Record

What Record does

Record Perú is a 90+ year old Peruvian manufacturer and retailer of household kitchenware, small appliances, and kitchen sinks, founded in 1934 and headquartered in Ate, Lima. The company operates a vertically integrated production model covering stainless steel, aluminum, enamel-coated steel, and cast iron cookware, with proprietary technical features such as the encapsulated diffuser base (Fondo Difusor Encapsulado) for heat distribution, double vitreous glass coatings, and compatibility across gas, electric, ceramic, and induction cooktops. Its 332-SKU portfolio spans three categories — Menaje (pot sets, pressure cookers, pans, kettles, thermoses, cast iron, and enameled lines), Electrodomésticos (rice cookers, blenders, air fryers, electric kettles, sandwich makers, ovens, mixers, juicers, irons, and fans), and Lavaderos (Regular, Océano, Signature, and Schock sink lines plus faucets and accessories).

Record runs a dual-channel direct-to-consumer model: a Shopify-powered e-commerce site (record.com.pe) with nationwide delivery for orders over S/ 499, supported by seven physical showrooms across Lima (Chorrillos, La Molina, San Borja, Independencia, Surco, San Miguel) and Arequipa. Pricing is unit-based, ranging from approximately S/ 16 for accessories to S/ 2,674 for premium sinks, with bundle discounts of 10%-57% and seasonal campaigns such as Cyber Days. A dedicated institutional sales channel serves restaurants, hotels, and organizations in bulk. The company is privately held, family-controlled (the Freitag and Haustein families hold all board seats), and operates with a small headcount of 11-50 employees, with stated ambitions to consolidate domestic leadership and expand into foreign markets.

Name

Record

Legal name

Record Perú

Website

https://record.com.pe

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Record Perú is a 90+ year old Lima-based manufacturer and direct-to-consumer retailer of cookware, kitchen appliances, and sinks, serving Peruvian households via its own e-commerce site, seven retail showrooms across Lima and Arequipa, and a dedicated institutional sales channel.

Ownership category

akta.pro rank

Product category

Cookware and Kitchen Products

NAICS

Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (4492)

SIC

Household Appliances (3630)

akta.pro primary industry

Kitchen Gadgets & Tools Retail (CRACADAB)

akta.pro secondary industries

Cooking Appliances Retail (Air Fryers, Microwaves, Toasters) (CRACADAE), Consumer Electronics & Appliances Online Retailers (CRAFADAD), Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD)

Keywords

• Cookware manufacturing
• Kitchen appliances
• Kitchen sinks
• Household goods
• Stainless steel cookware

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: One-time sale of cookware, appliances, and sinks through e-commerce and physical stores. Products include pots, pans, pressure cookers, kettles, blenders, rice cookers, sinks, and faucets. Prices range from approximately S/ 16 to S/ 2,674 per item.
2. Institutional Sales: Sales to institutional buyers including businesses and organizations through dedicated sales contacts ([email protected]).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Record Perú manufactures and sells cookware (pot sets, pressure cookers, pans, kettles, thermoses, cast iron and enameled lines), household appliances (rice cookers, blenders, air fryers, electric kettles, ovens, mixers, fans), and kitchen sinks (Regular, Océano, Signature, and Schock lines plus faucets and accessories). The company sells its products through its own Shopify-powered e-commerce platform and 7 physical retail stores across Lima and Arequipa, with nationwide delivery coverage in Peru.

Product overview

Record is a Peruvian consumer goods company that manufactures and sells cookware, appliances, and kitchen sinks. The product portfolio consists of three main categories: Menaje (cookware including pot sets, pressure cookers, pans, kettles, thermoses, cast iron, and enameled lines), Electrodomésticos (appliances including rice cookers, blenders, air fryers, electric kettles, sandwich makers, ovens, mixers, juicers, irons, and fans), and Lavaderos (kitchen sinks including Regular, Océano, Signature, and Schock lines plus faucets and accessories). The company operates a direct-to-consumer e-commerce platform and physical retail stores throughout Peru.

Differentiator

Problem solved

Functional benefit

Brands

• Gia Plus: Product line featuring stainless steel cookware with diffuser base for efficient heat distribution
• Inoxset
• Milenium
• Piaccere
• Marquesa
• Professional
• Classic Collection
• Inox Collection
• Wood
• Ceramic Black
• Titán

Products and services

• Juego de Ollas (Pot Sets) Cookware sets in various materials including stainless steel, aluminum, and ceramic, ranging from 6 to 11 pieces per set. Designed for households equipping their kitchens with multiple coordinated pieces.
• Ollas a Presión (Pressure Cookers) Pressure cookers in stainless steel and aluminum, ranging from 5L to 14L capacity, including brands like Alum Press and Record Express. Designed for households and commercial kitchens requiring faster cooking times.
• Ollas y Cacerolas (Pots and Casseroles) Individual pots and casseroles in various sizes and materials including stainless steel with glass or steel lids, for daily household cooking needs.

Quantifiable outcome

• Over 90 years serving Peruvian families
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ollas que DesarrollancoreStrategic or Co-development Partner · 18 December 2023Strategic alliance supporting the sustainable growth of communal kitchens (ollas comunes) in Peru. RECORD partners with Ollas que Desarrollan to support community feeding programs that provide food to thousands of families in vulnerable situations, demonstrating social responsibility while strengthening brand community ties.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• MercadoLibre: Dominant Latin American e-commerce marketplace operating in Peru. While not a competing brand, MercadoLibre shapes the competitive landscape by enabling global cookware and appliance brands to reach Peruvian consumers, putting price pressure on Record's mid-market offerings.
• Sodimac: Peru's largest home improvement retailer, which sells kitchen sinks, faucets, and select cookware. Comparable as a Peruvian distribution channel for kitchen fixtures but not as a direct cookware competitor; relevant for understanding Record's channel and assortment context.
• Falabella (Sodimac parent / department store): Major Peruvian department store chain selling small appliances and kitchenware. Indirect competitor on retail shelf space and consumer wallet share; relevant ecosystem player for understanding Peruvian omnichannel kitchen goods distribution.

Broad incumbents

• KitchenAid (Whirlpool): Premium small appliance brand (mixers, blenders, food processors) sold in Peru through retail and DTC. KitchenAid represents a higher-tier benchmark in the categories Record competes in, defining the upper bound of consumer price expectations.
• Oster (Newell Brands): Latin American-focused small appliance brand with strong Peru presence (blenders, mixers, rice cookers). Oster is a broad incumbent whose product categories overlap directly with Record's Electrodomésticos line, with greater distribution depth and brand spend.
• Grupo SEB (T-fal / Tefal / Rowenta): Global cookware and small appliance conglomerate. T-fal and Rowenta compete directly with Record's pressure cookers, pans, irons, blenders, and air fryers across Peru, but at much larger global scale with significantly higher R&D and marketing budgets.

Direct peers

• Magefesa: Spanish cookware and pressure cooker manufacturer with Latin American distribution. Overlaps with Record's cookware portfolio including stainless steel pressure cookers and pot sets, serving similar household consumers.
• Tramontina: Brazilian cookware and kitchenware manufacturer with comparable product range (pots, pans, pressure cookers, stainless steel lines). Tramontina is the most relevant Latin American direct comparable given its similar vertically integrated manufacturing-plus-retail model targeting household cooks.
• Imusa: Colombian cookware and small appliance brand with strong Andean/Latin American distribution. Comparable to Record across cookware, pressure cookers, and small kitchen appliances aimed at the same household consumer segment.
• Bergner: International cookware and kitchen products brand with significant Latin American retail presence. Comparable to Record on cookware, pressure cookers, and kitchen tools, targeting similar mid-market consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Recordperu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Record