maintenance, and a quick service for exhaust, brakes, and oil change. Serves all vehicle brands across all four locations, with mobile service available.
• Karosseriebau und Lackiererei (Body and Paint Shop) In-house body repair and paint shop using modern paint technology and environmentally friendly paints. Includes a design center, color matching technology, electronic axle measurement system, all-wheel-capable brake test stand, and 24-hour emergency service. Serves all vehicle brands for accident repair and cosmetic bodywork.
• Unfallmanagement (Accident Management) End-to-end 24-hour accident management including towing with own tow trucks, professional repair via the in-house body and paint shop, insurance claims handling, damage appraisals, and rental vehicle provision for all vehicle classes.
• Versicherungsservice (Insurance Brokerage) Vehicle insurance brokerage offering liability, fully comprehensive, and differential coverage insurance, with claim handling support. Typically bundled with new and used vehicle sales.
• Finanzierung (Vehicle Financing) In-house vehicle financing with personalized consultation covering loan term, amount, down payment, final installment, and residual debt insurance. Financing is tailored individually per customer and typically bundled with new and used vehicle sales.
• Wir kaufen Ihr Auto (Vehicle Purchase / Trade-In) Direct purchase of used vehicles from customers (trade-in or outright sale), accepting vehicles of all manufacturers. A free valuation is provided even if the customer does not subsequently purchase a vehicle from Berkemeier.
• Mietwagen (Rental Vehicles) Rental vehicle fleet offering vehicles of all classes including commercial vehicles, with insurance cost handling available. Supports customers whose vehicles are in repair or accident management.

Quantifiable outcome

• Over 400 used vehicles and 100 new vehicles in stock at all times, providing immediate availability
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Volkswagen (VW)coreChannel Partner/ Reseller/ Distributor · 1 January 2011Berkemeier is a VW service partner for passenger cars and commercial vehicles (PKW und NFZ) since 2011, providing the full Volkswagen service package including interval servicing, inspections, repairs, and plate certification. Additionally brokers VW new vehicles and commercial vehicles.
• Opel (Stellantis)coreChannel Partner/ Reseller/ DistributorBerkemeier is an authorized Opel dealer (Opel-Vertragshändler) since 2005, offering the complete new vehicle program of Opel and selling all Opel models from Adam to Zafira. As an OZG (Opel Zertifizierte Gebrauchtwagen) partner, it also sells certified pre-owned Opel vehicles.
• CrosscampminorChannel Partner/ Reseller/ DistributorBerkemeier is an authorized dealer for the Crosscamp LIFE, a camper conversion based on the Opel Zafira Life. The vehicle is displayed in the Münster showroom and test drives are offered.
• Ökoprofit NRWminorOthersÖkoprofit (Ecological Project for Integrated Environmental Technology) is an environmental management program financially supported by the NRW Ministry for Climate Protection, Environment, Agriculture, Nature and Consumer Protection. Participation led to the Ökoprofit environmental certificate for Berkemeier's sustainable operations.

Scale indicators5 records

Recent moves14 records

Expansion highlights4 records

Broad incumbents

• Koch Gruppe Automobil GmbH: Family-run German automotive dealer group with multiple locations in southern and central Germany. Comparable as a family-owned full-service dealer offering sales, workshop, and F&I, though larger and more geographically diversified than Berkemeier.
• Emil Frey Group: Swiss-headquartered pan-European automotive retail group with significant German operations across multiple brands. Comparable as a large multi-brand dealer group, but operating at a substantially larger scale than Berkemeier's four-site regional business.
• Senger Group: Major German automotive dealer group with multiple brands and locations across several regions. Comparable as a multi-brand German dealer offering sales, service, and F&I, but with substantially broader geographic and brand coverage than Berkemeier.
• Auto Eder GmbH: Family-owned Bavarian automotive dealer group operating multiple locations and brands. Comparable as a family-led German dealer with full-service sales and aftersales, though with broader geographic reach than Berkemeier's Münsterland focus.
• Glinicke Group: German family-owned automotive dealer group with dealerships across multiple states and brands. Comparable as a multi-brand German retail dealer offering new, used, and service, though operating at greater scale than Berkemeier.
• AVAG Holding GmbH: Large German multi-brand automotive retail group operating dozens of dealerships across southern Germany. Comparable as a scaled German car dealer group, but with national footprint and multi-brand scope far beyond Berkemeier's regional single-brand focus.
• Hahn Automobile GmbH + Co. KG: German automotive dealer group with multiple full-service locations in southern Germany. Comparable as a multi-brand German retail and service operator, though larger and more regionally distributed than Berkemeier.
• Volkswagen Automobile (VW Retail): Manufacturer-owned VW retail network in Germany, including direct dealer operations. Comparable as an authorized VW sales and service channel, but vertically integrated with the OEM rather than being an independent family-owned partner like Berkemeier.

Regional players

• Aschoff Gruppe: Family-owned German automotive dealer group operating several dealerships in Hesse. Comparable as a family-led multi-site dealer offering new, used, and service, though regionally focused in central rather than northwestern Germany like Berkemeier.
• Rosier Group: German automotive dealer group operating Mercedes-Benz and other brand dealerships in northern and western Germany. Comparable as a multi-site German dealer with full sales and service, though focused on premium brands rather than Berkemeier's mass-market Opel franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Dealership Berkemeier