Irish Museum of Modern Art

What Irish Museum of Modern Art does

Irish Museum of Modern Art (IMMA) is Ireland's national cultural institution for modern and contemporary art, operating as a not-for-profit and registered charity (Charity No. 20012793) housed in the 17th-century Royal Hospital Kilmainham on a 48-acre campus in Dublin. The institution stewards the National Collection of Modern and Contemporary Art, comprising over 4,500 artworks by Irish and international artists from the 1940s onward, and delivers a year-round programme of exhibitions, residencies, educational workshops, family programmes, and accessibility-led initiatives such as Azure Dementia-Inclusive Tours. Free admission to most exhibitions is the core visitor proposition, supplemented by paid ticketed shows (€8/€5), an annual membership scheme (€100/€70), tiered patron levels (Silver €1,000, Gold €2,500, Platinum €4,000), and on-site and online retail through the IMMA Shop on Shopify.

IMMA's business model is anchored by approximately 85% public funding from the Irish Department of Culture, Communications and Sport, with the residual ~15% generated through diversified earned-income streams: venue hire (IMMA Venues covering the North Range, Master's Quarters, and The Cellars for corporate events and weddings), the IMMA MEMBERS subscription, retail (on-site shop and theimmashop.com e-commerce storefront), ticketed events processed via Ticketsolve, philanthropic donations routed through a dedicated Development Team, and corporate partnerships (e.g., Dean Dublin as Official Hospitality Partner since 2014). Operationally the institution runs a hybrid digital-physical stack: Shopify for commerce, Mailchimp for email, PayPal for membership payments, Ticketsolve for ticketing, Google Analytics for anonymized traffic analysis, and a 2026 partnership with IPUT Real Estate introducing "Europe's largest digital art screen" (Living Canvas). The customer base spans individual visitors, families, schools and educational groups, members/patrons, and corporate event clients, with marketing executed through owned social channels (Facebook, Instagram, YouTube, SoundCloud), the imma.ie website, email newsletters, and earned media via the Press Centre.

Name

Irish Museum of Modern Art

Legal name

Irish Museum of Modern Art

Website

https://imma.ie

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

IMMA is Ireland's national cultural institution for modern and contemporary art, operating a 48-acre Dublin campus with a 4,500-work National Collection, free exhibitions, education programmes, venue hire, retail, and membership, funded ~85% by the Irish state.

Ownership category

akta.pro rank

Product category

Art Museum and Cultural Institution

NAICS

Museums (712110), Historical Sites (712120)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Contemporary art museum
• Cultural exhibitions
• Art collection stewardship
• Museum education programmes
• Heritage venue hire

Headquarters

HQ city

Kilmainham

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: IMMA receives approximately 85% of its funding from the Department of Culture, Communications and Sport, making this the primary revenue source.
2. Venue Hire: IMMA Venues offers six stunning rooms in the North Range, four elegant suites in the Master's Quarters and The Cellars for corporate events, social gatherings, and weddings.
3. Membership Programme: IMMA MEMBERS programme at €100 (individual) and €70 (concession) provides exclusive benefits including private view invitations, merchandise, discounts, and event access.
4. Retail Shop: IMMA Shop sells art books, limited editions, exhibition posters, merchandise, and gifts both onsite and through theimmashop.com online platform.
5. Donations and Philanthropy: As a not-for-profit organisation and registered charity (20012793), IMMA accepts donations and develops relationships with corporate partners, individual philanthropists, and foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IMMA is Ireland's National Cultural Institution for Modern and Contemporary Art, housed in the 17th-century Royal Hospital Kilmainham on a 48-acre campus in Dublin 8. The museum stewards the National Collection of over 4,500 artworks, presenting free exhibitions, educational and community programmes, an artist residency programme, and operates ancillary services including a retail shop, a café (Fruition), venue hire for corporate and private events, and a paid membership programme.

Product overview

IMMA (Irish Museum of Modern Art) is Ireland's National Cultural Institution for modern and contemporary art, housed in the historic Royal Hospital Kilmainham. The institution operates as a unified museum experience with interconnected offerings: core museum services (free admission to the National Collection of over 4,500 artworks), the IMMA Shop (e-commerce retail for art editions and publications), IMMA MEMBERS (paid membership programme), IMMA Venues (event hire service), and IMMA Café (Fruition hospitality). Educational engagement is delivered through IMMA Horizons, Residency Programme, Explorer Family Workshops, and Guided Tours. The Living Canvas digital programme extends the museum's reach through Europe's largest outdoor digital art screen. Together, these offerings create a comprehensive cultural institution combining collection stewardship, public programming, retail, hospitality, venue hire, and educational outreach.

Differentiator

Problem solved

Functional benefit

Products and services

• IMMA Shop Online and on-site retail store offering exclusive art books, limited art editions, exhibition posters, children's toys, design items, jewellery, gifts and greetings cards, sold through theimmashop.com and at the museum, with all purchases funding IMMA's programme.
• IMMA MEMBERS Annual paid membership programme at €100 (individual) and €70 (concession) offering exclusive benefits including quarterly unique experiences, ticket draws, private view invitations, exclusive merchandise, and 10% shop discount.
• IMMA Art Editions Limited edition prints and artworks produced in conjunction with IMMA exhibitions, available for purchase through the IMMA Shop.
• IMMA Café (Fruition) On-site café operated by Fruition offering locally sourced, sustainably produced food and drink, located underground in the Cellars with indoor and outdoor seating.
• IMMA Venues Hire of six rooms in the North Range, four elegant suites in the Master's Quarters, and The Cellars for corporate events, social gatherings and weddings, with quote-based pricing.
• Guided Tours Free guided tours including public tours on Wednesdays, Saturdays and Sundays at 2:30pm, school and group tours, specialised tours (Irish language, Audio Description, Touch tours), and Azure Dementia-Inclusive Tours.
• Residency Programme Artist residency programme offering one-month, one-year studio, and one-year residency opportunities including IMMA Residents, Projects & Events, and open calls.
• IMMA Collection National Collection of Modern and Contemporary Art comprising over 4,500 artworks by Irish and international artists, made available through exhibitions, collection loans and an online archive.

Quantifiable outcome

• Free general admission and most exhibitions
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Dean DublinminorGTM or Marketing PartnerDean Dublin is IMMA's Official Hospitality Partner since 2014. The hotel showcases original artworks by Irish artists throughout the property, with many artists also represented in the IMMA Collection including Mark Francis, Richard Gorman, Patrick Scott, and Samuel Walsh. Dean guests receive access to special IMMA events.
• IPUT Real EstatecoreStrategic or Co-development PartnerLiving Canvas at IMMA is a partnership between IMMA and IPUT Real Estate, Ireland's leading property investment company, bringing Europe's largest digital art screen to IMMA's grounds. The two-year programme presents contemporary art films and moving image works by Irish and international artists.
• National Transport Authority (NTA) / Transport for Ireland (TFI)minorStrategic or Co-development PartnerIMMA partnered with the NTA under its TFI brand to unveil a mobile artwork on a TFI bus, bringing contemporary art to the streets of Dublin as part of the 'Art in Motion: Routes and Roots' project.
• Culture Date with Dublin 8minorStrategic or Co-development PartnerIMMA is a proud partner of the Culture Date with Dublin 8 initiative, promoting cultural and historical attractions in the local area and encouraging cross-visitation among cultural institutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hamburger Bahnhof – Nationalgalerie der Gegenwart: Hamburger Bahnhof is Berlin's national gallery of contemporary art, housed in a converted historic railway building analogous to IMMA's adaptive reuse of the Royal Hospital Kilmainham. Comparable as a publicly-funded contemporary art museum in a repurposed landmark with temporary exhibitions and a permanent collection focus.
• Tate Modern: Tate Modern is the UK's flagship national museum of modern and contemporary art, offering the closest direct comparison to IMMA: a publicly-funded national institution with a permanent collection, free admission policy, educational programmes, and large venue-hire operations. Both institutions target overlapping audiences of contemporary art visitors, scholars, and corporate event clients.
• Museum Ludwig: Museum Ludwig is Cologne's municipal museum of modern and contemporary art, supported by public funding with a significant post-1945 collection. Comparable to IMMA in programming model (collection, ticketed special exhibitions, education, venue hire) and European mid-tier contemporary art positioning.
• Stedelijk Museum Amsterdam: Stedelijk Museum is the Netherlands' national museum of modern and contemporary art. Highly comparable to IMMA as a publicly-supported modern/contemporary museum with significant design holdings, school programmes, on-site retail, and a national-collection mandate. Operates in a similar mid-sized European capital context.
• Louisiana Museum of Modern Art: Louisiana is Denmark's national museum of modern art, combining a permanent contemporary collection with extensive grounds, sculpture park, and educational programmes. Comparable to IMMA in its public mission, site-based museum experience, and family/educational programming; operates at a similar institutional scale.
• Musée d'Art Moderne de la Ville de Paris: MAM Paris is Paris's municipal museum of modern and contemporary art, with free admission, public programming, and a permanent collection focus. Operates a similar business model to IMMA — publicly-supported permanent exhibitions, ticketed temporary shows, and venue hire — in a major European capital.
• Centre Pompidou: Centre Pompidou is France's national museum of modern and contemporary art. Like IMMA, it combines a permanent collection, ticketed blockbuster exhibitions, public funding, and a distinct landmark building. Comparable in mission, public-private funding mix, and breadth of programming (exhibitions, education, retail, venue hire).
• Museo Nacional Centro de Arte Reina Sofía: Reina Sofía is Spain's national museum of 20th-century and contemporary art, publicly funded with a permanent collection including major modern masters. Comparable to IMMA as a national contemporary art institution offering free admission, public programming, research, and venue events in a heritage capital-city setting.

Broad incumbents

• Museum of Modern Art (MoMA): MoMA is the world's largest modern and contemporary art museum with a brand-defining collection, paid general admission, retail, education, and venue events. Functions as a broad incumbent reference point for IMMA — not a direct competitor in geography but an industry benchmark for institutional scale, programming, and commercial extensions.

Regional players

• Hugh Lane Gallery: Hugh Lane Gallery is Dublin's municipal gallery of modern and contemporary art, sharing IMMA's city, audience, and institutional mission. Closest local peer — operates free admission, school programmes, and a permanent modern art collection, providing direct competition for Dublin's contemporary art visitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/IMMAIreland
• Facebookfacebook.com/IrishMuseumofModernArt
• Instagraminstagram.com/immaireland
• Xx.com/IMMAIreland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irish Museum of Modern Art