SFL Mobile Radio

What SFL Mobile Radio does

SFL Mobile Radio is a UK-based, founder-managed private company founded in 1997 that designs, supplies, and maintains two-way radio communication systems and related integrated safety solutions. The company operates a hire fleet of over 5,000 digital radios and a 11,500+ sq ft headquarters in Bromborough, Wirral, with a satellite sales office in London. It is a Motorola Platinum Channel Partner (top 10 UK sales since 2016) and an authorised reseller of Hytera, Kenwood, and Kirisun radio platforms, complemented by proprietary in-house products including a digital hands-free crane radio system, a purpose-built voice recording device, and an SMC Gateway for site-management integration.

The business serves twelve named verticals — construction (primary), security, utilities and power, local government, events, healthcare, education, stadiums, warehousing and manufacturing, retail, hospitality, and agriculture — with a particular concentration in construction where tier-one contractors such as Mace, Ardmore, and HTC Wolffkran are repeat customers. Service revenue is generated through three principal streams: radio equipment sales, short- and long-term hire (with bundled Ofcom licensing), and tiered recurring maintenance contracts (Gold, Silver, Bronze at £2.50–£4.50 per handset per month, 2–5 year terms), supplemented by system integration, training, and licensing services.

Distribution is sales-led through a direct field team and a self-service e-commerce quote builder, with case-study-driven content marketing. The product surface has been extended in 2024–2025 to include 4G/LTE body-worn cameras, HALO Smart Sensors for vape/aggression/gunshot detection, Starlink satellite connectivity for remote sites, and Cradlepoint/Teltonika vehicle routers. The group previously included sister company Sure Antennas (vehicle antennas, blue-light sector), which was divested to Taoglas in June 2025; Sure Business Systems (telecoms/SIM) and CAE Services remain within the holdings group. SFL is bootstrapped with no disclosed external funding, holds ISO 9001/14001/45001 and multiple construction-sector accreditations, and is overseen by co-founder Karl Beach (Managing Director) and Group Director Steven Landsborough.

Name

SFL Mobile Radio

Legal name

SFL Mobile Radio Holdings Ltd

Website

https://sflmobileradio.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SFL Mobile Radio is a UK-based, founder-managed provider of two-way radio hire, sales, and integrated safety solutions, serving twelve verticals — primarily construction — from a 5,000+ radio fleet and Wirral headquarters. The company combines Motorola Platinum Partner distribution with proprietary products and growing body-camera, sensor, and satellite connectivity offerings.

Ownership category

akta.pro rank

Product category

Two-Way Radio Communication Systems

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD)

akta.pro secondary industry

Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)

Keywords

• Two-way radio communication
• Radio equipment hire
• Digital mobile radio systems
• Push-to-talk solutions
• Radio system integration

Headquarters

HQ city

Bromborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Equipment Sales: Sale of two-way radio equipment, accessories, and systems from manufacturers including Motorola, Hytera, Kenwood, Kirisun. Equipment includes handheld radios, mobile radios, repeaters, headsets, and specialized solutions.
2. Radio Hire Services: Short-term and long-term hire of two-way radio equipment with flexible terms from 1 day to multi-year contracts. Includes Ofcom licensing, delivery, and support services.
3. Maintenance and Repair Services: Maintenance packages (Gold, Silver, Bronze tiers) providing repair services, telephone support, and loan radios. Service includes battery maintenance, refurbishment, and part exchange options.
4. System Integration and Installation: Design, supply, and installation of complete radio communication systems including control room solutions, repeater systems, and integrated communication platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SFL Mobile Radio provides two-way radio communication solutions to UK businesses, offering short-term and long-term hire of over 5,000 digital radios alongside equipment sales from manufacturers including Motorola, Hytera, Kenwood, and Kirisun. The company supplies ATEX-certified intrinsically safe radios for hazardous environments, Push-to-Talk over Cellular devices, body worn cameras, repeaters, and complementary systems such as control room solutions, voice recording, telephone interconnect, and vehicle antennas. Services include system design and installation, Ofcom licensing management, and tiered maintenance packages (Gold, Silver, Bronze) for ongoing repair and support.

Product overview

SFL Mobile Radio is a UK-based provider of two-way radio solutions operating since 1997, offering both hire and purchase options across a diversified portfolio. The core offering comprises two-way radio equipment (Motorola, Hytera, Kenwood, Kirisun and other brands) with related accessories, ATEX intrinsically safe radios for hazardous environments, Push-to-Talk over Cellular devices (Motorola Wave PTX, POC radios), body worn cameras, and repeaters. These hardware products are complemented by integrated software solutions including TRBOTnet control room systems, Safety Reimagined unified safety platform, Avigilon Radio Alert integration, and HALO Smart Sensors. SFL also provides satellite connectivity via Starlink, vehicle routers (Cradlepoint, Teltonika), 4G/5G data SIMs, and specialized systems such as crane radios and rapid deployment Peli case solutions. The company operates across 12 industry verticals (construction, education, events, utilities, local government, security, warehousing, hospitality, healthcare, retail, agriculture, stadiums) offering hire services from a fleet of over 5,000 radios alongside sales, installation, repair, and Ofcom licensing services.

Differentiator

Problem solved

Functional benefit

Brands

• Sure Business: Telecoms division providing multi-network SIM solutions and connectivity services

Products and services

• Two Way Radio Hire Short-term and long-term rental of two-way radios from a fleet of over 5,000 devices, including next-day delivery, Ofcom licensing, and dedicated hire desk support for UK businesses.
• ATEX Intrinsically Safe Radios Certified radios for hazardous explosive environments including oil refineries, chemical plants, and mines, featuring ATEX/IECEx intrinsically safe ratings and safety features like man down and lone worker.
• Push To Talk Over Cellular (PoC) Nationwide coverage 4G/LTE radios using multi-network SIMs, enabling wide area communication without repeater infrastructure, with GPS tracking and real-time monitoring.
• Body Worn Cameras
• Motorola Wave PTX Subscription-based PTT communication service combining cellular coverage with two-way radio functionality across Europe, available on dedicated devices and mobile apps.
• Repeaters Radio signal boosters extending coverage area for two-way radio systems, including Motorola SLR 5500, SLR 1000, and Hytera HR655 digital repeaters.
• Headsets Audio accessories including Swatcom, Vokkero, Peltor, and tactical headsets for hearing protection and hands-free communication with two-way radios.
• Rapid Deployment Solutions (Peli Cases) Portable radio systems housed in watertight, crushproof Peli cases for mission-critical rapid deployment scenarios across sites.
• Crane Radio System Digital hands-free radio system installed in crane cabs for ground-to-crane communication, featuring foot pedal operation, noise-reducing microphone, and 10W external speaker using DMR technology.
• 4G/5G Data SIMs Multi-network SIM cards (Vodafone, O2, Three) for 3G/4G/LTE connectivity supporting remote working and office solutions with reliable network coverage.
• Tetra Vehicle Solutions TETRA radio equipment, accessories, and vehicle antennas for emergency services and critical communication applications.
• Vehicle Routers Rugged 4G/LTE/5G routers for vehicle connectivity including Cradlepoint R1900, IBR900, IBR1700 and Teltonika RUT241, RUT200, RUTX50 models.
• Control Room Solutions (TRBOnet) Customised dispatch and control room systems with GPS tracking, event logging, voice recording, alarm management, and telephone interconnect integration using TRBOnet software.
• Smart Sensors (HALO)
• Repairs & Maintenance Radio repair services by qualified Motorola Platinum Partner engineers with maintenance packages (Gold, Silver, Bronze) covering repairs, software support, and loan equipment.
• Starlink Satellite internet connectivity solution ideal for remote sites or mobile operations, offering high-speed and dependable internet in isolated locations, available for hire and purchase.
• Motorola Two-Way Radios Motorola branded two-way radios including R7, R5, R2, DP4000e, DM4000e series, and ATEX variants for licensed business radio communication.
• Hytera Two-Way Radios Hytera branded radios including licence-free, licensed, and mobile two-way radios for business and professional communication.
• Kenwood Two-Way Radios Kenwood branded radios including licence-free and licensed two-way radio models for business communications.
• Kirisun Two-Way Radios Kirisun branded two-way radios including DP405 licence-free and licensed models for business communication.
• Avigilon Radio Alert Integration Integration of Avigilon Unity Video CCTV analytics with MOTOTRBO radios for automated alarm transmission via text messages and text-to-voice alerts with two-way confirmation.
• SMC Gateway Device integrating enterprise radio systems with site management systems including fire alarms, pager systems, telephone, PTTOC, and CCTV for unified site communication.
• Voice Recording Solution Purpose-built voice recording devices for radio systems with WiFi access, browser-based interface, encrypted local storage, noise filtering, and modular 2-channel expansion.
• MOTOTRBO Radio Systems Scalable digital radio systems including IP Site Connect (15 sites, 200 users), Capacity Plus (1,600 users single site), Capacity Plus Multi-site (15 sites, 1,600 per site), and Capacity Max (250 sites, 3,000 per site).

Quantifiable outcome

• 5000+ radios in hire fleet serving customers across UK
• +3 more outcomes

Named customers12 records

Segments12 records

Ideal customer profiles9 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Motorola SolutionscoreChannel Partner/ Reseller/ Distributor · 1 January 2016Accredited Motorola Platinum Channel Partner since 2016, consistently ranked in top 10 UK Motorola sales. Partnership involves sales, service, and installation of Motorola two-way radio equipment including MOTOTRBO, TETRA, and ATEX-certified radios.
• AvigiloncoreTechnology or IntegrationAvigilon CCTV partner providing integrated radio alert solutions. SFL configures Avigilon Unity Video alarms and alerts to be received on MOTOTRBO radios, enabling seamless integration between video analytics, access control, and two-way radio communications.
• Sure AntennascoreOthersSister company and brand within SFL Mobile Radio Holdings Group. World leaders in vehicle antennas for blue light and commercial sectors. 30 years of experience in antenna technology for government and private sector vehicles.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Pennine Telecom: UK radio communications specialist offering two-way radio hire, sales, repair and Ofcom licensing to construction, events and industrial customers. Directly comparable because it operates the same regional hire/service model as SFL across northern England.
• Hytera: Chinese manufacturer of DMR, TETRA and PoC two-way radios, body cameras and dispatch software. Directly comparable because SFL explicitly resells Hytera radios and body cameras alongside Motorola products for the same UK enterprise customers.
• Sepura: UK-based TETRA and DMR radio manufacturer for emergency services, transport and utilities. Directly comparable because SFL's TETRA Vehicle Solutions product line and Tetra radio services overlap with Sepura's installed base in UK critical communications.
• Simoco Group: UK-based designer and manufacturer of DMR, TETRA and PMR radio systems, including infrastructure and integrated dispatch solutions. Directly comparable because it competes with SFL in supplying private radio networks to UK utilities, public safety and industrial customers.
• JVCKENWOOD: Japanese manufacturer of Kenwood branded professional two-way radios, including licence-free and licenced DMR/PMR446 models. Directly comparable because SFL distributes Kenwood radios as one of its four core equipment brands.
• Radiocoms Systems: UK two-way radio hire, sales and managed service provider for Motorola, Hytera and other brands. Directly comparable because it competes head-to-head with SFL in UK radio hire fleets, MOTOTRBO installations and maintenance contracts.
• Kirisun: Chinese two-way radio manufacturer of DMR and analogue radios sold into the UK via distributors. Directly comparable because SFL lists Kirisun as one of its four core radio brands for licence-free and licensed two-way radios.

Broad incumbents

• Motorola Solutions: Global manufacturer of MOTOTRBO, TETRA and ATEX radios and a large software/safety platform vendor. Directly comparable because it is both SFL's core supplier and an indirect competitor through its own channel and Airwave Solutions UK network.

Regional players

• Wireless Logic: UK-based provider of multi-network cellular IoT SIMs, managed connectivity and private LTE/5G networks for enterprise and industrial customers. Comparable because SFL's multi-network SIM and Starlink offerings overlap with Wireless Logic's site connectivity proposition for the same UK verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebooken-gb.facebook.com/SFLMobileRadio.co.uk
• LinkedInlinkedin.com/company/sfl-mobile-radio
• Instagraminstagram.com/sfl_mobile_radio
• Xx.com/sflmobileradio

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFL Mobile Radio