Name

Stevensons

Legal name

The Stevenson Group Ltd

Website

https://stevensons.co.uk

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

School Uniform and Sportswear Retail

NAICS

Sporting Goods Retailers (45911), Office Supplies, Stationery, and Gift Retailers (4594), Used Merchandise Retailers (4595), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

School Uniforms (Children) (CRAAAHAE)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports Equipment & Uniforms Retail (CRAMABAE), School Supplies Distribution (CRAOALAK)

Keywords

• School uniform retail
• Sportswear outfitter
• Custom teamwear
• Personalised schoolwear
• Multi-channel retail

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. School Uniform Sales: One-time sales of school uniform items including blazers, polo shirts, ties, jumpers, skirts, trousers, and accessories. Sales to parents through retail stores, online, and pop-up events.
2. Sportswear Sales: Sales of school sportswear, PE kit, and teamwear. Includes branded sports apparel for schools and sports clubs with custom embroidery and printing.
3. Teamwear & Club Kit: Custom teamwear for sports clubs and universities through Custom Athletics division. Made-to-order products with custom branding for sports teams.
4. Custom Design Services: Bespoke uniform design service for schools including dynamic design consultation, custom fabric sourcing, and brand identity integration into uniform ranges.
5. Wholesale Supply: Wholesale supply to schools and clubs that prefer managing their own shops. Garments and equipment sourced and supplied in bulk for institutional customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Stevensons is a family-owned school uniform and sportswear retailer that designs, sources and supplies branded schoolwear, sportswear and sports equipment for over 600 UK schools. Its core offering spans school-specific and plain school uniforms, performance sportswear via the XXV sub-brand, and custom teamwear via the Custom Athletics division, sold through high street stores, online, on-campus school shops and pop-up events.

Product overview

Stevensons is a family-owned school uniform and sportswear retailer (owned by The Stevenson Group Ltd) operating since 1925. The core offering consists of school-specific uniforms and plain school uniforms for over 600 UK schools, sold through multiple channels: high street retail shops, online e-commerce, on-campus school shops, and periodic pop-up events. Stevensons provides a comprehensive portfolio including Dynamic Design (custom uniform design for schools), Seamless Transition services for supplier changes, and Multi-Channel Retailing combining online and physical stores. The product range extends to teamwear via Custom Athletics (formerly PSL Team Sports) and performance sportswear through the XXV sub-brand. Additional services include Virtual Wardrobe browsing tool, Pre-Loved second-hand uniform program, Personalisation (embroidery, printing, name tapes), and Appointment Booking for in-store fittings. Stevensons also serves sports clubs and universities through wholesale channels, with products being made-to-order and shipped within approximately 3 weeks.

Differentiator

Problem solved

Functional benefit

Brands

• XXV: Performance Sportswear brand wholly owned and provided direct to schools by Stevensons, the largest School Uniform Outfitter in the UK.
• Custom Athletics

Products and services

• Stevensons School Uniform & Sportswear The core retail offering of school-specific and plain school uniforms, sportswear and sports equipment sold to parents of school-age children through high street shops, online, on-campus shops and pop-up events, plus wholesale supply to schools and clubs.
• XXV Performance Sportswear Wholly-owned performance sportswear sub-brand of Stevensons, provided directly to schools as part of the Stevensons group's portfolio; positioned alongside Playerlayer as a sister brand focused on high-quality sportswear with an emphasis on inclusivity.
• Custom Athletics Teamwear Teamwear division of Stevensons (formerly PSL Team Sports) supplying customised teamwear and merchandise to sports clubs and universities, with most products made to order.
• Dynamic Design Service Bespoke uniform design service for schools, creating designs tailored to each school's unique identity and budget by an experienced design team; collaborates with schools to incorporate brand colours, logos and moisture-wicking fabrics for sports teams.
• Seamless Transition Service Managed transition service for schools switching from another uniform supplier, including stakeholder communication, tailored uniform range design, online platform setup and staff training.
• Pre-Loved Second-hand Uniform Pre-owned school uniform programme allowing partner schools to offer second-hand uniforms to parents at discounted prices, with items held at school for collection; currently available for early adopter schools with expansion planned before Back to School 2026.
• Personalisation Services Garment personalisation service adding initials, names, surnames and squad numbers to uniform items via embroidery or print; dispatch takes up to 14 working days for personalised items.
• Name Tape Service Sewn-in name tape service for web-only schools, with iron-on and sew-in options for branch-serviced schools; self-applied sew-in name tapes delivered within one week.
• Hurstpierpoint College Uniform & Sportswear Range A complete new uniform and sportswear range designed and produced for Hurstpierpoint College as part of Stevensons' bespoke Dynamic Design Service.

Quantifiable outcome

• 365-day returns policy for customer satisfaction
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Scottish Disability Sport (SDS)coreStrategic or Co-development Partner · 1 January 2024XXV Sportswear partnership with Scottish Disability Sport to provide high-quality sportswear for the dedicated staff at SDS. SDS is the Scottish governing and co-coordinating body of all sports for people with physical, sensory or learning disability. Gavin MacLeod, CEO of Scottish Disability Sport, expressed delight at working collaboratively with XXV Sportswear.
• Harpenden Hockey ClubminorGTM or Marketing Partner · 1 January 2024Stevensons became the main sponsor of Harpenden Hockey Club. The club underwent a full kit change following a successful season with the Men's 1s getting promoted and a new Over 40s team introduced. Many club members are students or parents of students at local schools Stevensons works with.
• Herts Young HomelessminorStrategic or Co-development PartnerOngoing charitable partnership with Herts Young Homeless (HYH) which works with 16-24 year olds who are homeless or at risk. Stevensons participated in the London Landmarks Half Marathon 2024 raising funds for the charity. Also participated in HYH Christmas campaign donating items.
• Trees Not TeesminorStrategic or Co-development PartnerEnvironmental partnership where Trees Not Tees plants trees on behalf of Stevensons instead of producing conference merchandise. Contributes to reforestation efforts, carbon emission offsetting, and biodiversity. Replaces traditional conference giveaways that often end up in landfills.
• RE:GNminorStrategic or Co-development PartnerPartnership with RE:GN who develop ethical and eco-friendly garment care products. Stevensons offers RE:GN products including Cosmeau's scent boosters to customers with a 40% discount code STEVENSONS40.
• PlayerlayerminorStrategic or Co-development PartnerSister brand offering high performance sportswear and teamwear. Incorporates classic design with durable, eco-friendly fabrics. Recommended for high performance sportswear requirements.
• XXV SportswearcoreStrategic or Co-development PartnerXXV is the Performance Sportswear brand wholly owned and provided direct to schools by Stevensons. Part of the Stevensons group serving the largest School Uniform Outfitter in the UK market.
• Custom AthleticscoreStrategic or Co-development PartnerFounded in 2006 as PSL Team Sports, Custom Athletics is a UK-based supplier of customised teamwear for Sports Clubs and Universities. Invested in professional design team and state-of-the-art printing and embroidery facilities. Most products are Made To Order, shipped within 3 weeks.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• School Uniform Direct: Online UK school uniform retailer offering both branded and plain uniform. Direct competitor focused on price and online convenience, overlapping with Stevensons' e-commerce offering.
• Trutex: Long-established UK school uniform manufacturer and retailer offering branded and plain school uniform to schools and parents nationwide. Direct competitor in school uniform retail with overlapping school-customer base.
• Price & Buckland: UK bespoke school uniform outfitter designing and supplying school-specific uniform to independent schools. Closely comparable to Stevensons in custom design service and dedicated school-customer model.
• Schoolblazer: UK school uniform specialist supplying school-specific uniform directly to parents and schools. Closely overlaps with Stevensons in custom uniform programmes for independent and academy schools.
• Admiral Sportswear: UK teamwear and school sportswear manufacturer supplying custom kit to sports clubs, schools, and universities. Direct competitor to Stevensons' Custom Athletics in custom branded teamwear.
• Kukri Sports: UK-based sportswear and teamwear supplier specialising in school PE kit, sports team kit, and custom branded apparel. Direct competitor to Stevensons' Custom Athletics division in the schools and clubs teamwear segment.
• David Luke: UK school uniform manufacturer and supplier specialising in school-specific branded uniform for primary and secondary schools. Direct competitor with similar school-partnership GTM.

Broad incumbents

• John Lewis: Major UK general merchandise and apparel retailer offering school uniform as part of broader seasonal ranges. Competes on plain uniform SKUs but lacks school-specific custom design and on-campus service.
• Next: Major UK apparel retailer with a school uniform collection sold online and in-store. Broad incumbent competing on plain uniform range and parent convenience rather than school-specific custom design.
• Marks & Spencer: Iconic UK retailer with established school uniform offering across back-to-school season. A broad incumbent that competes on price and convenience for plain uniform but does not offer school-specific branded programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StevensonsUniform
• Xtwitter.com/StevensonsU
• LinkedInlinkedin.com/company/stevensons-uniform

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stevensons