Averbuch Realty

What Averbuch Realty does

Averbuch Realty is a privately held, locally owned real estate brokerage founded in 1984 by Scott Averbuch and headquartered in Huntsville, Alabama. The firm operates two physical offices — a South Huntsville corporate office at 7500 Memorial Parkway S and a Downtown Huntsville office at 926 Franklin St — and serves the broader Huntsville metropolitan area including Madison, Jones Valley, Hampton Cove, and surrounding Madison County submarkets. Its service mix spans residential buying and selling, commercial sales and leasing, luxury properties, rentals, land/lot transactions, and relocation assistance, with a stated emphasis on relationship-driven representation rather than transaction volume alone.

The platform is built on PropertyBase as the CRM and website foundation, with IDX listing integration delivered through Lone Wolf Real Estate Technologies and live market data connected via ValleyMLS.com. The public-facing site supports advanced property search, a mortgage calculator, market-insights dashboards, and lead-capture forms; the affiliate relocation channel is operated through PropertyBase's relocation network. Revenue is generated almost entirely through traditional percentage-based real estate commissions on closed buy/sell transactions and leases, with rates negotiated per engagement rather than published. Customer segments span individual home buyers and sellers (primary), commercial clients, and relocation inbound clients drawn largely by Redstone Arsenal and the broader Huntsville aerospace/defense employment base.

Name

Averbuch Realty

Legal name

Averbuch Realty

Website

https://averbuchrealty.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Averbuch Realty is a privately held, Huntsville-based real estate brokerage founded in 1984 that provides residential, commercial, rental, luxury, and relocation services across the Huntsville metro, generating revenue through traditional percentage-based commissions on closed transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Office Brokerage (BPAJABAA), Retail Brokerage (BPAJABAB)

Keywords

• Residential real estate
• Commercial real estate
• Property brokerage
• Real estate services
• Property listings

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property buy and sell transactions. Services include residential sales, commercial sales and leasing, and relocation services. Revenue is generated through percentage-based commissions on closed transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Averbuch Realty is a locally owned real estate brokerage operating since 1984 in the Huntsville, Alabama metro area. The company provides residential and commercial property buying, selling, rental, leasing, and relocation services through a team of licensed REALTORS supported by an IDX-enabled property search website and MLS integration. Revenue is generated through traditional real estate commissions on closed buy/sell transactions.

Product overview

Averbuch Realty is a locally owned real estate brokerage operating since 1984, providing comprehensive residential and commercial real estate services in the Huntsville, Alabama metro area. The company offers a unified platform combining property search, buying, selling, rental, and commercial services. The core product is the PropertyBase-powered property search platform (averbuchrealty.com) which enables users to search listings, view market trends, calculate mortgages, and connect with agents. Supporting services include professional buying and selling representation, relocation assistance, commercial real estate transactions, and luxury property services. The company maintains two physical office locations in Huntsville with a team of licensed Realtors.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Full-service residential and commercial property buying assistance, including property search, showings, negotiation, and closing support for home buyers in the Huntsville metro area.
• Real Estate Selling Services Property listing and marketing services including professional photography, MLS listing, and sales negotiation for residential and commercial properties in the Huntsville area.
• Commercial Real Estate Services Commercial property sales, leasing, and investment services for business opportunities, industrial, and retail properties in the Huntsville metro area.
• Rental Property Services Assistance with finding and renting residential properties including apartments, houses, condos, townhouses, and mobile homes in the Huntsville area.
• Luxury Property Services Specialized brokerage services for high-value residential properties, luxury homes, and premium real estate listings in the Huntsville metro area.
• Land and Lot Listings Sale and purchase of land parcels, lots, and acreage properties for residential or commercial development in the Huntsville area.
• Relocation Services Relocation assistance for individuals and families moving to the Huntsville area, including area tours, community information, neighborhood selection, and coordination with local services and affiliate partners.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Lone Wolf Real Estate TechnologiescoreTechnology or IntegrationLone Wolf provides the IDX platform and technology infrastructure powering Averbuch Realty's website, property search functionality, and listing management systems. This technology partnership enables their online property search and customer-facing tools.
• ValleyMLS.comcoreChannel Partner/ Reseller/ DistributorValleyMLS.com provides the multiple listing service data that powers Averbuch Realty's property listings and market statistics. The MLS integration ensures all property data is accurate and up-to-date across the regional market.
• PropertyBasecoreTechnology or IntegrationPropertyBase provides the real estate CRM and website platform that powers Averbuch Realty's online presence, lead management, and property marketing tools.
• Local Affiliate Relocation ServicesminorChannel Partner/ Reseller/ DistributorAverbuch Realty offers relocation services with affiliate partnerships to assist clients moving to the Huntsville area, providing comprehensive relocation support through partner networks.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Re/Max: Global residential real estate franchise with significant Huntsville-area presence (Jim Parker previously spent 23 years at RE/MAX). Competes directly with Averbuch for agents, listings, and buyer/seller relationships in the same Huntsville metro.
• Crye-Leike Real Estate: Regional brokerage deeply embedded in the Southeast, including Alabama and Tennessee, operating a traditional residential and commercial model with multiple branch offices — directly comparable to Averbuch's regional, multi-office local-brokerage footprint.
• Keller Williams Realty: Large agent-centric residential franchise with active Huntsville operations, using a similar commission-split model with heavy investment in agent training and technology — a direct competitor for agents and listings in the same metro.
• Realty ONE Group: Fast-growing modern brokerage franchise operating in multiple U.S. metros with a similar full-service residential focus, representing the contemporary franchise model Averbuch competes against.
• Century 21 Real Estate: Globally recognized residential real estate franchise with multiple Alabama affiliates; competes directly with Averbuch in residential listings and agent recruitment in the Huntsville region.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with Huntsville-area affiliates competing for the same buyer/seller pool and luxury segment that Averbuch's luxury homes service targets.
• Coldwell Banker: National residential and commercial real estate franchise competing in Huntsville (Jim Parker also previously ran Coldwell Banker offices). Operates the same commission-based, agent-driven model with MLS integration and broad local marketing.

Emerging players

• Redfin: Tech-enabled residential brokerage and portal serving Huntsville metro, offering lower-commission and direct consumer services that pressure traditional full-commission brokerages like Averbuch.
• eXp Realty: Cloud-based, agent-centric brokerage with low-overhead model and aggressive agent-recruiting incentives, competing for the same independent-agent pool that Averbuch depends on for transactions.

Broad incumbents

• Compass: Tech-forward national residential brokerage combining traditional agent representation with proprietary technology, marketing tools, and platform scale — a broader incumbent pressuring local independents like Averbuch on tech-driven differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A//www.averbuchrealty.com
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.averbuchrealty.com%2F&media=https%3A%2F%2Fproduction-uploads.fastly.propertybase.com%2Fassets%2Fuploads%2Fpage%2Fbanner_image%2F1708412%2F7e39e14c09f18b625f54fbb5173d53f6.jpg%3Fwidth%3D1200%26optimize%3Dmedium%26auto%3Dwebp%26height%3D630%26fit%3Dbounds%26canvas%3D1200%2C630%26bg-color%3DFFFFFF&description=See+Real+Estate+Differently.+Since+1984%2C+Averbuch+Realty+has+been+synonymous+with+prolific+listings+and+outstanding+customer+service+in+the+local+real+estate+market.+As+REALTORS%25E2%2580%2599%25C2%25AE%2C+we+strive+for+success+daily.
• Xx.com/AverbuchRealty1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Averbuch Realty