What Hinte-Messe does

HINTE Expo & Conference GmbH (operating as Hinte-Messe / HINTE Gruppe) is a privately held German full-service event management company founded in 1944 and headquartered in Karlsruhe. The company organizes specialist trade fairs, congresses, and corporate events across multiple verticals, with five flagship trade shows: Arbeitsschutz Aktuell (occupational safety, biennial at Messe Stuttgart), Last Mile City Logistics (LMCL, city logistics), Dogworld/DeutscheVET (veterinary), CDR SUMMIT (carbon dioxide removal / climate), and Klimahouse Deutschland (sustainable building). It also operates Future@Work and Intergeo/PARKEN under the HINTE Group umbrella.

The business model is professional services, billed as full-service project engagements covering concept development, planning, execution, and follow-up, plus strategic consulting for clients who self-execute. The company operates a platform-plus-services architecture: a core HINTE Expo & Conference brand supported by six service modules (Messe, Kongress, Event, Beratung, Marketing & Media, New Business), two wholly-owned subsidiaries (Hinte Marketing & Media for media production and Liveline Connect for hybrid event technology), and digital extensions including Digital Pop-Up events, Virtual Panels, the Arbeitsschutz Aktuell Wiki, and an Expert Talks content program. Distribution is sales-led through a direct sales team (Senior Sales Managers, Key Accounts) targeting enterprise exhibitors, supplemented by event-driven GTM via flagship shows and digital pop-ups.

HINTE serves enterprise customers including occupational safety and BGM/health management exhibitors (e.g., Asecos, Deep Care), with geographic reach centered on Germany, Austria, and Switzerland via the Arbeitsschutz Aktuell platform, and broader DACH exposure across other verticals. The company is family-/founder-owned in the German Mittelstand tradition with no external institutional investors identified, and is led by CEO Olaf Freier and CFO Marco Hüttlin.

Name

Hinte-Messe

Legal name

HINTE Expo & Conference GmbH

Website

https://hinte-messe.de

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

HINTE Expo & Conference (Hinte-Messe) is a German full-service event management company founded in 1944, organizing specialist trade fairs, congresses, and corporate events across occupational safety, city logistics, veterinary, climate, and sustainable building verticals for enterprise exhibitors primarily in the DACH region.

Ownership category

akta.pro rank

Product category

Trade Fair and Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industries

Professional & Certification Expos Organizers (THAHABAD), Corporate Conferences & Sales Kickoffs (MPAGAGAC), Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

Keywords

• Trade fair organization
• Congress management
• Event management services
• Exhibition consulting
• Live marketing

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trade Show Organization: Full-service trade show organization including concept development, planning, execution, and follow-up services for professional exhibitions across various industries.
2. Congress Management: Organization and management of congress events, bringing together people, brands, and markets with clear strategy and creative implementation.
3. Event Services: Live, hybrid, and digital event implementation with concept, story, and lasting impact. Full service from initial idea through execution.
4. Consulting Services: Strategic consulting for clients who wish to execute their own projects, providing concrete impulses, strategic know-how, and proven tips for impactful trade show presence.
5. Marketing & Media: Campaign development, content creation, and cross-channel measures through HMM (Hinte Marketing & Media) subsidiary to make brands experiential and sustainably effective.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

HINTE Expo & Conference is a full-service provider that organizes specialist trade fairs, congresses, and corporate events. The company operates multiple branded trade shows (including Arbeitsschutz Aktuell, LMCL, Dogworld/DeutscheVET, CDR SUMMIT, and Klimahouse Deutschland) and delivers end-to-end event services from initial concept through strategy, creative execution, and follow-up.

Product overview

HINTE Expo & Conference is a full-service provider for specialist trade fairs, congresses and events, with over 80 years of experience in the industry. The company operates a platform-plus-services architecture consisting of the core HINTE Expo & Conference brand supported by six service modules: Messe (Trade Fairs), Kongress (Congress), Event, Beratung (Consulting), Marketing & Media, and New Business. The company organizes multiple branded trade fairs including Arbeitsschutz Aktuell (occupational safety), Last Mile City Logistics (LMCL), Dogworld/DeutscheVET (veterinary), CDR SUMMIT (carbon removal), Klimahouse Deutschland (sustainable building), and Future@Work. Digital offerings include the Liveline Connect hybrid event platform, Digital Pop-Up events, Virtual Panels, and the Arbeitsschutz Aktuell Wiki knowledge resource. The HMM (HINTE Marketing & Media) subsidiary provides content production services including video, marketing, and media production.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Fair Organization (Messe) Professional organization and execution of specialist trade fairs and exhibitions, bringing together brands and markets with clear strategy and creative implementation. For enterprise exhibitors and industry participants.
• Congress Organization (Kongress) Organization and execution of national and international congress events that connect people, brands, and markets. For associations, professional bodies, and corporate clients.
• Event Services (live, hybrid, digital) Live, hybrid, or digital event experiences designed with concept, story, and lasting impact to evoke emotions and deliver messages effectively. For corporate event planners and enterprise clients.
• Trade Fair Consulting (Beratung) Strategic consulting for companies wishing to implement their own projects, providing expert guidance, fresh impulses, and clear perspective from initial idea to concrete measures. For enterprises preferring to execute events internally.
• Marketing & Media (via HMM subsidiary) Campaign development, content creation, and cross-channel marketing measures that make brands tangible and sustainably effective. For brands and exhibitors needing event-related marketing support.
• Arbeitsschutz Aktuell Specialist trade fair for occupational safety and health serving as a solution platform for safe working environments, covering operational safety to ESG strategy. For occupational safety exhibitors and professionals.
• Last Mile City Logistics (LMCL) Specialist trade fair focused on last-mile logistics and urban distribution solutions. For city logistics companies and urban freight operators.
• Dogworld (DeutscheVET) Trade fair for the veterinary and pet industry serving the German-speaking market. For veterinary practitioners and pet industry professionals.
• CDR SUMMIT Specialist summit focused on CDR (Carbon Dioxide Removal) and climate-related solutions. For climate tech companies and sustainability professionals.
• Klimahouse Deutschland Trade fair focused on sustainable building and climate-efficient house solutions. For companies in sustainable construction and energy-efficient building.
• Liveline Connect Hybrid event technology platform enabling connected hybrid events with integrated streaming capabilities. Sold to event organizers and corporate clients needing hybrid event delivery.

Quantifiable outcome

• Positioned as Europe's largest occupational safety market platform
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered minor.

• IntergeominorOthersCo-listed as another event of the HINTE Group under the HINTE Group logo section. Intergeo is a trade show for geoinformation that is organized under the HINTE Group umbrella.
• PARKENminorOthersCo-listed as another event of the HINTE Group under the HINTE Group logo section. PARKEN is a parking industry trade show organized under the HINTE Group umbrella.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NürnbergMesse: German regional trade show organizer with diverse portfolio including veterinary (didacta, GaLaBau, BIOFACH) and consumer-oriented shows. Comparable mid-sized German Messe competing in similar verticals such as veterinary (overlap with DeutscheVET).
• Messe München: One of the world's leading trade fair companies, hosting major B2B exhibitions including bauma, IFAT, and ISPO. Direct competitor for enterprise exhibitor relationships across multiple industrial verticals.
• Deutsche Messe (Hannover): Operator of HANNOVER MESSE and other major industrial trade fairs. Closely comparable business model of vertical B2B industry shows including manufacturing, logistics, and digital factory topics overlapping with HINTE's LMCL.
• Koelnmesse: Major German trade show organizer with a portfolio of B2B industry expos (e.g., ISM, Anuga). Operates the same full-service trade show model and competes for similar exhibitor customers across multiple vertical niches.
• Messe Düsseldorf: Major German trade show organizer with strong portfolios in packaging, processing, and medical sectors. Competes with HINTE for enterprise exhibitor budgets across multiple vertical categories.
• Messe Frankfurt: Germany's largest trade show organizer operating across many of the same verticals (including safety/security via its Securtex/Intersec brands) and competing for the same enterprise exhibitor budgets. Directly comparable business model of owned trade show brands plus venue operations.

Broad incumbents

• Reed Exhibitions (RX): Global trade show organizer and part of RELX, operating hundreds of B2B events worldwide. A broader incumbent whose portfolio overlaps with several HINTE verticals (security, veterinary) at international scale.
• Informa Markets: Largest pure-play B2B events group globally, organizing hundreds of trade shows across multiple verticals. Broad incumbent competing in many of the same niche verticals where HINTE operates.
• GL Events: French-listed global event organizer combining venue management with trade show organization. Comparable full-service event model including hybrid capabilities, though with broader venue ownership and global reach than HINTE.

Regional players

• MCH Group (Messe Basel): Swiss-based trade show group operating major events such as Art Basel and Swissbau. Comparable full-service trade show model but primarily serves DACH region with stronger focus on art and watch/jewelry verticals rather than industrial B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ArbeitsschutzAktuell
• Facebookfacebook.com/HINTEgruppe
• LinkedInlinkedin.com/company/hinte-expo-conference/?viewAsMember=true
• Instagraminstagram.com/arbeitsschutzaktuell
• Xx.com/HinteGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hinte-Messe