Accelerate Indoor Speedway & Events

What Accelerate Indoor Speedway & Events does

Accelerate Indoor Speedway & Events is a for-profit, single-location indoor entertainment venue founded in 2017 and based in Mokena, Illinois, operating with 51-100 employees. Its service mix centers on indoor go-kart racing and axe throwing, supplemented by dedicated party rooms and corporate event space, serving both consumer walk-in and group-booking customers and local/regional business clients. The venue model combines pay-per-race transactions, packaged birthday and social parties, and corporate team-building and venue-rental programs, positioning the business as a multi-revenue suburban family entertainment center.

The input data is overwhelmingly sourced from the broader K1 Speed (K1 Speed Inc.) platform, with which Accelerate appears to be affiliated. K1 Speed operates 107 indoor kart racing locations across the United States, Canada, Mexico, France, Italy, the United Kingdom, and China, using Italian-made Superleggero electric go-karts with inductive power transfer and specialized indoor track and safety systems. Differentiated experiential products include Arrive and Drive walk-in racing, GLO Karting (UV-lit racing), Drift Night and Grid Night events, the Karting Academy, K1 on 1 private instruction classes, and the annual K1 Speed World E-Karting Championship across adult, teen, and junior categories.

Monetization spans transaction-based race sessions, package-priced parties (kids, teen, adult, bachelor/bachelorette, bar/bat mitzvah), corporate event sales with catering and A/V, recurring league participation fees, retail merchandise through k1brand.com and k1racegear.com, and franchise royalties. Distribution is hybrid: company-owned and franchised retail locations, direct corporate event sales, and e-commerce. Marketing relies on organic social media (Facebook, Instagram, YouTube, TikTok), blog/news content, email, promotional offers, and the championship series. Pricing is per-transaction and per-package with no publicly disclosed unit rates.

Name

Accelerate Indoor Speedway & Events

Legal name

K1 Speed Inc.

Website

https://acceleratespeed.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Accelerate Indoor Speedway & Events is a Mokena, Illinois indoor entertainment venue founded in 2017 offering go-kart racing, axe throwing, party rooms, and corporate event space for families, social groups, and local businesses.

Ownership category

akta.pro rank

Product category

Indoor Entertainment and Go-Kart Racing

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Amusement Parks and Arcades (7131)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Festival Grounds & Fairgrounds Operations (MPAGALAH)

Keywords

• Indoor go-kart racing
• Axe throwing entertainment
• Birthday party venue
• Corporate team building events
• Indoor karting leagues

Headquarters

HQ city

Mokena

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Race Sessions (Arrive and Drive): Walk-in or reservation-based race sessions where customers pay per race or package of races. Primary revenue driver for individual consumers.
2. Group Events and Parties: Birthday parties, bachelor/bachelorette parties, bar/bat mitzvahs, and other group celebrations with package pricing including race time, party rooms, and catering options.
3. Corporate Events and Team Building: Corporate team building programs, holiday parties, and full venue buyouts for enterprise clients with catered meals and A/V equipped rooms.
4. Racing Leagues and Championship Programs: Seasonal racing leagues for adults, teens, and juniors with ongoing participation fees. Includes the K1 World E-Karting Championship.
5. Retail and Merchandise: Sale of K1 Speed branded apparel, race gear, and gift cards through e-commerce storefronts (k1brand.com, k1racegear.com).
6. Franchise Operations: K1 Speed operates both owned locations and franchise locations, with franchise opportunities and conversion franchise programs available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Accelerate Indoor Speedway & Events operates an indoor entertainment facility in Mokena, Illinois, offering electric go-kart racing on indoor tracks, axe throwing, dedicated party rooms, and corporate event space. The venue combines walk-in race sessions with structured programming such as racing leagues, specialty events (Drift Night, Grid Night, GLO Karting), and instructional classes, while also hosting birthday parties, group celebrations, and corporate team-building events.

Product overview

K1 Speed operates a single-brand indoor go-karting platform with 107 locations across 6 countries. The core offering is the Arrive and Drive walk-in racing experience using electric Superleggero go-karts, complemented by structured racing programs including leagues, specialty events (Drift Night, Grid Night, GLO KARTING), training (Karting Academy, K1 on 1 Classes), and the annual K1 Speed World E-Karting Championship. Event services include birthday parties for kids/teens/adults, corporate team building events, and full venue buyouts. The company also operates merchandise sub-brands K1 Apparel and K1 RaceGear, and a related brand K1 Circuit for broader karting events.

Differentiator

Problem solved

Functional benefit

Brands

• K1 RaceGear: Racing gear and merchandise brand
• K1 Apparel
• K1 Circuit
• K1 World Championship
• K1 Karting Academy
• Glo Karting

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ADP (Automatic Data Processing)minorOthersK1 Speed uses ADP for workforce management as indicated by employee portal link (https://online.adp.com/signin/v1/) in the careers section. This is an internal HR/IT vendor relationship rather than a strategic business partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pole Position Raceway: Indoor karting franchise with electric karts and event-driven programming (birthday parties, corporate events, leagues). Comparable to Accelerate on indoor karting core, multi-site footprint strategy, and event verticals.
• Andretti Indoor Karting & Games: Multi-attraction indoor entertainment brand combining high-performance karting with arcade, laser tag, and dining. Comparable to Accelerate on the indoor karting + multi-attraction entertainment center model and on corporate event and group party verticals.
• K1 Speed: Largest indoor go-kart operator in North America with more than 100 locations globally. Directly comparable to Accelerate on core offering (indoor electric karting), event verticals (parties, corporate events, leagues), and target customer segments. Operates Mokena-area locations, making it a direct local competitor.
• Urban Air Adventure Park: Multi-attraction indoor entertainment franchise including trampolines, climbing, and go-karts at select locations. Comparable to Accelerate on the multi-attraction indoor entertainment center model, group party business, and corporate event capture.
• Autobahn Indoor Speedway: Multi-location indoor karting operator with a similar high-performance electric kart focus. Directly comparable on product (indoor karting), group events (birthday parties, corporate team building), and league/championship programming.
• Velocity Indoor Karting: Single-site indoor karting venue offering racing, leagues, and group events. Closely comparable to Accelerate on operational format, though typically without the additional axe-throwing component Accelerate provides.

Broad incumbents

• Main Event Entertainment: National family entertainment center chain combining bowling, laser tag, karaoke, and gravity-based attractions with food and beverage. Comparable to Accelerate on the family entertainment center and group party verticals; broader scope than Accelerate's karting+axe throwing focus.
• Topgolf: National sports entertainment venue combining tech-enabled golf with food, beverage, and event spaces. Comparable to Accelerate on the indoor sports-entertainment, group party, and corporate event verticals; operates at much larger scale and broader demographic reach.
• Dave & Buster's: Large publicly-traded operator of eat-and-play entertainment venues combining arcade gaming, sports viewing, and food/beverage. Comparable to Accelerate on the indoor entertainment and group/corporate event verticals, though operates at significantly larger scale and broader scope.

Emerging players

• Bad Axe Throwing: Multi-location urban axe throwing venue operator with a strong focus on league play, group events, and corporate team building. Comparable to Accelerate on the axe-throwing component and corporate/group event verticals, but does not offer indoor karting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/k1speed
• Facebookfacebook.com/K1SpeedOfficial
• Instagraminstagram.com/k1speed
• TikToktiktok.com/@k1speed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accelerate Indoor Speedway & Events