Book180

Name

Book180

Legal name

Book180

Website

https://book180.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Advertising Portfolio Education

NAICS

Professional and Management Development Training (611430)

akta.pro primary industry

Publishing & Submission Prep Workshops (Query Letters, Agents, Journals) (EDAMAMAI)

akta.pro secondary industry

Creative Nonfiction & Memoir Workshops (EDAMAMAC)

Keywords

• Online portfolio school
• Advertising education
• Art direction program
• Copywriting program
• Creative career training

Headquarters

HQ city

Mt Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Tuition Revenue: Book180 generates primary revenue from tuition fees for its 6-month advertising portfolio programs. Students pay tuition for the Art Direction and Copywriting programs. Additional revenue streams include application fees ($50), merchandise sales (t-shirts, notebooks, stickers), and paid workshops ($500 each).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Book180 provides 6-month, fully online advertising portfolio programs that train aspiring copywriters and art directors to build agency-ready portfolios through live Zoom instruction, real-world creative briefs, and one-on-one mentorship from award-winning industry professionals. The company offers two core tracks (Art Direction and Copywriting), plus 5-week workshops, free information sessions, and branded merchandise, all delivered online with both East Coast and Pacific Time Zone class schedules.

Product overview

Book180 is a 6-month, 100% women-owned online advertising portfolio school offering two core programs: the Art Direction Program and the Copywriting Program. Both programs provide live instruction, real-world creative briefs, and one-on-one mentorship from industry professionals to help students build agency-ready portfolios. The company also offers 5-week workshops as supplementary modules (covering Pop Culture Engineering, Packaging Design, Website Development), free information sessions for prospective students, and branded merchandise. All programs are delivered 100% online via Zoom with both East Coast and Pacific Time Zone scheduling options.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Direction Program A 6-month online program teaching students to become skilled art directors through visual storytelling, campaign thinking, and agency-ready portfolio building, delivered 100% online via Zoom with award-winning industry professional instructors.
• Copywriting Program A 6-month online program that trains students to become professional copywriters, teaching them to find strong insights, craft inspiring headlines and scripts, and build an agency-ready portfolio, delivered 100% online via Zoom with industry professional mentorship.
• Workshops 5-week intensive elective courses ($500 each) covering specialized creative topics including Pop Culture Engineering, Packaging Design, and Website Development, meeting weekly for 2-hour sessions via Zoom.
• Book180 Merchandise Branded merchandise including gridded notebooks ($12), men's gray t-shirts ($25), women's white t-shirts ($15), and stickers ($1 each or pack of 5 for $4).

Quantifiable outcome

• Graduates receive portfolios with 5-6 spec campaigns ready for hiring
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The Young ShitscoreStrategic or Co-development Partner · 7 July 2025Partnership for a full Fall 2025 Scholarship. The Young Shits, an organization supporting emerging creative talent, partnered with book180 to provide scholarship opportunities for students who demonstrate creative potential but need financial assistance to attend the program.
• The One Club for CreativitycoreStrategic or Co-development PartnerBook180 hosted Portfolio Night as Charleston's Virtual Host, part of The One Club's largest worldwide global portfolio review event. Students participated in portfolio reviews with creative directors and young creatives from across the country. Book180 also offers an Award Show Class every Fall to help students pursue student award show briefs.
• Young Ones Award ShowminorGTM or Marketing PartnerStudents competed in the Young Ones Advertising Award Show with work recognized in Experiential Advertising and Digital/Online/Mobile categories. Merit awards received for PETA campaign created by students.
• Art Directors Club AwardsminorGTM or Marketing PartnerStudents shortlisted in the Art Directors Club Awards in the category of Craft in Writing for their Winnebago campaign.
• Clio Student AwardsminorGTM or Marketing PartnerStudents shortlisted in the Clio Student Awards for their social video campaign for Postpartum.net.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• D&AD: D&AD is a professional association offering industry-recognized awards and New Blood training for emerging creatives. It is comparable to Book180's awards-driven credibility and student focus, but operates as a global professional body rather than a portfolio school.

Broad incumbents

• General Assembly: General Assembly is a large-scale career-focused education provider offering courses in design, marketing, and creative skills. It overlaps with Book180's career-changer segment through broader creative and digital marketing education, though it does not specialize in advertising portfolio building.
• BrainStation: BrainStation is a global digital skills training provider offering courses in design, marketing, and technology. It overlaps with Book180 in the career-changer segment seeking creative education, though it focuses on broader digital skills rather than advertising-specific portfolio building.
• Skillshare: Skillshare is a large online learning platform with extensive creative courses in design, illustration, and writing. It is a broader-market alternative to Book180 for self-directed learners, but lacks structured mentorship, agency connections, and portfolio placement outcomes.

Others

• The One Club for Creativity: The One Club for Creativity is the nonprofit home of The One Show and Young Ones awards, supporting creative excellence globally. It is comparable to Book180 as an ecosystem participant (Book180 is a partner, hosting Portfolio Night) rather than a direct competitor, serving as the industry's primary awards body.

Direct peers

• School of Communication Arts: School of Communication Arts is a London-based portfolio school offering programs in advertising creative direction. It is a direct peer in the portfolio school category, serving the same target persona with similar curriculum focus and accelerated format.
• The Creative Circus: The Creative Circus is an Atlanta-based portfolio school specializing in art direction, copywriting, and design, serving aspiring advertising and creative professionals. It is a direct peer in the portfolio school category with similar curriculum focus but different format and pricing.
• VCU Brandcenter: VCU Brandcenter is a graduate program at Virginia Commonwealth University offering a two-year master's in advertising creative direction. It serves the same target persona (aspiring art directors and copywriters) through a more traditional academic format at higher price points.
• Portfolio Center: Portfolio Center is an Atlanta-based portfolio school focused on advertising, design, and creative careers. It is a direct peer in the portfolio school category with similar curriculum focus, though it operates in a more traditional in-person format.
• Miami Ad School: Miami Ad School is the most established portfolio school for aspiring advertising creatives, offering programs in copywriting and art direction across multiple US and global campuses. It is the closest direct competitor to Book180's offering, though it operates primarily in-person and at higher price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/book180adschool
• Xx.com/book180adschool
• Facebookfacebook.com/book180adschool
• LinkedInlinkedin.com/company/book180

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Book180