Generali Malaysia

What Generali Malaysia does

Generali Malaysia is a Malaysian insurance provider operating as the local subsidiary of the Italy-headquartered Generali Group (Assicurazioni Generali S.p.A.), a global insurance group with over 190 years of history and operations in more than 50 countries. The business is conducted through two regulated entities — Generali Insurance Malaysia Berhad (general insurance) and Generali Life Insurance Malaysia Berhad (life insurance) — offering a comprehensive portfolio covering medical and health insurance (e.g., OneMedic Plus, Multi Medic, SmartCare Optimum Plus, GenMedic), motor and home insurance, savings and life protection including investment-linked plans, travel and personal accident coverage, and business insurance spanning SME employee benefits, tailor-made commercial lines (fire, marine cargo, public liability, employers' liability), and global corporate solutions. The product portfolio totals over 40 named plans across personal and business segments.

The company distributes through a multi-channel model combining an authorized agency force (managed via the Omni AG agent portal), 23+ physical branches across all Malaysian states including East Malaysia (Sabah and Sarawak), bancassurance partnerships, direct digital self-serve (Generali Direct, GeneraliMY mobile app, customer portals MyGenerali and MyHub), and a panel hospital network of 148+ facilities administered through TPAs (MiCare, MediExpress, IHP Malaysia). Underlying technology includes proprietary web platforms (direct.generali.com.my, myhub.generali.com.my, MYGenLife.com.my), WhatsApp e-servicing, e-invoicing, and roadside assistance integration. Pricing is quote-based across most products, with disclosed entry-level medical premiums starting from RM 31/month (OneMedic Plus) and configurable features including family discounts, deductibles, and an inflation-defender mechanism (auto 10% coverage increase every three policy years).

Generali Malaysia earns revenue primarily through recurring insurance premiums across general insurance (motor, travel, home, personal accident, medical/health) and life insurance (term life, whole life, critical illness, savings, investment-linked plans), supplemented by SME group employee benefit packages. Additional revenue mechanics include service tax collection (revised from 6% to 8% effective March 2024) and cross-sell through bancassurance and digital channels. The company is privately held with no venture or private equity ownership, operating as a wholly-owned subsidiary of the publicly listed Generali Group. The Malaysian health insurance market context (USD 915 million in 2024, projected ~10% CAGR through 2030) provides a supportive backdrop for the company's diversified product and distribution strategy.

Name

Generali Malaysia

Legal name

Generali Insurance Malaysia Berhad

Website

https://generali.com.my

Company type

Private

Founded year

1831

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Generali Malaysia is a Malaysian insurance provider (subsidiary of Italy's Generali Group) offering life, health, motor, travel, and commercial insurance to individuals, SMEs, and corporates through 23+ branches, an agency force, bancassurance, and digital platforms across Malaysia.

Ownership category

akta.pro rank

Product category

General and Life Insurance Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Direct Life Insurance Carriers (524113), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industries

Fully Insured Group Health Plans (Employer-Sponsored) (FSAIAFAA), General Liability Insurance (FSAJAMAE), Large Commercial Package (National Accounts) (FSAJAFAC)

Keywords

• General insurance services
• Life insurance products
• Medical health insurance
• Motor vehicle insurance
• Business insurance solutions

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. General Insurance Premiums: Collection of insurance premiums for general insurance products including motor, travel, home, personal accident, and medical/health insurance. Premiums are collected on annual or multi-year subscription basis with various billing cadences including monthly, annual, and pay-as-you-go options. The company also collects service tax (revised from 6% to 8% effective 1 March 2024).
2. Life Insurance Premiums: Collection of premiums for life insurance products including term life, whole life, critical illness, savings, and investment-linked plans (ILP). Life insurance premiums are collected regularly through various payment modes including credit card, JomPAY, bank auto debit, over-the-counter, and mail.
3. SME Employee Benefits Packages: Group insurance products sold to SMEs including group hospital and surgical, group personal accident, and SME life insurance, providing recurring premium revenue from business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Generali Malaysia underwrites and distributes life and general insurance products through Generali Insurance Malaysia Berhad and Generali Life Insurance Malaysia Berhad, operating two principal Malaysian entities under the global Generali Group. Core lines include medical and health insurance, motor and home insurance, savings and life protection, travel and personal accident, SME employee benefits packages, tailor-made business insurance, group employee benefits, and global corporate and commercial solutions. Customers can buy through digital self-serve (Generali Direct), authorized agents, bancassurance partners, or 23+ branch offices across Malaysia.

Product overview

Generali Malaysia is a comprehensive insurance provider offering a broad portfolio of products across personal and business segments. The personal products include medical & health insurance (OneMedic Plus, SmartCare Optimum Plus, Multi Medic, Multi Medi-PLUS, Multi Medical Protector, Medic 101, SmartCancer Cash), motor & home insurance (Private Car Insurance, Motorcycle Insurance, Multi Drive Protector, Home Protector Enhanced), savings & life protection (Wealth Creator Premier, Wealth Creator, GenWealth, Life 80, Secure Shield, Wealth Protect Assure 2, eLife Protector+), and travel & personal accident (Oversea Travel Insurance, Domestic Travel Insurance, SmartBusiness Traveller, Gen Sinar Personal Accident, SmartCare VIP, SmartPA Enhanced, The Gladiator Enhanced, Multi Lucky). The business segment offers SME employee benefits (Medic SME, SME Life, Smart SME Plus), tailor-made business insurance (Fire Risk Insurance, Electronic Equipment, Burglary Insurance, Public Liability Insurance, Marine Cargo, Goods in Transit, Marine Hull, Multi Biz Protector Enhanced, Employers Liability Insurance, Fidelity Guarantee Insurance), employee benefits (Group Personal Accident, Group Hospital and Surgical, Biz PA, Student Protection PA), and Global Corporate and Commercial solutions. Supporting platforms include Generali Rewards (online purchase hub), Customer Portal (policy management), MyGenerali (life insurance portal), Generali Direct (direct sales platform), Omni AG Agent Portal, Generali MY mobile app, and 24/7 Roadside Assistance service. The company operates under Generali Insurance Malaysia Berhad and Generali Life Insurance Malaysia Berhad.

Differentiator

Problem solved

Functional benefit

Brands

• Generali Insurance Malaysia: General insurance products including motor, travel, home, and personal accident insurance
• Generali Life Insurance Malaysia
• Generali Direct
• MyGenerali
• Omni AG

Products and services

• OneMedic Plus Medical and health insurance plan for individuals and families offering affordable protection with high annual limits up to RM2.5 million, lifelong coverage up to age 100, and automatic 10% coverage increases every 3 policy years.
• SmartCare Optimum Plus Comprehensive medical insurance plan offering 3 affordable sub-plan options designed for different lifestyles, with up to RM2,100,000 annual limit, RM500 Room and Board benefit, post-hospitalisation care up to 90 days, and cashless admission options.
• Multi Medic Fully customisable medical insurance plan allowing customers to build coverage according to their medical background, life stages, and career needs, with unlimited hospital room and board days and family discount up to 10%.
• Multi Medi-PLUS Medical insurance product under the Multi Medic family offering flexible healthcare coverage options for individuals.
• Multi Medical Protector Medical insurance product providing protection against healthcare costs for individuals.
• Medic 101 Entry-level medical insurance plan providing basic healthcare coverage for individuals seeking affordable protection.
• Private Car Insurance Comprehensive car insurance for private vehicles with various add-on options for personal vehicle owners.
• Motorcycle Insurance Insurance coverage for motorcycles offering comprehensive protection for two-wheeler owners.
• Multi Drive Protector Multi-vehicle driver protection insurance covering multiple drivers and vehicles under a single policy.
• Home Protector Enhanced All-encompassing home insurance protecting the home, contents, personal effects, liability, and personal accident for homeowners.
• Wealth Creator Premier Premium wealth creation and protection plan designed to grow and preserve wealth while securing the customer's family future.
• Wealth Creator Investment-linked life protection plan enabling wealth growth and preservation to secure the customer's family future.
• GenWealth Savings and investment-linked protection plan designed for long-term wealth accumulation.
• Life 80 Life insurance protection plan providing death and survivorship coverage up to age 80.
• Secure Shield Life protection plan providing comprehensive coverage for policyholders.
• Wealth Protect Assure 2 Second generation wealth protection and assurance plan for long-term financial security.
• eLife Protector+ Digital life protection plan available for online purchase through Generali's online channels.
• Oversea Travel Insurance International travel insurance providing coverage for travellers on overseas trips.
• Domestic Travel Insurance Travel insurance for domestic trips within Malaysia for individual travellers.
• SmartBusiness Traveller Travel insurance designed for business travellers covering corporate travel needs.
• Gen Sinar Personal Accident Personal accident insurance providing protection against accidents and accidental injury.
• SmartCare VIP Personal accident insurance with VIP coverage features for higher-tier individual accident protection.
• SmartPA Enhanced Enhanced personal accident insurance plan with comprehensive coverage.
• The Gladiator Enhanced Enhanced personal accident protection plan with premium features for individuals.
• Multi Lucky Personal Accident Multi-benefit personal accident insurance plan offering multiple accident-related payouts.
• Medic SME Medical insurance package designed specifically for small and medium enterprises to provide employee health coverage.
• SME Life Life insurance solution for SME employees and business owners providing group life protection.
• Smart SME Plus Enhanced SME employee benefits package combining multiple coverage options for small and medium business workforces.
• Fire Risk Insurance Business insurance covering fire damage and related risks to commercial properties.
• Electronic Equipment Insurance Insurance coverage for electronic equipment and devices used in business operations.
• Burglary Insurance Business insurance protecting against burglary and theft losses for commercial premises.
• Public Liability Insurance Insurance protecting businesses against third-party injury and property damage claims.
• Marine Cargo Insurance Insurance coverage for goods in transit during transportation.
• Goods in Transit Insurance Insurance for goods being transported, covering damage and loss during transit.
• Marine Hull Insurance Insurance coverage for water vessels and marine equipment for businesses operating in the marine sector.
• Multi Biz Protector Enhanced Enhanced business insurance package providing comprehensive protection for SMEs.
• Employers Liability Insurance Insurance protecting employers against employee workplace injury and illness claims.
• Fidelity Guarantee Insurance Insurance protecting businesses against employee dishonesty and fraud.
• Group Personal Accident Employee benefits plan providing group personal accident coverage for employer groups.
• Group Hospital and Surgical Employee benefits package covering hospitalisation and surgical expenses for group members.
• Biz PA Business-focused personal accident insurance for employees of corporate clients.
• Student Protection PA Personal accident insurance designed for students in educational institutions.
• Global Corporate and Commercial Large-scale commercial insurance solutions for multinational and large corporate clients.
• Generali Direct Online self-serve platform enabling customers to obtain quotes and purchase motor and travel insurance directly without agent involvement.
• GeneraliMY Mobile App Mobile application available on iOS and Android providing roadside assistance and access to insurance services on the go.
• Roadside Assistance 24/7 motor roadside assistance service for policyholders in emergencies, including towing, battery jump start, and flat tire assistance.

Quantifiable outcome

• Annual medical coverage up to RM9,000,000 for GenMedic plans
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Healthcare Partners Protocol & Solutions Committee (HPPSC)minorStrategic or Co-development Partner · 23 January 2026HPPSC is an industry body (formerly the Grievance Mechanism Committee) that brings together insurers, takaful operators, and healthcare providers to enhance medical claims management and promote transparency. Generali Malaysia participates as a member of this industry collaboration body.
• MiCare (Third Party Administrator)coreTechnology or Integration · 1 January 2026MiCare serves as a Third Party Administrator (TPA) for Generali Insurance Malaysia, providing guarantee letter issuance for hospitalisation, managing panel hospital network, and processing medical claims. MiCare replaced previous TPA arrangements effective January 2026.
• Malaysian Nature SocietyminorStrategic or Co-development Partner · 29 October 2025Generali Malaysia and Malaysian Nature Society united for coastal conservation efforts at Pantai Bagan Lalang, a sustainability and environmental CSR initiative under Generali's corporate responsibility programme.
• MediExpress (Third Party Administrator)coreTechnology or IntegrationMediExpress provides Third Party Administrator services for Generali Insurance Malaysia including guarantee letter issuance for hospitalisation and personal accident (SmartPA Enhanced), with 24/7 operating hours.
• IHP Malaysia (Third Party Administrator)coreTechnology or IntegrationIHP Malaysia provides Third Party Administrator services for Generali Insurance Malaysia covering clinical and outpatient insurance guarantee letters.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@generalimalaysia
• Facebookfacebook.com/GeneraliMalaysia
• LinkedInlinkedin.com/company/generali-malaysia
• Instagraminstagram.com/generalimalaysia
• TikToktiktok.com/@generali.malaysia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generali Malaysia